Engaging

with music 2 3
20
2

Contents
M ETH ODOLOGY 4

INTRODUCTION 5

A GLOBAL SNAPSHOT OF MUSIC ENGAGEMENT IN 2023 6

A U D I O S T R E A M I N G C O N T I N U E S T O R E S O N AT E 8

A R T I F I C I A L I N T E L L I G E N C E E N T E R S T H E S TA G E 10

AT H O M E , AT W O R K , AT P L AY – M U S I C S O U N D T R A C K S O U R L I V E S 12

M U S I C F A N S A R E E N G A G I N G W I T H M U S I C I N M O R E W AY S 14

THE MOST POPUL AR GENRES AROUND THE WORLD 16

RADIO AND MUSIC 18

FA N S S T I LL WA N T TO B U Y M U S I C 20

UNLICENSED MUSIC IS STILL AN ISSUE 22

C O U N T RY FO C U S :
China 24
India 25
Indonesia 26
Nigeria 27
Philippines 28
Saudi Arabia 29
About IFPI
IFPI is the voice of the recording industry worldwide, representing over 8,000 UAE 30
record company members across the globe. We work to promote the value Vietnam 31
of record music, campaign for the rights of record producers and expand the
commercial uses of record music around the world.

Insight and Analysis

insight@ifpi.org
+44 (0) 20 7878 7900

IFPI_org ifpi_org
4
Introduction
M ETH ODOLOGY
IFPI’s Engaging with Music 2023 explores the ways that people
listen to, discover, and engage with music around the world. It
is the largest music-focused consumer study worldwide.
The study was carried out amongst a demographically
representative sample of the online population aged 16-
64 in the following territories: Argentina, Australia, Brazil,
Canada, France, Germany, Italy, Japan, Mexico, Netherlands,
New Zealand, Poland, South Africa, South Korea, Spain,
Sweden, UK and USA. The study was also conducted amongst
a representative sample of 16–44-year-olds in China, India,
Indonesia, Nigeria, Philippines, Saudi Arabia, UAE, and Vietnam.
As in previous years, results from China and India are not
included in `global´ figures cited in this report as the size of
these countries would have a considerable impact on the
weighted average figures used. Results from Indonesia, Nigeria,
Philippines, Saudi Arabia, Vietnam, and UAE are not included in
global figures to ensure long-term trending remains accurate.
Case studies for all countries not included in the ‘global’
figures are provided at the end of this report.
In total, over 43,000 internet users were surveyed with higher
numbers of respondents in larger markets. Varied samples of
between 1,100 and 4,000 respondents per market were set
in accordance with online population size and demographic
structure, as determined by the latest census data in each
territory. This ensured that a standard error of between
+/- 1.55% to +/- 2.95% was achieved throughout the data
at a 95% confidence level. Study design, construction, and
analysis was conducted by IFPI with fieldwork organised by
AudienceNet.
Totals for charts in this report may not add up to 100% where
relevant because of rounding.
The 26 countries surveyed accounted for 91.2% of global
recorded music market revenues in 2022.
Fieldwork took place between August and October 2023.
Engaging with Music is the biggest study of its
kind. A unique snapshot of how fans around the
world – over 43,000 in 26 countries – discover,
listen to, and engage with the music that is so
integral to their lives.
The report shines a light on how the work and energy of record companies
and their industry partners has given artists more opportunities than
ever to find audiences. It captures the ways in which this activity has been
embraced by fans, who are discovering and engaging with more music in
an increasing number of ways.
This year, for the first time in a report of this scale, we see global music
fans giving their response to the new opportunities and threats brought by
artificial intelligence to music. They express the huge value they place in
the importance of human creativity and the belief that music should not
be used to train AI systems without authorisation.
The powerful effect of music on our mental health and broader wellbeing
is being increasingly recognised, and even prescribed in some countries.
The 2023 report reminds us of just how much support music can give
people in their lives.
We also see an increasing enthusiasm from fans for their own country’s
genres and artists, alongside pride and support when their “local” genres
receive worldwide interest from today’s streaming generation.
Music piracy is still very much an issue, with stream ripping and the use
of illegal mobile apps among the leading causes for concern. This illegal
activity has a severe and direct impact on royalties which should be
returning to those investing in and creating music. We will continue to
work with governments and the wider music industry to ensure the most
secure digital environment possible for music creators and fans alike.
We hope you enjoy reading this 2023 report and the authoritative insights
it provides on the diverse, dynamic, and incredibly exciting world of music.
Frances Moore
Chief Executive, IFPI
 50
USE SHORT FORMVIDEO A

