LE Sovcsious tuproveneeds
ADDED TO FUNDAMENTAL FORD FEATURES REPRESENT THE
MOST ADVANCED ENGINEERING IN THE LOW-PRICED FIELD
HE, design, performance and
comfort of the new Ford V-8
cars for 1940 establishes them more
firmly than ever as the undisputed
value leaders of their class! Never
before has such an array of outstand-
advances been offered at such a
low-price level! Here are some of
the 22 major improvements in the
1940 models.
THE THRILLING NEW “STABILISED RIDE”
‘A. new torsion bar side stabiliser combined
with new aevo-type shack absorbers
Jonger frone and more flexible rear springs
plus fall torque tube drive and frome and
rear alive rods that take the diving and
braking forces, leaving che springs un-
hampered to ewhion the weight of the car
AND THE GRAND
sive smooth, relaxed riding comfort, far
in advance of all
There is no roll wh
soray.im high cross winds. Even at high
cruising speeds, the new V-8"s hold the road
firmly, (xe from road shocks, stress and
sein. "Free action™ oa all four wheels
permits any wheel to pass over bumps or
Fler without affecting the others, oe steain-
ing the chasis by If its cornet.
Seeering ie light and. responsive to finger-
tip tovch and when the big oversize brake
are applied, there is no disconcerting "dip."
NEW FINGERTIP GEAR SHIFT combined
with the new "blocker" type transm
Sion makes gear changing dlightfully simple,
‘There is no need co take your hand from
the new twouspoke steering whee, 2 sight
prosiue of the fingers shifte gear without
Slashing.”
NEW FORD RIDE‘There's Long-Life Comfort in these Dis
The newly-designed seats and seat backs are
contoured for better body and leg support. ‘The
font seat in all models has a dual range of
adjustment. With a sliding action of 4 in.
ange, it rises as it moves forward without
changing the restful slope of the seat back, a
feature appreciated by drivers of shore statu
Note the many refinements of finish—plastic
“Colour Harmonised”
hardware, assist cords, rear compartment ash
ray, interior lights, parcel shelf behind the rear
Seat, rear seat arm’ rests, robe rail, etc. Three
different harmonising colour ensembles are avail-
able to suit individual preferences and the new-
type head lining has a matte non-reflecting sur-
face. The high quality mottled carpets in strictly
toning colours do not show footmarks.The De Luxe Ford V-8 instrument panel is
entirely new and distinctive in design. A com-
Pact group of instruments is easily visible
through the new two-spoke steering wheel. Each
end of the panel contains an ash receptacle for
convenience. Starter, headlight beam indicator,
cigarette lighter and control knobs are most con-
veniently located. A built-in geille permits easy
installation of radio speaker. There is a large
slove compartment under lock and key and a
clock of modern design. Dual screen wipers
operate from base of windscreen and two sun
visors are standard equipment. The handbrake
lever is conveniently placed at right below dash
and che gear shift lever located at the fingertips.
oor of front compartment is thus entirely free
of control obstructions permitting ample leg
room for driver and two passengers,FINGER-TIP GEARSHIFT standard on ail models at no exten cos
“Blocker” type transmission eliminates risk of clashing even when
aking hasty” gearchanges
aay si
WEW VENTILATING WINDOWS standard on all closet models and
De Luse Convertible Coupe. Controllable ae willy air enters the car
inrough the forward opening and is directed up toward the roof to
cle the body interior without creating a draughs
LL the Ford cars for 1940 are equipped with ash receptacle at
cach end of the instrument panel and a cigarette lighter. The
De Luxe cars also have ash teays in rear compartment of Sedans
All model: have 2 convenient glove compartment under lock and
hey, just the place uo stow maps, sum glans, faslight, camers—
and to keep 2 record of the low operating cost of your Ford V-8.
‘The De Luxe VE glove compartment door ie feted with 2 clock
BIG HYDRAULIC BRAKES.
‘The powerful Foed hydraulic
NEW RIDE STABILISER.
‘This is an important coneriby
baker provide much quieter tion towards Ford's grand new
operation. Drums (12 inch riding qualities. A spring steel
Gites) and. lining see bar at the front resists any end
: eney towards chasis wesving,
diminating. sway when corner
(162 square inches) are-un
ge — for quick
stops and long service. yen keel. Steering, t00, is
Superior engineering design Ione postive and wheel fight is
results in extremely light abolished, ‘The cat remains
pal pressure steadier in high cross winds‘A HOST OF NEW COMFORT FEATURES
Every posible aid to motoring comfort has
been included at standard equipment. New
pivot type front quarter windows give cay
control of draught-free ventilation. New
reiliene seat backs for restful riding—
drivers seats are adjustable two ways, rising
when they move forward. Dual windscreen
wipers are mounted at base of windscreen,
New head lamps give a stronger “country”
beam—a more effcient “trafic” beam, The
steering column gearshift gives unob-
steucted leg-room for three front seat pas-
sengers. There is also exten room in the
ear compartment.
