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PROJECT REPORT
ON
BY
Batch No 2022-24
IN PARTIAL FULFILLMENT OF
MONTH, 2023
Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
DECLARATION
I, Ms. Sakshi Anil Bajaj hereby declare that this project report is the record of authentic work
carried out by me during the period from 08 May 2023 to 10 July 2023 and has not been submitted to
any other University or Institute for the award of any degree / diploma etc.
Signature
Sakshi Bajaj
Date:
Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
CERTIFICATE
This project report is the record of authentic work carried out by her during the period
from 08 May 2023 to 10 July 2023.
Date:
Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
ACKNOWLEDGEMENT
The project is a golden opportunity to me for learning and self- development. I feel very
lucky and blessed to have talented and wonderful people who lead me through in the
completion of this project.
I express my deepest thanks to the Director of Indira Institute of Business Management, Dr.
Susen Varghese.
My special thanks to my mentor Prof. Febin Verghese for his valuable time and guidance.
He took time from busy schedule and guiding me to carry out my summer internship project
at My Sharekhan Ltd.
A humble thanks to all other faculties for helping me whenever I need. I also feel delighted to
express my thanks to library staff and non-teaching staffs who helped me to complete my
project on time.
My gratitude to my friends and family for motivating and encouraging me through the
journey. I express my heartfelt acknowledgement for the guidance and support from them.
Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Executive summary
The internship report is based on the two-month internship program that I had successfully
completed from Sharekhan Limited branch, Mumbai.
Table of Contents
2 PROFILE OF THE
COMPANY
2.1 History and general information
2.2 Company Profile
2.3 Competitors
2.4 Swot Analysis
3 REVIEW OF LITERATURE
5 FINDINGS
6 RECOMMENDATIONS 13
13
7 CONCLUSION 14-15
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BIBLIOGRAPHY
Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
CHAPTER 1
INTRODUCTION
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Balance Sheet: The balance sheet, also known as the statement of financial position,
gives an overview of the assets, liabilities, and shareholders' equity of a business at a
given moment in time. It adheres to the basic equation: Liabilities + Shareholders' Equity
= Assets
Income Statement (Profit and Loss Statement): An organization's income, costs, and
net income for a certain time period are shown in the income statement (also known as
the profit and loss statement). It demonstrates how successfully the business is turning a
profit.
Cash Flow Statement: The cash inflows and outflows from financing, investing, and
operating operations are displayed in this statement. It aids in evaluating a business's
capacity to produce and handle cash.
2. Financial Ratios
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Financial statement analysis often involves the calculation and interpretation of various
financial ratios. Some common ratios include:
4. Comparative Analysis
A company's relative performance and position in the market can be gained by comparing its
financials to those of its rivals or industry benchmarks.
5. Qualitative Factors
6. Risk assessment
7. Valuation
Determining a company's inherent value and choosing which investments to make require a
thorough understanding of its financial statements.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
8. Regulatory Compliance:
B. ECONOMIC ANALYSIS
Paytm has had significant economic influence in India. It has aided the expansion of the
digital payments industry, resulting in a more efficient and transparent financial system.
Paytm has also contributed to lower transaction costs for both businesses and consumers.
This has simplified business operations and facilitated customer transactions.
Furthermore, Paytm has created jobs and aided India's economic growth. The company
directly employs over 20,000 people and indirectly supports millions of jobs through its
merchant and partner ecosystem. Paytm adds to the government's tax revenue as well.
• Digital payments growth: Paytm helped in the expansion of digital payments in India.
Only 10% of Indians made digital payments in 2010. Over 80% of Indians now make digital
payments. Paytm has played a significant part in this transformation.
• Cost reduction: Paytm helped in lowering transaction costs for both businesses and
consumers. Paytm, for example, provides merchants with a free payment gateway. This has
enabled corporations to cut costs while increasing earnings.
• Job creation: Paytm has produced jobs and aided India's economic growth. The company
directly employs over 20,000 people and indirectly supports millions of jobs through its
merchant and partner ecosystem. Paytm adds to the government's tax revenue as well.
In addition to these direct economic benefits, Paytm has a variety of indirect economic
impacts. Paytm, for example, has helped to increase financial inclusion, which has resulted in
more people having access to financial services.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Overall, Paytm has had a good economic impact in India. It has contributed to the promotion
of cashless transactions, financial inclusion, economic growth, and job creation.
However, Paytm is still a young startup. It is facing increased competition from other digital
payment companies such as Google Pay and PhonePe. Paytm is also encountering regulatory
problems. For example, the Reserve Bank of India has placed limits on Paytm Payments
Bank.
