Analysis and Company Overview Megan

Smith, Lakrystal Will

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Analysis and Company Overview Megan Smith, Lakrystal Williams, Meghan Smith, Jacob
Vincent, Christine Holbrook Grand Canyon University: Strategic Management Analysis and
Company Overview Company Overview Nike means Greek goddess of victory and is a
sports equipment, apparel, and shoe company. This company designs, develops, and sells a
variety of products to help sport players all around the world in sports such as basketball,
football, soccer, and golf. The company targets athletes of various skill, age, and gender with
their philosophy that, œIf you have a body, you are an athlete (Nike, 2017). This business
generates about 60% of sales outside of the US and sells through more than 1,000 owned
retail stores, in addition to their e-commerce site. They also have thousands of retail accounts,
independent distributors, licensees and sales representatives. In addition, Nike uses soc

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