Regular Price 4 games per month

Newstand Variable Cost - Newsstand

Price 970 Week VC MC PR
VC 150 1 $ 150 $400 100%
Marketing cost $400 2 $ 150 $40 80.0%
Rentention $40 3 $ 150 $40 64.00%
Probabilty of Repurchase 80% 4 $ 150 $40 51.20%
TOTAL $ 600 $520 -

Subscription
VC 150
Marketing $400 Variable Costs - Subscription
Retention $0 Week VC MC PR
1 $ 150 $400 100%
2 $ 150 $0 100%
3 $ 150 $0 100%
4 $ 150 $0 100%
TOTAL $ 600 $400 -

Price Comparable Alternative

Week Price PR Price Alternative
1 $ 970 100% $ 970
2 $ 970 80.0% $ 776
3 $ 970 64.00% $ 621
4 $ 970 51.20% $ 497
TOTAL $ 3,880 - $ 2,863
 Variable Cost Variable Cost Subscription $ 1,000
$ 550 Variable Cost Newsstand $ 921
$ 152 Price Comparable Alternative $ 2,863
$ 122 Profit Newssand $ 1,943
$ 97
$ 921

Incremental Cost of Subscription

Variable Cost $1000 + $540 $ 2,943
$ 550
$ 150
$ 150
$ 150
$ 1,000

Price Alternative