PHILIPPINE POPULAR CULTURE

Condition of Art and Culture for

Globalization
Art influences society by changing opinions, instilling values and translating
experience across the space and time. Art in this sense is communication; it
allows people from different culture and different times to communicate with
each other via images, sounds and stories.
Culture - set of shared attitudes, values, goals, and practices that define a
group of people, such as the people of a particular region. ... The arts - vast
subdivision of culture, composed of many creative endeavors and
disciplines. The arts encompass visual arts, literary arts and the performing
arts.
Globalization brought into the art world practices from various regions, with
diverse cultural- heritage, political and social contexts. This made it difficult
to sustain the Western modernist notions of art based on ideas of art history
and universal formal language. Artists had to find a new common ground.

In Globalization, Art and Culture still exist but as time goes on, it changes
because the choices of people differ with each other. We all can observe
the different fast changes that the world surrounds us. Example is the art
and culture of the late 1990's which still exists but even for the early year
2000 is now existing, the people are confuse on which to follow and which
to apply in their daily life. Every person should learn how to cope up with the
globalization by having their choice and that makes them freely comfortable
and agreeable in dealing with. Like the art and culture of attire, fashion,
design, etc. Globalization concerns the whole world which affects the art
and culture of every country in different aspects as introduced and mixed
together.
Arts During Globalization:
1. Art as a Witness. There is a lot of information about what is
happening in the world today, but it comes from limited channels, often
following very specific agendas. Many pressing problems do not gain
sufficient media attention or are treated from a limited perspective
2. Working with the Contradictions Art and culture have been
entangled in the same flaws that globalization has brought elsewhere -
joining an expanding global market and mainstream culture,
profiteering from local specificities and exoticizing local communities,
and creating new global elites, to name but a few.
3. Future Communities. There are two main aspects that characterize
art's importance for society: communities and future. From
modernism's idea of a universal language that unites all, to
contemporary global art's giving voice to under-represented
communities, art has always strive to unite.

Cultural dimension of globalization. Also known as "cultural globalization"

refers to the circulation and sharing of ideas and of meanings and values
across countries; hence across cultures, with the effect of increasing social
contacts (Paul 2006), this presumably leads to more positive human
interconnectedness.

Characteristics of the Past Cultural Self-realization "Under Conditions

of "globality":
 Simultaneity of life-worlds: In the globalized environment, the
"simultaneity" of cultures, i.e. their constant "presence" in each other's
life-world, has become a determining feature of cultural identity (which,
by many, is perceived as a threat).
 Interaction as need of self-realization: No one, whether individual or
community, can "shield" himself anymore from outside influence lest
being marginalized in the global interplay of forces.
 Multidimensionality of interaction: The simultaneity exists not only
at the global, but also at the local (domestic) level, and both overlap.
Herein lie the challenges and risks of "multiculturalism."
  Constant self-assertion (more precisely: the inevitability of the
assertion of cultural identity) is the direct consequence of the above-
listed factors, and constitutes a permanent source of conflict and
instability at the local, regional and global level, but with the chance of
the emergence of a new balance of power in the latter two domains.
 Volatility, in the absence of a global balance of power, due to the
dominant player's claiming a status of cultural - or, more generally,
civilizational - hegemony: The overbearing influence of one particular
system, proclaiming to be the "paradigmatic" or "indispensable"
civilization risks triggering a chain reaction of "clashes of civilizations" -
a scenario now playing out (since the end of global bipolarity) in the
region of the Middle East.

Cultural Globalization
Cultural globalization refers to the transmission of ideas, meanings, and
values around the world in such a way as to extend and intensify social
relations. This process is marked by the common consumption of cultures
that have been diffused by the Internet, popular culture media, and
international travel. The different cultures that we see and observe confuses
us to know which is better and which to be followed.

