AHMADU BELLO UNIVERSITY ZARIA

DEPARTMENT OF PUBLIC ADMINISTRATION

DISTANCE LEARNING CENTER

ASSIGNMENT
BUSINESS POLICY BSAQ201

BY
ABDULLAHI HALILU
U23DLPA2001
 QUESTION ONE
Reputable Organization: Doctors Without Borders (MSF)

Introduction:

Doctors Without Borders (MSF), also known as Médecins Sans Frontières, is a renowned
international medical humanitarian organization. Founded in 1971, MSF is dedicated to
providing medical care to people in conflict zones, natural disasters, and areas facing
epidemics. Recognized for its neutrality, independence, and impartiality, MSF prioritizes
delivering quality medical aid to those in need, regardless of race, religion, gender, or
political affiliation.

Mission Statement:

MSF's mission statement clearly outlines its core purpose:

"To provide emergency medical assistance to populations in distress, to speak out on behalf
of the victims of armed conflict, natural disasters, epidemics, or social exclusion, and to strive
to alleviate their suffering."

This statement encapsulates several key aspects of MSF's work:

• Emergency Medical Assistance: The priority lies in providing medical care during
times of crisis.
• Populations in Distress: The focus is on aiding vulnerable populations facing
significant challenges.
• Speaking Out: MSF actively advocates for those who cannot speak for themselves.
• Alleviating Suffering: The ultimate goal is to reduce human suffering caused by
various emergencies.

Vision Statement:

MSF's vision statement outlines its long-term aspiration:

"A world in which all people have access to quality medical care, regardless of gender,
origin, race, religion, or political convictions."

This statement emphasizes the idealistic vision of a world where healthcare is a universal
right, not a privilege.

Detailed Explanation:

Mission Statement Breakdown:

• Emergency Medical Assistance: MSF deploys medical teams and resources to crisis
zones around the world. They provide a wide range of services, including surgery,
maternal care, treatment for infectious diseases, and mental health support.
 • Populations in Distress: The organization prioritizes assisting people affected by
war, natural disasters, epidemics, and social exclusion. These groups might lack
access to established medical services or be displaced from their homes due to
unforeseen circumstances.
• Speaking Out: MSF not only provides medical care but also uses its voice to
advocate for victims of conflict and vulnerable populations. They raise awareness
about human rights violations and advocate for improved access to healthcare in areas
of need.
• Alleviating Suffering: MSF's primary goal is to alleviate the physical and emotional
suffering of those facing crises. They provide timely medical care and strive to restore
dignity and hope to affected populations.

Vision Statement Analysis:

• Universal Access to Quality Medical Care: MSF envisions a world where

healthcare is not a privilege reserved for the fortunate few. They advocate for
equitable access to quality medical services for all people, regardless of their
background or circumstances.

Combined Impact:

Together, MSF's mission and vision statements offer a powerful message about their
commitment to providing medical care during times of greatest need. Their focus on
emergency response, vulnerable populations, human rights advocacy, and striving for a world
with universal healthcare access paints a comprehensive picture of their vital humanitarian
efforts.

QUESTION ONE
Internal Strategic Management Audit for Emperor's Transport Service Ltd.

Introduction:

Emperor's Transport Service Ltd. has engaged you as a strategic consultant to conduct a
strategic management audit (SMA). This audit aims to assess the company's internal strengths
and weaknesses to inform future strategic decision-making. Here, we will delve into ten key
variables for evaluating Emperor's Transport Service Ltd.'s internal environment.

1. Management and Leadership:

• Strengths: Analyze the experience,qualifications, and strategic vision of the

leadership team. Evaluate their ability to motivate and inspire employees, adapt to
changing market conditions, and make sound business decisions.
• Weaknesses: Identify any gaps in leadership skills, decision-making processes, or
communication strategies.

2. Organizational Structure:
 • Strengths: Assess the effectiveness of the existing organizational structure. Consider
whether it facilitates clear lines of communication, efficient decision-making,and
promotes collaboration across departments.
• Weaknesses: Identify any redundancy in the structure, inefficiencies in workflow, or
lack of accountability within different departments.

