Myths That Limit You Using Colour Effectively v1.2

10 MYTHS
THAT LIMIT YOU USING

COLOUR EFFECTIVELY
By Karen Haller
10 Myths that Limit You using Colour Effectively

Are you just beginning your colour journey?
Are you already established in working with colour and looking to enhance your colour knowledge?
Where ever you are now, I’ve been there too.
You’ve probably noticed that clients expect more from us than ever. They are more demanding,
sophisticated and savvy enough to ask what we offer that’s different.
But what more is there to colour than applying the colour wheel principles? What more can we
as smart, creative and professional design consultants offer?
If you’re like me, your initial colour training mainly focused on traditional colour wheel theory.
The colour wheel opened my eyes to the sensational world of colour so imagine how surprised
and fascinated I was to learn that it’s really just the tip of the iceberg!
What’s below the water you ask?

Hidden beyond the surface of the colour wheel are
the answers to:
Why you sometimes struggle with colour schemes.

Why your results aren’t always consistent or
predictable.
Why you favour certain colour combinations or
palettes despite your client’s brief.
Why colour choices may appear subjective.
www.twitter.com/KarenHaller
© karen haller 2015 v1.1, karen haller colour training • All Rights Reserved 07941 538 148 karen@karenhaller.co.uk www.colour-training.co.uk @KarenHaller
Do you sometimes struggle with these issues?
Before I ventured beyond traditional colour training and into Applied Colour Psychology I
know I did, and so did many of my mentoring clients. In fact consistency, predictability and
scientifically-backed impact are the main reasons my clients come to me to give them the edge.
In this report we’ll explore some of these depths by busting 10 Myths that Limit You
Using Colour Effectively.
Once you’ve read this, you might be inspired to want to know more and if you do I’ll be
inviting you to have a discovery call with me. And if you can’t wait then drop me an
email now at hello@karenhaller.co.uk
Before we begin though let me address the most common questions about
Applied Colour Psychology, namely:
Why doesn’t everyone already know about this?
Why wasn’t I taught this?
Colour, the next big thing

Twenty years ago specialist lighting designers were few and far between (if around at all). Well
where lighting was 20 years ago, colour is now. Colour, and applied colour psychology specifically,
is on the brink of becoming the next specialism. And yet the majority of colour experts still are
unaware of its possibilities, mainly due to its absence from the standard colour curriculum and
scarcity of quality training in this area. As mainstream education usually follows rather than leads
innovation it’s not surprising that the psychological impact of colour has yet to make it into the
teaching within the mainstream classroom.
There is a new paradigm when working with colour...

do you want to be on the boat or miss it?
Continual colour research is having a positive effect in raising the profile and understanding of
all aspects and influences of colour. Eventually this will lead to the elevation of teaching of
colour in the interior design syllabus. When it does this knowledge and skill will become an
invaluable part of the interior designer’s colour toolbox.
Until that time though, anyone who wants to get ahead of the game needs to do their own
research or work with a mentor who can fast track their skills and knowledge. If you become
one of the privileged few to use applied colour psychology before it becomes the norm, your
business will benefit as you:
Combine your innate colour intuition with science of applied colour psychology and colour
physics to create consistent, reproducible results. That consistency means getting the right results
every time, no more guess work when choosing colour.
Put an end to those subjective debates on what colours should be used, where they should be used
and in what proportion.
Provide a clear, logical rationale for your colour decisions - back your colour decisions with proven scientific theory.
Align the colour message, the brand marketing message, interiors and products - putting an end to
the mix messages many brands and businesses are sending out.
Understand why colour combinations can have very specific effects individuals and within working environments.
Analyse your clients colour choices and the meaning behind their preferences.
There is a new paradigm when working with colour, making all of the above possible (and
more!) As a colour industry professional, do you want to be on the boat or miss it?
Imagine knowing that your colour decisions are consistent, creative, psychologically impactful
– where could that take you?
Passion For...Passion Against, That is the Question