20.7
6
%
Ad-supported

A global snapshot
audio streaming
(e.g. ad-supported
tiers of Spotify and
Deezer)

ENT TO A
REN T GENR AL

hours
E IV N
FF ES U A

of music engagement
I

EQ

D
13

OF

DI
TEN TO 8

T H AT ’ S

TIO
M U SIC O N A

NAL
TIME SPENT LISTENING 3-minute songs

LIS
T O M U S I C E AC H W E E K per week

in 2023

V
LE
( U P F RO M 2 0 .1 H O U R S in 2023

E
P RA
PEO GE
IN 2022)

O N AV E R AG E :

Based on the biggest piece of research of its kind – across 26 of People

FF
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FF
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I
the world’s leading music markets – Engaging with Music is a global

D
D

OF
OF

TEN TO 8
TEN TO 8

M U SIC O N A
M U SIC O N A
insight into the ways fans interact with music and the enormous
role it plays in their lives.

LIS
LIS
different methods to different genres

V
LE
V
LE

E
engage with music of music

E
P RA P RA
PEO GE PEO GE

THE MUSIC ENGAGEMENT MIX

How all the hours that people spend engaging with
music break down between different methods.

74%
N T GEN N T GEN

48%
F ERE RE F ERE RE
IF S IF S

32

D
D

OF
OF

TEN TO 8
TEN TO 8
%
7

M U SIC O N A
M U SIC O N A
% Audio streaming
Other forms of (subscription and free

LIS
LIS
music listening tiers e.g. Spotify, Apple
(TV, on-demand premium Music, Melon) LISTEN TO MUSIC O F P E O P L E W I T H AWA R E N E S S

V
LE
V
E

E
E
L
video services such as
RA
USING SUBSCRIPTION
RA P
O F A I ’S M U S I C C A PA B I L I T I E S
P
PEO GE PEO GE
Netflix, music swapped AUDIO STREAMING
with family and friends) AG R E E T H AT A I S H O U L D
NOT BE USED TO CLONE
O R I M P E R S O N AT E A R T I S T S
W I T H O U T A U T H O R I S AT I O N

4 %

71%
Live music
(including livestreaming)

57%
9 % 31 %
Video streaming
Purchased music O F P E O P L E S AY M U S I C
(e.g. CDs, vinyl, DVDs, (long-form and
short-form e.g. I S I M P O R TA N T T O T H E I R
digital downloads)
YouTube, TikTok) M E N TA L H E A LT H
S AY I T I S I M P O R TA N T T O

29%
T H E M T H AT T H E Y C A N
AC C E S S M U S I C T H AT
C O M E S F RO M A N Y W H E R E
IN THE WORLD
17 %
Music on the radio
(broadcast live, catch up, USE UNLICENSED OR
internet radio stations) I L L E G A L WAYS T O L I S T E N
IFPI ENGAGING T O O R O B TA I N M U S I C
WITH MUSIC
2023

Listening time based on core 18 countries

 THE TOP THREE REASONS
8
why people subscribe to a music 01 No adverts interrupting the music

