1.

Overview of the company (FCB Interface):

 Established agency with extensive experience in creating marketing

materials for diverse campaigns and platforms.
 Proven ability to adapt to various formats: Scripts for TV, print, and
radio, logo design, calendar and diary creatives, translation services, and
special day concept development.
 Expertise in product revamps: Demonstrated ability to refresh and
reimagine existing products for renewed engagement.
 Strong understanding of the Indian market: Ability to tailor content to
resonate with local audiences and cultural nuances.

2. Background: A History of Collaboration

3. Analysis of the works done:

 Categorize projects: Group projects by format (e.g., TV scripts, print

ads), campaign type (e.g., brand awareness, product launches), or target
audience (e.g., youth, rural communities).
 Highlight key achievements: For each category, choose 2-3 impactful
projects that demonstrate FCB's effectiveness. Consider these aspects:
o Clarity and persuasiveness: Did the scripts effectively convey the
message and resonate with the target audience?
o Creative execution: Were the designs and concepts visually
appealing and engaging?
o Cultural relevance: Did the campaigns consider and adapt to local
cultural nuances?
o Measurable results (if available): Did the campaigns achieve their
intended objectives, such as increasing brand awareness or product
sales?
 Focus on specific benefits: Emphasize how FCB's work aligned with
ESAF's marketing goals and contributed to their overall business success.

Examples:

 Brand awareness campaign: Developed a series of TV commercials that

resulted in a X% increase in brand awareness among the target audience.
 Product launch campaign: Crafted compelling print ads and radio scripts
that helped achieve Y units sold for a new product launch.
 Special day concept: Designed a unique campaign for a national holiday
that generated Z% engagement on social media.

4. Recommendations: Building on a Strong Foundation

 Reiterate the value proposition: Why retaining FCB Interface is the most
strategic decision for ESAF?
 Summarize key benefits: FCB's ability to adapt to diverse formats, proven
track record of success, and understanding of the Indian market.
  Future potential: Briefly outline exciting opportunities for future
collaboration, such as exploring new media channels or developing data-
driven marketing campaigns.

Conclusion:

FCB Interface's diverse skillset, proven track record, and understanding of ESAF's
brand and market make them an invaluable partner for continued growth. Retaining
their expertise ensures continuity, leverages existing knowledge, and fosters future
success in the dynamic marketing landscape.