From years of working with professionals where colour is an integral part of their service
(i.e. designers, architects and brand specialists to name a few) I know that when it comes to
applied colour psychology, you’ll either fully understand the benefits of how the science of colour
will improve your business and the experience of your customers, or frankly, you won’t.
Obviously those who understand the benefits and wish to embrace this new colour paradigm are
seeking to know more. What they often ask me though is why do the seemingly uninterested
professionals often respond (strongly) in a negative fashion rather than just dismiss it.
The answer of course is that adopting anything new means change. And change causes
uncertainty, especially if you’re firmly established in your design or colour career.
However, in this instance change is not just good – it’s fantastic. More importantly as the
psychology of colour becomes mainstream it’s inevitable.
Much of the passion for or against adopting applied colour psychology stems from how designers
approach their work which can be summarised as one of these two main approaches:
Approach 1 - The Celebrity Designer

The celebrity designer takes on a commission with the understanding that they will make the
design and colour decisions.
In this instance, the design is a complete expression of the designer’s ‘known for’ style and it
is this ‘known style’ the client has paid you for.
Approach 2 - The Creative Influencer
To be a creative influencer is to design from a place of creativity without making the result about
the designer but instead about the clients’ interests, emotional expression and psychological needs.
This involves diving into the heart and soul of the brand, the product or the client to uncover
personality, values and beliefs to visually and creatively express them in their true light.
If you’re a Creative Influencer and your area of expertise is in

Brand / product design.
Interior design / architecture.
Fashion design / personal colour consultancy.
Or even if you are a student and currently studying colour as part of your course work or dissertation.
...then this report is for you.
There is no doubt that being a creative person you have an intuitive feel for colour. Yet there will
be times (be honest here) when an interior colour palette, a scheme or the personality of a brand
just isn't coming together and you don't know why.
Would you like to know why this sometimes happens? Great, because that’s exactly what I’m
about to share with you in this report. Are you ready?
we are all in the colour business...

- Karen Haller
COLOUR MYTH 10
#
Colour is subjective
or arbitrary
Colour is subjective or arbitrary
Colour Myth #10

How many times have you heard this?

Have you been in meetings where there’s been seemingly endless subjective debates when it
comes to deciding on a colour, a specific tone of colour, a colour palette, even down to the
proportion and placement of the colours? Whew! I’m getting tired just thinking about it!
Often these meetings can descend into:

‘I don’t like that colour’ making a colour choice about the designer and not the client .
the person who shouts the loudest get their colour choice.
the only agreement reached is actually a deflection of ‘well, colour’s subjective anyway’
or ‘…colour, it’s all arbitrary’.
Sound familiar? I thought so.
The Truth
The truth is colour is never an arbitrary or a subjective decision. What a relief this will be when
you know and can implement this.
Here’s why you need to know this as a colour professional

As human beings we never do anything without there being a reason. And it’s the same with
colour choices. There’s always a reason why we have an affinity to particular colours that will
stem from one or a combination of the following:
Personal colour preference or association.

Cultural or symbolic meaning.
Psychological meaning (both positive or negative).
As a designer, knowing this (and being able to put it into practice) will put an end to all those
subjective colour debates and take the guess work out of why your client or your colleagues:
like or dislike a colour scheme.

like a colour but just not a particular tone, tint or shade.
react negatively to the proportion of colour used or the placement of the colour.
Many interior designers, architects and graphic designers I work with ask why their client doesn’t
like their colour scheme or why, despite using the client’s favourite colours they still don’t like it.
The answer is not always straightforward but is likely to be based in the scientific principles of
applied colour psychology and colour physics.
Have you ever thought how we never see colour in isolation? It’s only when colours are brought
together, creating a palette that we see and feel if they create a natural harmony with each other
and it’s this harmony your client may be having an emotional reaction to.
If there is one thing you take away from reading this report this should be it:
Colour isn’t subjective or arbitrary.
It never was and never is.
COLOUR MYTH # 9
Colour is just light
Colour Myth #9
We are all taught that colour is light. That it’s our brain that makes up the colours we see.
The Truth
Colour is so much more than light. Colour is an emotive experience and stimulates the same
neurons in the brain as our most powerful emotions (good AND bad).