Audio streaming
streaming service focus on
uninterrupted and on-demand
access to the millions of licensed
tracks available:
02 I can listen to what I want when I want

continues to resonate
03 Access to millions of songs

73%
THE USE OF SUBSCRIPTION AUDIO STREAMING IS
H I G H E S T I N YO U N G E R D E M O G R A PH I C S :

of people say they

The global audio streaming market continues to grow,
led by subscription audio streaming, allowing global
listen to music through
licensed audio streaming
1 6 -2 4 60%
audiences to access and discover great music.
services (subscription and
ad-supported) 2 5 -3 4 62%

+7%
growth in time spent listening
35-44 50%
to music on subscription audio 45-54 40%
streaming services, which
reaffirms music fans’ strong
attraction to streaming 55-64 28%
(In the last month)

T H E T O P 5 C O U N T R I E S M O S T E N G AG E D W I T H PA I D S U B S C R I P T I O N :

SWEDEN MEXICO GERMANY USA NEW ZEALAND

61% 57% 55% 53% 52%

(In the last month)

L I S T E N E R S A R E A C T I V E LY C H O O S I N G T H E M U S I C FA N S E N J OY T H E A B I LI T Y TO C H O O S E
M USIC THEY WANT TO LISTE N TO ON FROM THE MILLIONS OF LICENSED TR ACKS
STRE AM I N G S E RVI C ES: AVA I L A B LE O N S T R E A M I N G S E RV I C E S :

63 % 57% 42% 59% When I want to listen to a piece of music,

70%
I know I will be able to find it on the music
services I use agree

It is easy to listen to music wherever I am

and whatever I am doing
73%
agree

IFPI ENGAGING
I am satisfied with the amount of recorded
WITH MUSIC
2023
Specific Specific Specific Own
music available to me and how easily I can 72%
access it agree
songs artists albums playlists
 H IG H AWARE N ES S OF AI:
10
There is already good awareness of AI

Artificial intelligence
among music fans, with many using it
and interested in its capabilities:

enters the stage

N E A R LY

For the first time in a research piece of this scale, fans

around the world have given their views on AI in music.
89%
A R E AWA R E O F A I
8 in 10
M U S I C FA N S ( 79 %) F E E L H U M A N
C R E AT I V I T Y R E M A I N S E S S E N T I A L
T O T H E C R E AT I O N O F M U S I C

For fans aware of AI's capabilities:

A U T H O R I S AT I O N F O R T H E U S E O F M U S I C
I S S E E N A S E X T R E M E LY I M P O R TA N T:

76 %
T H I N K T H AT A N A R T I S T ’S
M U S I C O R VO C A L S S H O U L D
74%
agree that AI should not be used
to clone or impersonate artists
NOT BE USED OR INGESTED
BY A I W I T H O U T P E R M I S S I O N without authorisation

FA N S A L S O R E C O G N I S E
THE NEED TO SET RULES
FOR AI SYSTEMS:

70%
agree there should
be restrictions on
what AI can do

T H E VA S T M A J O R I T Y O F FA N S
ALSO SUPPORT THE NEED
F O R T R A N S PA R E N CY:

IFPI ENGAGING
WITH MUSIC
2023
73%
AG R E E T H AT A N A I S YS T E M
S H O U L D C L E A R LY L I S T A N Y
M U S I C T H AT I T H A S I N G E S T E D
64%
say governments
should play a role in
setting restrictions
in what AI can do

OR USED FOR TR AINING

 TOP INDIVIDUAL ACTIVITIES
12
People listen to music whilst engaging in a wide range of activities. Here are some of

At home, at work,
the most popular out of more than 40 different activities where music plays a part.

37 % 27 %

at play – music
Browsing Taking a walk
the internet or hike

32% 27 % 33 %
Using social Exercising or

soundtracks our lives

Working
39 % media 50% at the gym
Housework In the car

45 %

30% Commuting 33% 41 %

to work or Cooking
On average, people engage in 8 different activities while listening Taking a bath school Relaxing or
or shower unwinding
to music (rising to 12 among 16-24 year olds).

