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Kraljic Baru
Kraljic Baru
https://www.emerald.com/insight/1463-5771.htm
1. Introduction
Kraljic (1983) is one of the first researchers to develop the concept of supplier segmentation.
The seminal portfolio approach developed by Kraljic (1983), known as the Kraljic portfolio
model (KPM), is a considerable tool for defining supplier strategies over materials. In this model,
This research did not receive any specific grant from funding agencies in the public, commercial, or not-
Benchmarking: An International
for-profit sectors. Journal
Note: This article is produced from PhD dissertation of Ahmet Selcuk Yalcin in Istanbul Technical © Emerald Publishing Limited
1463-5771
University. As the requirement for PhD thesis submission, this point is critical. DOI 10.1108/BIJ-03-2023-0197
BIJ items are classified according to two dimensions: strategic impact and supply risk. While KPM
has considerably inspired academic research and impacted professional purchasing to date, it
has also drawn reasonable criticism (Padhi et al., 2012). In fact, the KPM was developed more
than thirty years ago, when the procurement function was still at the operational level, as
evidenced by the KPM’s focus on the supply, not the supplier. Both dimensions (supply risk and
strategic impact) are associated with materials/items (supply) (Rezaei and Lajimi, 2019).
As in Kraljic’s model, the evaluation of items alone may not be sufficient to manage
relationships with suppliers; the capabilities and performance of the suppliers and the buyer–
supplier relationship should also be taken into consideration (Rezaei and Lajimi, 2019). The
development of portfolio models that take into account both the items and the capabilities/
performance of suppliers and buyer–supplier relations is a topic largely overlooked by the
theoretical and empirical literature. We aim to fill this gap in the literature by proposing a
novel model called strategy segmentation methodology (SSM). In this methodology, we
integrated the KPM approach with the supplier relationship model (SRM) model, which takes
into account both suppliers’ capabilities/performance and buyer–supplier relations. The
proposed SSM approach takes into account not only the products provided by suppliers but
also their capabilities, performance and relationship with the buyer. However, with the
proposed SSM approach, purchasing managers can evaluate their suppliers much more
thoroughly and come up with more effective strategies for negotiating with them.
Determining the importance weights of the criteria in the dimensions of the KPM and SRM
models is an important issue that should be emphasized. In this context, the analytical hierarchy
process (AHP) method is a powerful method that is frequently used in determining the
importance weights of criteria in various research areas. However, it generally cannot cope with
vague and unstable information in the real world. Neutrosophic sets can effectively deal with
vague and inconsistent data in the decision-making process by considering all aspects of a
decision problem (i.e. truthiness, indeterminacy and falsehood) (Abdel-Basset et al., 2018). In this
context, in a neutrosophic setting, the AHP method can deal with inconsistent and ambiguous
information because it can consider all aspects of a decision problem.
Another important issue is to measure the scores of alternatives in the segmentation
models. Technique for order preference by similarity to ideal solution (TOPSIS) method
presents a scalar value that simultaneously describes both the best and worst alternatives;
thus, it can measure the relative performance of each alternative in a simple mathematical
form. However, not all criteria evaluating alternatives are always measurable; there can be
also linguistic criteria (Rouyendegh et al., 2020). It is difficult for the traditional TOPSIS
method to deal with linguistic criteria. The neutrosophic concept can be used with the
TOPSIS to provide the linguistic values that allow experts to incorporate unmeasured and
incomplete information into the decision model.
In this paper, first, we employed the single-valued neutrosophic AHP approach to obtain the
importance weights of the criteria. Afterward, the single-valued neutrosophic TOPSIS approach is
utilized to calculate the scores of items in the KPM and the scores of suppliers in the SRM. Thus,
product and supplier segments are identified in the KPM and SRM models, respectively. Finally, in
the SSM model, the positions of the suppliers are determined by considering the segments of items
in the KPM and the segments of suppliers in the SRM. Different strategies are also formulated to
manage segments of the strategy segmentation methodology (SSM) approach. A case study in the
machinery industry is conducted to demonstrate the applicability of the proposed methodology.
The main contributions of this paper to the literature can be listed as follows:
(1) A novel approach called strategy segmentation methodology (SSM) is developed by
integrating KPM and SRM.
(2) By integrating KPM and SRM, a novel approach called (SSM) is developed.
(3) Different strategies are designed to deal with different segments of SSM, taking into Strategy
account the procured items, the capabilities and performance of suppliers and the segmentation
buyer–supplier relationship.
matrix
(4) MCDM methods including AHP and TOPSIS are used synergistically in a
neutrosophic setting for the first time for the segmentation of the items and suppliers.
(5) A real case is performed in the machinery industry for the verification and elaborated
analysis of the proposed methodology.
(6) A comparative analysis with alternative techniques is provided.
The rest of this paper is organized as follows: Section 2 details and discusses the literature review.
Section 3 provides the steps of the proposed model. In Section 4, a real case implementation of the
proposed methodology is given. In Section 5, a comparative analysis of this paper is provided.
Finally, Section 6 presents the concluding remarks and recommendations for further studies.
2. Literature review
A purchasing portfolio model (PPM) can be defined as an analysis tool with a prescriptive
structure and the ability to identify different groups of materials. The main advantage of the
PPM implementation is that the strategic significance of the materials to be purchased can be
understood, thus allowing different actions to be taken for each supplier segment. The
presentation of Kraljic’s model can be regarded as a breakthrough for professional purchasing
(Medeiros and Ferreira, 2018). Kraljic’s model has become the dominant approach in the
literature and has formed the basis of purchasing strategies for many companies (Montgomery
et al., 2018).
Table 1 shows the quantitative studies by methods used, type of PPM proposed, supplier
characteristics and buyer–supplier relationship characteristics. Using Kraljic’s model, Park et al.
(2010) divided the strategic materials for the firm into three relationship groups: transactional,
collaborative and strategic. The authors used the AHP method to evaluate the products. Padhi
et al. (2012) proposed a portfolio model with a fuzzy MCDM method based on Kraljic’s model.