Colour is the most important part of any product, brand, visual stimulus, clothing or interior.
It’s colour that creates the connection between a product and the buyer; between owners
of a space and that space.
Colour creates a climate, a mood or feeling and most importantly, and this is the
psychological aspect, colour influences behaviour.
Knowing how to apply the psychology of colour means knowing how to influence behaviour
- buying behaviour, working behaviour, public behaviour and private behaviour.
Just begin to imagine the power colour can wield when chosen to fit the psychological
wants and needs of a client.
Just begin to imagine the advantage your business will have when you’re one of the elite
applied colour psychology experts who can offer this to your clients.
Colour is the first thing we see but all too often it’s the last thing that’s thought of in the design
process. Quite often it’s an afterthought or used as mere decoration. Now you know it can be so
much more!
Your clients are ultimately asking you to help them sell or influence behaviour whether you’re
working with a product, service or space. Or indeed whether it’s to maximise concentration in a
learning environment, reduce stress in a hospital or spark creativity in a marketing department.
People buy from emotion. Colour is emotion. Colour sells. The right colour sells better.
Colour is registered by the brain

before either images or typhography.
Colour increases brand recognition
by up to 80%.
Source: University of Loyla
COLOUR MYTH # 8
The Psychology of Colour,
Colour Symbolism and
Colour Association
are the same
The Psychology of Colour, Colour Symbolism and Colour Association are the same
Colour Myth #8
The Psychology of Colour, Colour Symbolism
and Colour Association are the same
While most people think they have learnt this, the reality is that colour psychology is often
confused with colour in culture and colour association. When actually these are three very
different things.
The Truth
Even in published books colour psychology, colour symbolism and personal colour
association gets confused with each other - and it’s understandable.
Let me give you an example: it’s often taught that red in dining rooms is to stimulate the
appetite. This is actually an example of where colour symbolism has become confused with
colour psychology.
Western culture often refers to the eastern cultural symbolism of red which seen in
restaurants and equated it to mean it stimulates the appetite. This has led to a saturation of
red being used in dining rooms around the world.
What is really happening is that in Chinese culture, red is the colour of good luck, good
fortune and prosperity. Chinese restaurants use the colour red to bring the restaurant owner
good luck, good fortune and prosperity for the success of their business not to stimulate their
customers’ appetites!

Understanding the impact of the colour choices and decisions (and where some of the
popular ‘wisdoms’ come from) you can begin to use colour to achieve highest possible impact
and best outcomes for the end customer whether this be in the form of an experience or
bottom line sales.
The Differences:
Colour association is the conscious associations we have to a particular colour, even down to
a particular tone, tint or shade attached to an event you have associated with a memory.
Colour association is changeable. Imagine what you’d associate with the colour of your
bridesmaid dresses on your honeymoon as opposed to the day you sign your divorce papers.
Colour in culture, also known as colour symbolism is the conscious meaning a colour has
within that culture. Red in China = good luck, good fortune and prosperity.
Colour Psychology resides at the unconscious level and influences how we feel, behave and
interact with others. It can affect our mental, physical and emotional health and wellbeing.
This is the essence of applying the principles of applied colour psychology - the power of it,
why you want to know it and use it. Customers are now actively seeking ways to express the
personality and values of their brand – they are looking for ways to create an emotional
connection between potential clients and their offering. Applied colour psychology is the
only way this can truly be done – backed by science.
Established research into theories relating to colour and psychology suggest each colour has
specific effects that influence us on all levels; mental, emotional and physical. When we see
colours they send unconscious messages in a language that we understand instinctively, the
language of emotions. Colour psychology helps us to understand not only the benefits of
using colour consciously but also how to use it consciously.
Once you are able to distinguish the difference between colour association, colour in
culture and colour psychology you’re well on your way to knowing:
What your client is basing their colour decisions on.

