III Research Study Updated 02-11-23 Final Copy2

Division of Pasig
STA. LUCIA HIGH SCHOOL

Sta. Lucia Pasig City
THE EFFECT OF FALSE ADVERTISEMENT AND

ITS IMPACT ON CUSTOMERS LOYALTY
ACCORDING TO GRADE 12 STUDENTS
FROM STA. LUCIA HIGH SCHOOL
Sta. Lucia High School

Division of Pasig City
Member:
Dumlao, Krista Carmela Q.
Esteban, Marion Raven I.
Furmegones, Kirk Jade S.
Lapitan, Sabreena Grace R.
Vismanos, Vivienne Rai C.
Academic Track – Accounting, Business and Management Strand
February 2023
CERTIFICATE OF ORIGINALITY
I
Division of Pasig
This is to certify that the research work presented in this paper, THE
EFFECT OF FALSE ADVERTISEMENT AND ITS IMPACT ON
CUSTOMERS LOYALTY ACCORDING TO GRADE 12 STUDENTS FROM
STA. LUCIA HIGH SCHOOL embodies the result of original and scholarly work
carried out by the undersigned. This research does not contain words and ideas
taken from published sources or written works that has been accepted as the basis
for the award of a degree from any other higher education institution, except
where proper referencing and acknowledgement were made.
Dumlao, Krista Carmela Q.

Esteban, Marion Raven I.
Furmegones, Kirk Jade S.
Lapitan, Sabreena Grace R.
Vismanos, Vivienne Rai C.
Researchers
February 2023
ACKNOWLEDGEMENT
II
Division of Pasig
The researchers are grateful and would like to thank the following who
guided and assisted them in making this research possible:
First and foremost, we thank God Almighty for his blessings that for his
blessings we were able to complete and finalize the research successfully.
The researcher would also like to thank the Principal of Sta. Lucia High
School, Dr. Lorna C. Rodriguez, Along with the Assistant Principal, Mrs. Lysette
C. Caruz, for allowing the researchers to continue and conduct this study.
The Researcher are grateful enough and would like to extend their
gratitude to their teacher in Inquiries, Investigation, and Immersion (I.I.I), Mrs.
Xylee M. Ignacio, who had taught and helped them how to conduct the study
properly, who had filled in their gaps, corrected their errors, and who had shared
their knowledge, time, and effort to conduct the study.
The researchers are also thankful to grade 12 students from Sta. Lucia
High School, who have served as respondents and who have contributed their
precious time and actively participated in the responding to the survey question
with sincerity and honesty.
Lastly, the researchers would like to give thanks to their family for their
imperishable cheer and support, which guided them throughout the research
study.
ABSTRACT
Title: The effect of False Advertisement and its Impact on the Customers’ Loyalty
According Grade 12 from Sta. Lucia High School
Researcher: Dumlao, Krista Carmela Q., Esteban, Marion Raven I., Furmegones,
Kirk Jade S., Lapitan, Sabreena Grace R. and Vismanos, Vivienne Rai C.
Institution: Sta. Lucia High School
Year: 2022-2023
III
Division of Pasig
Adviser: Mrs. Xylee M. Ignacio
Advertising is a form of communication to persuade a specific group of

people to take some latest action. Advertising is considered a major element for
the economic growth of marketers and different companies in competition
(Ryans, 1996). This research study aims to determine the effects of false
advertisement and its impact on customer loyalty according to grade 12 students
from Sta. Lucia High School. False advertisement is a piece of deceptive or
misleading information given by business marketers to overly praise or advertises
products and goods. Misleading advertising can create risks for consumers and
our community. The research data were obtained with the usage of researcher-
made questionnaire sent through g-form (Google form). There are 50 respondents
in total that are grade 12 students from Sta. Lucia High School. The research
questionnaire are related to the study, the effect of false advertisement and its
impact on the customers’ loyalty according to grade 12 student from Sta. Lucia
High School. The researchers use a descriptive-quantitative research as the
research method instruments.
Table of Content
Page
Title…………………………………………………………………………... I
Certificate of Originality...…………...…………………………………... II
Acknowledgement……………………..……...…………………………… III
Abstract......……………………………..…...………….………………….. IV
Table of Content ……………………..…………...……………………….. V
List of Tables and Figures…………………………….………………...…VII
CHAPTER 1: THE PROBLEM AND ITS SETTINGS

Introduction……………..………..……………………………………….… 1
Theoretical Framework......................................................................... 2
Conceptual Framework…………………...…………………………………3
IV
Division of Pasig
Statement of the Problem…...……………………..……………………….4

Hypothesis……………...……..………………………………………………5
Scope and Limitation……………..…..……..………………………………5
Significant of the Study…………………...….………..……………………6
Definition of Terms…………………………………………………………..7
CHAPTER 2: REVIEW RELATED LITERATURE

Review of Related Literature and Studies……………………..………..8
Synthesis of the Reviewed Literature and Studies……………..……..13
CHAPTER 3: RESEARCH METHOLOGY

Method of Research..…………………….…………………………………15
Sources of Data……………………………....……………………………...16
Data Gathering Procedure…………………..….…….…………………...16
Research Instruments…………..……….…..……………………………..17
Statistical treatment of Data…………………………..…………………18
CHAPTER 4: PRESENTATION, ANALYSIS AND INTERPRETATION

OF DATA
Frequency and Percentage Distribution of the Respondents in terms of

Age……………………………………………………………..……………..21
Gender…………………………………………………………………….…22
Section…………………………………………………………………….…23
The Effect of False Advertising in Customer Satisfaction and
Trust………………………………………………………………..………..24
The Effect of False Advertising in the Behavior of the
Customer……………………………………………………………...……..25
The Impacts of False Advertising on Customer’s Loyalty in Terms of
Feedback…...…………………………………………………….……….....26
V
Division of Pasig
The Effect of False Advertising and its impact on customer loyalty according to
Grade 12 students from Sta. Lucia High
School…………………………………………………………….….………27
CHAPTER 5: SUMMARY, CONCLUSION, AND RECOMMENDATION

Summary………………………….………………………………...……....28
Conclusion …………………………………………………........………….31
Recommendation…………………………………………..………………33
References…………………………..………………………………………34
Appendix I……………………………………………..…………………...35
Appendix II…………………………………………..……………………..38
CURICULUM VITAE..………………………………..…..……………...40
LIST OF TABLES AND FIGURES

