NỘI DUNG VÀ PHÂN CÔNG NHIỆM VỤ

1.Warm – up
- Oke, so first i would like to say good afternoon teachers and all my
beloved classmates and today i’m so excited to stand here . And my name is
Như Quỳnh, i responsible to talk about TOPIC COMPANY.
+ I hope that youu will find my presentation i am delivering today useful
and benefitcial for you in the future. But before i get into this point i would
love to ask you one question
- you will watch a short video in TV screen and listen what i say.
=>Three decades ago, a Vietnamese businessman began making a fortune selling
dried noodle soup in ukraine. Today, that same man want to build a career in the
electric vehicle business in the America. With a brand called Vinfast and this brand
is laying the foundation to become a serious competitor in the US and other parts
of the world.
=> And the question is “WHO IS HE?”
-Giao lưu: “Who can answer the question?”
+ Raise your hand
+ wow, let’s me check.
+oh, your anwer is correct.
Phạm Nhật Vượng whom i want to tell you. What do you know about him?
+no? Oke, so I’m going to tell you . Phạm Nhật Vượng
- Mr.Pham Nhat Vuong was born on August 5, 1968 in Ha Noi, originally from Ha
Tinh. He is currently holding the position of Chairman of the Board of Directors of
Vingroup – One of the leadinh multi-industry corporations in VietNam.
+ He is the first dollar billionaire in VietNam and rank 286 th on the world
billionaires rankings voted by Forbes magazine (2020).
+The educational path of billionaire Pham Nhat Vuong:
 1987: Thanks to his excellent academic achievements, after graduating from
high school, he passed the study abroad program in Moscow in Russia at the
school of mining and geology and studied geoeconomics.
  After that, he received a scholarship to study abroad at the Russian Federal
University of Geological Exploration thanks to his excellent academic
performance in Mathematics.
*SLIDE 4 PHẦN:
- My presentation is devided into 4 main sections.
+ First of all, introducing vinfast company
+ Then. VinFast’s marketing mix strategy
+ Next, VinFast’s achievements
+ After that, mini game
 Oke, Before introducing vinfast company, i’ll start with some general
information about VINGROUP.

2. Organization:
2.1.VINGROUP:
Vingroup is the largest company in Vietnam with a total value of about 35
billion dollars through 3 public companies. This company represents about
2.2% of Vietnam's total GDP in 2020. Vingroup's portfolio consists of :
technology companies, hotels , resort, golf course, home, shopping malls,
commercial realestate, school and univerities.After that, the board of
directors turned its attention to the car industry . His dream, like other
wealthy people, is to own a car manufacturing company .His goal is to bring
Vietnam's economy on par with its international dimension
Then, I will tell you about Vinfast company.
2.2. About VinFast Company
- About VinFast Company
 VinFast is a member company of Vingroup, one of Asia's largest multi-
industry private economic groups .
 With the philosophy of "Putting customers at the center", VinFast is
constantly innovating to create classy products and excellent experiences for
everyone.
That’s all I have to say about introducing.Let’s Turn our atttention to Nguyen
Thanh Duc.
*Đức : Hello every one, I’m Thanh Duc, i will tell you about Vision, Mission,
brand philosophy, core values, global footprints. First, about.....
 Vision
Becoming a smart electric vehicle brand that strongly promotes the global
electric vehicle revolution.
 Mission
For a green future for everyone
 Brand philosophy
Putting customers at the heart
 Core values
Classy products, good prices, outstanding after-sales service.
 Global footprint
VinFast has quickly established a global presence, attracting the best talent
from around the world and partnering with some of the most iconic brands in
the Automotive industry.
- Brand history
+ 2.9.2017: VinFast was founded
+ 1.1.2018 : VinFast debuted the first electric vehicle model in VietNam
+ 17.06.2019: VinFast delivered three automobile models
+ 7.9.2020 : VinFast introduced a limited edition V8 SUV model in VietNam
=>Câu kết luận: Well. I have told you a few features about VinFast company.
This leads me to my next point’s Tuấn.
*Pham Huy Tuan:
- VINFAST’S MARKET SEGMENTATIONAST includes 5 segments:
 Segment A- mini car
 Segment B – Small family size ( small cars)
 Segment C – segmente mid-sized budget cars (medium cars)
 Segment D – segmentlarge cars
 Segment E – executive cars
The main idea of our presentation is * VinFast's marketing mix strategy:
 The brand brings Vietnamese characteristic distinction.
 Provide a comprehensive system of electric charging and maintenance
services across the country.
 Up to 10 years warranty
 Combine car discounts with home purchases, get discounts for other
Vingroup products and services

- BRAND POSITIONING
~LOGO: V;
 V is the abbreviation for Vinfast and vingroup. There's also a V for
Vietnam, and Victory means victory in English.
*Nguyễn Đình Linh: Next, i will talk about the~ Complete and improve the
quality of the product, price strategy, Distribution strategy and mixed
promotion strategy.
-firstly, complete and improve the quality of the product:
+ Collaborating with a range of renowned international partners to produce
durable, fuel-efficient automobiles.
+ All details are from top brands. The meticulous finishing level ensures they are
the best quality available on the market.
+ VinFast constructs a state-of-the-art Industry 4.0 factory with the most advanced
criteria and standards in Southeast Asia.
+The design model is created based on the preferences and needs of the
Vietnamese people.
+ The safety indices are very high and specific for the second-row seats or safety
levels for children aged 18 months and 3 years.
+ The appearance of a specialized vehicle management application.

~ Secondly, Pricing strategy

+ Market segmentation strategy (low - medium - high)
+VinFast's price anchoring strategy
+ Besides implementing market segmentation pricing strategies, VinFast also
conducts price adjustments to satisfy users.

~Thirdly, Distribution strategy

+ Acquisition of other distribution channels
+ Implementing wide-ranging distribution
+ Distribution channel network: VinFast is currently distributed in 200 showrooms
across provinces and cities spanning from the North to the South.
Finally, VinFast implements numerous promotion policies on advertising,
Promotions, discount,....
=>Câu kết luận: i and Tuấn have just presented VinFast’s marketing mix
strategy. Now, i would like to move micro on to Giang.
*Phân công công việc:
-Nguyễn Ngọc Như Quỳnh (trưởng nhóm) : lên ý tưởng + nội dung + thiết kế
slide + chỉnh sửa slide + thuyết trình phần Warm-up+ vingroup
- Nguyễn Thành Đức: thiết kế slide + thuyết trình : Giới thiệu về VinFast
company + Vision + Mission + Brand philosophy + Core values + Global
footprint + brand history
-Phạm Huy Tuấn : thiết kế slide Brand history + vinfast’s market segmentation +
target customers
+ VinFast’s marketing mix strategy (nửa đầu)
-Nguyễn Đình Linh: thiết kế slide VinFast’s marketing mix strategy (nửa sau)
-Nguyễn Hương Giang: lên ý tưởng + nội dung +thiết kế slide phần thành tựu +
minnigame