28 %
Waking up 28%
and getting At a party
ready

M U S I C P L AY S A C O R E R O L E I N O U R M E N TA L A N D P H Y S I C A L W E L L - B E I N G :

71 % O F P E O P L E S AY M U S I C I S I M P O R TA N T
T O T H E I R M E N TA L H E A LT H

This is highest in:

BRAZIL PHILIPPINES SOUTH AFRICA
This is also particularly
high among Millennials
83 % 88 % 86% 74%
I F I N H O S P I TA L
A N D I N PA I N

IFPI ENGAGING
WITH MUSIC
2023
78 %
S AY M U S I C H E L P S T H E M R E L A X
AND COPE WITH STRESS
87%
O F P E O P L E S AY T H E Y
WOULD LIKE TO
LISTEN TO MUSIC TO
HELP THEM COPE
 Deezer) 3-minute songs per week in
ENT TO A 2022
REN T GEN AL N
FE RE IV A
IF S U
FA N S A R E A L S O D I S C OV E R I N G

EQ
13

D
D
14 O L D E R M U S I C T H AT I S N E W

OF

DI
8

T H AT ’ S

TIO
TO THEM:

TEN TO
Music fans

M U SIC O N
This figure is higher

NAL
in older generations

79%
3-minute songs

LIS
per week
who have experienced

AV
LE
in 2023

E
P RA

the growth and

PEO GE

are engaging
evolution of music

64%
OF 55 - 64 YEAR OLDS BELIEVE THIS TO BE THE CASE
listening habits
OF PEOPLE THINK THERE
A R E M O R E WAYS T O L I S T E N
T O M U ESRIECN TTGHE NARN E V E R REN T GENR

with music
FE

82%
F ES ES
IF IF

8
OF 16-44 YEAR OLDS LIKE

D
OF

OF
8

8
D I S C OV E R I N G O L D E R M U S I C

TEN TO

TEN TO
M U SIC O N A

M U SIC O N A
80%
of 55-64 year olds

LIS

LIS
in more ways
believe this to

LE

LE
V

V
E

E
be the case
P RA P RA
PEO GE PEO GE

of gamers listen to music

while they play

Fans are taking advantage of a growing IF

FE R
EN T GEN
R ES
IF
FE
REN T GENR
ES
54%
IF
FE
REN T GENR
ES

8
number of ways to engage with music.

D
Music is central to 54% of all the

OF

OF
OF
8

8
TEN TO

TEN TO

TEN TO
M U SIC O N A

M U SIC O N A
M U SIC O N A
time spent watching videos on
short form video apps

LIS

LIS

LIS
LE

LE

LE
V

V
V
ER

E
RA RA

36%
OP AG P P
PE E PEO GE PEO GE

FA N S A R E E XC I T E D TO D I S C OV E R
THE ENORMOUS R ANGE OF ARTISTS
A N D N E W M U S I C T H AT I S R E L E A S E D
E AC H W E E K AC RO S S A W I D E VA R I E T Y of people say they had watched
O F F O R M AT S :
a music livestream, such as a

44%
concert, in the last month

57%
of people have watched a
O F P E O P L E W H O PAY F O R
A MUSIC SUBSCRIPTION
D I S C OV E R A N E W M U S I C A R T I S T
music-focused TV show or
AT L E A S T W E E K LY film in the last month
T H E T O P F O U R W AY S I N W H I C H 1 6 - 2 4 S E N G A G E W I T H M U S I C E V E R Y D AY :

82% 72% 66% 48%

IFPI ENGAGING
WITH MUSIC
2023
Short-form Audio Video streaming Radio
video streaming platforms
 TOP 10 L O C A L G E N R E S A R E I N C R E A S I N G LY P O P U L A R
16 FAVO U R I T E IN COUNTRIES AROUND THE WORLD: USE
GENRES
8
The most popular
G L O B A L LY : Below are percentages of music fans from different places %
who listen to the listed local genre. Ad-supporte
01 audio stream
Pop BRAZIL Sertanejo 40% (e.g. ad-supporte
tiers of Spotify an
Deezer)

genres around
02
REN T GENR
Rock FRANCE Variétés françaises 49% IF
FE ES

OF
03

8
TEN TO

M U SIC O N

T H AT ’
Hip-Hop / Rap
57%
the world
I TA LY Italian pop 46%

LIS
04 say it is important that

AV
LE
Dance / they can access music from

E
P RA
PEO GE

Electronic J A PA N J-pop 65% anywhere in the world.

