Digital Channels and Tasks

Social Media Marketing (SMM):

 Creating and managing social media profiles (Facebook, Twitter, Instagram, LinkedIn,
Threads, YouTube etc.).
 Developing content strategies tailored to each platform.
 Engaging with followers through polls, stories, comments, messages, and shares.
 Running paid advertising campaigns on social media platforms.

Search Engine Optimization (SEO):

 Optimizing website pages to improve search engine rankings.

 Conducting keyword research to identify relevant terms.
 Building backlinks from reputable websites.
 Enhancing website structure and user experience for better SEO performance.

Digital Content Marketing (For products):

 Creating various types of content (blog posts, articles, videos, infographics, podcasts, etc.).
 Distributing content through different channels (website, social media, email newsletters).
 Developing a content calendar.
 Monitoring Digital content platform performance

Email Marketing:

 Building email lists of subscribers.

 Designing and sending targeted email campaigns.
 Personalizing emails based on subscriber preferences and behaviour.
 Analysing email open rates, click-through rates, and conversions.

Pay-Per-Click Advertising (PPC): (Google Ads/Bing Ads)

 Creating and managing paid advertising campaigns on search engines (Google Ads, Bing Ads,
etc.).
 Targeting specific keywords and demographics through google/Bing for search engine ads
 Optimizing ad copy and landing pages for better conversion rates.
 Monitoring campaign performance and adjusting bids and budgets accordingly.

Influencer Marketing:

 Identifying and collaborating with influencers relevant to the industry.

 Negotiating partnerships and sponsored content agreements.
 Tracking influencer performance and ROI.
 Connecting and boosting influencer marketing through social media platforms google/other
digital platforms.

Analytics and Reporting:

 Utilizing tools like Google Analytics, Facebook Insights, and others to track website and social
media performance.
 Generating regular reports to analyse key metrics such as traffic, engagement, and
conversions.
  Using data insights to refine marketing strategies and improve results over time.

Mobile Marketing:

 Optimizing websites and content for mobile devices.

 Developing mobile apps for marketing purposes.
 Implementing location-based marketing strategies.
 SMS marketing campaigns.

Digital Video Marketing:

 Creating and sharing videos on platforms like YouTube, Vimeo, and other social media.
 Producing different types of videos, such as awareness videos, tutorials, product
demonstrations, testimonials, and behind-the-scenes footage.
 Incorporating video into social media, email marketing campaigns and website pages.

Remarketing and Retargeting:

 Targeting users who have previously visited the website or interacted with your brand.
 Displaying relevant ads to these users across the web and social media platforms.
 Encouraging them to return and complete a desired action (such as making a purchase or
signing up for a newsletter).

Online reputation Management

 Monitoring online mentions, reviews, comments, and discussions across various

platforms such as social media, review websites, forums, blogs, and news sites.
Monitoring helps in identifying both positive and negative sentiments surrounding
the entity.
 Assessing the sentiment of mentions, identifying trends, understanding the root
causes of negative feedback, and pinpointing areas for improvement
 Response Management

Customer Relationship Management (CRM) for BTL and Digital Leads.

 Utilizing CRM software to manage customer interactions, track leads, and personalize
marketing communications. CRM systems enable banks to segment their audience,
automate marketing workflows, and deliver tailored messages based on customer behaviour
and preferences.