C. MARKET ANALYSIS
Paytm is an important digital payments and financial services firm in India. It is India's
largest digital payments company, with 90 million average monthly transacting users and
over 8 million merchants. Paytm provides a diverse range of products and services, including
mobile payments, e-commerce, bill payments, financial services, and more.
The Indian digital payments market is quickly expanding. The market is anticipated to be
valued $19 trillion by 2025, up from $13 trillion in 2022. Paytm is well-positioned to benefit
from this expansion. The company has a strong brand, a significant user base, and a diverse
product and service offering.
Paytm is expected to maintain its position as a prominent participant in the Indian digital
payments business. The corporation has several advantages over its competitors, including a
vast user base, a diverse product and service offering, and a strong brand.
Here are some key trends in the Indian digital payments market that are likely to
impact Paytm:
• The rise of UPI: UPI is a real-time payment system that enables users to instantaneously
transfer money between bank accounts. UPI is gaining popularity in India, and it poses a
significant challenge to Paytm, which has always relied on its own wallet system.
• The government's push for digital payments: The Indian government encourages digital
payments in a variety of ways. The government, for example, has created the Digital India
initiative, which aspires to transform India into a cashless society.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
D. INDUSTRY ANALYSIS
Paytm is a company that specializes in digital payments and financial services in India. This
market is rapidly growing because of increased smartphone and internet adoption and the
government's push to promote cashless transactions. Payment gateways & digital wallets
marked the beginning of India's fintech sector. Some of the pioneers in this field included
businesses like Paytm & freecharge. The main emphasis during this time was on digitalizing
and improving payment processes. Now, Paytm is a leading player in the Indian digital
payments market, and it is well-positioned to benefit from the continued growth of this
market.
The introduction of the Unified Payment Interface (UPI) is 2016 is also played a significant
role in the growth of the fintech industry. It is a game-changer for India's digital payments
ecosystem. UPI transactions in India witnessed a growth of 650% at the semi-urban and rural
stores in India.
Competitors
Paytm is India's leading digital payments and financial services company. It competes against
a variety of other players, including:
• Other popular digital wallets in India include Google Pay, PhonePe, and Amazon Pay.
• In the Indian digital payments and financial services business, several new entrants are also
developing.
Market Share
PhonePe and Google Pay had the highest UPI app market share of about 43 percent as of first
half of financial year 2022. This was followed by Paytm with app market share of 8 percent.
E. FINANCIAL ANALYSIS
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Traded as
• NSE: PAYTM
• BSE: 543396
ISIN Number:
• INE982J01020
This study analyzes Paytm's financial performance over the past 3-5 years, using key
financial ratios such as profitability, liquidity, and leverage ratios. This is a good starting
point for any financial statement analysis. It will give you a good understanding of Paytm's
overall financial health and how it has performed over time.
Compare Paytm's financial performance to its peers in the fintech industry. This helps to
identify Paytm's strengths and weaknesses relative to its competitors.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Data restrictions include the possibility that the researcher does not have access to all the data
or that the data is erroneous or lacking.
Subjectivity
Some of the analysis will involve subjective judgment, such as the selection of key ratios and
the interpretation of results. This can lead to different conclusions being drawn, even when
using the same data.
Unforeseen events
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
It's possible that the study was unable to foresee events that turned out to be significant and
could affect Paytm's business model and financial performance. Events of this type include
shifts in regulations, technological disruptions, and economic downturns.
CHAPTER 2
PROFILE OF THE ORGANISATION
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Location:-
Shop no 103, First Floor, Siddhivinayak Sankul CSL, Near Oak Baugh, Opposite Zujzaro
Market,Station Road, Kalyan (W) 421301. Thane Dist, MH, IN
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Mission- The company plans to invest around €70 million. Sharekhan also aims to launch
a new website, mobile apps, hire more people, and upgrade its trading platform
Vision- “We believe in mobile commerce. Our goal is to become the most preferred
platform for digital savers and investors”
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Source:
Hierarchy in sharekhan
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
SHAREKHAN
Relationship
Sales Executive
Manager
Senior
Senior Sales
relationship
Executive
manager
Business
Development Equity advisor
Executive
Territory
Cluster head
Manager
Area sales
manager/ cluster Directors
manager
Regional sales
CEO
manager
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Competitors Analysis:
1. TradeStation
2. RoboMarkets
3. Motilal Oswal
4. CMC Markets
5. Questrade
6. Sarwa
7. Libertex
8. CommSec
9. IIFL Securities
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
10. Trading212
11. AngelOne
SWOT ANALYSIS:
ShareKhan is one of the leading brands in the banking & financial services sector. ShareKhan
SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal
factors along with opportunities & threats which are the external factors.