Using the Fuzzy TOPSIS approach and the KPM model, Medeiros and Ferreira (2018) segmented
the procurement of a hospital’s requirements. Drake et al. (2013) proposed a novel portfolio model
to categorize components as innovative or functional, thus specifying their suitability for agile or
lean procurement. They used the AHP method to place purchased components in their model. Lee
and Drake (2010) conducted a model on the basis of the KPM approach. To compute the
importance weights of the criteria, they used the AHP approach. Knight et al. (2014) explored the
relative significance of purchasing skills for different purchasing situations by considering the
KPM approach. The authors aimed to segment each purchase type, determine a set of
procurement skills and improve skill profiles for purchasing types. Using cluster analysis, they
identified three different types of purchasing strategies for the managers (i.e. strategic, tactical
and routine). Osiro et al. (2014) used the fuzzy inference system approach to identify the strengths
and weaknesses of existing suppliers, taking into account item classes in KPM. An illustrative
application was performed with the information collected from twenty suppliers of a firm
operating in the automobile sector. The authors stated that the company should maintain its
relationship with seven suppliers, and only one supplier should be replaced.
In the construction sector, Ferreira et al. (2015) investigated the implementation of the KPM
approach. They utilized the multidimensional scaling (MDS) technique and AHP approach to
precisely plot the structural elements in the KPM model. Lima-Junior and Carpinetti (2016) used
fuzzy TOPSIS to evaluate and categorize suppliers on cost and delivery performance
dimensions. Based on the actual context of a manufacturer in the automotive industry, an
implementation of the proposed model was performed. The performance of seventeen suppliers
BIJ Buyer–supplier
PPM Supplier characteristic relationship
Supplier Supplier Economic Relational
Author(s) KPM Other capability performance norms norms Approach
3. Methodology
This section identifies the methodological procedures employed in this study. The steps of the
proposed methodology are demonstrated in Figure 1 and the levels of the proposed model are
elaborated theoretically in the following subsections.
Figure 1.
The steps of the
proposed methodology
3.1 Strategy segmentation methodology Strategy
The strategy segmentation methodology shown in Figure 2 is based on the integration of two segmentation
main parts. Within the first part, the items are considered, and it is desired to categorize them.
For this aim, it is benefited from the portfolio model presented by Kraljic (1983). As shown in
matrix
Figure 2, Kraljic’s model is based on two dimensions: strategic impact and supply risk. The
supply risk dimension focuses on the complexity of the supply market and the strategic
impact dimension considers the significance of the purchases. Based on the scores for each
dimension, items are divided into four groups: noncritical, leverage, bottleneck and strategic
items (Khanuja and Jain, 2019). Bottleneck elements can be regarded as more important than
leverage elements because the governance of supply risk is more difficult than the
governance of the strategic impact (Park et al., 2010).
Despite its systematic structure, KPM has some drawbacks such as negligence of the
suppliers’ characteristics while determining the purchasing strategies for the supplied goods
(Padhi et al., 2012). To overcome these drawbacks, in the second part of the integrated
segmentation model, SRM offered by Olsen and Ellram (1997) is utilized. In the SRM
approach, as shown in Figure 2, suppliers are divided into four segments: low attractiveness
and low relationship strength (LALRS), low attractiveness and high relationship strength
(LAHRS), high attractiveness and low relationship strength (HALRS) and high attractiveness
and high relationship strength (HAHRS).
In the SRM approach, the supplier attractiveness dimension identifies the capabilities and
performance of suppliers while relationship strength focuses on the degree to which the
supplier satisfies the buyer in an economic and relational sense (Rahman and Bennett, 2009).
We have discussed in detail below the various strategies for dealing with parts of the SSM,
Figure 2.
Strategy segmentation
methodology
BIJ taking into account the features of the materials supplied, the features of the suppliers and the
relationship strength between the two parties.
3.1.1 Managing suppliers that provide noncritical items. Noncritical materials are usually
low-value items that can be procured from a large number of suppliers. Short-term
agreements should be made with these suppliers and transactional relationships should be
established, which are competitive and characterized by low relationship norms (Gangurde
and Chavan, 2016). The following strategies can be suggested regarding the attractiveness
level of suppliers.
(1) Low attractiveness and low relationship strength with the buyer (LALRS): Efforts
should be made by the buyer to select alternative suppliers as they are of low
importance and many suppliers can supply these items (Gangurde and Chavan,
2016).
(2) Low attractiveness and high relationship strength with the buyer (LAHRS): Since many
suitable alternatives on the market can supply noncritical items, the buyer should
consider more attractive suppliers.
(3) High attractiveness and low relationship strength with the buyer (HALRS): As the
supply market for those products is very competitive, it can be easy for the purchaser
to find attractive alternatives. However, the optimal strategy for these suppliers may
be to purchase a large percentage of their annual sales (Rezaei and Lajimi, 2019;
Gelderman and Van Weele, 2003).
(4) High attractiveness and high relationship strength with the buyer (HAHRS): Those are
the most suitable providers for noncritical materials and the most appropriate
strategy for those providers is to maintain the relationship with short-term
agreements (Rezaei and Lajimi, 2019; Gelderman and Van Weele, 2003).
3.1.2 Managing suppliers that provide leverage items. In general, leverage items are available
from a variety of suppliers. It is easy for purchasers to find alternatives providing the
required volume of leverage materials at similar prices and quality. Unquestionably, the
supplier’s features and relationship level guide the buyer in formulating management
strategies, as discussed below.
(1) Low attractiveness and low relationship strength with the buyer (LALRS): The
weakness of suppliers in this group affects the buyer more negatively, as these
products have a large impact on the buyer. In addition, as there are various
alternatives for leverage commodities in the market, replacement can be the best
strategy for these suppliers (Rezaei and Lajimi, 2019).
(2) Low attractiveness and high relationship strength with the buyer (LAHRS): Since there
are many suppliers for these items, it is not the appropriate decision for the buyer to
address the weaknesses of the suppliers in this segment. Moreover, although the
buyer–supplier relationship strength is high, the replacement strategy can work
perfectly here (Rezaei and Lajimi, 2019).
(3) High attractiveness and low relationship strength with the buyer (HALRS): The
purchaser can take action to strengthen its weak relations with the supplier.
Increasing the volume purchased by bundling several purchases together can be an
efficient action for this group (Gelderman and Van Weele, 2003).
(4) High attractiveness and high relationship strength with the buyer (HAHRS): Those are
the most appropriate suppliers for those materials and maintaining the relationship
with these suppliers is the most appropriate strategy. A developing partnership
strategy can only be pursued if the relevant supplier is willing to contribute to the Strategy
company’s competitive edge (Cani€els and Gelderman, 2005; Park et al., 2010). segmentation
3.1.3 Managing suppliers that provide bottleneck items. Bottleneck items are low-value items matrix
with a high supply risk. Those items may require purchasers to bear unforeseen costs. Thus,
procurement experts should provide volume insurance and find alternatives. However, the
supplier may be dominant in the market and in this case, the procurement strategy may be to
ensure continuity of supply, usually from a single-source and through long-term contracts
(Gangurde and Chavan, 2016). Considering two dimensions of SRM, the following strategies
are introduced:
(1) Low attractiveness and low relationship strength with the buyer (LALRS): A supplier
with a low attractiveness score is likely to exhibit poor operational performance.
