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Forecast Report
Report
Forecast Report
About ColourNext Introduction
At Asian Paints, we've been studying colour and its varied The ColourNext forecast report dives deeper to chronicle
influences on lifestyle since 2003 and year after year we are the context and catalysts for each of the forecast design
fascinated by the small and big stories that emerge out of the directions. The report captures their manifestation in
vibrant landscape that is this world. society and in various areas of design such as spaces,
communication, food, apparel and lifestyle. With an
Every year, our colour marketing team collaborates with enhanced narrative of the directions and their application,
experts from a range of creative disciplines -- architecture, the report has interdisciplinary insight for everyone
art, interiors, fashion, sociology, media and FMCG, to put designing products, spaces or even communication for
together ColourNext, a comprehensive forecast of design the subcontinent.
directions in colours, materials, textures and finishes that are
relevant to the world. Over the years, ColourNext has evolved The report also presents the Colour of the Year and
as the subcontinent's foremost, one-of-its-kind, intelligence Wallpaper of the Year, giving readers an understanding
in colour and material. of this year's design mood and sentiment.
Presenting the forecast for 2023 A direction unexplored remains just that -- a passed-over
possibility, an idea ahead of its time, a path not taken.
2023 is all about building a better future, embracing our But when keen minds imagine, decode and interpret
past and present and creating with joy, hope and intention. these design directions, they become beautiful concepts,
The year is the silver lining we all waited for after the dark products and even objets d'art! This report will be an
clouds of the past few years and the colour of the year invaluable guide on that journey.
'Silver Escapade' encapsulates the optimism with which we
are going forward. The sentiment is reflected in the four
forecast design directions for 2023 -- Gothlicious, Shroom,
Edge of the Forest and Sleep Sense, the stories addressing
sociocultural topics ranging from how we express ourselves
to a newfound urgency for wellness and forming deeper
connections with others and the world around us.
Table of Design Direction 3
AION 134
Unapologetically Bold and Sensual
Triggers Our history Gothic architecture rose on the ashes of war, power
makes our struggles and loss and present times have seen a
resurgence after the turbulence of the past two years.
present The pandemic and political upheaval has altered us
It’s not all The use of darker colours is not only about darker, at a fundamental level and there are lessons people
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GOTHILICIOUS | Triggers ColourNext 2023 Forecast Report
A pop culture If there is a change underway, vintage furniture and revivalist The rise What started as a little Tumblr trend community is a stylish world that likes
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Colour Gothilicious
Forecast
Enlighten N
4148
* Available in Woodtech finish
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Molten metal
Japanese
Burnt Wood Cracked Glass Bidri
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GOTHILICIOUS | Material Forecast ColourNext 2023 Forecast Report
Soft
Materials
Statement-making and luxurious, these
materials make for old-world glamour and
mystique. The materials can be used to
make a space decadent, classic or high-
shine. Soft yet strong, from table settings to Velvet
furnishings, these materials can be used to
bring a Victorian touch or create a decidedly
sleek, high-fashion look.
Leather Black Lace
of the capacity to
contain anything. "
-Leonardo Da Vinci
GOTHILICIOUS
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Mini Story 1
Story Much like its composition, the the 1950s. Even while retaining all
Mini Story 2
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Wallpaper and
Texture Forecast
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Inky
&
Dark, absorbing and inky textures with an
Top Coat : Raven Song 8253 Top Coat : Dune Black M018 Top Coat : Raven Song 8253
Top Coat : Royale Play Stucco Stone Age 8288 Top Coat : Mineral Sealer + Antico Top Coat : Metallo Fuso Tin shade + PU
+ W2F Satin/Matt/Glossy
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Design Examples
Kim Kardashian made a statement on power and the pandemic in her all-black
Balenciaga outfit at the Met Gala 2021. “People would know instantly it was Kim
because of her silhouette, they wouldn’t even need to see her face, you know?
And I think that’s the whole power of her celebrity, that people wouldn’t need
to see her face to know it’s her,” Balenciaga designer and creator of the outfit,
Demna Gvasalia said. Kardashian felt the dress was a fitting outfit in a year that
was defined by masks.
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Made by architects Alan Organschi and Aaron Schiller, the Chilmark House
Antoni Gaudi worked with a goth aesthetic and uses the burnt wood technique as a symbol of grit and character, a beautiful
made it all his own at the start of the 20th century, showcase of longevity in the face of distress.
emerging as a pioneering figure of art nouveau and
modernism. Japanese artist Kengo Kuma has designed Image Source: Official Instagram account of Gray Organschi
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ColourNext 2023 Forecast Report
Along with the pandemic came a from instinct that nature allows us to
quieter, deeper struggle, an endemic of connect to a world larger than ourselves.
loneliness and feelings of separation. Deep within the recesses of our bodies
As people were forced to stay away from and memories, we know nature comes
friends and family, they struggled with packed with life and wonder. And so
deteriorating mental and emotional began a new tryst, a nature-first approach
health. Coupled with digital fatigue and that has us borrowing from the wisdom,
climate change, there was a growing stories and art of our ancestors as we
realisation that we needed something increasingly realise that we are meant to
more to lead wholesome, expansive be an extension of the world around
lives. We found ourselves turning to us, not walled away from it.
nature for answers because we know
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EDGE OF THE FOREST | Triggers ColourNext 2023 Forecast Report
Eating from Everyone is looking for food in wild kitchen has been the next best thing.