Figures
Conceptual Paradigm…………………………………………………….3
Tables
Distribution of Respondent………………………………………………17
Table 1.1: Respondents in terms of Age……….......……..…………….21
Table 1.2: Respondents in terms of Gender………...….………………22
Table 1.3: Respondents in terms of Section………...….………………23
The effect of false advertisement in terms of:
Table 2: Satisfaction and Trust…………………..…………..………….24
Table 3: Behavior...........................................................................…...25
Table 4: Feedback..........................................................................…...26
VI
Division of Pasig
Table 5……………………………………….……………….……………...27
VII
Division of Pasig
Chapter 1
THE PROBLEM AND ITS SETTING
Introduction
Advertisement has been a great help to many businesses. Advertising is considered a
crucial element for the economic growth of business owners and companies in competition
(Ryans, 1996). However, it cannot be denied that some companies use false advertising to
exaggerate the products offers. False advertisement is a piece of deceptive or misleading
information given by a business to overly praising its products and goods. Misleading advertising
can create risks for consumers and our community. This is why it became a subject to different
laws and regulations that ensure a truthful and ethical message (2021). In Philippines, false
advertising has a big impact especially in the consumer. There are some company that using the
false advertisement because they can sell something. However, false advertising is untrue or
misleading information given to the consumer to buy something or to visit their store.
In Sta. Lucia High School as a student, false advertising is a huge impact on us because
we are also consumers. People are easily lured into buying new things like the ones we see
online or on social media that are attractive to buy, for example, skincare products that will
lighten and smoothen our faces, which are popular in today's generation. Many skincare products
are expensive, which is why it is tempting to buy cheap products that we see from the
advertisements we see online. A customer, having enough knowledge about false advertisements
that customers usually see when they shop online can help us find out more about how we should
avoid these types of ads. This study aimed to deem the significance of the false advertising and
its impact on consumer's loyalty in Grade 12 students from Sta. Lucia High School.
Theoretical Framework
The following discussion presented theories and models that justified this research and
provided the intellectual backbone for the purpose of this study:
1
Division of Pasig
Advertising is a form of communication, which is used to persuade a specific group of

people to take some new action. Advertising is considered as a major and important element for
the economic growth of the marketers and different companies in competition (Ryans, 1996).
Advertising is the way of communicating with other people or to promote products. It used to
call the attention of the public to something, typically a product or service. Consumers buying
behavior has always been given so much importance and space in the literature study of impact
of advertising regarding its effectiveness (Ajzen, 2002). Customer satisfaction is the most crucial
factor in business since it affects how content or satisfied a customer is with the company's
goods and services.
The theory of Ryans (1996), Advertising is a form of communication because when we
advertise, we communicate with different people so that we can attract or promote our products
and services properly. This theory helps us to understand the importance of proper advertising
because if we advertise incorrectly or improperly to our loyal customers or to other people, our
company may be damaged or the reviews may decrease because we did not meet the
expectations of the consumers.
In addition, Ajzen (2002) theory is one of the theoretical backbones of our study because,
firstly, because the behavior of our customers is important, when we advertise our product
properly, of course, we will get the satisfaction of the customers and good reviews from them.
However, if they think that we are just good in advertising but in reality, the product or services
did not meet their expectations, they will give you a low review.
Because misleading information is given to you to get you to try or buy their goods and
services.
These two theories implicitly state that there is a relation in our study because it helps us
understand false advertising and its impact on consumer loyalty
Conceptual Framework
2
Division of Pasig
The paradigm of the study shown in figure 1 presents the conceptual framework of the
study. It consists of three variables, input, process and the output. This study explains what will
be the cause of false advertisement on us who are loyal customers of Grade 12 students in Sta.
Lucia High School.
INPUT PROCESS OUTPUT
 Demographic  Assessing the  Determine the

Profile of the students of grade effect of false
respondents: 12 in Sta. Lucia advertisement and
A. Gender High School. its impact on
B. Age  Retrieval of the customers’ loyalty
C. Grade & Section survey according to
 50 Respondents questionnaires Grade 12 students
from Grade 12  Gathering and from Sta. Lucia
Students analyzing the High School
 Survey finding
Questionnaire
Figure 1. THE CONCEPTUAL PARADIGM OF THE STUDY SHOWING

The Conceptual Model guided the research in conducting the study shown in figure 1.
The input includes the respondents, which are consisted with 650 Grade 12 students in
Sta. Lucia High School.
The process includes the assessment of the students with the retrieval of the survey
questioners, gathering and analyzing the data.
The output consist the determining the effect of false advertisement and its impact on
consumer loyalty according to Grade 12 students from Sta. Lucia High School. The Input of the
study is composed of two parts: Part 1 contains the Demographic Profile of the respondents; Part
2 contains the 50 Respondents from Grade 12 Students that have experienced and encountered
3
Division of Pasig
false advertisement and the survey questionnaires that contain the some related question from the
SOTP.
Statement of the Problem

This study attempts to find the evidence of the impact of false advertisement to the
loyalty of the consumer like grade 12 student in Sta. Lucia high school:
1. How false advertisement does affect the customer satisfaction and trust?
2. How false advertisement does affect the behavior of the consumer like grade 12 students:
a. ABM
b. STEM
c. HUMMS
d. HE
e. ICT
3. What are the impacts of false advertisement through online advertising to customer’s
loyalty?
a. Feedback
b. Concept
Hypothesis
The research tested a null and alternative hypothesis to analyze this study the effect of
false advertisement and its impact on the customer’s loyalty according to grade 12 students from
Sta. Lucia High School.
Alternative Hypothesis: There is a significant relationship between False Advertising
and to the Customers’ Loyalty.
4
Division of Pasig
Null Hypothesis: There is no significant relationship between False Advertising and to

the Customers’ Loyalty.
Scope and Limitation

The study aimed to determine the effect of false advertisement and its impact on
customer loyalty of selected class of senior high school in Sta. Lucia High School.
The respondents are 50 students of Grade 12 Senior High School in Sta. Lucia High
School. They are composed of Accountancy, Business and Management (ABM), Humanities and
Social Science (HUMSS), Information and computer Technology (ICT), Science, Technology,
Engineering and Mathematics (STEM) and Home Economics (HE) consists of 1, 2, and 3 section
of the Sta. Lucia High School.
Significance of the Study
This research focuses on providing information about the effect of false advertisement
and its impact on the loyalty of our customers. The study aims to providing significance to:
Youth: The research can help young people in knowing, what the possible effect
of false is advertising on potential customers. Young people see over 40,000 ads per year,
5
Division of Pasig
mainly on television alone, which means that youth needs to be more knowledgeable
about false advertisement and their impact on customers.
Parents: Through this, parents would be able to guide the youths in knowing
the proper viewing of advertising and how to determine its accuracy. That way,
customers will not be scammed, and more businesses will not lose any potential
customers.
Business Owners: With this study, businesses will be more aware of the impact
of misleading advertisements on the loyalty of potential customers. Making a truthful
advertisement can increase sales by telling possible consumers what the business can
offer.
Future Customers: This study can help future customers to have the proper
knowledge to view and analyze advertisement whether it is real or fake.
Future Researchers: This study can be used by future researchers as reference

material for their research, and this research may serve as a guide for their report and
research study. This study may also be used as a source of sufficient information and data
for their works.
Definition of Terms
The following is a list of terms that will provide meaning in order to understand the
contents of this study:
Misleading illustrations. Ways in which advertisers deceive the customers to

buy the product by making it appear differently from what it really is.
Incomplete Comparison. When the basis of the comparison (the two categories
being compared) is not explicitly stated.
6
Division of Pasig
The measurement units and standards. Are fixed values and those values
cannot change. It is vital that measurements have uniformity between anyone that uses
those measurements in order for everyone to have the same sense of measurement.
Double ticketing. Occurs when a seller puts two or more prices on a product or
service, and the customers are charged the higher price.
Pyramid selling. Is a multilevel marketing plan that uses certain specific