Thus, it turns out that the best strategy for suppliers in this group may be the
replacement.
However, in some cases, the buyer may be exposed to the supplier’s unfavorable conditions
and a locked-in relationship with the supplier may occur. This position may be due to the
supplier having a certain degree of monopoly power (Cani€els and Gelderman, 2005) and the
buyer’s inability to substitute the product. The buyer can organize activities such as
information sharing, supplier awards and supplier certification to improve the supplier’s
poorly performing features.
(2) Low attractiveness and high relationship strength with the buyer (LAHRS): If the
supplier has high monopoly power and the item is not substitutable, the buyer may
have to endure a locked-in relationship with these suppliers. In this case, it may be the
best way to increase the competencies of these suppliers by implementing
appropriate supplier development activities such as information sharing, supplier
awards and supplier certification (Gosling et al., 2019).
However, if the supplier lacks monopoly power or the item is substitutable, the poor
capabilities of those providers may be a cause to replace them (Cani€els and Gelderman, 2005).
(3) High attractiveness and low relationship strength with the buyer (HALRS): Since the
risks associated with bottleneck items are so great, the high degree of risk can induce
the purchaser to enhance relationships with the providers of those materials.
Therefore, visiting the supplier’s company on a regular period, and increasing two-
way communication can help to strengthen weak relations (Krause and Ellram, 1997;
Rezaei and Lajimi, 2019).
(4) High attractiveness and high relationship strength with the buyer (HAHRS): Those are
the most suitable providers for these materials, and the buyer is expected to maintain
strong cooperative relations with these vendors (Rezaei and Lajimi, 2019; Park et al.,
2010).
3.1.4 Managing suppliers that provide strategic items. Strategic commodities can often be
procured from only a few vendors or even from a single source, causing considerable supply
risk. However, the buyer may seek to limit or decrease its dependence on the relevant provider
supplying the strategic product (Gangurde and Chavan, 2016). The following strategies can
be applied according to the attractiveness level of the suppliers:
(1) Low attractiveness and low relationship strength with the buyer (LALRS): Poor
relations with the provider may discourage the purchaser from investing in
developing the supplier. Although it is an arduous task, the buyer company should
look for another provider with whom to establish a novel relationship.
BIJ However, the purchaser may put up with the supplier and try to maintain the reluctant
relationship with the supplier in the best way possible. This may be because it has
considerable monopoly power and the likelihood of item substitutability is very low (Cani€els
and Gelderman, 2005). The buyer can organize activities such as intensive training programs
and joint projects to improve the supplier’s poor performing features. Moreover, regular
factory visits and offering supplier-specific incentives can help to enhance the relationship
strength between the two parties (Rezaei et al., 2015; Rezaei and Lajimi, 2019; Gosling
et al., 2019).
(2) Low attractiveness and high relationship strength with the buyer (LAHRS): The high
relationship strength between the buyer and the supplier reduces the risk level.
Cani€els and Gelderman (2005) proposed that the low capability levels of those
providers may be a cause for their replacement.
However, the fact that the supplier has significant monopoly power and the probability of
product substitution is very low may force the buyer into a locked-in relationship with the
provider. Therefore, the purchaser should focus on improving the underperforming areas of
these suppliers through activities such as intensive training programs and joint projects
(Gelderman and Van Weele, 2003; Gosling et al., 2019).
(3) High attractiveness and low relationship strength with the buyer (HALRS): The high
supply risk of these commodities obliges the buyer to improve poor relations with
such suppliers. To motivate suppliers, offering supplier-specific incentives is
essential to increase their commitment and trust (Rezaei et al., 2015; Gosling et al.,
2019).
(4) High attractiveness and high relationship strength with the buyer (HAHRS): The
supplier has unique abilities and special knowledge in the manufacture of materials
that are important to the end products of the buyer company. Since the buyer–
supplier relationship strength is relatively high, the buyer should be less concerned
about the supply risk of the item (Hariyani and Mishra, 2023).
In addition, items from different segments can be obtained from the same supplier. In this article,
the supplier that provides products from different segments is referred to as a multi-item supplier.
The buyer can determine appropriate strategies for multi-item suppliers according to the item that
needs the most attention. The attention is based on supply risk and strategic impact. Hence, the
priority is as follows: strategic, bottleneck, leverage and noncritical. For instance, in case a
supplier provides the items from the categories of strategic and noncritical, the strategic category
is considered as the reference category to determine the appropriate strategy.
IeðxÞ; FeðxÞ e ½0; 1: Such that 0 ≤ TeðxÞ þ IeðxÞ þ FeðxÞ ≤ 3 (Başhan
A A A A A
et al., 2020).
Definition 2. Some operation sets are identified between two SVNSs as follows:
e ¼ hT ðxÞ; I ðxÞ; F ðxÞi and B
Let A e ¼ hT ðxÞ; I ðxÞ; F ðxÞi be two SVNSs. Their necessary
eA e
A e
A eB eB eB
operations are given in Equations (1)-(2) (Kahraman et al., 2020).
e ⊗B
A e ¼ T ðxÞ 3 T ðxÞ; I ðxÞ þ I ðxÞ I ðxÞ 3 I ðxÞ; F ðxÞ þ F ðxÞ F ðxÞ 3 F ðxÞ Strategy
e eB e eB e eB e eB e eB
A A A A A
segmentation
(1) matrix
e C ¼ F ðxÞ; 1 I ðxÞ; T ðxÞ
A (2)
e
A e
A e
A
3.3 SVN-AHP
AHP is an MCDM method that was first proposed by Saaty in 1988 and is generally
used for problem-solving and decision-making in complicated situations. The AHP
approach has the significant advantage of decomposing a decision problem into its
components and creating hierarchies of criteria. In this way, the decision problem is
decomposed into its smallest elements. Herein, the significance of each element
(criterion) becomes clear (Macharis et al., 2004). However, the classical AHP approach
generally does not take into account the uncertain and subjective knowledge in the
real world. The fuzzy version of AHP only takes into account the degree of truth
membership and does not consider the degree of indeterminacy and falsehood.