05 Amongst 16-24s, it’s 65% OF 55 -
Across 43,000 respondents in 26 countries, over 700 different
Latin
genres were named by people as the music they typically listen to –
including Accordion, Kannywood and Zarzuela – reflecting the rich 06
NIGERIA Afrobeats 64%
52% F ERE
N T GEN
RE
R&B say music gives them
IF S
a sense

8
and diverse music landscape fans now enjoy around the world.

OF
of social and cultural identity

8
Amapiano 42%

TEN TO

M U SIC O N A
SOUTH AFRICA
07
Classical /
55%

LIS
Opera
K-pop 61%

LE

V
S O U T H KO R E A are proud when an artist

E
P RA
PEO
08
GE

from their country is globally

Country successful
09 PHILIPPINES OPM 61%
Soundtracks EN T GEN
FE R R ES
IF
10 Khaliji 37%

8
SAUDI AR ABIA

OF
8
Reggae

IS T E N T O

M U SIC O N A

EN
HERE ARE JUST SOME OF THE 700+ GENRES IDENTIFIED
A S B E I N G E N J OY E D BY M U S I C FA N S A LL OV E R T H E WO R LD :

L
LE

V
ER
OP AG
PE E

Sweden:
Viking
Canada: UK: Metal
Industrial Grime
China:
USA: Chinese folk
Country Germany: music
Schlager
Japan:
J-rock
Saudi
Arabia:
Khaliji

Mexico:
Regional Indonesia:
Mexicano Brazil: India: City pop
Funk I-pop
Brasileiro Nigeria:
Afro Juju New
Zealand:
Te Reo
Māori
South Australia:
Africa: Ambient /
Amapiano chill-out

Argentina:
IFPI ENGAGING Cuarteto
WITH MUSIC
2023
18

Radio and 76 % 67 % 63 %
music LISTEN TO THE
R A D I O M A I N LY F O R
THE MUSIC
TUNE IN TO THEIR
FAVO U R I T E R A D I O
S TAT I O N B E C A U S E O F
T H E M U S I C I T P L AYS
S AY W I T H O U T M U S I C ,
THEY WOULDN’T LISTEN
TO THE R ADIO

Music continues to drive the popularity of radio.

ALL AGE GROUPS REPORT STRONG ENGAGEMENT WITH R ADIO:

1 6 -2 4 59%
2 5 -3 4 71%
35-44 77%
45-54 77%
55-64 78%

64%
RADIO LISTENING
TIM E BY DEVICE:
K N O W W H AT K I N D O F M U S I C T H E Y ’ R E

65%
GOING TO HEAR WHEN THEY TURN ON
THE RADIO

Standalone radio/car radio

IF M USIC WAS N ’T ON THE R ADIO:

17%
Phone or computer

85% 9%
OF R ADIO LISTENERS WOULD THEN
SEEK MUSIC ELSEWHERE, MOST OFTEN
T H RO U G H S U B S C R I P T I O N S T R E A M I N G
S E RV I C E S
Smartspeaker

IFPI ENGAGING
WITH MUSIC
2023 8%
Another way
20

Fans still
want to
buy music 13% 9%
P U RC H A S E D A C D
IN THE LAST MONTH
P U RC H A S E D V I N Y L
IN THE LAST MONTH
5%
P U RC H A S E D M U S I C
ON CASSETTE