deceptive means to obtain money (see also "Multi-Level Marketing and Pyramid Selling
Schemes").
Bait and switch. Occurs when a seller attracts customers by advertising a certain
product or service at a bargain price and then persuades the customer to purchase a more
expensive item, since the seller does not have reasonable quantities of the advertised item
in stock.
Precarious. You are not in complete control of events and might fail in what you
are doing at any moment.
False advertisement. Classified as deceptive if the advertiser deliberately

misleads the consumer, rather than making an unintentional mistake.
Advertisement. Otherwise known as an advert or ad, is generally considered a

public communication that promotes a product, service, brand or event.
Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
This parts constitutes the related literature and studies made regarding to the impact of
false advertisement and its impact on the consumers.
A. What is Advertisement?
Advertisement is a form of communication that seeks to influence the behavior of defined

target groups. A message developed and placed with the ultimate intention of getting a group to
7
Division of Pasig
take a specific action (such as purchasing a product) can be considered an advertisement

(Hesterberg, 2018). Advertising is consequential to the business as a whole as it enables the
business to attract more customers and thereby drives business recovery. Advertising is the
dissemination of personal information through paid media sourced from a sponsoring
organization. Brand loyalty is an asset to a company because customers continue to invest in and
support the company. (Nayan, Lumpur, 2020).
This is also part of the promotional mix and is often the most visible aspect of marketing.
The ways of advertising use the role of advertisement. This is to reach your audience through a
target media channel. It implies the information of goods on the market as well as the search for
mass consumers. One of the ways to advertise is Door Hangers and Flyers. It is a great way to
target a specific area and to make sure your potential customers have seen your information.
(Queensland Government)
An advertisement plays a major role in every business especially for new businesses. The
business world is competitive, and advertising is used to raise awareness about a business or
product, build a rapport, a brand and position a company, product or service against the
competition for them to have an advantage (Eleanor Cochran, 2019). Advertising promotes
strategic messaging or information and increases awareness within the target market. Several
advertising media are used to deliver the advertisement to the market. Hence, it is important to
determine which media outlet is best for your business. In this case, media buyers usually take
the role or they enroll in adtrics academy review. Advertising is very crucial in every business as
it can be one of the most vital aspects of a business. It is how you are going to connect with your
customers because chances are, your target market will end up purchasing your product/service if
they feel they are truly connected.
B. In the World
David Mackenzie Ogilvy CBE (23 June 1911 – 21 July 1999) was a British advertising
mogul and founder of Ogilvy & Mather, known as the Father of Advertising. David Mackenzie
argued that the function of advertising is to sell, and that successful advertisement of a product is
based on the information about its consumers. He also believed that advertisers should respect
the intelligence of their customers. Advertising also has a huge impact on the world as it helps
people make better purchasing decisions. For some companies, the presence of advertising has
contributed greatly as it has made it easier for them to launch their products in different regions
of the country. Because of this, it was also easy for them to make money. Many businesses use
8
Division of Pasig
online advertising. Making your job easier not only makes your job easier, it also makes it easier
to make money.
According to Edward Bernays, known as an American theorist, is said to have been a

pioneer in the field of public relations and propaganda, and was described in his obituary as "the
father of public relations." He has worked for dozens of major American companies, including
Procter & Gamble and General Electric, as well as government agencies, politicians and non-
profit organizations. Advertising has a great influence on the United States because it occupies
an important place in American society. Ads have the desirable qualities of strong credibility,
high audience attention, and a friendly audience welcome. Offer an open conversation with
questions and answers about products, psychological incentives to buy, memory, efficiency and
frequency.
A statement of culture trip said that, advertising in Thailand has rapidly grown into a full-
blown entertainment genre, packed with cultural cues, developed narratives, and deep messaging
Thailand is considered a developing country, but in the past decade, it has launched into an age
of modernity. Bangkok has become an international commercial hub. Consumers have more
disposable income than ever before, but they are not typically loyal to any particular brands—
they are still unfamiliar with many of them—and they value their freedom of choice. This
mindset makes Thais dream consumers for advertising agencies, who can use humor, culture,
tragedy, and other emotional cues to attract attention to a product, thereby increasing its
commercial value.
C. In the Philippines
The Philippines is a brand-conscious market. Advertising plays a significant role in

promoting the sale of most consumer goods, and several of the country’s top advertising
agencies are affiliated with international companies. Several local advertising companies have
emerged in recent years as advertising has evolved beyond traditional tri-media outfits and the
variety of advertising channels has increased exponentially. In general, advertising effectiveness
helps brands determine if their ads are hitting the mark with their audience and if their business
is getting the most revenue. This allows them to gauge the strengths, and weaknesses of specific
campaigns, so they can adjust accordingly. Advertising makes people remember your name;
effective advertising can reach potential customers and inform them about your products or
services. (International Trade Admission, 2022)
The effect of advertising in this part of our country in Luzon, almost everyone who lives
here knows the word advertising, or is called "patalastas" in Filipino, whether it is on television
or read in newspapers or magazines. Nevertheless, in modern time, those who used to introduce
9
Division of Pasig
their products or their company are being upgraded in their so-called social media. You can
watch or read it just like on Face book. According to Aileen Jazbec (2020), about 88% of social
media users in the Philippines are on Facebook, making it an attractive platform for businesses,
big and small, to increase brand awareness, generate leads, and drive revenue. Advertising on
Facebook uses photos and videos to show and introduce new products to the audience.
Advertising is recognized as an important social institution. Its applications as an influence on
public opinion and as a stimulus to public action are bound to expand here and abroad.
The effectiveness of advertising in Barangay Santa Lucia, for example, advertising in