What your design team are basing their colour decisions on.
There is no such thing as an arbitrary or subjective colour decision.
How to put an end to the endless subjective colour debates.
And most importantly, what colours to choose when, where to put them and how they interact
with each other...whoops, more on that to come.
There is no such thing as

an arbitrary or subjective
colour decision...
COLOUR MYTH # 7
Colour comes at the end
of the design process
Colour comes at the end of design process
Colour Myth #7
To be perfectly honest I’m not actually sure why this is the case – it just seems that over the
years it’s become common practice. If this isn’t the case for you then congratulations on being
a forward thinker when it comes to the importance of colour.
Hmm, maybe it has something to do with the tiny percentage of time spent learning about
colour in relation to the majority of time spent on function and form.
The design world, architecture, branding, product design is heavily masculine which has sadly
been at the expense of the psychological side of design - the human emotional connection
and behaviour. Colour, once an integral part of the design process, has been largely ignored
in the late 20th century losing its significance in the design world, relegated to being not
much more than mere decoration, often an afterthought or not considered at all.
We are entering a new feminine paradigm in many areas of society and business, so it’s no
surprise colour is also gaining momentum through the focus of personality, emotional connection
and psychology which is the perfect counterbalance to the masculine function and form.
If you have additional theories, I’d love to hear from you.
The Truth
Colour is intrinsic to any design as opposed to being an afterthought added at the end of a project.
Of course a great deal of focus must also be on form, function, structure and the practicalities
but consider this: form and function will be positively enhanced or negatively affected
through your colour choice. Then where does that leave you?
The answer is paying the price of potentially losing the sensory connection of colour.
By turning the tables and placing colour at the forefront we begin the exciting rediscovery tuning
back into the holistic whole of design. Reconnecting with all our senses from the very beginning.
Colour is not a separate element of design, it’s integral to the overall completed design.
Just like you consider your lighting scheme at the beginning of the project, so colour needs
to be considered.
Colour is the first thing we see. It’s the first interaction the buying public will have with a
product or brand, commercial interior or publically accessible spaces. It’s the first interaction
the homeowner will have to your designed interior.
Don’t you want to get them at that initial impact when they are registering the colour?
Given everything you’ve read so far I’m sure you can see how important bringing colour to
the forefront of your design process is:
Colour is the main reason someone will buy a product or a service.

Colour is the emotional trigger.
Colour sells, the right colour sells better.
So imagine the sales of your product if you use the right colours?
85% of shoppers place colour

as a primary reason for when
they buy a particular product
Source: Kissmetrics
COLOUR MYTH # 6
The Client doesn’t know
what they Want
The Client doesn’t know what they Want
Colour Myth #6
The Client doesn’t know what they Want
This is an old adage that has been said for ages…
Busted
The client does know what they want. If they say they don’t, it’s just another way of indicating that
they need your skills as a professional to uncover it before putting put it into the design, and
especially the colours within the design.
When you first show a client their authentic colours and see their reaction you’ll know you’ve nailed it.

