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Airbus COMPETITIVE EDGE
Airbus COMPETITIVE EDGE
"Last week, Airbus solidified its position as the world's leading aircraft manufacturer for the fifth
consecutive year, revealing that it had surpassed Boeing in both aircraft deliveries and order
placements for the year 2023. Meanwhile, Boeing was grappling with a significant public relations
and safety crisis stemming from a dramatic near-disaster involving its 737 Max series of planes.
In the ongoing competition between these two aviation giants, Airbus has significantly outpaced
Boeing.
Richard Aboulafia, the managing director of AeroDynamic Advisory in Washington, D.C., remarked,
"What was once a duopoly has now shifted to two-thirds Airbus, one-third Boeing." He noted that
many stakeholders, including investors, financiers, and customers, view Airbus as being led by
The recent incident involving the 737 Max 9, where a fuselage hole opened during an Alaska Airlines
flight, represents the latest in a series of safety issues plaguing Boeing's flagship aircraft. These
incidents, including two fatal crashes in 2018 and 2019, indirectly contribute to the enhancement of
Boeing also experienced an increase in aircraft deliveries and orders in 2023 compared
to the previous year, albeit at a slower pace than Airbus. Together, these two companies
dominate the commercial jet market worldwide.
During a news briefing on Thursday, Mr. Faury refrained from directly commenting on
the latest issue concerning Boeing's Max aircraft. He stated, "We are closely monitoring
all developments emerging from the ongoing investigation."
Despite its successes, Airbus has faced its own challenges. Supply chain disruptions
during the pandemic necessitated production cuts and layoffs, resulting in a loss of 1
billion euros ($1.1 billion). Additionally, Airbus settled a corruption investigation in 2020
for €4 billion. Furthermore, in 2019, it ceased production of the A380 superjumbo jet
following reduced demand from airlines, who favored smaller models.