Demand Gen

Amplify your brand

and drive demand

Q2/Q3’2023
 Proprietary + Confidential

Grow demand
to drive sales
today and tomorrow Opportunity
to Grow
Generating demand ensures
you don’t hit a “sales ceiling.”
Influence consumers in the
mid-funnel to create consistent
future demand and drive sales
growth.
Time

Demand Sales without Added Investment Demand You Create

Source: Rethinking brand for the rise of digital commerce, WARC, 2021
 Proprietary + Confidential

Social and digital usage

is changing:

50%
Growing competition for attention

Audience fragmentation across more platforms

Emergence of short-form video

of consumers watched
an online video before
making a purchase in Q4 ‘22
compared to 34% in 2019

Source: Google, Messy Middle and Economic Uncertainty Consumer Study, 2023.
 Proprietary + Confidential

Consumers are considering

purchases more than ever Awareness

1 out
of 3 48% 3X
consumers of customers Increase in likelihood
are spending more are happy to of purchase for
time making switch providers brands in a
decisions and for a better deal 2 consumer’s initial
considering consideration set 3
more brands 1
Conversion

Sources: (1) Google Ipsos Consumer Continuous. (2) Google, Material Research Study, n=2,000,
Nov. 2022. (3) McKinsey & Company
 Proprietary + Confidential

INTRODUCING

Demand Gen
campaigns
Find and convert consumers with immersive, relevant,
Proprietary + Confidential

and visual creatives that grab attention and drive

conversions in the right moment

YouTube Shorts YouTube in-stream YouTube Feeds Discover Gmail

Demand Gen combines Google & YouTube touchpoints
Proprietary + Confidential

to grab attention and spur action

Expanded Tailored AI-Powered Bidding

Impact Ad-Experiences & Measurement
Access to YouTube & Google’s most Audience-first creatives Future-proof tools to measure
immersive, personalized touchpoints that drive demand the full value of campaigns

● Multi-format on YouTube including ● New! Lookalike audiences ● Conversion, Value-based, Max

Shorts, Discover and Gmail ● Creative A/B Experiments Clicks bidding
● Reach 3B+ users ● New campaign setup ● Search Lift, Brand Lift, Conversion Lift
● 50B+ global daily views on Shorts ● Product feeds ● Data-Driven Attribution
● Video & image ads in one campaign
 Proprietary + Confidential

Expanded Impact

YouTube’s audience is the

largest and most engaged

of users 18 - 24 watch video on YouTube,

vs. 66% on Instagram and 63% on TikTok
Users spend 46 min/day with YouTube,
vs. 37.1 min/day with TikTok

Source: eMarketer, “US Social Video Usage 2022 - From TikTok to Reels to Livestreaming,
Video is Driving Major Changes in Consumption Patterns”
 Proprietary + Confidential

Expanded Impact

Access the YouTube you know

but Short

YouTube Shorts has surpassed

daily views globally (1.6x vs. 2022)

Source: YouTube Internal Data, Global, April 2022 & February 2023
 Proprietary + Confidential

Expanded Impact

YouTube In-Feed in-feed in-stream

& In-Stream

of respondents say when

shopping/browsing on YouTube
they feel like they get the highest
quality information about products

Source: Google/Talk Shoppe, Feb 2022

 Proprietary + Confidential

Expanded Impact

Discover

of consumers discover new

products or brands on Google
feeds, and among those…

Source: Google/Ipsos, Consumer Feed Behavior Research, August 2022

 Proprietary + Confidential

Expanded Impact

Gmail

took action immediately after

discovering new products or
brands on Google feeds

Google/Ipsos, Consumer Feed Behavior Research, August 2022, Online survey, US consumers aged 18+
who browse Google feeds (Google feeds defined as: Google, Chrome, YouTube and Gmail) at least once
a month and discovered new products or brands on Google feeds. Base: Consumers n=1,263
 Proprietary + Confidential

Euro Tailored Ad Experiences

Cup
Scores

Yoga Meditation
for new guides
moms
Drive audience &
creative
customization Local
Cooking
with Demand Gen Coffee
Shops
tutorials

Google and YouTube audience solutions powered by

interest and intent to meet your goals.
Our users express interest and intent, powering
our audience solutions to meet your goals.
 Proprietary + Confidential

Tailored Ad Experiences

Find more high value audiences with Lookalike segments

Prove impact across the entire customer journey
Proprietary + Confidential

AI-Powered Bidding & Measurement

to drive consistent demand

Data Driven Brand Lift Conversion Lift

Attribution & Search Lift based on users
Understand your Measure how your ads Prove out the true
campaign value in the drive consideration impact & incrementality
Google ecosystem
Advertisers are saying Demand Gen…
Compares to social
"We’re excited to be among the first Demand Gen
advertisers and have found the campaign set up
to be seamless, efficient and effective as it
opens up more inventory. Demand Gen has given
us an entirely new perspective on Google
campaigns as we're now looking beyond
performance from format to format and
instead comparing it to all social players."
-Anselme Langle, Consultant Social
Média & Display at Arcane
Proprietary + Confidential
Alpha Customer Feedback
Captures untapped audiences
"Modern advertisers are confronted with the
ever-expanding landscape of consumer attention and
as a leader in the social space for over a decade, we
recognize the importance of meeting customers where
they are and they are scattered across numerous
platforms. We believe that Demand Gen presents an
exceptional chance for our clients to allocate their
advertising budget across a broader spectrum,
capturing the attention of previously untapped
audiences and bringing new customers into their
sphere of influence”.
-Jeremy Frick, Chief Technology Officer, Brand
Networks, an Augeo Company
It’s easy to get started with Demand Gen campaigns
Proprietary + Confidential

Beta Details
Let us know if you’d like to participate! We will be in touch to organize the following next steps:

1 2 3
Pre-beta brand Bring the best Be launch-ready
questionnaire to creative together by mid July
tell us more about across image + video, 2023!
your goals using multiple aspect
ratios
 Proprietary + Confidential

Thank you