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Midnight Meadow-N
9785
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Material
Forecast
Hard
Materials Mud wall finish
Earthy, fresh and elemental, these materials
Bamboo
are close to nature and subsequently
organic and indigenous. The materials lend
themselves to fluid forms and have a hand-
made, imperfect quality that lacks the artificial
smoothness of synthetic materials, taking us
back to a time when homes were built by hand
and not mass-produced.
Jute
Ruffled
Fabric
Soft
Materials
The materials connect us back to a slower
life, ancestral craft and pastoral stories.
Inculcating a sense of wonder in our living
spaces, the materials fill spaces with the joy
of discovery and creation and can be used to
Sheer Textile add an earthy touch or make a bright, vibrant
space, bursting with life.
Loosely
woven textile
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Mini Story
The Story The silent, ubiquitous life giver this abundant and multi-faceted
of Grass under our feet has been around treasure to build superior homes
since much before us, serving and it is this inland quality of life
us in hundreds of ways as we and vernacular knowledge we are
got more adept at manipulating now beginning to harness again,
and transforming our resources, to create spaces that serve us
becoming a means for shelter, food, better, emotionally and physically.
clothing, fodder and even paper. Thatching with grass, still a
In India, we have had the gift of widespread practice in rural India,
diverse species of grass owing to is now being explored in urban
our varied topography and climate settings even as our one-size-fits-
and indigenous architecture all use of concrete and glass is
depended on it heavily for its being questioned. Within houses,
myriad qualities. Long before we grass is, once again, finding its
started building with man-made way into mats and even décor for
materials, that are not always suited its life-affirming and grounding
to local conditions, we had deep properties.
wisdom on how to use the resources
around us, on how to create with
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EDGE OF THE FOREST ColourNext 2023 Forecast Report
Wallpaper and
Texture Forecast
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Top Coat : Buttercup-N 0336 Top Coat : Royale Play Maritime Green 7455
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Design Examples
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EDGE OF THE FOREST | Design Examples ColourNext 2023 Forecast Report
Nature served as rich inspiration for designer Alexander McQueen, almost his entire life. He took the
elemental and turned it into otherworldly forms and textures, incorporating hair, wood, shells, coral,
feathers and even horns into his designs. Always ahead of his time, the Scottish designer aimed to
make a statement on our immediate need to start treating the world around us better in his collection
‘Plato’s Atlantis’, introducing the world to biomorphic, biophilic design long before the words entered
the popular lexicon.
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Triggers
Covidsomnia We had a system for work – established and Conversations There has been a growing body of work on the importance
fine-tuned over decades – till we no longer had of sleep and sleep quality in the past two decades, entering
it. As things got upended in 2020 and our entire around sleep the mainstream in the past two years as health and well-
work-life structure reversed, boundaries between being took centre stage. We are now questioning productivity
personal and professional lives blurred, upsetting culture and striving for a more well-rounded day, no longer
everything else in the balance. Demands of stay- glorifying celebrities who say they thrive on four-hour sleep
at-home families and coping with the pandemic days. A growing body of work is also now linking chronic
meant people worked late into the night, for many sleeplessness with age related conditions such as Alzheimer’s,
it was the only quiet time of the day. But two years dementia, diabetes and obesity.
later people are recognizing the toll of disrupted
timings coupled with pandemic-related anxiety,
with a lot more people reporting they had more
trouble sleeping than before.
Studies show people who are sleeping more are actually more productive, even though we
might be compromising sleep to work more.
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Sleep Tech Everyone knows a lot more about their frontier of innovation, better sleep is Slow Living We may be more connected than ever before,
daily health than they did before, thanks now backed by a whole host of products but we’re also taking back control of our time,
in part to wearable tech that puts all that are aimed at helping us rest more living more considered, deliberated lives that
kinds of metrics on our fingertips, peacefully. Weighted and temperature- are not always “on”. Slower lives have meant
from our oxygen saturation to heart controlled blankets, ASMR machines, spending our hours more consciously and
health and duration and quality of our smart lights that simulate sunsets meaningfully, reconnecting with things that
sleep. It’s not just these ubiquitous and sunrises, humidity and air quality are good for our health. This has reflected in
bands that have made health the final machines and even coffee alarm clocks. our personal spaces by turning our homes into
sanctuaries that offer escape and calm, in turn
increasing our adoption of products and goods
that are local, sustainable, organic and whole.
Sleep tracking has now become a common feature in all the gadgets that we keep in close Image Source: Shutterstock
proximity.
