KRA KPI Digital Marketing

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Key Result Area 1: Coordination of the Inflow of Work

1. Design Request Management

 KPI 1: Design Request Completion Rate - Percentage of design requests fulfilled


within the agreed-upon timeline.

 KPI 2: Departments Satisfaction Score - Average satisfaction rating from clients


based on design request outcomes.

2. Timely Assignment of Tasks

 KPI 3: Task Assignment Turnaround Time - Average time taken to assign tasks to
team members after receiving requests.

 KPI 4: Task Priority Management - Percentage of urgent tasks assigned and


completed within priority deadlines.

3. Efficient Workflow Management

 KPI 5: Workflow Efficiency Improvement - Quarterly assessment of process


optimization initiatives resulting in improved workflow efficiency.

4. On-Time Delivery

 KPI 6: Project Delivery Timeliness - Percentage of projects completed and delivered


on time.

 KPI 7: Delay Analysis - Number of instances and reasons for project delivery delays,
with action plans for improvement.

5. Coordination with Agency

 KPI 8: Agency Collaboration Effectiveness - Rating of collaboration and


communication with external agencies for project requirements and deliverables.

Key Result Area 2: Billing of the Department

1. Accurate Billing Records

 KPI 9: Billing Accuracy Rate - Percentage of billing records accurately maintained and
documented.

 KPI 10: Audit Compliance - Number of successful billing audits conducted per
quarter.

2. Approval Process Management

 KPI 11: Approval Time Cycle - Average time taken to obtain approvals for
departmental expenses.

 KPI 12: Approval Rate - Percentage of expenses approved on the first submission.

3. Spectrum Addition

 KPI 13: Spectrum Utilization Efficiency - Effective utilization of spectrum for billing,
purchase request entry, and vendor addition processes.
4. Purchase Request Handling

 KPI 14: Purchase Request Accuracy - Percentage of purchase requests initiated and
processed accurately.

 KPI 15: Vendor Relationship Management - Rating of vendor relationships and


feedback on procurement processes.

5. Maintains Communication with Finance and Admin Teams

 KPI 16: Communication Effectiveness - Rating of communication clarity and


responsiveness with finance and admin teams regarding billing queries and
clarifications.

Key Result Area 3: Management of Internal Communication Software (Intranet)

1. Intranet Document Management

 KPI 17: Document Organization - Percentage of necessary documents uploaded and


organized on the company's intranet.

 KPI 18: Document Accessibility - Average time taken for team members to locate
and access documents on the intranet.

2. Document Updates

 KPI 19: Document Update Frequency - Frequency of document updates to reflect the
latest information and policies.

 KPI 20: Document Accuracy - Rating of document accuracy and relevance based on
user feedback.

Key Result Area 4: Performance Analysis and Reporting

1. Data Analysis and Reporting

 KPI 21: Performance Metrics Tracking - Regular tracking and analysis of key metrics
such as design request completion rate, project delivery timeliness, and client
satisfaction scores.

 KPI 22: Report Accuracy - Accuracy of performance reports generated and shared
with stakeholders.

 KPI 23: Insights and Recommendations - Number of actionable insights and


improvement recommendations derived from performance analysis.

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