Our creative input is only as good as the original brief and understanding our client’s behaviours
which go beyond the aesthetics. There’s no question that the functional and practical side of
getting a client brief is expertly taught, however getting beyond ‘likes’ and ‘dislikes’ and delving
into the psychology of the client is more complex and takes a specific type of questioning.
It can be quite daunting to ask a client about their beliefs and values when you’re used to
talking about personality and creative expression. However to truly tap into the genuine, inner
nature of your client, teasing out these golden nuggets, usually deep below the surface, and
then creating the visual expression of these is immensely powerful and liberating.
In my experience every client knows what they want but may have a blockage in expressing
those wants. A few psychology-based questioning techniques soon clear those blockages
allowing you to choose colours and design based on their wants, needs, personality and most
importantly of all their core personal/brand values.
COLOUR MYTH # 5
Colour needs to shout
to be noticed
Colour needs to shout to be noticed
Colour Myth #5
Colour needs to shout to be noticed
Have you noticed the trend to use the brightest and loudest colours to stand out from the crowd?
Busted
You don’t need to shout out with bright colours to get a brand, a product or an interior noticed.
The irony is the more everyone tries to stand out through colour the more they all blend together.
It’s like getting a tattoo to be different only to find out that everyone has one too. It’s become mainstream.
Using colour to be seen is like SHOUTING really LOUDLY – it certainly sends a message, just
probably the wrong one.
The reason you need to know this is because through Applied Colour Psychology you can
achieve the ‘stand out’ ideal by basing your design and colour choices on deeper emotional
triggers that truly speak to the client, and in the case of a brand the ideal client of that brand.
How many brands are now lime green, fluorescent orange and magenta “hot pink”? Are they
getting noticed for the right reasons? Is the brand message and personality in alignment with
the message the colour is giving? In rare cases possibly – but it’s likely to be more by accident
than by design. The real question should be: is that how you want to work?
The psychological traits of your colour choices send a clear message about the nature of your
client and/or their brand. Imagine the consequences of choosing a colour (or even a tone within
that colour) that says the exact opposite of what is needed.
When you think of it that way colour choice, and a holistic design, is a responsibility. When you
use colour with purpose there is no need to shout.
COLOUR MYTH # 4
Everyone can see Colour
Colour Myth #4
Or maybe I should say, we often make the assumption that everyone has full colour vision
and can actually see colour.
Busted
Colour Deficiency, commonly known as colour blindness affects one in 12 men and one in 200
women, with a large percentage of the population living with low vision. In the world of colour
and design they are the forgotten. Imagine struggling with even the most simple colour
decisions from picking out clothes to wear or gauging whether a piece of fruit is ripe.
With the UK Equity Act, creating design schemes that are inclusive to all is becoming a hot topic.
It may not be long before colour choice in design is considered another form of discrimination.
So as a professional colour deficiency can no longer be considered a special interest.
I realise being fully inclusive can be viewed as restrictive and leaning towards the unsexy end of
design. Instead of taking this approach why not let the challenge stretch you instead?
What makes a good designer great is understanding colour and its subtleties. Tap into your
creativity to find new ways of embracing these additional challenges while still meeting the
needs of your holistic brief.
The world famous London underground tube map is not fully inclusive – what would you do
to make it so?
To create a design that’s fully inclusive you need to consider how your colour scheme impacts
those with colour deficiency and low colour vision in relation to:
Way finding (navigation).

Conforming with the Colour and Contrast guidelines (UK government guidelines).
Health and Safety legislation.
This has huge repercussions for every industry
Transport (e.g. cars, public transport, airports, buses…).