Facebook is a way to draw attention to your business, even if it is small, by posting and sharing
with people in Santa Lucia. There is a group page on Facebook for people living in the Santa
Lucia area. Some people post and share products to showcase newly opened stores. It could also
affect how people in Santa Lucia Barangay, people who want to provide good service, are
introduced and empowered, and how leaflets promoting products are distributed to interested
people.
D. Effect of False Advertising on?
Deceptive advertising can be fatal to these businesses that use misleading advertising.
When a corporation creates a false statement, those kinds of businesses do not see that the
advertising will end up as harm to its company (LaMarco, 2018). Your consumers do not take
kindly to being lied to. You should not expect them to fall for the same tricks twice. This can be
bad for the owner’s company or business and can ruin the business's reputation. When the worst
comes to the worst, the customer will likely sue your company for damages, which may cause
the corporation to incur hefty litigation costs. False or misleading advertising has increased as
companies try to compete to gain more customers. In the marketing field, it is expected that
consumers will make well-informed decisions that are why accuracy should include full
disclosure of all information. Research expands the role of false and misleading information in
shaping the content of advertising. This study examined the importance of reinforcing marketing
efforts with truthful facts to ensure that an organization's functions are trustworthy, thereby
helping customers make the right decisions (Nuseir, 2018).
The effects of unethical advertising on consumers are perhaps the worst aspect about this
kind of advertising. The consumer ends up making uninformed decisions (Nicole LaMarco,
2018). If you do not tell your customers the truth or paint a picture for them with your ad that
overshadows or contradicts the truth about your product or service, then they will make poor
decisions concerning those products and services. Your customers will end up wasting valuable
money on something, which ultimately, really will not meet their needs or solve their problems;
10
Division of Pasig
ultimately, your customers might use the product without knowing the negative side effects that
come with the product.
Employees are on the front line, and usually they will endure the most of the
consequences that come with false advertising. In such cases, they usually find themselves
between a rock and a hard place - the rock being the consumer - and the hard place, the deceptive
advertisement. One thing to note is that the employees usually are not guilty since they neither
create the ads nor endorse them. However, when consumers get angry because they feel duped
by an advertisement, they do not care. Your employees will have to deal with unhappy people
and will end up unhappy themselves in the process. They may even be blamed when your
product malfunctions or your service does not deliver what you promised it would (Nicole
LaMarco 2018).
E. Types of False Advertising
Double ticketing is labeling one product with two or more price charges. In this case, the
competition law obliges us to offer the product at a low price. Asking for a higher price is a
crime (Alison Ward, 2018).
Direct selling schemes, also known as pyramid selling, multi‐level marketing, or network
marketing, cause great harm and is difficult to obtain evidence. Pyramid selling is a way of
recruiting and staffing salespeople to find their way to the market. It’s beneficial for those hired
early in the process, but inevitably precarious as those hired later find it difficult to justify high
commissions to someone with little involvement in sales (Bill Donaldson, 2015).
Bait and switch is sometimes practiced by some sellers to wrongly advertise their
products. This is where a low-priced good gets advertised but replaced by a different product at
the showroom (Edward P. Lazear). Businesses use bait and switch to attract more buyers. The
price is that some people who would have bought the property for sale might not mind. Under a
variety of circumstances, bait and switch is a profitable strategy that leads to a perfectly
reasonable balance with false advertising. About 70% of the complaints received by the
Advertising Standards Authority (ASA) each year relate to misleading advertising, an issue that
consumers should take seriously and every marketer should be aware of. As business owners, it
is important to know how to protect yourself from these false advertising claims. Although it
seems like common sense, it is easy to make mistakes or get caught up in the hype of a new
product, setting yourself up for potential legal and PR trouble. Businesses or companies should
11
Division of Pasig
know how to take their time, watch the company’s headline, outline exceptions, and use
disclaimers where needed. Always be honest when creating ads for your product. With this
knowledge, you can avoid the hazard of making misleading or false advertising claims that can
lead to worst cases scenarios, like bankruptcy (Avery Philips, 2019)
Synthesis of the Reviewed Related Literature and Studies
The related literature and studies healed the researchers to understand the similarities and
the differences in writings of different education writers and practitioners in the effect of false
advertisement to the company and how effective advertisement is in a business.
Various references contributed to this research to some extent. In particular, authors such
as International Trade Admission, Edward Bernays, David Mackenzie, Nikki Nelson, and
Hesterberg have shown the importance of advertising in promoting products and goods. Ads
have desirable qualities such as strong credibility, high audience attention, and a friendly
greeting to the audience. Advertising also has a big impact on the world as it helps people make
better purchasing decisions. For some companies, the presence of advertising makes a big
contribution as it makes it easier for them to launch their products in different regions of the
country. A message developed and placed with the ultimate intention of getting a group to take a
specific action (such as purchasing a product) can be considered an advertisement.
By contrast, according to several authors, namely: Aileen Jazbec and the Queensland
Government, advertising is part of the advertisement mix and often the most visible aspect of
marketing. Ads are about reaching your audience through your target media channel. It implies
the information of goods on the market as well as the search for mass consumers. One of the
ways to advertise is Door Hangers and Flyers. It`s a great way to target a specific area and to
make sure your potential customers have seen your information. Like the usage of social media,
social media users in the Philippines are on Facebook, making it an attractive platform for
businesses, big and small, to increase brand awareness, generate leads, and drive revenue.
Advertising on Facebook uses photos and videos to show and introduce new products to the
audience. For example, advertising on Facebook is a way to draw attention to your business,
even if it is small, by posting and sharing with people in Santa Lucia. There is a group page on
Facebook for people living in the Santa Lucia area. Some people post and share products to
showcase newly opened stores.
There are similarities and differences between the present and the reviewed studies that
have been noted. However, the present study differs only in its research environment, date, place
12
Division of Pasig
and its subject. The researcher perceived that advertising has been a great help in the modern
way of marketing. This is why we should know how to properly use advertisements in promoting
the business brand. Advertisement or ads is a new marketing communication that utilizes and
openly sponsored, non-personal message to promote or trade a product, service or idea. And not
using it the right way can greatly affect our businesses and company, this is called false
advertisement. Giving false advertisements to the consumer especially to your loyal customers
has a lot of impact. Customer might not meet their satisfaction so they will give you a bad review
that cause other people to think if they will still trust your company or services because of the
reviews of your previous customer, they will also overthink if they will take a risk to try.
And so this study serves as a framework of a study targeting the effect of false
advertisement and its effect on the customer’s loyalty according to Grade 12 Student from Sta.
Lucia High School.
Chapter 3
This chapter contains method of research, population, sample size, and sampling
techniques, description of respondents, research instrument, data gathering procedure and the
statistical of data used in conducting the research study.
Method of Research
The information for this study is gathered by using a descriptive-quantitative research
method. We use this study to know the possible effects of false advertising on customer loyalty.
13
Division of Pasig
A Form plus Blog stated that a descriptive research is a type of research that describes a
population, situation, or phenomenon that is being studied. It focuses on answering the how,
what, when, and where questions of a research problem rather than the why. This research
method takes an issue with little to no relevant information and gives it a befitting description
using qualitative and quantitative research methods. Descriptive research aims to accurately
describe a research problem. With this method, the researchers use this method to collect proper
data and information about the study about the effect of false advertising and its impact on the
customers’ loyalty according to grade 12 students from Sta. Lucia High school.
The goal of the research is to learn how false advertising affects the customers’
loyalty.This research also aims to determine how students in Grade 12 from Sta. Lucia High
school deals with false advertising and its impact on them.
Source of Data
The researchers used a stratified sampling technique to select the respondents. The
respondents are Grade 12 students in Sta. Lucia High School. The respondents are selected based
on their availability and experience in online advertising.
The respondent was personally given by the researchers a questionnaire and messages
online with the usage of Google form.
The distribution of respondents in Grade 12 students in Sta. Lucia High School is
presented in Table 1.
Table 1
Distribution of Respondent from Grade 12 students from Sta. Lucia High School
Section Total Population Total no. of Percentage (%)

Respondents
(Sample)
ABM 183 11 19%
HE 179 8 18%
HUMMS 202 12 20%
STEM 244 7 25%
ICT 178 12 18%
14
Division of Pasig
Total 986 50 100%
The table showed the population, percentage, and sample of the study. The whole
population is nine hundred eighty six (986) senior high school students, the percentage is one
hundred (100%) percentage and the sample size is fifty (50).
Data Gathering Procedure

