Overview of the company (FCB Interface):

FCB Interface is a part of the FCB global agency network, focussing on changing consumer
behavior as well as innovating creative ideas. FCB group has a fully integrated offering
spread across 7 cities with over 700 professionals and has 120 network offices across more
than 80 countries. It ranks among the top fully-ranked Marketing agencies in India and it is
ranked as the No. 1 marketing agency in India at Cannes 2021.

 Established agency with extensive experience in creating marketing

materials for diverse campaigns and platforms.
 Proven ability to adapt to various formats: Scripts for TV, print, and
radio, logo design, calendar and diary creatives, translation services, and
special day concept development.
 Expertise in product revamps: Demonstrated ability to refresh and
reimagine existing products for renewed engagement.
 Strong understanding of the Indian market: Ability to tailor content to
resonate with local audiences and cultural nuances.

Background: A History of Collaboration

We have been associating with FCB for the past 2 years. Some important
assignments executed by them are –
1. The new communication strategy ‘ The power to dream bigger’ was proposed
by them after conducting research in three cities covering Kochi, Chennai and
Mumbai.
2. They have developed award winning campaigns like ‘ The older you grow the
more interest we have in you’. This was selected as the best campaign from
BFSI by ET Insights 2023.
3. They have developed some notable scrips for Onam and