DINH PHUONG HA

1 THING I LEARNED FROM CLASS

Word-of-Mouth: Powerful Marketing Tool

Before studying Marketing, I did not believe in the power of Word-of-Mouth. I think
advertising, PR, and other communication channels are the most important factors to
attract customers and increase sales!!!
However, after studying Marketing, my perspective completely changed. WOM has
become the most effective marketing tool, even more important than advertising or
PR. Here's why:
Customers often trust the advice of relatives and friends more than advertising.
WOM helps businesses reach new potential customers.
WOM helps reduce marketing costs and increase conversion rates.
WOM helps businesses build strong relationships with customers and increase
customer loyalty.
Therefore, WOM is an extremely important marketing tool that any business should
use.