The researchers first ask for permission to conduct a research survey from the research
adviser and assistant principal with a letter presented. The researchers distributed survey
questionnaire with the usage of Google form and the form will automatically gather the data
based on the respondents answers once the respondents submitted the form.
The total respondents that answered the researcher-made survey is a total of fifty (50)
students from five (5) different sections (ABM, STEM, HUMMS, HE, And ICT) regardless of
their demographic profiles
Research Instruments
The data gathering instrument the researchers used is a researcher-made survey
questionnaire, which the researcher used to gather the desired data for this study titled, The
Effect of False Advertisement and its Impact on the Customers Loyalty. The researcher-made
questionnaire is divided into 3 (three) main parts. Part I of the questionnaire is the personal
profile of the respondents, which is composed of the age, section, and gender of the respondents.
Part II is the identification of the times the respondents have viewed an advertisement before or
whether the respondent has viewed an ad before. And lastly, Part III consists of the questionnaire
relating to the statement of the problem the researcher has given.
Table 2
Likert Scale for Effect of False Advertising and its Impact on Customers’ Loyalty
According to Grade 12 students
Numerical Value Rating Scale Verbal Interpretation
4 3.26 - 4.00 Strongly Agree
15
Division of Pasig
3 2.51 - 3.25 Agree
2 1.76 - 2.50 Disagree
1 1.00 - 1.75 Strongly Disagree
Statistical treatment of Data

The following are the statistical tools that the researchers used to treat the data in the study:
Weighted Mean. The researcher used this to determine the data and level of the customers to the
impact of advertisement through online advertising to customer loyalty in terms of satisfaction
and trust, behaviour, and feedback. This refers to the average of a set of values. The mean can be
computed in several ways, including the simple arithmetic mean (add up the numbers and divide
the total by the number of observations), the geometric mean, and the harmonic mean.
Wm = ∑fw/n
Where:
Wm - Weighted mean
Fw – Multiplication of Frequency and weight
n – Total number of samples respondents
Percentage and Frequency. The researcher uses this to find the percentage for the demographic
statistic of the respondents’ personal profile (Age, Gender, and Section). A percentage is a
portion of a whole expressed as a number between 0 and 100 rather than as a fraction. To
16
Division of Pasig
determine the percentage, we have to divide the value by the total value and then multiply the
resultant by 100. Frequency is the number of respondents that answered the researcher-made
questionnaire.
P = f/n (100)
Where:
P- Percentage
F- Frequency
N- The number of research sample
100- Constant multiplier
Weighted Frequency. The researchers used this to determine or find the weighted mean for the
data gathering. Weighted frequency refers to Frequency with the weight applied which generally
can be thought of as the estimated count in the population with the combination of values.
Likert Scale. The researcher used this scale to determine the verbal interpretation of each data
and its weighted mean. This is a rating scale frequently used in surveys-based research. Although
there are other types of rating scales, it is the most widely used method of sizing responses in
survey research, leading to frequent use of the term as a synonym for rating scale. (Strongly
Agree, Agree, Disagree, and Strongly Disagree)
17
Division of Pasig
Chapter 4
Presentation, Analysis and Interpretation of Data

This chapter presents the data gathered, the analysis and interpretation based on the
sequence of the questions raised in chapter I
This following are the findings of the study:

1. Profile of the respondents in terms of:
1.1 Age
Table: 1.1: Frequency and Percentage Distribution of the Respondents in terms of Age
Age Frequency Percentage (%)

17 Years Old 21 42%
18 Years Old 22 44%
19 and above 7 14%
Total 50 100%
Table 1 illustrates the frequency and percentage distribution of the respondents in terms
of age. Table 1 reveals that a large number of the respondents belong to 18 years old, with 22 or
making up 44% of the total number of respondents; 21 respondents belong to 17 years old, which
contributes 42%; and 7 respondents for 19 and above, with a total of 50 respondents, which
contributes 14% and its total of 50 respondents which contributes a total of 100%.
18
Division of Pasig
1.2 Gender
Table 1.2: Frequency and Percentage Distribution of the Respondents in terms of Gender
Gender Frequency Percentage (%)
Female 31 62%
Male 19 38%
Total 50 100%
Table 1.2 shows the frequency and percentage distribution of the respondents in terms of
gender. Based on the table it shows that the majority respondents of this study are female, with
31, or 62%. The remaining 19 participants are male, with 38% of the total percentage of the
respondents.
Most of the respondents are female and they have a highest participation and cooperation in this
study.
1.3 Section
19
Division of Pasig
Table 1.3: The Frequency and Percentage Distribution of the respondents in terms
of their section.
Section Frequency Percentage (%)
ABM 11 19%
H.E 8 18%
HUMMS 12 20%
STEM 7 25%
ICT 12 18%
Total 50 100%
Table 1.3 shows the frequency and percentage distribution of the respondents in
terms of gender. Based on the table it shows that the majority respondents of this study
are from HUMMS, with 12, or 20% of respondents, followed by ICT with 12, or 18% of
respondents, followed by ABM with 11 or 19% of respondents, followed by HE, with 8,
or 18% of respondents and the remaining are from STEM, with 7, or 25% respondents.
With this, the researcher can infer that the HUMMS and ICT have the highest
participation and cooperation in this study.
Table 2: The effect of false advertisement in customer satisfaction and trust
Satisfaction and Trust Weighted Mean Verbal Interpretation
20
Division of Pasig
The advertisement message 2.9 Agree

is understandable
After viewing this 2.52 Agree

advertisement, I would
consider purchasing the
product
According to what you saw 2.86 Agree

in the advertisement, did
they show engagement in
their customers
Do you think advertising is 2.94 Agree

important
The advertising looks 2.72 Agree

believable and can gain my
trust
Overall Weighted Mean 2.78 Agree
Legend: 1.00 - 1.75(SD), 1.76 - 2.50(D), 2.51 - 3.25(A), and 3.26 - 4.00(SA)
Table 2,The effect of false advertising in customer satisfaction and trust. Based on the aspect
satisfaction and trust, it garnered a grand weighted mean of 2.78 with a verbal interpretation of
“Agree”. From the respondent’s responses, it is noted that itemno.3, “Do you think advertising is
important” got the highest weighted mean of 2.94 with the verbal interpretation of “Agree”. On
the other hand, item no.1 “The advertisement message is understandable,” got the lowest
weighted mean of 2.9 with the verbal interpretation of “Agree.”
Table 3: Effect of false advertisement in the behaviour of the customer
Behaviour Weighted Mean Verbal Interpretation
Does advertisement influence 3.02 Agree

students
21
Division of Pasig
Does false advertising 3.36 Strongly Agree

negatively affect the youth
Table 3,Effect of false advertisement in the behaviour of the customer. Based on the aspect
behaviour, it garnered a total weighted mean of 3.19 with a verbal interpretation of “Agree.”
From the respondent’s responses; it is noted that item no.2, “Does false advertising negatively
affect the youth” got the highest weighted mean with 3.36 with a verbal interpretation of
“Strongly Agree.” On the other hand, item no.1 “Does advertisements influence students’ have
the lowest weighted mean of 3.02 with a verbal interpretation of “Agree.”
It shows that the majority tells that the false advertising negatively affect the youth.
Table 4: The impacts of false advertisement on customer’s loyalty in terms of Feedback
Feedback Weighted Mean Verbal Interpretation
Does negative feedback in 3.64 Strongly Agree