Figure 1: Source of Cultural Globalization

Free Trade of Cultural Products:

Trade spreads ideas and culture because it involves people moving from
place to place around the world as they trade. As they move, they (and the
people they meet) come into contact with new ideas and cultural practices.
Today, trade is a rather impersonal business. Even now, the online
shopping is the best example of free trade of cultural products, because
cultures of different countries are traded and even cultures of different
personal products of different individuals are advertised and sold in the
online trade.
This means that different customs and habits shared among local
communities have been shared among communities that (used to) have
different procedures and even different beliefs. Good examples of cultural
globalization are, for instance, the trading of commodities such as rice and
salt which is one of the special products of Pangasinan which can be sold to
World Class Culture:
World Class Culture has an engrained tendency to seek out, identify and
drive improvements at all levels of the organization. It moves from a culture
where something to be done to a place where to others' way the things are
done.
Cultural Diversity:
Cultural diversity is the quality of diverse or different cultures, as opposed to
monoculture, the global monoculture, or a homogenization of cultures, akin
to cultural decay. The phrase cultural diversity can also refer to having
different cultures respect each other's differences.
Figure 2: Cultural Diversity in the Classroom

Culture of Tourism:
Cultural Tourism is the subset of tourism concerned with traveler's
engagement with a country or region's culture, specifically the lifestyle of the
people in those geographical areas, the history of those people, their art,
architecture, religion(s), and other elements that helped shape their way of
life.
Cultural tourism is the act of the travelers visiting particular destination in
order to experience and learn about a particular culture. This can include
many activities such as; attending events and festivals, visiting museums
and tasting the local food and drinks. Cultural tourism can also be an
unintentional part of the tourism experience, whereby cultural immersion
(with the local people, their language, customs, cuisine etc.) is an inevitable
part of a person's holiday.
3 Types of cultural tourists:
1. Purposeful Cultural Tourist for whom cultural tourism is their primary
motive for travel. These tourists have a very deep cultural experience.
2. Sightseeing Cultural Tourist for whom cultural tourism is a primary
reason for visiting a destination, but the experience is shallower in
nature.
3. Incidental Cultural Tourist is one who does not travel for cultural
tourism reasons but nonetheless participates in some activities and
has shallow experiences.

Cultural tourism activities:

 Staying with a local family in a homestay
 Having a tour around a village or town
 Learning about local employment, for example through a tour of a tea
plantation or factory
 Undertaking volunteer work in the local community
 Taking a course such as cooking, art, embroidery, etc.
 Visiting a museum
 Visiting a museum
 Visiting a religious building, such as a Mosque
 Socializing with members of the local community
 Visiting a local market or shopping area
 Trying the local food and drink
  Going to a cultural show or performance
 Visiting historic monuments

Popular Culture:
Popular Culture is culture based on the tastes of ordinary people rather than
an educated elite. It is generally recognized by members of a society as a
set of the practices, beliefs and objects that are dominant or prevalent in a
society at a given point in time. It also encompasses the activities and
feelings produced as a result of interaction with these dominant objects.
Categories of Popular Culture:
 Entertainment - film, music television and video games
 Sports
 News -people/places in the news
 Politics
 Fashion
 Technology
 Slang

Artificial Culture:
Artificial Culture is an examination articulation, construction and
representation of the artificial in contemporary popular cultural texts,
especially science fiction films and novels. It can thus act as a boundary
point against which we as a culture can measure what it means to be
human. It literally means "made with art".
Forms of Artificial Culture:
1. Cellular Automata. It is the clearest example of the emergence of
global patterns from local rules. They form a metaphor for human
interaction on two-dimensional substrate.
2. Tierra. It is highly formalized and abstract virtual world, is home for
programs which evolve through natural selection. From ancestral
creatures to parasites and hyper- parasites.
3. Iterated Prisoners' Dilemma with Choice and Refusal. It is
populated by participants who are repeatedly matched as pairs, each
having the choice of cooperating with its partner or defecting, the
payoffs differing based on one partner's action.
4. SimLife. It is a software package written for the computer game
market, but which maybe useful for prototyping scientific research.
5. Strategic Theater of War (STOW). It is worldwide network of military
vehicle simulators connected semi-automated forces which are
intelligent controllers for foot soldiers and single tanks requiring a
minimum of human intervention.
6. Cooperative Robot Behavior. It is a goal of many robot builders, and
its engineering is in some ways similar to constructing AC or Artificial
Culture simulations, both in questions on how to achieve collective
behavior and how to model the agents.