Hard As Nails

A Sally Hansen Commercial

By
Grace Murphy
4/17/2024
 Sally Hansen “Hard As Nails” Commercial
Time Stamp Video Audio

0:00-0:05 Masculine, calloused hand, Sound of metal hitting

covered in dirt, hitting a metal. Metal music
hammer on metal, sparks (possibly Sweet Child O’
flying. His nails are Mine—Guns N Roses)
painted black but the starts playing.
color blends into the dirt
on his skin.

0:05-0:10 Close up of the same hands Sound of nail gun being

using a nail gun. used.

0:10-0:15 Hands using a welding tool Music lowers to hear the

on metal. You can tell the voiceover.
metal is hot because it is Male Voiceover: My work
turning red/orange. is hard and dangerous

0:15-0:21 Hand reaching into a tool Male Voiceover: So, I

box, filled to the brim. only choose the best
The hand pulls out a equipment.
wrench. You can see that
the man’s nails are
painted black.

0:21-0:25 Hands using a wrench to Male Voiceover: It needs

tighten a bolt. You can to be strong
see muscles in his forearm
tensing.

0:25-0:30 Hand pulling the chainsaw Male Voiceover: Reliable

cord. When the chainsaw Strong reviving of a
turns on, the saw starts chainsaw
to cut through planks of Male Voiceover: Quick
wood, splinters flying Working
around.

0:30-0:35 Hand smoothing out Male Voiceover: and

concrete. The concrete won’t crack under
does not have any bumps or pressure.
cracks.

0:35-0:40 Pipe resting on a man’s Metal Music back to

shoulders. Focus on his original volume.
hands holding the pipe.
His hands are clean now,
so it is clear that his
 nails are painted.

0:40-0:42 Close up of masculine

fingers laid out on a flat
surface. A nail polish
brush goes over the ring
finger, leaving a hot pink
color.

0:42-0:45 Zoom out to a man (burly

and about 40) wearing a
construction uniform
smiling. He is wearing a
construction hat, but you
can only see the bottom
edge of the hat’s brim.

0:45-0:50 Zoom and pan to show him Metal Music fades back
smiling at his daughter (a down so you can hear the
little girl around 5) from voiceover.
across the children’s toy
table. She is wearing a Male Voiceover: And
pink princess dress and a there’s no job I take
toy tiara. She is giggling more seriously than this
and holding a nail polish one.
brush. There is a nail
polish bottle on the Metal Music Pauses.
table. The logo reads
“Sally Hansen Hard As
Nails”

0:50-0:52 Pan up a little to see a A shiny ding sound

tiara on top of the man’s effect
construction hat.

0:52-0:55 Cut to the two having a Metal Music begins

tea party. They clink again.
their tea cups together.
The man’s cup is
hilariously small for him,
but he doesn’t seem to
mind. Their nails are
matching.

0:55-1:00 The tea party fades to a Sound of Metal slamming

blur and Sally Hansen logo when the words hit each
appears. Under it, the other.
words “Hard as Nails” fall
onto the screen. When the
words fall onto each
other, dust flies off. The
font looks like welded
metal.