advertisement has a big
impact on you as a student
when it comes to
purchasing
Do you still trust, as a 1.8 Strongly Disagree

customer when an
advertisement shows you
22
Division of Pasig
some false advertising
Table 4 the impact of false advertisement through online advertising on customer’s loyalty in
terms of Feedback. Based on the aspect Feedback, it garnered a total weighted mean of 2.72 with
a verbal interpretation of “Agree.” It shows that item no.1 “Does negative feedback in
advertising has a big impact on you as a student when it comes to purchasing” got the highest
weighted mean of 3.4 with the verbal interpretation of “Strongly Agree.” On the other hand item
no.2, “Do you still trust, as a customer when an advertisement shows you some false advertising”
got the lowest weighted mean of 1.8 with the verbal interpretation of “Strongly Agree.”
It shows that the majority says that the false advertisement has a big impact on a student when
it comes on purchasing the product.
Table 5: The Effect of False Advertisement and its impact on customer loyalty according to
Grade 12 students from Sta. Lucia High School
The Effect of False Weighted Mean Verbal Interpretation

Advertisement and its impact
on customer loyalty according
to Grade 12 students from Sta.
Lucia High School
Satisfaction and Trust 2.78 Agree
Behaviour 3.19 Agree
23
Division of Pasig
Feedback 2.72 Agree
Table 5 shows the aspect of the effect of false advertisement and its impact on customer loyalty
according to grade 12 students from Sta. Lucia High School. Based on the table, item
no.2“Behaviour” has the highest weighted mean of 3.19 with a verbal interpretation of “Agree”.
On the other hand, item no.3”Feedback” got the lowest weighted mean of 2.72 with a verbal
interpretation of “Agree.”
Chapter V
This chapter represents the studies summary, conclusion and the recommendation that is
based on the previous chapters’ data analysed by the researchers.
Summary
This study aimed to determine the effect of false advertising and its impact on the
customers’ loyalty according to grade 12 students from Sta. Lucia High School.
The researchers tried to find the answers to the following problems with regards to the topic:
1. What is advertisement?
2. How false advertising affect the customer satisfaction and trust?
3. How false advertising does affects the behavior of the consumer like grade 12
students?
24
Division of Pasig
a. ABM
b. STEM
c. HUMMS
d. HE
e. ICT
4. What are the impacts of false advertising through online advertising to customer’s
loyalty?
a. Feedback
b. Concept
The researcher used descriptive method if the research and a researcher-made

questionnaire as the data gathering instrument. The sample respondents of the study were fifty
(50) students of Grade 12 students from Sta. Lucia High School. The statistical tools used to treat
the data were ________________
The Noticeable findings of the study are the following:
1. Demographic Profile of the study

1.1. Age
It’s turned out that a large number of the respondents belong to 18 years old, with 22 or making
up 44% of the total number of respondents; 21 respondents belong to 17 years old, which
contributes 42%; and 7 respondents for 19 and above, which contributes 14% and its total of 55
respondents which contributes a total of 100%.
1.2. Gender
It showed that majority of the total respondents of this study are female, with 31, or 62%. The
remaining 19 participants are male, with 38% of the total percentage of the respondents.
1.3. Section
Result presented that the large number of respondents of this study are from HUMMS, with 12,
or 20% of respondents, followed by ICT with 12, or 18% of respondents, followed by ABM with
11 or 19% of respondents, followed by HE, with 8, or 18% of respondents and the remaining are
from STEM, with 7, or 25% respondents.
2. The effect of false advertising in customer satisfaction and trust.
- It garnered a grand weighted mean of 2.78 with a verbal interpretation of
“Agree”. From the respondent’s responses, it is noted that item no.3, “Do you
25
Division of Pasig
think advertising is important” got the highest weighted mean of 2.94 with the
verbal interpretation of “Agree”. On the other hand, item no.1 “The
advertisement message is understandable,” got the lowest weighted mean of 2.9
with the verbal interpretation of “Always.”
3. Impact of advertisement through online advertisement to customer loyalty in terms of
Behaviour.
- It garnered a total weighted mean of 3.19 with a verbal interpretation of “Agree.”
From the respondent’s responses; it is noted that item no.2, “Does false
advertising negatively affect the youth” got the highest weighted mean with 3.36
with a verbal interpretation of “Strongly Agree.” On the other hand, item no.1
“Does advertisements influence students’ have the lowest weighted mean of 3.02
with a verbal interpretation of “Agree.” It shows that the majority tells that the
false advertising negatively affect the youth.
4. The impacts of false advertising through online advertising to customer’s loyalty in
terms of Feedback
- Based on the aspect Feedback, it garnered a total weighted mean of 2.72 with a
verbal interpretation of “Agree.” It shows that item no.1 “Does negative feedback
in advertising has a big impact on you as a student when it comes to purchasing”
got the highest weighted mean of 3.4 with the verbal interpretation of “Strongly
Agree.” On the other hand item no.2, “Do you still trust, as a customer when an
advertisement shows you some false advertising” got the lowest weighted mean
of 1.8 with the verbal interpretation of “Strongly Agree. “It shows that the
majority says that the false advertisement has a big impact on a student when it
comes on purchasing the product.
5. The Effect of False Advertising and its impact on customer loyalty according to Grade
12 students from Sta. Lucia High School
5.1. Satisfaction and Trust
- The result of the data has garnered a grand weighted mean of 2.78 with a verbal
interpretation of “Agree”.
5.2. Behavior
- The result of the data has garnered a total weighted mean of 3.19 with a verbal
interpretation of “Agree.”
5.3. Feedback
- The result of the data based on the aspect Feedback, has garnered a total
weighted mean of 2.72 with a verbal interpretation of “Agree.”
6. The result of the research data analysis proved that false advertisement has greatly affect
the customers’ loyalty in terms on satisfaction and trust, behavior, and Feedback. That is
26
Division of Pasig
why the researcher accepts the Ha or H1 of the study, which stated that there is a
significant relationship between False Advertising and to the Customers’ Loyalty.
Conclusion
The study’s findings led to the following conclusions:
1. The majority respondents of this study are female, with 31, or 62%. The remaining 19
participants are male, with 38% of the total percentage of the respondents.
2. The large number of the respondents belongs to 18 years old, with 22 or making up
44% of the total number of respondents; 21 respondents belong to 17 years old, which
contributes 42%; and 7 respondents for 19 and above, which contributes 14% and its
total of 55 respondents which contributes a total of 100%.
3. The majority respondents of this study are from HUMMS, with 12, or 20% of
respondents, followed by ICT with 12, or 18% of respondents, followed by ABM with
11 or 19% of respondents, followed by HE, with 8, or 18% of respondents and the
remaining are from STEM, with 7, or 25% respondents. With this, the researcher can
infer that the HUMMS and ICT have the highest participation and cooperation in this
study.
4. The researcher concluded, based on the aspects of the analysis and interpretation of the
data on the respondents, as follows:
4.1. The effect of false advertising in customer satisfaction and trust.

