Lean Canvas: Organic Ballpen Ink Vendo Refilling Machine

Bella, Ebrahim, Mejias, Romanos, Sia

Problem
• Ink Quality
• Indelible Ink
• Disposable and
Unaffordable Price
Range
Solutions Unique Value Unfair Advantage Customer Segments
Propositions
• Environmental o Small Scale School
✓ Organic Chemical • Cost Efficient Friendliness & Supplies Businesses
and high quality • Refillable Pens with Sustainability o Business
materials used Organic Inks • Cost effectiveness establishments near
✓ Frixion pen • Extended Pen Life • Reduced carbon at school.
✓ Refillable, reusable • Variety of colors footprint o University Market
and affordable • Marketing appeal

Existing Alternatives Key Metrics High Level Concept Channel Early Adopters
” Aims to revolutionize the • Direct Sale
➢ Pilot G-tech pen refill ❖ Customer’s stationery industry by • Refilling station ✓ Students
Satisfaction offering sustainable, • Partner Channel ✓ Teachers
❖ Monthly Sales convenient, and cost- ✓ Professionals
❖ Number of New efficient alternatives to ✓ Writers
User per day traditional pens and ink
cartridges, thereby
contributing to a greener
and cleaner future.”
Cost Structures Revenue Stream

• Fixed Cost- Machine Acquisition, Pen Manufacturing, • Product Sales

Research and Development, Location Rent/Lease, Marketing
• Refill Sales
and Advertising, Maintenance and Repairs

• Variable Cost- Ink Refills, Paper and Packaging, Utilities,

Salaries, Customer Service