Healthcare (e.g. hospitals, GP practices, hospice, dementia, wellness centres…) .
Education (e.g. schools, universities, nursery centres…).
Entertainment (cinemas, sporting arenas, theatres…).
How would you like to be the colour ‘go to’ person in any of those industries?
COLOUR MYTH # 3
Psychology meaning
of each colour is the same
Psychology meaning of each colour is the same
Colour Myth #3
Regardless of tone, tint, shade each colour has the same psychology meaning and influence
on mood, feeling and behaviour.
Busted
Not so and here’s why.
Let’s look at the colour Blue.
Blue is the psychological primary relating to the mind. Depending on the actual tone of blue it
can have very different psychological effects on how the mind reacts and how individuals
behave in response.
For example:
Darker blues relate to focused concentration.
The vibrancy of Turquoise tones relates to energising and awakens the mind.
While Sky blue relates to calming the mind.
So it’s not just a matter of picking any blue, it’s picking the right blue. Not all blues have the same
psychological meaning or message. Even within the range of dark blues, turquoise and lighter
blues there are consequences and opportunities.
This applies equally to greens, reds, yellows, in fact, every colour.
By being able to take into account the influence each tone of colour has in relation to the other
colours in the palette and on the human emotion, the human psyche, we will either be having a
positive or a negative experience which will be seen in how we feel, our behaviour and response.
In the US pink was used in prison holding cells as it is known psychologically to be soothing.
The aim was to influence the behaviour of the inmates and calm them.
This is a great example of right colour, wrong tone.
The chosen pink, rather than coming from the soothing end of pink instead was based on the
stimulating end, the bold, intense, cold, blue-based pinks.
Rather than using this pink in moderation the entire cell was painted pink – intensifying the
message and creating the (unfortunately unwanted) behaviours more quickly.
Initially, for the first 15 minutes or so, the inmates were quieter. The initial reaction was to the
‘change’ only. But once the colour itself began to internalise into the prisoner’s psychological
makeup they became more agitated and aggressive.
Understanding this aspect of Applied Colour Psychology takes the guess work out of which
tone to pick, especially when you are faced with literally thousands of choices just within
blue alone!
As a designer the certainty of proven scientific backing when discussing colour choices
builds confidence for both you and your client, pushing you ahead in your industry.
COLOUR MYTH # 2
Colour Harmony
Colour Harmony
Colour Myth # 2
Colour Harmony
To create Colour Harmony all you need to do is pick colours that are next to each other on
the Colour Wheel.
Busted
There is no one size fits all approach to colour, here’s why.
There is a natural harmony with colours that are a blend of shared characteristics. We observe this
in the world every day especially with the harmonious colours we see during the natural seasons.
Understanding the natural affinity individuals have to a particular colour group and the
principles of scientifically applying these in both proportion and placement to elicit desired
behaviour offers a level of credibility to your skill set that few currently hold.
Like most creative people you have an intuitive feel for colour, yet there will be times when a
colour palette, a scheme, the personality of the brand just isn't coming together. Wouldn’t it be
great to remove the guess work and be able to confidently strive forward with your design?
The principles of colour patterning and colour physics create harmonious colour schemes and
palettes that are not only visually attractive but also proactively influence positive behaviours
such as a reaction to an interior or the purchasing of a particular product or brand. This is the
secret to making the whole design cohesive and appeal through instinct and emotion.
COLOUR MYTH 1
#
You only need to learn
the Colour Wheel
You only need to learn the Colour Wheel
Colour Myth #1
You only need to learn the Colour Wheel
After all it’s the basis of all colour training, right?
Busted
Knowing the colour wheel is just the beginning! There is a whole, exciting and vibrant world
bursting beyond where traditional colour training stops.

Because it’s not only fascinating it also expands your horizons and career opportunities.
Now is your time to explore the ever expanding world of colour and find your specialty (or two).
Here are just a few ideas to choose from:
Pigments and Dyes. Colour Trends Forecasting
Printing.
Colour Vision
Technology and electronics.
Colour in Culture (colour symbolism)
History of Colour.
And of course let’s not forget Applied Colour Psychology. Imagine being able to:
Combine your innate colour intuition with the science of applied colour psychology and colour
physics to create consistent, reproducible results.
Get consistent results every time, taking the guess work out of choosing colour.
Put an end to all those subjective debates on what colours should be used.
Provide a clear, logical rationale for your colour decisions based on science.
Align the colour message to those of the brand’s marketing message, interiors, products to stop the mixed
messages so many brands are sending out.
Understand why colour combinations can have very specific effects on an individual.
Analyse your clients colour choices and the meaning behind their preferences.
If these are skills you aspire to...
Book your free 60 Minute Discovery Call Today
Do You want to Know How to Use Colour

for Maximum Affect?
If you’ve been intrigued by what you’ve read and you really want to use colour for maximum
effect when you’re designing any space or product, I invite you to book in for a free discovery call.
In these calls we can cover any colour challenges you might be facing. In the past I’ve helped
clients with things such as what to do when:
Your client doesn’t like the colour scheme you created for them?
Your client is scared of using colour and you’re trying to encourage them to be more adventurous?
When happens when the couple, family or work colleagues you’re designing for can’t agree on the
designs you’ve created for them?
If this is you and you’re experiencing these or any other colour challenges, then let’s hop on a
discovery call and I’ll share with you insights on what maybe lying beneath your client’s resistance
or concerns around colour. I’ll also give you tools and techniques you can start implementing
straight away on how to uncover and overcome these challenges way before the budget, times-
cale and your sanity explode!
I have limited spaces each month so don’t hesitate to https://karenhaller.typeform.com/to/k7mKnB