However, neutrosophic sets can effectively represent real-world issues, considering all
aspects of a decision problem (i.e. truthiness, indeterminacy and falsehood) (Abdel-
Basset et al., 2018). To facilitate the practical use of neutrosophic sets, single-valued
neutrosophic sets (SVNSs) have been developed by Wang et al. (2010). SVN-AHP takes
into account not only the degree of truth-membership but also degrees of
indeterminacy and falsehood. SVN-AHP methodology was employed in various
papers such as Kavus et al. (2022), Bilandi et al. (2020) and Abdel-Basset et al. (2018). In
this paper, the weights of the criteria in the dimension of KPM and SRM are computed
by employing the SVN-AHP approach developed by Kahraman et al. (2020). The steps
of SVN-AHP are demonstrated below.
Step 1. Define the MCDM problem with its criteria.
Step 2. Create a pairwise comparison matrix.
Using the scale in Table 2, the linguistic judgments of the experts are transformed into
SVNSs. The pairwise comparison matrices of criteria (P) e are presented in Equation (4).
2 3
ðT11 ; I11 ; F11 Þ ðT12 ; I12 ; F12 Þ ðT1n ; I1n ; F1n Þ
6 .. 7
6 ðT21 ; I21 ; F21 Þ 1 1 . 7
e
P¼6 6 7 (4)
.
.. .
. 7
4 1 1 . 5
ðTn1 ; In1 ; Fn1 Þ 1 ðTnn ; Inn ; Fnn Þ
BIJ Step 3. Check the consistency of the pairwise comparison matrix.
First, with the assistance of Equation (5), the SVNSs in the pairwise comparison matrix
become crisp. If the crisp pairwise comparison matrix is consistent, it can be said that the
pairwise matrix with SVNSs is also consistent.
SVNSs
Linguistic terms T I F
3.4 SVN-TOPSIS
After calculating the criteria weights by the SVN-AHP method, the scores of alternatives in
item segmentation and supplier segmentation are obtained by using the SVN-TOPSIS
method. Suppose that A ¼ fρ1 ; ρ2 ; . . . ; ρi g be a set of alternatives and C ¼ fβ1 ; β2 ; ; . . . ; βj g
be a set of criteria for i 5 1,2,3, . . .,m and j 5 1,2,3, . . .,n. The elaborated procedure flow of
SVN-TOPSIS proposed by Başhan et al. (2020) is presented in detail below.
Step 1. Construct the SVN decision matrix considering the compromise assessment of
decision-makers.
In this step, the rating of each alternative against each criterion is represented with SVNSs. In
the decision matrix, alternatives with SVNSs can be expressed as follows:
D ¼ dij m 3 n ¼ ðTij ; Iij ; Fij Þm 3 n (8)
β 1 ; β2 ; ; . . . ; β j
0 1
ρ1 ðT11 ; I11 ; F11 Þ ðT1n ; I1n ; F1n Þ
ρ2 B
B ðT 21 ; I21 ; F21 Þ ðT2n ; I2n ; F2n Þ C
C
B .. .. C (9)
...@ . 1 . A
ρm ðTm1 ; Im1 ; Fm1 Þ ðTmn ; Imn ; Fmn Þ
Step 3. Compute single-valued neutrosophic negative ideal solution (SVN-NIS) and single-
valued neutrosophic positive ideal solution (SVN-PIS).
In the TOPSIS approach, assessment criteria can be divided into two groups: benefit and cost.
In the conventional TOPSIS approach, PIS consists of the best attainable values of the
criteria, while NIS consists of the worst attainable values of the criteria. However, in this
paper, a unique alternative with the best values for each criterion (see Table 3 extremely good
for benefit criteria, extremely low for cost criteria) is considered when determining the PIS.
Similarly, when determining NIS, a unique alternative with the worst values for each criterion
(see Table 3, extremely bad for benefit criteria, extremely high for cost criteria) is considered.
SVN-NIS and SVN-PIS can be shown in Equations (12) and (13), respectively.
ρ−j ¼ Tw−j ; Iw−
j ; Fw−
j (12)
ρþj ¼ Twþ j ; Ij ; Fj
wþ wþ
(13)
SVNSs
Linguistic terms T I F
Strategic Profitability (C1) Impact of the item on the buyer’s Padhi et al. (2012), Medeiros and
impact profit Ferreira (2018), Kraljic (1983)
Business growth Impact of the item on the buyer Park et al. (2010), Kraljic (1983),
(C2) image or business growth Medeiros and Ferreira (2018)
Purchase volume Product’s annual purchasing Ferreira et al. (2015), Rezaei and
(C3) volume (monetary) Lajimi (2019), Arantes et al. (2022),
Kraljic (1983)
Importance of Importance or need of purchasing Ferreira et al. (2015)
purchase (C4) each item by the department
Supply risk Supplier Availability of potential suppliers in Ferreira et al. (2015), Bianchini
availability (C5) the market for the item (monopoly or et al. (2019), Arantes et al. (2022)
oligopoly condition)
Product Possibility of substitution for the Ferreira et al. (2015), Rezaei and
availability (C6) supplied item Lajimi (2019)
Supply Supplier’s sourcing experience for Ghanbarizadeh et al. (2019)
experience (C7) each item
Table 5. Logistic Proximity/distance of the buyer Ferreira et al. (2015), Bianchini
Criteria for the KPM proximity (C8) from its supplier et al. (2019), Arantes et al. (2022)
approach Source(s): Created by authors
Dimension Criterion Description Authors
Strategy
segmentation
Supplier Quality (C9) The proportion of non-defective Olsen and Ellram (1997), matrix
attractiveness materials procured from the Sharma and Yu (2013),
supplier Bansal et al. (2014), Kara
and Fırat (2018)
Delivery (C10) Supplier’s performance to deliver Olsen and Ellram (1997),
the promised items on time Sharma and Yu (2013), Kara
and Fırat (2018), Parkouhi
et al. (2019)
Compliance with The extent to which the supplier’s Parkouhi et al. (2019)
environmental pollutants and discharges comply
regulations (C11) with legal obligations
Financial condition Supplier’s economic situation, Olsen and Ellram (1997),
(C12) debt structure, annual income, Kara and Fırat (2018),
and financial stability Parkouhi et al. (2019), Rezaei
and Lajimi (2019)
Production capability The degree of the supplier’s Kara and Fırat (2018),
(C13) production capability with regard Parkouhi et al. (2019)
to the conditions, qualification,
and capacity of the supplier’s
production facility, machinery,
employees
Relationship Trust (C14) Purchaser’s expectation that the Olsen and Ellram (1997),
strength supplier can be trusted to meet its Zaheer et al. (1998),
liabilities and will behave fairly Guimaraes et al. (2002)
and negotiate, even in cases where
there is a possibility of
opportunism
Commitment (C15) Purchaser’s desire to maintain a Olsen and Ellram (1997),
relationship with the supplier and Ferro et al. (2016), Morgan
its determination to do business and Hunt (1994)
with the supplier in the future
Economic satisfaction Positive affective state of the Ferro et al. (2016), Sanzo
(C16) buyer resulting from the et al. (2003)
supplier’s contribution to its
financial performance and
profitability
Information sharing The extent to which strategic, Ferro et al. (2016), Rahman
(C17) important, and complete and Bennet (2009), Routroy
information is shared by the and Pradhan (2014), Islami
supplier to the buyer throughout (2022)
the relationship
Business The extent to which the purchaser Guimaraes et al. (2002)
understanding (C18) has a common understanding
with its supplier regarding Table 6.