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A sense
&
Light, soft colours that are
Grey Flannel
8331
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Material
Rammed earth—made with local
materials, rammed earth has been used
for thousands of years, finding favour for
Hard
Cork
Materials
These natural materials are borrowed heavily from indigenous
practices and vernacular architecture to create spaces that are
cocooning with a nostalgic appeal. The materials are specially
selected for their properties of regulating temperature to create
thermal comfort, ventilation, bio-climatic architecture and porosity
representing the depth of knowledge across the country for homes
that are naturally conducive to better sleep.
Seed pillow
Soft
Materials
Ataractic and medicinal, these are deliberate
and intentional choices that find their way into
homes for their breathability, local relevance
and restorative properties. Regaining popularity
for their gentle and tranquil characteristics, the
materials form a rich tapestry incorporating
diverse weaving techniques, soothing herbs and
sustainable production.
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Mini Story
Sleep Before we gave in to an and blankets, architecture focussed
Cultures increasing, not always-sensible, on natural insulation techniques
homogeneity, how we ate, and food was consumed to keep
in India dressed and slept was informed the body warm.
by where we lived. The local
weather conditions, prevalent No single product represents the
raw materials and the norms of diversity of our sleep practices
our households and immediate as much as blankets, our myriad
surroundings informed our weaving techniques and use
choices, unlike now, when the of materials a testament to our
only light in our rooms at night indigenous knowledge and skill.
is from our gadgets and sleep From the Khes in Punjab to Dohars
paraphernalia is mass-produced in Uttar Pradesh for the warm
by big retailers and not always summer months to Kamblis in
suitable for micro conditions. Karnataka, made from sheep wool
for the colder months, almost
Almost every part of our country every region has developed its own
had its own sleep practices, from intricate style that’s both skin-
how we made our pillows and friendly and suited to the local
blankets to what we wore to sleep. weather. In Assam and Manipur
In the hotter parts of the country, Laisingphee blankets are made
there was an emphasis on soft with bamboo and cotton, while
breathable fabrics, sleeping and Gaujarati Kodhis are made with
waking early and structures were 100% wool and dyed with tea leaf
built for natural ventilation, while extract.
the colder parts were bolstered by
tighter weaves in their clothing
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Wallpaper &
Texture Forecast
Awaken
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SLEEP SENSE | Wallpaper & Texture Forecast ColourNext 2023 Forecast Report
Top Coat: Silver Skies M0740 Top Coat : Sound of Music 8756
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Design Examples
Bose Sleep Bud II has been created to silence all external noise
with a mini in-built white noise machine to help one sleep better.
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SHROOM | Triggers ColourNext 2023 Forecast Report
Contemporary Once the poster child of 1970’s mushroom-based powders and Ruling the They’ve sprouted regularly on the grooviness became the theme for
Cognitive Creativity
Other Perceived Illegatity, Substance
Benefits 9%
Benefits 4% Reliability and Stigma
11%
28%
Social Benefits
9% Uncertainty of Effect
Anxiety and
4%
Improved Mood Overstimulation
and Outlook 15%
Self-Efficacy Emotional Cognitive
21%
9% Difficulty 6% Interference
14%
Model Valentina Sampaio attends the 2021
Met Gala in an Iris Van Herpen dress inspired
by the mycelic world.
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Colour Shroom
Forecast
familiarity. "
&
feeling
palette is reminiscent of the quiet
strength and tenacity of natural
grooviness elements in all their strangeness
and familiarity. With a rich sense Stone Steps Beige Rage Mystery
of haptic cognizance, the creams 8426 8770 8744
and beiges are elemental while
the pinks and blues hint at the
inherent grooviness and intrigue
of the wild fungi.
Powder Rouge-N
K244
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Material
Forecast
Hard
Materials Pumice Stone
Materials Mycelium
the mushroom veil.
Wallpaper &
Texture Forecast
surfaces unpredictable depth to a room with mesmeric (Bottom) Paper Bloom Wallpaper in use
textures and patterns, bringing forth a formerly
underground, surprising world.
Good Vibrations
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SHROOM | Wallpaper & Texture Forecast ColourNext 2023 Forecast Report
Visually
&
A collection of micro-textures that bring
Linen
Base Coat: Royale Luxury Emulsion Balsam Brown 8520
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Design Examples
Giancarlo Mattioli’s Nesso lamp, designed in the 1970s, has become
a legend in itself, selling for thousands of dollars on Ebay.
Canadian musician Tarun Nayar is harnessing the sound of the mycelic world. The
Hindustani classical singer and biologist says his music is organismic and uplifting,
he calls it ‘plant ragas’.
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SHROOM | Design Examples ColourNext 2023 Forecast Report
Belgian design company Permafungi uses the leftovers of oyster mushrooms to make
lampshades and packaging material.
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TRANSITIONAL
INFINITE ILLUSIONS
MAGICAL
SILVER LININGS
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(‘Ahee-ohn’). In Greek mythology, Aion is the God of Perpetual Time, Eternity, and Zodiac.
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Acknowledgements
CONTENT
COLLABORATORS
Andrew Fernandes
Sonali Thakur
Kunal Daswani
Shruti Sabharwal
138
ASIAN PAINTS LIMITED
6A, SHANTINAGAR
SANTACRUZ (E)
MUMBAI 400055
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