Demand for physical products remains strong. THE MOST POPUL AR GENRES AMONGST VINYL PURCHASERS ARE:

Pop Hip-Hop / Rock Dance / Classical /

Rap EDM Opera

THE MOST COMMON REASONS PEOPLE BUY VINYL ARE:

I like collecting vinyl records 24%

I like physically owning my own music 22%
I like the ritual of playing a vinyl record 19%
I like having the physical records to look at 19%
IFPI ENGAGING
WITH MUSIC
2023
22

Unlicensed
music is still
an issue
Unlicensed music continues to restrain a healthy music
29%
USE COPYRIGHT INFRINGEMENT
A S A WAY T O L I S T E N T O

43%
O R O B TA I N M U S I C
ecosystem, diverting fans away from those who invest
in and create it. Almost 29% reported using illegal or
unlicensed methods to download and listen to music.

O F 1 6 -2 4 s

20%
USED AN UNLICENSED MOBILE APP
T O I L L E G A L LY D O W N L OA D M U S I C

W H AT I S S T R E A M R I P P I N G ?

Stream ripping is the illegal practice

of creating a downloadable file from
content that is available to stream online
I T I S N O W T H E M O S T P R E VA L E N T F O R M O F O N L I N E M U S I C C O P Y R I G H T I N F R I N G E M E N T

26%
IFPI ENGAGING
WITH MUSIC
2023
USE STREAM RIPPING
S I T E S A S A WAY T O L I S T E N
T O O R O B TA I N M U S I C
41% 55%
O F 1 6 -2 4 s
OF THOSE STREAM RIPPING
S AY T H E Y D O W N L OA D E D
M U S I C SO THEY WOULDN’T
HAVE TO PAY FOR A STREAMING
SUBSCRIPTION
 TOP
24

C O U N T RY FO C U S : C O U N T RY FO C U S : GENRES

China India 01
Bollywood
(modern)
02
TOP Use licensed audio streaming 94% Bollywood
New Age
(2000-2020)
Agree human creativity is essential in the creation of music 84% 03
GENRES

Discover a new artist or music weekly 74% Bollywood

(classic)
01 04
76%
CHINA

C-pop Said music is important to their mental health Bollywood

02 Coming of Age
UM BE
R O
F METHOD
S
Pop Use unlicensed or illegal ways to listen to music 74% (80s, 90s)

US
05
AV E R A G E N

ED
9.5 03

TO ENGAG
Anime / Indian Pop
Anisong 06
E
WI

Hip-Hop / Rap
TH
HOURS SPENT LISTENING 04
M U SIC

TO MUSIC EACH WEEK: I N DI A

Classical / 07

27.9
Opera Dance / EDM
05 BE
R O
F METHOD
S 08
Cantonese / Bollywood

US
U
AV E R A G E N

ED
Guangdong Retro
11.4

TO ENGAG
Music
Use licensed audio streaming 96% 06
09
Punjabi

E
WI

87% Soundtracks
TH

Agree human creativity is essential in the creation of music

M U SIC

10
07 Religious
Discover a new artist or music weekly 53% Chinese Folk
Music
Music
HOURS SPENT LISTENING

Said music is important to their mental health 75% 08 TO MUSIC EACH WEEK:

24.4
Easy Listening
Use unlicensed or illegal ways to listen to music 75% 09
Dance / EDM
10
K-pop

IFPI ENGAGING
WITH MUSIC
2023
 TOP
26

C O U N T RY FO C U S : C O U N T RY FO C U S : GENRES

Indonesia Nigeria 01
Hip-Hop
02
Afrobeats
TOP Use licensed audio streaming 93% 03
Gospel
Agree human creativity is essential in the creation of music 94% 04
GENRES
Pop
Discover a new artist or music weekly 62% 05
01 Christian
86%
INDONESIA

Pop Said music is important to their mental health Music

02 06
76%
F METHOD
R O
UM BE S
K-pop Use unlicensed or illegal ways to listen to music Amapiano