behaviors, goals, and policies Criteria for the SRM
Source(s): Created by authors approach
Step 5. Neutrosophic criteria weights are obtained by dividing T, I, and F functions with
the summations of the geometric mean values for lower, middle, and upper parameters as
shown in Equation (7). The neutrosophic criteria weights under each dimension are
demonstrated in Table 12.
Step 6. The neutrosophic criteria weights are converted to crisp values by employing
Equation (3). The crisp weights of each criterion are also shown in Table 13.
BIJ 4.3 Obtaining the scores of items via SVN-TOPSIS
The purpose of this step is to categorize the fifty procured products using the SVN-TOPSIS
approach, taking into account the procurement risk criteria (x-axis) and strategic impact
C1 C2 C3 C4
C1 EE AH MH H
Table 7.
C2 AHc EE Hc MHc
c
Pairwise comparison C3 MH H EE MH
c
matrix for the strategic C4 H MH MHc EE
impact criteria Source(s): Created by authors
C5 C6 C7 C8
C5 EE MH AH H
C6 MHc EE VH MH
Table 8.
Pairwise comparison C7 AHc VHc EE MHc
matrix for the supply C8 Hc MHc MH EE
risk criteria Source(s): Created by authors
C9 EE MH AH VH H
C10 MHc EE VH H MH
Table 9.
C11 AHc VHc EE MHc Hc
Pairwise comparison C12 VHc Hc MH EE MHc
matrix for the supplier C13 Hc MHc H MH EE
attractiveness criteria Source(s): Created by authors
C5 C6 C7 C8
T I F T I F T I F T I F
C5 0.50 1.00 0.50 0.70 0.80 0.30 1.00 0.20 0.00 0.80 0.50 0.10
Table 11. C6 0.30 0.20 0.70 0.50 1.00 0.50 0.90 0.30 0.00 0.70 0.80 0.30
Pairwise comparison C7 0.00 0.80 1.00 0.00 0.70 0.90 0.50 1.00 0.50 0.30 0.20 0.70
matrix for the supply C8 0.10 0.50 0.80 0.30 0.20 0.70 0.70 0.80 0.30 0.50 1.00 0.50
risk criteria by SVNSs Source(s): Created by authors
criteria (y-axis). In addition, in order to categorize the items, we employed the obtained Strategy
closeness coefficients as the decision rules presented in Table 14. segmentation
First, experts are asked to evaluate fifty items from external suppliers, taking into account
predetermined criteria. While making this assessment, the judgments of the experts are
matrix
consolidated, and linguistic terms were transformed into SVNSs with the assistance of the
scale in Table 3.
Step 1: The linguistic assessment matrix in Table 15 is constructed by experts’ consensus
evaluations on all items provided, taking into account the strategic impact criteria.
Moreover, all strategic impact factors are considered as benefit criteria.
Also, all supplied items are evaluated by experts, taking into account the criteria of the supply
risk, and the linguistic assessment matrix in Table 16 is constructed. In addition, all supply
SVNSs
Criterion T I F
Neutrosophic weight
Dimension Criterion T I F Crisp weight
Strategic impact
Profitability (C1) 0.459 0.250 0.000 0.316
Business growth (C2) 0.000 0.250 0.459 0.184
Purchase volume (C3) 0.339 0.250 0.202 0.270
Importance of purchase (C4) 0.202 0.250 0.339 0.230
Supply risk
Supplier availability (C5) 0.565 0.252 0.000 0.311
Product availability (C6) 0.430 0.222 0.000 0.297
Supply experience (C7) 0.000 0.274 0.468 0.169
Logistic proximity (C8) 0.249 0.252 0.336 0.223
Supplier attractiveness
Quality (C9) 0.436 0.183 0.000 0.250
Delivery (C10) 0.343 0.183 0.000 0.240
Compliance with environmental regulations (C11) 0.000 0.216 0.436 0.150
Financial condition (C12) 0.000 0.216 0.343 0.160
Production capability (C13) 0.221 0.202 0.221 0.200
Relationship strength
Trust (C14) 0.000 0.216 0.343 0.160
Commitment (C15) 0.221 0.202 0.221 0.200
Economic satisfaction (C16) 0.436 0.183 0.000 0.250 Table 13.
Information sharing (C17) 0.343 0.183 0.000 0.240 Neutrosophic and crisp
Business understanding (C18) 0.000 0.216 0.436 0.150 weights of each
Source(s): Created by authors criterion
BIJ risk factors are regarded as cost criteria. Afterward, using Table 3, the linguistic terms in
Tables 15 and 16 are transformed into SVNSs. Table A1 demonstrates the neutrosophic
decision matrix for criterion C1 as an example.
Step 2: Considering the criteria weights and the decision matrix in Step 1, the weighted
neutrosophic decision matrix is created. As an example, Table A2 demonstrates the
weighted neutrosophic decision matrix for criterion C1.
Step 3: In this step, the SVN-NIS and SVN-PIS are obtained. The SVN-PIS and SVN-NIS for
the strategic impact and supply risk criteria are presented in Tables 17 and 18,
respectively.
Steps 4 and 5: The distances from SVN-NIS and SVN-PIS are computed for each item with
the assistance of Equations (14) and (15), respectively. The obtained results for strategic
impact and supply risk are presented in Tables 19 and 20. The closeness coefficient scores
of the items for the dimensions of strategic impact and supply risk are computed by using
Equation (16) and also demonstrated in Tables 19 and 20.
Considering the decision rules in Table 14, the items are categorized as shown in Figure 3.
Items I3, I9, I15, I19, I20 and I32 are categorized as strategical. Items I6, I10, I14, I24, I26 and
I31 are categorized as bottleneck. Items I2, I4, I7, I13, I18, I25, I33, I34, I39, I40 and I45 are
categorized as leverage. The other materials are categorized as noncritical.