FORD V-8 STYLE LEADERSHIP Long,
sweeping graceful lines place the new models
in the forefront of ear design. V-8 and
De Luxe V-8 front ends are sbrolutely in
dividual in character and there is 2 new
range of body colours—all in exey-to-clan
Jonglife baked enamel, Interiors are “col-
four harmonised”—tho new upholsters, in-
strument panel, 2-spoke stesring whee,
door handles, ete, ste perfectly in tone
‘The insteument panel compactly groups all
inetruments including new baetery condi-
tion indicator, and carries a cigarette lighter,
two asherays, decorative radio grille and
lock-up glove compartment. De Luxe models
have clock and ventilating rear quatter win-
dows. All models are equipped
with rearend gravel diflceo
Advances-
‘THAT GIVE YOU THE BIGGEST VALUE FOR 1940
Ope i drs
red ibis tl ost backs
Fon sive
Nev “ealorhermmied” issn
14 Nev fmttimene pond
Fon siuence
an aif" trammsiion
aR SAFETY
1}. Overie hyde bake.
20, Improved hess
ld wipers 3 ba of wn
A FME HABIO FOR A FINE CAR Opin a Low exten cme)
Unprceented performance to teh he exe pate
tine
me constant. lel of sgl
‘tens aril conde
Excaive “phentom” sh iaconypiames ond” Nile
the sed ele tone conta t's mil ld sree ohDE LUXE FORD V-8 SEDAN
This big, beautiful, lavishly appointed sedan is
by far the greatest value ever offered in the
economy field. It comes in the smartest of ew
styles with a choice of “colour harmonised”
interiors. With its peerless V-8 performance it
gives traditional Ford operating economy and
the grand new Ford ride! Six travel in this sedan
in really roomy comfort with leg-room, head-
room, elbow-room to spare. Unusually silent,
too, is this De Luxe Sedan—sound-proofed and
engineered for quiet, restful riding and it has
de luxe appointments to add to prideful owner
ship and really luxurious motoring.FORD V-8 COUPE-SEDAN
‘The ideal business-man’s car!
used to accommoda
mal illustrated on the
a large flat-floored compartment 6 feet x
3 feet extending from back of front seat,
can be obtained in two simple movements
It can be
e 6 adults plus nor-
of rear cushion and seat back. Ford Y-8
operating economy, style and comfort
bring the Coupe-Sedan to the top in its
field. As a reliable, comfortable and
especially an economical business
port unit the Ford V-8 Coupé
unsurpassed at its low price.SPECIFICATIONS
ENGINE
221 cab ink Bore 3.062 in. Sere
abet Concing Rod and) Coe
Wat Serie, Cate ton
CCKANKSHAFT=—Spcal Far cmt aly eel Weide 66 Nhs 3
Inns eta main ering surface, 681 9. inches Staal and dyasniely
CCARDURETTOR—Dusl dows drug cabert
sal ire
sith bath eye sie leer
FUEL SYSTEM Bagi den fl pnp Tere
ple sel fs take ted ret, eapscy,
12 gallos
Ing ste, 384 aq. ine Conf wae
amps at fron of ech cylinder Back, "Two
thermo
TONITION—tery, coil and dsbuwe, Di
toute driv divcly OF end of cimbate.
Full wtmatereores contra
CHASSIS
smretiy. All gut ant ales pee, Synstroind eend and
Insteunent pand. Opestes mechasilly on sear wheds
SPRINGS—Ford tanvene cater font and rm gen! wsghe-soking
capaccy betwem free and rt srogs oar doubles hydewieseetype
Steck orbs. Spring srl tovon bar vide saber Spring lever ane grote
tw take prenure tua labriatin through Iabriston ipo oe centre bl
FRAMESpevl Furd doign, evel eaebon
Sind. Double drop, Xmenber shames form
tx ction with side suber etd ends
sf fame Min site mmr depth, 4 ins
res
STEERING GEAR—Worm and Roller, Rat,
M2 c 1 Worm mouning—eeo pee raller
FRONT AXLE—Specal Ford ha tetel min
er lly sh °F" ram revere Blt Ad
Fonale capered alr whe bearings
REAR AXLE—2 dang eype Spel bevel gee
ith straddle mounted non Meller beings
LUTEAL AND TRANSUISSION—Dey singe Sunt Gamer 9.709 AS th
Me Chi pnw pee oy Mo hen a le in dames, tne nog a 180400
enuitugal farce. Diane, 9 fos Sate 73.) ay hy Ceara il olan per a inch
‘4 in, Gearshift levee on wetrng colamn. Siete aed Dn Santee Mk Tnto—cen x16
Tidl tanith vk “hake” Gee (eee TURNING CIRCLE=M8 {2 in, sib 0
Sloane, Gantt pine mua WHEELIASE 2 Shinde, 120 In
unk Motor Company of Atria Py.
Tite dl dny lint witb rol or
FORD MOTOR COMPANY OF AUSFRALIA PTY. ETD.
UNCORPORATED jn VICTORIA.
whats elcy ic ne of cofinnos infrovemal, rors the right $0 chung secifclons and
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REGISTERED OFFICE, GEELONG).oe Aa