Code

Blue

G I L L I A N P E R K I N S . C OM
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1 | Overview

Business Name: Code Blue

Location: Bhubaneswar

Legal Business Structure: Private limited company

Brief description of what your company does: Our company will sell liquor
Online for users.

Mission: To sell liquor across the Odisha.

Chart of Accountability: CEO

CFO COO Marketing

and sales

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2 | Message

What problem does your company solve for your customers?

Our service saves both time and energy.

What result does your company create for your customers?

We promise to deliver liquor within 30 minutes.

How does your company create that result?

We have a prototype app that would able to buy liquor online.

Who does your company serve?

Adults and middle age men

Why do you do what you do?

We believe in Creating value for our customers, good service, good delivery
partners and to contribute towards the future.
Why should customers choose you over your competition?
First delivery will be free of cost and we are customer centric.

Your proprietary system:

Sign up the app, choose your category or nearby shop and bar, order it

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3 | Marketing

Target market demographics:

21-35, income: 7000+, Gender- Male, Location- Bhubaneswar(Initially)

Target market psychographics:

Standard delivery, Good packaging

Estimated size of target market: $7,221.73 billion

Where can target market be found?

College students

Visibility (brand awareness) strategy:

We’ll Stick a poster of own application Or tell the bar owners to suggest
consumers to buy Online.

Lead generation strategy:

Cold Emails, Digital marketing, TV advertising

Conversion strategy:
We’ll offer a free delivery for first order from the customer and a bartender to
help them.

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4 | Service

Primary Service : Online delivery

Result:
Online Alcohol delivery

Impact:
It saves time and gives customers what they really need 24/7.

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5 | Delivery

Delivery System: Our delivery partners will pick Bottles from near wine shops.
And deliver directly to our customers within 30 minutes.

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6 | Goals
One Year Goals

Revenue: 30 lakhs

Profit: 10 lakhs

Impact: More than 10000 men

Development: To acquire similar business and implement our policies and

brand name to make available to more customers.

Five Year Goals

Revenue:10 core

Profit: 3 crore

Impact: More than 2 crore men

Development: To Exit(IPO)

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