SHRI KRISHNA EDUCATIONAL AND CULTURAL MANDAL’S SHRI

GULABRAO DEOKAR POLYTECHNIC,

Gat no.26, mohadi shivar, shirsoli road, Jalgaon-425001 A

micro project report on:-

“Business Plan On A Fushion Startup Online ”

Is submitted as per V scheme curriculum and the requirement for the

Program:- Diploma in computer Engg.

COURSE :- EntREpREnEURShip dEvElOpmEnt

GROUP MEMBERS Roll No.

1. Amay Sulakshane 17
2. Piyush Ingle 18
3. Yash Patil 19
4. Gayatri Bhamare 20

Guided by
Miss.preeti.B.Chavan

ACADAEMIC YEAR 2023-2024

 SHRI KRISHNA EDUCATIONAL AND CULTURAL MANDAL’S
SHRI GULABRAO DEOKAR POLYTECHNIC, JALGAON

DEPARTMENT OF COMPUTER ENGINEERING

CERtiFiCAtE

THIS IS TO CERTIFY THE STUDENTS:-

1. Amay Sulakshane
2. Piyush Ingle
3. Yash Patil
4. Gayatri Bhamare

Have successfully presented the micro project on “Business Plan On A

Fushion Startup Online”And submitted in satisfactory manner. The
micro-project is submitted in partial full fillment for the Third year.
Diploma in computer engineering affiliated to Maharashtra state
board of technical education,Mumbai for academic year 2023-2024

Miss.Preeti.B.Chavan Prof.Ms.M.V.Yeole
(Guide) (H.O.D)
 Business Plan: Online
Fashion Startup

1. Execu�ve Summary:
- Company Name: Trendy Threads
- Business Model: Online fashion retail
pla�orm
- Target Market: Fashion-conscious
individuals aged 18-35
- Unique Selling Proposi�on (USP):
Curated collec�ons, sustainable fashion
focus, personalized style
recommenda�ons

2. Business Descrip�on:
- Mission Statement: To provide trendy
and sustainable fashion choices to our
customers, empowering them to express
their unique style confidently.
- Vision Statement: To become a leading
online des�na�on for fashion enthusiasts
globally, known for our curated collec�ons
and commitment to sustainability.

3. Market Analysis:
- Target Audience: Young adults with a
passion for fashion and sustainability,
ac�ve on social media pla�orms.
- Industry Trends: Growing demand for
sustainable fashion, increasing preference
for online shopping.
- Compe�tor Analysis: Iden�fy key
compe�tors in the online fashion space
and analyze their strengths and
weaknesses.
4. Products and Services:
- Product Range: Women's and men's
apparel, accessories, and footwear.
- Sustainability Focus: Offer eco-friendly
clothing lines, promote upcycling, and
partner with ethical suppliers.
- Services: Personalized style
recommenda�ons, size guides, virtual try-
on features.

5. Marke�ng and Sales Strategy:

- Digital Marke�ng: U�lize social media
pla�orms (Instagram, TikTok, Pinterest) for
brand promo�on and influencer
collabora�ons.
- SEO and Content Marke�ng: Create
engaging blog content related to fashion
trends, sustainability, and style �ps to
drive organic traffic.
- Email Marke�ng: Build an email list for
targeted promo�ons, new arrivals, and
exclusive discounts.
- Partnerships: Collaborate with
sustainable fashion brands and influencers
for co-marke�ng opportuni�es.

6. Opera�ons Plan:
- Website Development: Create a user
friendly and visually appealing e-
commerce pla�orm with easy naviga�on
and secure payment op�ons.
- Supply Chain Management: Partner
with ethical suppliers and manufacturers,
implement efficient inventory
management systems.
 - Customer Service: Offer 24/7 customer
support through mul�ple channels (chat,
email, phone) to ensure a seamless
shopping experience.

7. Financial Plan:
- Revenue Streams: Sales of fashion
products, affiliate marke�ng partnerships,
sponsored content, subscrip�on services.
- Cost Structure: Ini�al investment in
website development, marke�ng
expenses, inventory costs, employee
salaries, and opera�onal overheads.
- Sales Forecast: Projected sales based
on market research and growth
projec�ons for the first three years.

8. Risk Management:
 - Market Risks: Fluctua�ons in consumer
preferences, intense compe��on,
economic downturns.
- Opera�onal Risks: Supply chain
disrup�ons, cybersecurity threats,
regulatory changes.
- Mi�ga�on Strategies: Diversifica�on of
product offerings, con�ngency plans for
logis�cs and inventory management, data
security measures.

9. Sustainability and Social Impact:

- Environmental Commitment:
Implement sustainable prac�ces in
packaging, promote recycling, and reduce
carbon footprint.
- Social Responsibility: Support
community ini�a�ves, promote diversity
and inclusion in adver�sing campaigns.
10. Conclusion:
- Summarize key points of the business
plan and emphasize the poten�al for
growth and success in the online fashion
industry.
- Invite investors or partners to join in
realizing the vision of Trendy Threads as a
leading player in the fashion e-commerce
sector.