Bohat Aala Website Comments

1. Make login simple, easy and flexible. You are restricting to email but most of the
people in Pakistan do not have or actively use email, you cut your audience by 75%
by keeping only email option. It means the person who doesn’t have email can’t sign
up for your service. allow sign up with
 phone number and otp, easiest way for user to remember. You will get phone
number for whatsapp marketing. Will be an asset for company. Can check out with
retail finance services I.e easy paisa, u cash etc.
 Google, user doesn’t need to give all inputs again and remember logins. Can check
out with google pay
 Apple, same as google. Can check out with apply pay.
 Email (last option),
2. Browser should remember the login and show history of previous orders. It is faster
and easier for user to repeat the order rather to customize it from scratch.
1. Delivering in all over Lahore? What is the need to write? By writing this we are
limiting the scope of organization.
2. Use standard style of download icons. Not important, we can keep like this.

1. Use same terminology in all over website, for example in page menu it says Flash
Deals and on landing page and address bar it is Flash Menu. It counts in local search
and worldwide search engine.
2. Page titles are Bohat Aala on each page, it will not place the website on first page of
search engine. Page title should be brief of the landing page contents. So that when
search engine crawls it built a trust and place the page in first most relevant results.
Very Important.
1. Website programming should be intelligent and smart. I added Firni to check out,

addon offered by website is Raita 😊.

1. What is this search box for? If it is location, then not needed, it will come from
location enabled device. There should be and option to change the location.
2. Search box can be used to search food item.
3. System should give estimated delivery time based on the customer location, ref: food
panda, careem drop

1. Don’t allow check out with empty cart.

 1. Very long menu, menu can be arranged in main and sub menu. Old website menu is
much better and simple.
2. Pages are not fully responsive to different sizes of screens and equipment. See how
Lahore is overlapping with menu button,

General 1. Overall look and feel of website is ok but can be improved. There are lot of
improvements for controls and work flows. I didn’t explore the full website and
operational workflow. Above points are just an example to point out some areas.
2. I landed on Facebook page; improvements are required. For example, message

response time one day 😊 . It should be Instant.

3. Website should have buttons for WhatsApp and Facebook messenger chat. Ref Nadra
and UBL website.
4. You need to create referral programme; f&b business can have as built in loop for
referrals.
5. Need go with food delivery and availability platforms such as food panda, cheety etc.
And maketing partners such as each paisa, go loot lo, at some stage. But talks should
start now. Then their links are to be incorporated in website. Do start from scratch,
just use what people has made already. They will take our product and fame up.
6. Creating fully functional website and mobile app and link them with delivery, booking
and financial system is a huge huge challenge. You may get distracted with these and
lose your focus on mainstream business.
7. Every interaction is getting consolidated to mobile, specially to social media. You
should focus on existing apps with billions of subscribers to sell to and use
capabilities of those known and loved apps. For example, with WhatsApp business
account you can add menus and interactions. Same is with Facebook messenger and
other social media apps. Rather to wait for our own app, start doing things with these
apps. For me, being customer, is much easier to order on whatsapp rather to go to
 your website or a customized app.
8. You need to appoint an agent to respond on all platforms, CRM can do a ton for you
by responding to all services just from one login and page.