4.2. The Effect of advertisement through online advertising to customer loyalty in
terms of Behaviour.
4.3. The impacts of false advertisement through online advertising to customer’s
loyalty in terms of Feedback
4.4. The effect of false advertisement and its impact on customer loyalty
according to Grade 12 students from Sta. Lucia High School.
5. According to the result of the data gathering from the respondents, customers “Agree”
in terms of satisfaction and trust, behavior, and feedback concerning the effect of false
advertising on customers’ loyalty. Therefore, this means that false advertising can really
affect the loyalty of its customers.
27
Division of Pasig
6. The result of the research data analysis proved that false advertisement has greatly
affect the customers’ loyalty in terms on satisfaction and trust, behavior, and Feedback.
That is why the researcher accepts the Ha or H1 of the study, which stated that there is a
significant relationship between False Advertising and to the Customers’ Loyalty.
Recommendation
1. The advertisements that businesses produce should be credible and accurate
according to the company's product to the market.
2. When promoting a product, businesses should know what the customers want and
their opinions, so that the company would gain the interest and loyalty of the
customers or the company's target buyers and increase the business brand awareness.
3. For the customers, Customers should know how to properly view and do when they
see an advertisement so that fraud could be avoided.
4. According to the data, the impact of false advertising on satisfaction and trust,
behaviour, and feedback can deeply affect the view of the customers or the target
market of the business. Therefore, businesses should consider knowing how to
interact with and satisfy their customer so that they will not lose any loyal customers.
28
Division of Pasig
References
1) “How Advertising Is Important Element for the Economic... | Bartleby.” n.d.

Www.bartleby.com. Accessed February 3, 2023.https://www.bartleby.com/essay/How-
Advertising-Is-Important-Element-For-The-PKTNR95ZLC5Q.
2) Cole, James. n.d. “What Are the Purposes of Advertising?” James Griffin Cole.
https://www.jamescole.co/blog/what-are-the-purposes-of-advertising.
3) Gaille, Brandon. 2015. “24 Pros and Cons of Advertising.” BrandonGaille.com. May 13,
2015. https://brandongaille.com/24-pros-and-cons-of-advertising/.
4) Carmicheal, Kayla. 2019. “Traditional Marketing vs. Digital Marketing: Why Not Both?”
Hubspot. September 18, 2019. https://blog.hubspot.com/marketing/traditional-marketing-vs-
digital-marketing.
5) 1. n.d. “Philippines - Selling Factors and Techniques.” Www.trade.gov.
https://www.trade.gov/country-commercial-guides/philippines-selling-factors-and-
techniques.
6) Jazbec, Aileen. 2020. “The Effectiveness of Digital Marketing in the Philippines.” Major
Online Business and Marketing. May 12, 2020.
https://blog.hslu.ch/majorobm/2020/05/12/effectivephilippines/.
7) Lovering, Catherine. 2019. “8 Different Ways to Advertise Products and Services.”
Chron.com. March 7, 2019. https://smallbusiness.chron.com/8-different-ways-advertise-
products-services-19274.html.
8) “What Are the Purposes of Advertising?” n.d. James Griffin Cole. Accessed February 3,
2023.https://www.jamescole.co/blog/what-are-the-purposes-of-advertising?
fbclid=IwAR3wtmAjf7G2ZWZTHY4Xbnq19wV5TZs1tD6ps1lD5ITMDDzz--TEVa5e8Rg.
9) Nuseir, Mohammed T. 2018. “Impact of Misleading/False Advertisement to Consumer
Behaviour.” International Journal of Economics and Business Research 16 (4): 453–65.
https://ideas.repec.org/a/ids/ijecbr/v16y2018i4p453-465.html.
10) LaMarco, Nicky. 2018. “Negative Effects of False Advertising.” Chron.com. December
3, 2018. https://smallbusiness.chron.com/negative-effects-false-advertising-25679.html.
29
Division of Pasig
11) Nelson, Nikki. 2021. “Effective Advertising Makes People Remember Your Name.”
Www.wolterskluwer.com. January 11, 2021. https://www.wolterskluwer.com/en/expert-
insights/effective-advertising-makes-people-remember-your-name#:~:text=Effective
%20advertising%20reaches%20potential%20customers.
12) Government of Canada, Innovation. 2021. “Misleading Advertising.” Ised-
Isde.canada.ca. October 29, 2021.
https://ised-isde.canada.ca/site/office-consumer-affairs/en/business-practices-and-consumer-
concerns/misleading-advertising.
13) “False Advertising – Consumer & Business.” 2011. Los Angeles County Department of
Consumer & Business Affairs. April 14, 2011. https://dcba.lacounty.gov/portfolio/false-
advertising/.
14) Commission, Australian Competition and Consumer. 2014. “Advertising and Selling
Guide - Misleading or Deceptive Conduct.” Australian Competition and Consumer
Commission, January 30, 2014. https://www.accc.gov.au/publications/advertising-and-
selling-guide/advertising-and-selling-guide/avoid-misleading-or-deceptive-claims-or-
conduct/misleading-or-deceptive-conduct.
15) “Misleading Advertising - Clicklaw Wikibooks.” n.d. Wiki.clicklaw.bc.ca. Accessed
February 3, 2023. https://wiki.clicklaw.bc.ca/index.php?title=Misleading_Advertising.
16) Donaldson, Bill. 2015. “Pyramid Selling.” Wiley Encyclopedia of Management, January,
1–1. https://doi.org/10.1002/9781118785317.weom090207.
17) Lazear, Edward P. 1995. “Bait and Switch.” Journal of Political Economy 103 (4): 813–
30. https://doi.org/10.1086/262004.
18) Phillips, Avery. 2019. “How to Protect Yourself against False Advertising Claims.” Gist.
April 29, 2019. https://getgist.com/false-advertisingclaims/#:~:text=Take%20your%20time..
30
Division of Pasig
Appendix I
“THE EFFECT OF FALSE ADVERTISEMENT AND ITS IMPACT

ON THE CUSTOMERS LOYALTY”
Survey Questionnaire
I. Data Privacy Statement
I hereby authorize Sta. Lucia High School and Grade 12- ABM1 Student
Researchers to collect and process the data indicated herein for their research
about The Effect of False Advertising and Its Impact to Customers Loyalty
According to Grade 12 Students from Sta. Lucia High School. I understand that
31
Division of Pasig
any personal information is protected by R.A. 10173 or Data Privacy Act of 2012.
II. Respondents Profile

1. Name (Optional)
2. Section: _______
3. Age
a) Below
b) 16
c) 17
d) 18
e) Above
4. Gender
a) Girl
b) Boy
III.
1. How often do you see advertisement online?
A. Daily
B. Weekly
C. Once a month
D. twice a Month
E. never
VI.
32
Division of Pasig
Customer Satisfaction and Trust

