Werner Chang

Curriculum Vitae
September 2007

Personal Information

Werner Francisco Chang Castillo

35 years old
Birth date: July 15, 1969
Married with two children
Guatemalan, United States immigration petition approved in June 2005
Phone in Guatemala: (502) 5966 3212
Phone in the U.S.: (510) 441 0638
e-mail: werner.chang@gmail.com

Working Experience

Logica Maya 2006-2007

Computer related company, owner and in charge of image and sales

Wach’alal\TBWA (Guatemala) 1993-2005

2000 – 2005: Planning and New Business Director and Disruption Champion
for the Central America region. 30 disruptions performed in 5 years
(www.disruption.com) and 25 Brand Days.

2005: I was in charge of the first Calorie Conversion project for MasterFoods
brands Pedigree® and Whiskas®.

1994 – 2004: IT Manager PC and Mac Network

1996 – 2000: Administrative Manager

1994 – 1999: Traffic Director

1993 – 2000: Account Executive

Disrupted Companies:
 Difoto / Kodak (Central America)  Seguros Universales (Insurance)
 Emisoras Unidas (Radio Stations) World Exchange (International phone
company)
 Wach’alal\TBWA
Laboratorios Menarini (Laboratories)
Domino’s Pizza (twice) 


Grupo de seguridad SIS (personal

Viscosa / Castrol 

security)
 FPK (Electronics trade)
Pastelerías la Holandesa (Cake
 El Importador (housegoods trade) Stores)
Asociación de Gerentes de
  Pom Pom (Dippers)
Guatemala (Guatemalan General
Malher (Brand) (dehydrated food)
Managers Association) 

Kalea (Home furnishing like IKEA)

Sonido Seguro (Car Audio) 


Malher (Corporation) (Family

Conauto (en El Salvador)

 Financiera Latinoamericana
 Hogares ISN (home building)
 Grupo Rhino (GMC seller)
 Ferco (Flooring)
 Masesa (Twice) Bikes seller

business)
Cámara de Industria de Guatemala
(Guatemalan Chamber of Industry)
 Bebidas Tropicales (Soda Factory)
Industria La Popular (Cleaning
Factory)

Studies
University
 1998-1999 Business Administration Diploma with Marketing Finances
and Productivity specialties, ESEADE University Francisco
Marroquin.
 1993 – 1995 Marketing Degree, Rafael Landivar University. (Title
obtained in 2005)
 1989 – 1993 Advertising University Tech, Rafael Landivar University
 1987 – 1988 Electronic Engineer, Universidad del Valle de Guatemala.

School
 1985 -1986 High school, Liceo Guatemala.
 1975 -1984 Elementary School, Liceo Guatemala.
Languages

Spanish, Native Language

English, Fluent
French: Studying

Seminars and courses dictated

 2004: Disruption, Apple Case History “Switchers”, Short list in the first
TBWA\’s Disruption Awards, January.
 2003: Disruption, 5B Guatemala Case History “Por todos lados”, Short list in
the first TBWA\’s Disruption Awards, November.
 2003: Disruption, Telecom Korea “Be the reds” Case History , winner of the
first TBWA\’s Disruption Awards, November.
 2003: Disruption, A tool to change the marketplace to our favor, CIMER,
Levi’s trade for Central America, Costa Rica, August.
 2003: Dilab, Why having a company vision is important, June.
 2002: Disruption, “A tool to change the marketplace to our favor”, San
Salvador, November
 1989: IFES, Math 2, Summer course to Interior Design.

Other Seminars and courses

 2004: Seminar: “Creating value to clients and shareholders in the new

business context” by Prof. Oren Harare, PhD organized by Alta
Dirección de Negocios de Guatemala, August.
 2004: Seminar “The new market leaders”, by Fred Wiersema Organized by
the General Managers Association of Guatemala, July.
 2003: Leadership, Dr. Mario Lara 2003 – 2004.
 2003: Creative Jury Conference from the Jade Awards, March.
 2003: Conference 10 Advertising rules, October.
 2002: Opticas Devlin’s Disruption optics in México, August
 2002: Advertising day Conference, July
 2002: Creative Jury Conference from the Jade Awards, February.
 2001: Creative Jury Conference from the Jade Awards, March.
 2000: Photography People in Guatemala, National Geographic
photographer Raul Touzon, June.
 1999: Seminar “Guerrilla Marketing” Jay Conrad Levinson, July.
 1999: Creative Jury Conference from the Jade Awards, March.
 1999: Strategic presentations seminar, Dale Carnegie (PREO), November.
 1999: Advertising Convention, UGAP, February.
 1998: Disney Style Service Seminar, December.
 1998: I Tributary Convention, IGCPA, October.
 1998: Personal Competences Conference, ESEADE, August.
 1998: Creative Jury Conference from the Jade Awards, March.
 1997: New Bussines, Fire Power, September in Sao Paulo, Brazil.
 1997: Creative Jury Conference from the Jade Awards, March.
 1996: Creative Jury Conference from the Jade Awards, March.
 1995: Seminar “Happy as a worm” (Feliz como una lombriz), AGPG,
August.
 1995: Course in Advertising management, Acer Computers, Acer Latin
America, in San Francisco, California. Mayo
 1995: Creative Jury Conference from the Jade Awards, March.
 1994: Creative Jury Conference from the Jade Awards, March.
 1994: Customer service to fall on your knees, Dale Carnegie, January and
February.
 1993: Human Relations Course, Dale Carnegie, October and November.

Like to do

Photography
Handy man jobs
Carpenter
Spend time with my kids
References
Luis Pedro Castillo, co-owner in Logica Maya, Logica Maya, Guatemala, Phone
(502) 2366 6498.
e-mail: lipe11@intelnet.net.gt

Francisco Garcia, General Director and Creative Director, Wach’alal\TBWA

Guatemala, Phone 00 (502) 2423 4646,
e-mail: pancho@wachalal.com.gt

RoniMocan, Art Director, RJ Studio, New York, Phone (212) 567 8151,
e-mail: roni@rj-studio.com