book your free 60 minute
https://karenhaller.typeform.com/to/k7mKnB
https://karenhaller.typeform.com/to/k7mKnB
discovery call today.
About Karen
Working with colour is a magical process. It is about taking the personality of an

individual or a business and drawing out the colours that represent their true identity.
About Karen
As a leading expert in the field applied colour psychology for business
branding and interiors I love to train and mentor other colour industry
professionals to delve deeper into this fascinating subject both for their
personal and also professional development.
But it wasn’t always that way.
For 20 years I was an internet Project Manager and Business Analysts working for major
corporations around the world - in Australia, France, The Netherlands, Sweden and the UK.
While this is literally worlds apart from where I am now, this experience gave me invaluable
insights into business and what makes people tick. One thing I missed during this very analytical
time in my career however was an outlet for my creative streak. I found it though through
training in fashion design and millinery.
It was through these courses that I began to explore colour and a light-bulb went off… I suddenly
knew colour is where I needed to focus my attention.
I began this journey while still living in my native Australia at Sydney’s International School of
Colour and Design. Soon after finishing my foundation year in traditional colour theory I looked
for where to go next. For me the year-long course only scratched the surface to answering the
deeper questions I had around the response to colour and associated behaviours.
After some searching I realised the area I needed to explore further was that of Applied Colour Psychology.
Years, and now and thousands of hours of personal research and experience later, I’m one of the
few specialising in this unique field.
While I work directly with individual clients I also act as a specialist colour consultant, trainer,
mentor and trouble shooter for branding companies, architects and interior designers.
And I’d love to work with you, too.
Colourfully yours,
Karen www.twitter.com/KarenHaller
www.facebook.com/KarenHallerColourAndDesign
www.colour-training.co.uk
10 MYTHS
THAT LIMIT YOU USING
COLOUR EFFECTIVELY
By Karen Haller

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10 MYTHS

THAT LIMIT YOU USING

10 Myths that Limit You using Colour Effectively

Where ever you are now, I’ve been there too.

What’s below the water you ask?

Why you sometimes struggle with colour schemes.

Do you sometimes struggle with these issues?

Colour, the next big thing

There is a new paradigm when working with colour...

and in what proportion.

Passion For...Passion Against, That is the Question

Approach 1 - The Celebrity Designer

Approach 2 - The Creative Influencer

If you’re a Creative Inﬂuencer and your area of expertise is in

...then this report is for you.

we are all in the colour business...

Colour Myth #10

How many times have you heard this?

Often these meetings can descend into:

Sound familiar? I thought so.

Here’s why you need to know this as a colour professional

Personal colour preference or association.

like or dislike a colour scheme.

Here’s why you need to know this as a colour professional

Colour is registered by the brain

Here’s why you need to know this as a colour professional

What your client is basing their colour decisions on.

There is no such thing as

If you have additional theories, I’d love to hear from you.

Here’s why you need to know this as a colour professional

Colour is the main reason someone will buy a product or a service.

85% of shoppers place colour

Here’s why you need to know this as a colour professional

Here’s why you need to know this as a colour professional

Here’s why you need to know this as a colour professional

Way ﬁnding (navigation).

This has huge repercussions for every industry

Transport (e.g. cars, public transport, airports, buses…).

Let’s look at the colour Blue.

This applies equally to greens, reds, yellows, in fact, every colour.

This is a great example of right colour, wrong tone.

Here’s why you need to know this as a colour professional

Here’s why you need to know this as a colour professional

Here’s why you need to know this as a colour professional

If these are skills you aspire to...

Do You want to Know How to Use Colour

designs you’ve created for them?

I have limited spaces each month so don’t hesitate to https://karenhaller.typeform.com/to/k7mKnB

Working with colour is a magical process. It is about taking the personality of an

But it wasn’t always that way.

And I’d love to work with you, too.

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