SVN-PIS SVN-NIS
Criterion T I F Criterion T I F
SVN-PIS SVN-NIS
Criterion T I F Criterion T I F
coefficient scores are calculated for each supplier using Equation (16). The scores of
twenty-one suppliers for the dimensions of supplier attractiveness and relationship
strength are also shown in Tables 26 and 27.
Considering the decision rules in Table 21, the suppliers are categorized as demonstrated in
Figure 4. Suppliers S1, S7, S12, S14 and S19 are positioned in the LALRS category. Suppliers
S2, S8, S16 and S18 are placed in the HALRS segment. Only two suppliers, S6 and S11, are
positioned in the LAHRS category. The other suppliers are located in the HAHRS segment.
1
0.9
0.8 0.7
STRATEGIC IMPACT
0.4 0.5 0.6
0.3
0.2
0.1
0
Figure 3. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
The positions of items
in the KPM SUPPLY RISK
Source(s): Created by authors
Supplier C9 C10 C11 C12 C13 Supplier C9 C10 C11 C12 C13
S1 B VB M VB B S12 M MB M VB M
S2 VG VG G VG G S13 VVG EG VVG MG VG
S3 VG VG M VVG G S14 M VVB VB VB M
S4 VVG VVG MG VG VG S15 M VG G G VVG
S5 G G VG VG MG S16 G G VVG VG VG
S6 B VVB VVB B M S17 G MG VG G MG
S7 MB VB MB MB B S18 G VG G VVG MG
S8 G G VG VG MG S19 VB VVB VB VB MG
Table 22. S9 VG EG M VVG G S20 B G M MG VG
Supplier evaluation for S10 G MG MG VG MG S21 G VG MG MG G
the criteria of supplier S11 M VVB B B M
attractiveness Source(s): Created by authors
Supplier C14 C15 C16 C17 C18 Supplier C14 C15 C16 C17 C18
Strategy
segmentation
S1 VB B B B MB S12 MG MB B B B matrix
S2 B B MB VB M S13 G G G VVG G
S3 B G G MG B S14 B B B VB M
S4 B G G G B S15 G VG VG VG VVG
S5 VB G G MG G S16 MB B MB B M
S6 MB G G G G S17 B G VG VVG M
S7 M B MB B VB S18 M M MB B VB
S8 M MB MB VB B S19 B B B VB VVB
S9 MG VG G VVG VG S20 B VG G VVG G Table 23.
S10 MB G G G VVG S21 B G G VG VG Supplier evaluation for
S11 VB VB VG G G the criteria of
Source(s): Created by authors relationship strength
SVN-PIS SVN-NIS
Criterion T I F Criterion T I F
SVN-PIS SVN-NIS
Criterion T I F Criterion T I F
Supplier DSVNPIS =DSVNNIS CCi ¼ DSVNNIS
DSVNPIS þDSVNNIS
Supplier DSVNPIS =DSVNNIS CCi ¼ DSVNNIS
DSVNPIS þDSVNNIS
Figure 4.
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
The position of RELATIONSHIP STRENGTH
suppliers in the SRM
Source(s): Created by authors
purchased volume by bundling several purchases can be an effective action to strengthen the
relationship with supplier 8. For four suppliers that are attractive and have a strong
relationship with the purchaser, namely suppliers 10, 17, 20 and 21, the most appropriate
strategy is to develop partnerships with them.
Strategy
segmentation
matrix
Figure 5.
Strategies to deal with
segments of SSM
Differently from noncritical and leverage items, strategic and bottleneck items have high
procurement risks. The suppliers of these items may not be attractive to the buyer, in which
case the buyer may face two situations: ending the relationship and staying in a locked
relationship. In this case, as mentioned in Section 3.1, two factors should be considered to
make a decision: the potential availability of suppliers for these items (C5) and the
substitutability of these items (C6). It is indicated by experts that if both of these factors are
evaluated with one of the three linguistic variables (i.e. very low, very very low, extremely low)
shown in Table 3, the buyer needs to remain in a locked-in relationship with unattractive
suppliers of strategic and bottleneck items.
As shown in Figure 5, six bottleneck items are provided by four different suppliers.
Different from the others, supplier 14 provides two types of items, bottleneck (i.e. item 14) and
leverage (i.e. item 4). Taking into account the multi-item supplier case explained at the end of
Section 3.1, the bottleneck segment is regarded as the reference category. Hence, the
relationship with supplier 14 should be terminated because this supplier is unattractive and
the strength of the relationship between the parties is low. However, the supply of a
BIJ bottleneck item (i.e. item 14) by supplier 14 cannot oblige the buyer to a locked-in relationship
with supplier 14 because supplier availability and product substitutability are not very low,
very very low or extremely low. The buyer should also terminate its relationship with supplier
19 in the LALRS segment. However, due to the extremely low availability of potential
suppliers for the supplied product and the extremely low substitutability of the supplied
product, the buyer has to remain in a locked relationship with supplier 19. The buyer may
organize activities such as information sharing and supplier awards/certifications to improve
the supplier’s poorly performing features. Moreover, the buyer is expected to maintain a
strong collaborative relationship with supplier 9.
Only six items provided by four suppliers are considered strategic for the buyer. Among
those, the performance of suppliers 7 and 12 is found unattractive for the buyer. In addition,
the relationship strength of these suppliers with the buyer is weak. The most appropriate
strategy for these suppliers is to terminate the relationship with them. However, due to the
extremely low market availability of potential suppliers capable of procuring item 15 and the
extremely low substitutability of item 15, the purchaser may have to engage in a locked-in
relationship with supplier 7. Under these circumstances, the buyer should organize activities
such as intensive training programs and joint projects to improve poor areas of supplier 7.
Moreover, regular factory visits and offering supplier-specific incentives can help to enhance
the relationship strength between the two parties. Finally, suppliers 13 and 15 are in the
HAHRS segment, and the buyer is expected to maintain a strong strategic partnership with
these suppliers. The strategies formulated for different segments are demonstrated in
Figure 5.
Considering the results of the proposed methodology, the following issues are provided for
the contribution to the research and applications related to purchasing portfolio matrix:
(1) SSM creates more effective strategies for negotiating with suppliers by focusing not
only on the items they provide, but also on their capabilities, performance and
relationship with the buyer.
