OUR VISION

A world where all the

things we buy are
Made in Freedom™
slavefreetrade® is a non-profit, membership association based in Switzerland.
We exist to help SME organisations demonstrate their commitment to human
rights compliance to their constituents.

We exist to partner with ethical companies who are committed to ensuring

that any human rights issues in their operations are identified, addressed and
remediated, especially when such issues lie beneath layers of complexity.

We exist to help SME organisations contribute towards creating a world

where all the things we buy are Made in Freedom™.

2 | Made in Freedom™
OUR VISION

You can
trigger change
Modern slavery exists because we don’t see it happening.

Relying only on traditional auditing ‘track and trace’ practices, where things
are produced - factories, farms, plantations, mines, offices, etc. – helps
compliance but does not lead to system-level change.

The UN Human Rights Council, in the Guiding Principles on Business and

Human Rights, has clarified that all business enterprises have an independent
responsibility to respect human rights.

3 | Made in Freedom™
10 PRINCIPLES FOR DECENT WORK®

NO
FORCED LABOR
01 NO
CHILD LABOR
02 NO
DISCRIMINATION
03 04
ACCESS TO GRIVANCE
RESOLUTION MECHANISMS
05
SAFE & HEALTH WORK-
PLACE

FAIR PAY
& HOURS
01 FREEDOM OF
ASSOCIATION
02 03
APPRORIATE EMPLOYMENT
RELATIONS & WRITTEN
CONTRACTS
DIGNITY
& RESPECT
04 SUPPLY CHAIN 05
TRACEABILITY &
TRANSPARENCY

The slavefreetrade® 10 Principles for Decent Work® framework helps your organization conduct a holistic corporate human
rights due diligence.

It is the first tool of its kind to enable universal, quantitative & qualitative measurement of human rights in workplaces.

It also connects your commitment to human rights with UN Sustainable Development Goals reporting.

100 indicators to canvas the full diversity of workplace human rights issues

100 universally applicable observational and experiential questions to capture a 360° view of every workplace
from people working there.

4 | Made in Freedom™
LISTEN TO YOUR PEOPLE

VALUES ALIGNMENT
An in-depth review of your business practices, taking the
10 Principles for Decent Work© framework as reference.

WORKFORCE
ASSESSMENT
A regular survey under strict privacy conditions for your employees, which
highlights strengths and conflicts in human rights compliance and gathers data
to develop remedial actions.

5 | Made in Freedom™
DELIVER VALUE TO YOUR STAKEHOLDERS
SOCIAL-LABELLING
SOLUTIONS
A distinctive badge and label that makes your company stand out and makes
it for your stakeholders/constituents to recognize your commitment to human
rights for your workplace, raw materials and products.

IMPACT
COMMUNICATIONS
A tailored communications strategy that helps to build your reputation as an
ethical organization and fosters trusted relationships with stakeholders.

IMPROVE YOUR BASELINE

ONGOING MONITORING AND STANDARDS IMPROVEMENT
A set of parameters for a continuous assessment, as the risks to human rights
may change over time

6 | Made in Freedom™
SET YOURSELF APART

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IS OUR APPROACH UNIQUE? YES.

We help you give a voice to everyone in your

organisation, regardless of hierarchy and location.

We capture their workplace conditions through their

own eyes, safely and confidentially. We help you
foster a culture of transparency – everywhere, all
the time.

We compare your organization’s results against

International Human Rights Law and assist you in
sharing the information and enabling action.

8 | Made in Freedom™
TAKE A DECISIVE STEP

FIRST MOVER ADVANTAGE

Corporate human rights will be the new HR.

MARKET DIFFERENTIATION
A unique badge and label for human rights compliance, from
production to sale.

SALES GROWTH
Brands (need to define which brands) already demonstrate 45% YoY
sales growth

CONSUMER LOYALTY
Consumers are loyal to brands they consider ethical

9 | Made in Freedom™
TAKE A DECISIVE STEP

STAFF RETENTION
AND RECRUITMENT
Promoting human rights and SDG alignment makes you a more
attractive employer.

LEGAL COMPLIANCE
Governments are increasingly calling for human rights and slavery
resolution.

ENTERPRISE
RISK MANAGEMENT
Being human rights compliant reduces the legal liability of human
rights impacts which may arise in the course of doing business.

10 | Made in Freedom™
JOURNEY TOWARDS EARNING THE SLAVEFREETRADE® LABEL

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FEES

12 | Made in Freedom™
SLAVERY NEVER WENT AWAY

There are more people suffering in slavery today

than during the entire 400 years of the
trans-Atlantic slave trade.

77% of businesses admit some kind of modern

slavery behind them

>40M people suffer in modern slavery

>160M children in child labor

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THE MOMENT TO ACT IS NOW AND IT IS HERE.

66% of consumers would switch products

if they learnt their favorite product was made
involving slavery

71% of them would pay a premium for

products untainted by slavery
Globally, sustainable investing grew
>130% from 2012-2018;
The EU will have a mandatory human rights
due diligence law within 2 years, and all EUMS
within 3 years;
A UN Treaty on Business and Human Rights is
under development.

14 | Made in Freedom™
OUR “WHY”: A BOY IN A BOAT

In 2003, law-enforcement officer working in counter-

slavery operations was investigating the death of a
12-year old Khmer boy who has shot and dumped
overboard from a prawning boat (where?). The boy was
working under modern slavery conditions.
The prawns that the boat carried ended in supermarkets
across Europe (was the boy’s case solved?). The agent
went on with his career, but the memory of that boy, and
so many similar stories seen so many times in so many
countries, stroked a chord in his conscience.
That investigator is Brian Iselin, the founder and
CEO of slavefreetrade®.

15 | Made in Freedom™
OUR “WHY”
OUR VISION:
A world where all the things we buy are Made in Freedom™

OUR VALUES:
Integrity, Equality, Resilience,
Kindness, Passion

OUR SLAVEFREETRADERS:
150 mission-driven people, from Calgary to Hong Kong.
45 nationalities
>60% women

16 | Made in Freedom™