AccorHotels Assignment

Submitted by:
Saamia Nawaz
22P00007
Submitted to:
Dr. Saad Shahid
Description Luxury Midscale Economy/Budget
Target Group Facebook: Luxury Facebook: Families Facebook: Budget-
Travelers having high and value-for-money conscious travelers such as
net-worth interested in conscious students and hitchhikers
premium hospitality Instagram: Family Instagram: Young
experience travelers, digital travelers who are adventure
Instagram: Travel nomads and seekers looking for budget
influencers, luxury adventurers friendly place to stay
enthusiasts and YouTube: People YouTube: Solo travelers
honeymooners travelling for business
YouTube: Business purposes such as
executives who are conferences and city
luxury travelers explorers
Big Idea/Narrative “Discover Unparalleled “Smart Travel “Where Affordability meets
Luxury at Accor” Solutions” comfort”

Content/Storyline FB/Insta: User-generated content Short-form video/reel for

A reel showcasing on all three mediums FB, Insta and YT featuring
visually stunning videos highlighting the travel vloggers promoting
of luxury suites, spa family-friendly discount deals and offers on
treatment and gourmet amenities (play areas), clean and comfortable yet
cuisine at Sofitel comfortable and budget-friendly rooms
YT: cinematic video ads spacious rooms in the
showcasing the grandeur hotel like Mercure
of luxury properties of located in international
AccorHotels. destinations

Objective To increase brand To boost booking rates To attract and convert

recognition and booking and enhance brand budget-conscious travelers
conversion rates for loyalty among by emphasizing
AccorHotels' luxury midscale travelers by AccorHotels' affordability,
properties by showcasing highlighting comfort, and smart savings
their unparalleled luxury AccorHotels' comfort, options for budget stays.
and unique amenities. convenience, and
value-driven offerings.
Message/Brand Where Luxury Redefines Comfort, Convenience Affordability
Positioning Hospitality and Value

Outcome Increased brand Improved brand loyalty Increased brand awareness

perception, brand and customer retention
visibility and higher driving revenue growth
engagement