US
AV E R A G E N

ED
07
10.3 03

TO ENGAG
Religious R&B
Music 08
E
WI

African
TH

04
M U SIC
HOURS SPENT LISTENING
TO MUSIC EACH WEEK: NIGERIA
Indonesian

28.3
09
City Pop Blues
05 BE
R O
F METHOD
S 10
Hip-Hop / Rap Reggae

US
U
AV E R A G E N

ED
06
11.7

TO ENGAG
Use licensed audio streaming 89% Dangdut

E
07
WI

87%
TH

Agree human creativity is essential in the creation of music

M U SIC
Dance / EDM
08
Said music is important to their mental health 74% Rock HOURS SPENT LISTENING
TO MUSIC EACH WEEK:
09

31.1
Use unlicensed or illegal ways to listen to music 66% Jazz
10
Acoustic

IFPI ENGAGING
WITH MUSIC
2023
 TOP
28

C O U N T RY FO C U S : C O U N T RY FO C U S : GENRES

Philippines Saudi Arabia 01

Khaliji
02
Pop
TOP Use licensed audio streaming 82% 03
Classical /
Agree human creativity is essential in the creation of music 82% Opera
GENRES
04
Discover a new artist or music weekly 68% Islamic Music
01 05
59%
P H IL I P PI N E S

Pop Said music is important to their mental health Shaabi

02 06
76%
F METHOD
R O
UM BE S
OPM Use unlicensed or illegal ways to listen to music Iraqi

US
AV E R A G E N

ED
07
10.2 03

TO ENGAG
Acoustic Hip-Hop
04 08
E
WI

Rock
TH

R&B
M U SIC
HOURS SPENT LISTENING
TO MUSIC EACH WEEK: S A U DI A R A BI A

28.3
05 09
Hip-Hop Egyptian Pop
F METHOD
06 BE
R O S 10
Lebanese

US
U
K-pop

AV E R A G E N

ED
11.2

TO ENGAG
07
Use licensed audio streaming 88% Tagalog

E
WI

89% 08
TH

Agree human creativity is essential in the creation of music

M U SIC

Easy Listening

Said that music helps them relax and cope with stress 90% 09
Reggae HOURS SPENT LISTENING
TO MUSIC EACH WEEK:

27.2
Said music is important to their mental health 88% 10
P-pop
Use unlicensed or illegal ways to listen to music 62%

IFPI ENGAGING
WITH MUSIC
2023
 TOP
30

C O U N T RY FO C U S : C O U N T RY FO C U S : GENRES

UAE Vietnam 01
V-pop
02
Hip-Hop
TOP Use licensed audio streaming 89% 03
Ballad
Agree human creativity is essential in the creation of music 85% 04
GENRES
Dance / EDM
Said music is important to their mental health 77% 05
01 K-pop
66%
UAE

Religious Use unlicensed or illegal ways to listen to music 06

F METHOD
Music Bolero
R O S
BE
UM
02 07

US
AV E R A G E N

Pop

ED
Acoustic
12.2
TO ENGAG
03 08
Classical / Lo-fi / Lofi
E
WI
Opera
TH
M U SIC
HOURS SPENT LISTENING
TO MUSIC EACH WEEK: 09
04 V IE T N A M

28.7
Ambient /
Hip-Hop Chill-out
05 BE
R O
F METHOD
S 10
Khaliji Soundtracks

US
U
AV E R A G E N

ED
06
10.1

TO ENGAG
Use licensed audio streaming 89% Bollywood

E
07
WI

86%
TH

Agree human creativity is essential in the creation of music

M U SIC
Rock
08
Discover a new artist or music weekly 73% Shaabi HOURS SPENT LISTENING
TO MUSIC EACH WEEK:
09

27.7
Said music is important to their mental health 71% Dance / EDM
10
Use unlicensed or illegal ways to listen to music 77% Latin

IFPI ENGAGING
WITH MUSIC
2023