(2) In the literature, several researchers have developed mathematical modeling
approaches for manufacturers to decide how best to allocate supplier development
investments among multiple suppliers (Talluri et al., 2010; Mizgier et al., 2017; Jafarian
et al., 2021). The SSM model enables the identification of potential suppliers to be
developed and replaced for such studies.
(3) The SSM model integrates the performance of suppliers with the characteristics and
availability of components and materials. Therefore, the proposed model provides an
awareness for product design processes with respect to the convenience at the
purchasing stage of the product life cycle.
(4) For the first time, MCDM methods are used synergistically in a neutrosophic setting
for the segmentation of products and suppliers.
5. Comparative analysis
In order to demonstrate the effectiveness and validity of SVN-AHP and SVN-TOPSIS
methods in the proposed methodology, comparisons are performed with the crisp and fuzzy
versions of these methods. For this purpose, firstly, the importance weights of the criteria are
compared with the importance weights obtained from the classical AHP (see Saaty, 1988),
_ and Yurdakul, 2021) and intuitionistic fuzzy AHP (IF-AHP) (see Xu
fuzzy AHP (F-AHP) (see Iç
and Liao, 2013) approaches. As shown in Figure 6, the rankings of the criteria obtained by
classical AHP, F-AHP and IF-AHP are the same as the result of the SVN-AHP approach.
However, it is noteworthy that the criteria weights obtained from the IF-AHP method are Strategy
close to the criteria weights derived from the SVN-AHP method. segmentation
Secondly, the relative performance scores of items and suppliers derived by the SVN-
TOPSIS approach are compared with the results obtained with classical TOPSIS (see Hwang
matrix
and Yoon, 1981), fuzzy TOPSIS (see Chen et al., 2006) and IF-TOPSIS (Kilic and Yalcin, 2020)
methods. The criteria weights obtained from AHP, F-AHP and IF-AHP are used as inputs in
classical TOPSIS, F-TOPSIS and IF-TOPSIS methods, respectively. Figures 7 and 8
demonstrate the strategic impact and supply risk scores of the items, respectively, which are
obtained by using TOPSIS, F-TOPSIS, IF-TOPSIS and SVN-TOPSIS methods. Considering
the KPM matrix we achieved by applying SVN-TOPSIS, it is observed that the segments of
the items do not change when IF-TOPSIS and F-TOPSIS are applied. However, the segments
of only three items (i.e. I14, I45, I50) differ from our results when classical TOPSIS is applied.
Also, under supplier attractiveness and relationship strength dimensions, the
performance scores of each supplier are compared with classical TOPSIS, F-TOPSIS and
IF-TOPSIS methods. Figures 9 and 10 show the attractiveness and relationship strength
0.6
0.5
0.4
0.3
0.2
0.1
0
Figure 6.
C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18
The criteria weights for
AHP F-AHP IF-AHP SVN-AHP AHP, SVN-AHP, IF-
AHP and F-AHP
Source(s): Created by authors
0.8
0.6
0.4
0.2 Figure 7.
Comparison of
TOPSIS, F-TOPSIS, IF-
0 TOPSIS and SVN-
I1 I3 I5 I7 I9 I11 I13 I15 I17 I19 I21 I23 I25 I27 I29 I31 I33 I35 I37 I39 I41 I43 I45 I47 I49 TOPSIS methods
under strategic impact
TOPSIS F-TOPSIS IF-TOPSIS SVN-TOPSIS
dimension
Source(s): Created by authors
BIJ 1
0.8
0.6
0.4
0.2
Figure 8.
Comparison of
TOPSIS, F-TOPSIS, IF-
0
TOPSIS and SVN-
I1 I3 I5 I7 I9 I11 I13 I15 I17 I19 I21 I23 I25 I27 I29 I31 I33 I35 I37 I39 I41 I43 I45 I47 I49
TOPSIS methods
under supply risk TOPSIS F-TOPSIS IF-TOPSIS SVN-TOPSIS
dimension
Source(s): Created by authors
0.8
0.6
0.4
Figure 9.
Comparison of 0.2
TOPSIS, F-TOPSIS, IF-
TOPSIS and SVN-
TOPSIS methods 0
under supplier 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
attractiveness
dimension TOPSIS F-TOPSIS IF-TOPSIS SVN-TOPSIS
Source(s): Created by authors
0.8
0.6
0.4
6. Conclusion
Kraljic (1983) is one of the first researchers to develop the purchasing portfolio concept. The
seminal portfolio approach developed by Kraljic (1983) is a considerable tool for defining
supplier strategies over materials (Medeiros and Ferreira, 2018). While KPM has considerably
inspired academic research and impacted professional purchasing to date, it has also drawn
reasonable criticism (Padhi et al., 2012). KPM’s neglect of suppliers’ characteristics such as their
capabilities and performance, as well as the buyer–supplier relationship, stand out from these
criticisms. The development of portfolio models that take these criticisms into account is
something that the theoretical and empirical literature has largely overlooked. We aim to fill this
gap in the literature by proposing a novel model called strategy segmentation methodology
(SSM). In this methodology, by integrating the KPM approach with the SRM model, we aimed to
focus not only on the products provided by the suppliers but also on their capabilities,
performance, and relations with the buyer. We think that the proposed SSM model allows the
buyer to understand their suppliers in a much more comprehensive way and be able to create
more effective strategies for negotiating with their suppliers.
In the SSM, while the key properties of the items are mainly evaluated under two dimensions,
namely strategic impact and supply risk, the characteristics of the suppliers are fundamentally
considered in terms of supplier attractiveness and relationship strength between the two parties.
Considering two levels (low and high) for each dimension, each segmentation model contains
four categories, indicating that the proposed integrated matrix demonstrates sixteen categories.
In order to determine the relevant criteria defining each dimension of the two models, we
benefited from the research in the literature and expert opinions. After determining the relevant
criteria for each model, the SVN-AHP approach is utilized to calculate the weight of each
criterion. Afterward, using SVN-TOPSIS, the closeness scores of each item and supplier to the
ideal solutions are determined. Based on these scores, the segments of the procured items in the
KPM and categories of the suppliers in the SRM are revealed.
Eventually, an implementation is introduced for verification and elaborated analysis of
the proposed methodology. The analysis was applied to the laser miter-cutting machine,
consisting of 276 parts. The methodology is accomplished by categorizing fifty different
items supplied for this product in the KPM and categorizing twenty-one different suppliers
providing them in the SRM. As shown in Figure 5, distinct strategies are also proposed to
manage twenty-one suppliers in the SSM.