Question: Strongly Agree Disagree Strongly
Agree Agree
The advertisement message is understandable
After viewing this advertisement, I would

consider purchasing the product
According to what you saw in the

advertisement, did they show engagement in
their customers
Do you think advertising is important
The advertising looks believable and can gain

my trust
Customers Behavior
Agree Agree
Does advertisement influence students
Does false advertising negatively affect the

youth
Customer’s Loyalty in terms of Feedback

Agree Agree
Does negative feedback in advertisement has a

big impact on you as a student when it comes
to purchasing
Do you still trust, as a customer when an

advertisement shows you some false
advertising
33
Division of Pasig
Appendix II
34
Division of Pasig
35
Division of Pasig
CURICULUM VITAE
36
Division of Pasig
KIRK JADE S. FURMEGONES
PERSONAL INFORMATION
PLACE OF BIRTH: Rawis, Libon, Albay
RELIGION: Roman Catholic
NATIONALITY: Filipino
EMAIL: kjfurmegones20@gmail.com
ADDRESS: 1392 Mais Street, Napico, Manggahan, Pasig City
CONTACT NUMBER: 09935997162
GENDER: Male
AGE: 18 year’s old
DATE OF BIRTH: September 20, 2004
WEIGHT: 45kg
HEIGHT: 5’5 ft.
FATHER’S NAME: NOEL E. FURMEGONES
OCCUPATION: GYPSUM INSTALLER
MOTHER’S NAME: ROXANNE S. FURMEGONES
OCCUPATION: CSR
37
Division of Pasig
KRISTA CARMELA Q. DUMLAO
PLACE OF BIRTH: Manila
RELIGION: Christian
EMAIL: kristacarmelaq@gmail.com
ADDRESS: 5b Rissa St., Brgy. Sta. Lucia, Pasig City
GENDER: Female
DATE OF BIRTH: October 17, 2004
WEIGHT: 55kg
HEIGHT: 5’0 ft.
FATHER’S NAME: Rommel C. Dumlao
OCCUPATION: Freelancer
MOTHER’S NAME: Maricar Q. Dumlao
OCCUPATION: Production Editor
38
Division of Pasig
MARION RAVEN I. ESTEBAN
PLACE OF BIRTH: Cainta, Rizal
RELIGION: Catholic
EMAIL: marionesteban388@gmail.com
ADDRESS: 12 Morales Compound 1st Street Brgy. Santa Lucia Pasig City
GENDER: Female
DATE OF BIRTH: July 6, 2005
WEIGHT: 60 kg
HEIGHT: 5’4 ft.
FATHER’S NAME: Mark Anthony C. Esteban
OCCUPATION: Electrician
MOTHER’S NAME: Rina I. Esteban
OCCUPATION: N/A
39
Division of Pasig
SABREENA GRACE R. LAPITAN
PLACE OF BIRTH: Pasig City
RELIGION: Catholic
EMAIL: sabreenagrace01@gmail.com
ADDRESS: 31 Herdex St. Bridgestone Park Subd. Rosario Pasig City
GENDER: Female
DATE OF BIRTH: February 1, 2005
WEIGHT: 40 kg
HEIGHT: 4’11 ft.
FATHER’S NAME: Alfredo Lapitan
OCCUPATION: None
MOTHER’S NAME: Benilda Lapitan
OCCUPATION: Daycare Teacher
40
Division of Pasig
VIVIENNE RAI C. VISMANOS
PLACE OF BIRTH: Sta. Rosa, Laguna
RELIGION: Christian
EMAIL: viviennnevismanos@gmail.com
ADDRESS: 1578 Monggo St. Napico Manggahan Pasig City
GENDER: Female
DATE OF BIRTH: May 17, 2005
WEIGHT: 52 kg
HEIGHT: 5’1 ft.
FATHER’S NAME: Rodel Timpug
OCCUPATION: Soldier
MOTHER’S NAME: Vivian Vismanos
OCCUPATION: Marketing Executive
41

III Research Study Updated 02-11-23 Final Copy2

Uploaded by

Copyright:

Available Formats

You might also like

III Research Study Updated 02-11-23 Final Copy2

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

III Research Study Updated 02-11-23 Final Copy2

Uploaded by

Copyright:

Available Formats

Division of Pasig

STA. LUCIA HIGH SCHOOL

THE EFFECT OF FALSE ADVERTISEMENT AND

Sta. Lucia High School

Academic Track – Accounting, Business and Management Strand

Dumlao, Krista Carmela Q.

Adviser: Mrs. Xylee M. Ignacio

Advertising is a form of communication to persuade a specific group of

CHAPTER 1: THE PROBLEM AND ITS SETTINGS

Statement of the Problem…...……………………..……………………….4

CHAPTER 2: REVIEW RELATED LITERATURE

CHAPTER 3: RESEARCH METHOLOGY

CHAPTER 4: PRESENTATION, ANALYSIS AND INTERPRETATION

Frequency and Percentage Distribution of the Respondents in terms of

CHAPTER 5: SUMMARY, CONCLUSION, AND RECOMMENDATION

LIST OF TABLES AND FIGURES

THE PROBLEM AND ITS SETTING

Advertising is a form of communication, which is used to persuade a specific group of

INPUT PROCESS OUTPUT

 Demographic  Assessing the  Determine the

Figure 1. THE CONCEPTUAL PARADIGM OF THE STUDY SHOWING

Statement of the Problem

Null Hypothesis: There is no significant relationship between False Advertising and to

Scope and Limitation

Significance of the Study

Future Researchers: This study can be used by future researchers as reference

Misleading illustrations. Ways in which advertisers deceive the customers to

Pyramid selling. Is a multilevel marketing plan that uses certain specific

False advertisement. Classified as deceptive if the advertiser deliberately

Advertisement. Otherwise known as an advert or ad, is generally considered a

REVIEW OF RELATED LITERATURE AND STUDIES

Advertisement is a form of communication that seeks to influence the behavior of defined

take a specific action (such as purchasing a product) can be considered an advertisement

According to Edward Bernays, known as an American theorist, is said to have been a

The Philippines is a brand-conscious market. Advertising plays a significant role in

The effectiveness of advertising in Barangay Santa Lucia, for example, advertising in

D. Effect of False Advertising on?

E. Types of False Advertising

Synthesis of the Reviewed Related Literature and Studies

Section Total Population Total no. of Percentage (%)

Total 986 50 100%

Data Gathering Procedure

Numerical Value Rating Scale Verbal Interpretation

4 3.26 - 4.00 Strongly Agree

3 2.51 - 3.25 Agree

2 1.76 - 2.50 Disagree

1 1.00 - 1.75 Strongly Disagree

Statistical treatment of Data

Fw – Multiplication of Frequency and weight

n – Total number of samples respondents

N- The number of research sample

100- Constant multiplier

Presentation, Analysis and Interpretation of Data

This following are the findings of the study:

Age Frequency Percentage (%)

Gender Frequency Percentage (%)

Section Frequency Percentage (%)

Table 2: The effect of false advertisement in customer satisfaction and trust

Satisfaction and Trust Weighted Mean Verbal Interpretation