STRENGTH:
3. Robust IT foundation
5. Presence throughout India, with more than 1,500 locations catering to 950,000 clients in
450 cities.
Weakness:
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Opportunities:
Threats:
CHAPTER 3
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
REVIEW OF LITERATURE
1. Dr. D. S. Borkar and Avinash Galande (2022) highlight that Payment banks like
Paytm and Airtel have gained popularity in India within a few years. They have been
successful in providing banking services to lower-income groups and small
businesses. Paytm has enabled smaller businesses to use UPI and QR codes for
smoother payment operations. Payment banks play a vital role in the digitalization of
India and the move towards a cashless economy.
2. ABA Banking Journal (2018) highlights that Fintech should not be seen as
competition by the existing players in the financial services sector. Rather, banks
should implement fintech as part of their strategic vision. The cited literature
underlines the fact that Paytm offered a diverse range of products. The banking sector
thrives on the High Volume-Low Margin business model and Paytm's entry into the
banking sector in 2015 has been crucial in its success.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
3. Samudre and Gramopadhye (2018) found that the frequent users of Paytm are
below the age of 35 years. People use Paytm mainly to recharge mobile numbers and
mostly their transactions are between Rs. 101 to Rs. 1000.
4. Nair (2018) collected data from 201 respondents and employed factor analysis to
analyze the data. The author discovered that sustainability and transaction-oriented are
the main motives to use mobile payments.
5. FE Bureau (2017) states that according to the RBI, Demonetization has increased the
growth of Paytm & Mobikwik which is known as the Digital payment companies.
6. Prof Trilok Nath Shukla (June 2016) presented his findings on the present and
future of mobile wallets. The paper covered the types of mobile wallets available, how
they work, and their respective advantages and disadvantages. Prof Shukla's analysis
also included the perspectives of consumers and retailers regarding mobile wallets. He
concluded that mobile wallets have the potential to be a useful tool for engaging
customers, especially for marketers and digital businesses. Regardless of the current
market status of mobile wallets, Prof Shukla recommends that marketers should seize
the emerging opportunities in this area.
CHAPTER 4
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Research methodology is a way of explaining how a researcher intends to carry out their
research. It's a logical, systematic plan to resolve a research problem. A methodology details
a researcher's approach to the research to ensure reliable, valid results that address their aims
and objectives. It encompasses what data they're going to collect and where from, as well as
how it's being collected and analyzed.
Primary Research:
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Primary research is one that involves the gathering of fresh data, i.e., when data about a
particular subject is collected for the first time, then the research is known as primary
research.
Secondary Research:
Secondary research is a research method that uses data that was collected by someone else. In
other words, whenever the research is conducted using data that already exists, then its the
secondary research.
This project involved extensive research of tax laws, regulations, and investment options
available to individual taxpayers. Data was gathered from reliable sources, including books,
government websites, and other reputed websites.
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
CHAPTER 5: FINDINGS
1. Financial performance analysis:
Financial performance study shows that in the last three to five years,
Paytm's income has increased dramatically, rising from ₹5,042 crore
in FY18 to ₹19,142 crore in FY23.
Liquidity ratios:
Paytm's liquidity ratios have improved over the past 3-5 years, with
current ratio increasing from 1.1x to 1.3x and quick ratio increasing
from 0.8x to 1.1x. This indicates that the company has sufficient
liquidity to meet its short-term obligations.
Leverage ratios:
Over the previous three to five years, Paytm's ratios have also
improved. Specifically, the debt-to-assets ratio has decreased from
0.6x to 0.4x, while the debt-to-equity ratio has decreased from 1.5x to
1.1x. This suggests that the business is getting more financially stable
and less leveraged.
RECOMMENDATIONS:
A study on Paytm's financial statement analysis is a worthwhile and
pertinent project topic, particularly if you're curious about the
performance and financial status of a well-known financial
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
CONCLUSION
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Vishweshwar Education Society’s
Indira Institute of Business Management, Sanpada, Navi Mumbai
Website
NSE
BSEINDIA
ShareKhan SWOT Analysis
Moneycontrol
Paytm Business Model
https://ijcrt.org/papers/IJCRT23A4062.pdf
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