BIJ Supplier development is particularly significant for the critical commodities such as
strategic, bottleneck, and leverage items in the KPM (Osiro et al., 2014). Since supplier
development practices are supplier-specific investments that cannot be transferred to
another supplier, firms should be meticulous in identifying suppliers for development. In
particular, considering only the type of item to be procured or focusing solely on
suppliers’ specifications may lead to investing in a supplier that is not suitable for
development. The proposed SSM approach focuses not only on the items offered by
suppliers but also on their capabilities, performance and relationship with the buyer,
allowing the buyer to have a much more comprehensive understanding of their
suppliers. Thus, the buyer can make better decisions about which supplier should be
developed or which supplier should be replaced. We think that the proposed SSM
approach will shed light on researchers and business practitioners in identifying
potential suppliers for development or replacement.
The contributions of the proposed methodology are presented in the previous sections.
However, there are some limitations to the proposed methodology. One of the limitations is
the assumption of no dependency between the criteria. Another limitation is that no
optimization model has been developed to allocate investments to suppliers that need to be
developed. In addition, no systematic qualitative methodology such as the Delphi method is
implemented to gain and consolidate experts’ judgments.
Given the aforementioned limitations of the proposed methodology, potential further
papers could include SVN-ANP, taking into account the dependency between criteria while
handling indeterminacy and ambiguity in the evaluation process. In addition, the Delphi
approach can be used when determining the criteria for the dimensions of the SRM and
KPM matrices, due to its flexibility. Finally, in further papers, an optimization model can
be created for the allocation of supplier-specific investments made by the purchaser.
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C1 C1 C1
Item T I F Item T I F Item T I F
I1 0.50 0.50 0.50 I18 0.70 0.25 0.30 I35 0.20 0.85 0.80
I2 0.70 0.25 0.30 I19 0.70 0.25 0.30 I36 0.20 0.85 0.80
I3 0.60 0.35 0.40 I20 0.80 0.15 0.20 I37 0.20 0.85 0.80
I4 0.70 0.25 0.30 I21 0.30 0.75 0.70 I38 0.50 0.50 0.50
I5 0.30 0.75 0.70 I22 0.20 0.85 0.80 I39 0.50 0.50 0.50
I6 0.30 0.75 0.70 I23 0.60 0.35 0.40 I40 0.60 0.35 0.40
I7 0.80 0.15 0.20 I24 0.30 0.75 0.70 I41 0.30 0.75 0.70
I8 0.20 0.85 0.80 I25 0.80 0.15 0.20 I42 0.50 0.50 0.50
I9 0.70 0.25 0.30 I26 0.20 0.85 0.80 I43 0.20 0.85 0.80
I10 0.60 0.35 0.40 I27 0.20 0.85 0.80 I44 0.00 1.00 1.00
I11 0.30 0.75 0.70 I28 0.10 0.90 0.90 I45 0.70 0.25 0.30
I12 0.40 0.65 0.60 I29 0.10 0.90 0.90 I46 0.20 0.85 0.80
I13 0.70 0.25 0.30 I30 0.30 0.75 0.70 I47 0.60 0.35 0.40
I14 0.60 0.35 0.40 I31 0.20 0.85 0.80 I48 0.20 0.85 0.80
I15 0.80 0.15 0.20 I32 0.60 0.35 0.40 I49 0.20 0.85 0.80
Table A1. I16 0.50 0.50 0.50 I33 0.70 0.25 0.30 I50 0.70 0.25 0.30
Neutrosophic decision I17 0.10 0.90 0.90 I34 0.80 0.15 0.20
matrix for criterion C1 Source(s): Created by authors
C1 C1 C1
Item T I F Item T I F Item T I F
I1 0.230 0.625 0.500 I18 0.321 0.438 0.300 I35 0.092 0.888 0.800
I2 0.321 0.438 0.300 I19 0.321 0.438 0.300 I36 0.092 0.888 0.800
I3 0.275 0.513 0.400 I20 0.367 0.363 0.200 I37 0.092 0.888 0.800
I4 0.321 0.438 0.300 I21 0.138 0.813 0.700 I38 0.230 0.625 0.500
I5 0.138 0.813 0.700 I22 0.092 0.888 0.800 I39 0.230 0.625 0.500
I6 0.138 0.813 0.700 I23 0.275 0.513 0.400 I40 0.275 0.513 0.400
I7 0.367 0.363 0.200 I24 0.138 0.813 0.700 I41 0.138 0.813 0.700
I8 0.092 0.888 0.800 I25 0.367 0.363 0.200 I42 0.230 0.625 0.500
I9 0.321 0.438 0.300 I26 0.092 0.888 0.800 I43 0.092 0.888 0.800
I10 0.275 0.513 0.400 I27 0.092 0.888 0.800 I44 0.000 1.000 1.000
I11 0.138 0.813 0.700 I28 0.046 0.925 0.900 I45 0.321 0.438 0.300
I12 0.184 0.738 0.600 I29 0.046 0.925 0.900 I46 0.092 0.888 0.800
I13 0.321 0.438 0.300 I30 0.138 0.813 0.700 I47 0.275 0.513 0.400
I14 0.275 0.513 0.400 I31 0.092 0.888 0.800 I48 0.092 0.888 0.800
Table A2. I15 0.367 0.363 0.200 I32 0.275 0.513 0.400 I49 0.092 0.888 0.800
Weighted neutrosophic I16 0.230 0.625 0.500 I33 0.321 0.438 0.300 I50 0.321 0.438 0.300
decision matrix for I17 0.046 0.925 0.900 I34 0.367 0.363 0.200
criterion C1 Source(s): Created by authors
C9 C9 Strategy
Supplier T I F Supplier T I F segmentation
S1 0.30 0.75 0.70 S12 0.50 0.50 0.50 matrix
S2 0.80 0.15 0.20 S13 0.90 0.10 0.10
S3 0.80 0.15 0.20 S14 0.50 0.50 0.50
S4 0.90 0.10 0.10 S15 0.50 0.50 0.50
S5 0.70 0.25 0.30 S16 0.70 0.25 0.30
S6 0.30 0.75 0.70 S17 0.70 0.25 0.30
S7 0.40 0.65 0.60 S18 0.70 0.25 0.30
S8 0.70 0.25 0.30 S19 0.20 0.85 0.80
S9 0.80 0.15 0.20 S20 0.30 0.75 0.70
S10 0.70 0.25 0.30 S21 0.70 0.25 0.30 Table A3.
S11 0.50 0.50 0.50 Neutrosophic decision
Source(s): Created by authors matrix for criterion C9
C9 C9
Supplier T I F Supplier T I F
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