UAMG 2024 Media Law and Ethics

JANUARY 2024

Tutorial 1: Topic 1 - Introduction to Ethics

Ice-breaking. Brief about Assessment 2 grouping procedure.

An Ethical Dilemma: Reward a Job Well Done

You understand the importance of team work in your job. You share ideas and responsibilities
with your team members on a daily basis. In your weekly team meeting with your supervisor,
one of your co-workers takes credit for a time and money saving change in operating procedures
you devised. Your supervisor erroneously thinks your co-worker came up with the change and
your co-worker does not correct the misinterpretation, but allows the boss to not only commend
him, but offer a bonus. Do you go to your co-worker and demand he correct the situation, go to
your supervisor and explain you should receive the commendation and reward, or keep quiet as
you do not believe in ownership of ideas?

QUESTION: Based on the above scenario answer the following questions:

1. What is the ethical dilemma?

2. What is your decision?
3. What is your solution?
 UAMG 2024 Media Law and Ethics
JANUARY 2024

Tutorial 2: Ethics Issue and Legal Violation

Source: https://www.instagram.com/p/CyjVzs8PtuM/?utm_source=ig_embed&ig_rid=599f7b71-bee5-4807-adc2-
e152b6ea28c9&img_index=1

1. Misinformation and
2. Information Gathering Offensive content
Media Manipulation New Media Technology
& Dissemination
 Sensationalism  Confidentiality  Indecency  Hacking
 Deception (Spin-  Whistleblower  Obscenity  Fake News
doctor)  Privacy  Profanity  Trolling
 Conflict of Interest  Personal Data  Violence  Cancel Culture
 Stereotyping Protection  Blasphemy  Content Block
 Puffery  Plagiarism and  Sedition
 False Advertisement Copyright
 Defamation  Generative AI in
 Deepfake Intellectual Property,
Data Leak and Data
Privacy

QUESTIONS: Based on the Starbucks Worker Union Solidarity Post answer the following
questions
1. Determine the case industry
2. Determine the ethics and legal issue of the case.

Read the articles to answer the questions:

1. Starbucks disagrees with union over its ‘solidarity with Palestine’ post
https://edition.cnn.com/2023/10/13/business/starbucks-israel-palestine-workers/index.html
2. Starbucks, union file dueling lawsuits over pro-Palestine social media post
https://www.usatoday.com/story/news/nation/2023/10/19/starbucks-workers-united-lawsuits-
hamas-israel-post/71238901007/
3. Starbucks condemns acts of terror and escalating violence, strongly disagrees with statements
made by Workers United https://stories.starbucks.com/press/2023/starbucks-condemns-acts-of-
terror-strongly-disagrees-with-statements-made-by-workers-united/
 UAMG 2024 Media Law and Ethics
JANUARY 2024

Tutorial 3: Industry Code of Ethics/Practice

Source: https://www.telegraph.co.uk/world-news/2023/12/12/zara-ad-campaign-body-bag-images-gaza-conflict/

QUESTIONS: Using the relevant industrial code of ethics discuss Zara ‘The Jacket’ ad
campaign violation as follows:
1. State the accurate Industry Code of Ethics/Practice
2. Identify two values violated in the case. The values should be discussed based on the:
 Advertisement content
 Brand conduct

Read the articles to answer the questions:

1. All You Need to Know About Zara's 'Cruel' Ad Campaign That Irked Netizens
https://www.thequint.com/neon/social-buzz/zara-faces-boycott-calls-over-new-ad-campaign-
mocking-destruction-in-gaza#read-more
2. Zara pulls UK ad campaign after claims images resembled Gaza
https://www.theguardian.com/fashion/2023/dec/12/zara-pulls-uk-ad-campaign-images-gaza
3. Zara Removes Campaign After Critics Call It Insensitive to Israel-Hamas War
https://www.nytimes.com/2023/12/12/business/zara-campaign-israel-gaza-war.html
 UAMG 2024 Media Law and Ethics
JANUARY 2024

Tutorial 4 - Ethical Theory & Impact: Freedom of Speech and Expression

Sources: https://www.hurriyetdailynews.com/bbc-journalists-accuses-broadcaster-of-biased-gaza-reports-188092

QUESTION: Assess the action of the practitioner and news portal in the above situation:
1. To be either ethical or unethical based on the theories below.
a) Categorical Imperative
b) Utilitarianism
c) Golden Means
d) Social Contract
e) Egalitarianism
f) Veil of Ignorance

2. Then, identify one similar case an example.

3. Then, discuss the impact of the case towards practitioner and organisation

Read the articles to answer the questions:

1. BBC gets 1,500 complaints over Israel-Hamas coverage, split 50-50 on each side
https://www.theguardian.com/media/2023/oct/16/bbc-gets-1500-complaints-over-israel-hamas-
coverage-split-50-50-on-each-side
2. As Israel pounds Gaza, BBC journalists accuse broadcaster of bias
https://www.aljazeera.com/news/2023/11/23/as-israel-pounds-gaza-bbc-journalists-accuse-
broadcaster-of-bias
3. War on Gaza: How language used by media outlets downplays Palestinian suffering
https://www.middleeasteye.net/news/war-gaza-how-media-language-manipulated-justify-killing-
palestinians-and-used-dehumanise-them
 UAMG 2024 Media Law and Ethics
JANUARY 2024

Tutorial 5: Mass Review of Assessment 1 (A1)

This week tutorial is allocated for enquiry on Assessment 1. Kindly use this opportunity to ask as
many questions as you want about the assignment during the tutorial classes.