3. Human Resources:

• Strengths: Evaluate the skills, expertise,and motivation of the workforce. Consider

the company's training and development programs, employee engagement, and
overall company culture.
• Weaknesses:

External Strategic Management Audit for Emperor's Transport Service Ltd.

Emperor's Transport Service Ltd. has engaged you as a strategic consultant to conduct a
strategic management audit (SMA). This audit examines both internal and external factors to
inform future strategic decisions. Here, we will focus on ten critical variables for evaluating
Emperor's external environment.

1. Industry Analysis:

• Market Growth: Assess the overall growth potential of the transportation industry in
the regions Emperor operates.
• Industry Trends: Identify emerging trends such as e-commerce delivery,
autonomous vehicles, or fuel efficiency regulations that could impact Emperor's
services.
• Competitive Landscape: Analyze the competitive landscape, including the strengths
and weaknesses of Emperor's main competitors, pricing strategies, and service
offerings.

2. Economic Environment:

• Economic Growth: Evaluate the overall economic climate in Emperor's operating

regions. Assess factors like GDP growth rate, inflation levels, and consumer spending
habits that could affect demand for transportation services.
• Fuel Prices: Analyze the volatility of fuel prices and their potential impact on
Emperor's operating costs and pricing strategies.

3. Political and Legal Environment:

• Government Regulations: Assess the impact of government regulations on

Emperor's operations, including safety standards, licensing requirements, and
environmental regulations.
• Trade Policies: Evaluate any trade policies or tariffs impacting the cost of acquiring
or maintaining vehicles and equipment.

4. Technological Environment:
 • Technological Advancements: Identify emerging technologies like vehicle tracking
systems, route optimization software, or electric vehicles that could improve
Emperor's efficiency or service offerings.
• Infrastructure Development: Analyze the state of transportation infrastructure in
Emperor's operating regions. Consider factors like road conditions, traffic congestion,
and access to new transportation hubs.

5. Social and Demographic Trends:

• Consumer Preferences: Identify trends in consumer demand for transportation

services. Consider factors like shifting needs for on-demand delivery, personalized
services, or environmentally friendly options.
• Demographic Changes: Analyze population growth patterns and demographic shifts
in Emperor's target markets. This could inform decisions related to service expansion
or geographic diversification.

6. Environmental Considerations:

• Sustainability Concerns: Evaluate public concerns regarding environmental

sustainability and the pressure to minimize carbon footprint. This could influence
Emperor's adoption of fuel-efficient vehicles or alternative energy sources.
• Government Regulations: Assess potential environmental regulations that could
affect Emperor's operations, such as emission standards or restrictions on vehicle
types.

7. Customer Analysis:

• Customer Needs and Expectations:Evaluate existing customer needs and

expectations regarding service quality, delivery times, pricing, and customer service.
• Customer Segmentation: Identify different customer segments with distinct needs
and preferences. Consider tailoring services or communication strategies to cater to
specific segments.

8. Supplier Analysis:

• Supplier Reliability: Assess the reliability and performance of Emperor's existing

suppliers for vehicles, equipment, and fuel. Negotiate favorable terms and identify
potential alternative suppliers to mitigate risk.
• Supplier Costs: Analyze the impact of supplier pricing and potential fluctuations in
the cost of acquiring or maintaining vehicles and resources.

9. Community Relations:

• Reputation in the Community: Evaluate Emperor's public image and its relationship
with the communities it serves. Consider sponsoring local events or initiatives to build
goodwill.
• Regulatory Compliance: Ensure Emperor adheres to local regulations and
environmental standards to maintain a positive reputation.

10. Global Trends:

 • Globalization: Assess the potential impact of globalization on the transportation
industry. Consider factors like international trade flows and the movement of goods
across borders.

Conclusion:

By evaluating these ten external variables, the strategic management audit will provide
Emperor's Transport Service Ltd. with a comprehensive understanding of the current market
landscape, opportunities, and potential threats. This will enable Emperor to develop strategic
plans that leverage external opportunities, mitigate threats, and adjust its offerings to a
dynamic environment, ultimately securing a competitive advantage in the transportation
industry.