Techno International New Town

Organizational culture from Global

Companies
Technical report writing for CA2 examination

Name: Priyanka Debnath

Roll No.: 18700121006
Stream: Computer Science and Engineering
Section: A
Year: 3rd
Semester: 5th
Subject: Industrial Management
Subject Code: HSMC-501
Date of Submission: 07.09.2023
 CONTENTS

Topic Page no.

Introduction 2

Case Study 3-4

Conclusion 5

Reference 5

1
 Introduction
Organisational culture has a significant impact on the success and sustainability of
businesses globally. It includes the values, beliefs, conventions, and practises that
govern how workers interact inside the organisation and how the organisation interacts
with its surroundings. This research delves into the topic of organisational culture,
focusing on some important instances from multinational corporations. We want to
obtain insights into the role of organisational culture in industrial management by
researching the approaches, technology, and case studies associated with these
organisations.

Aspects of organizational culture

Organizational culture can be likened to the DNA of an organization, determining its

character, strengths, and weaknesses. It encompasses the shared beliefs, values, norms,
rituals, symbols, and behaviours that define an organization's identity. More than just a
buzzword or a set of abstract principles, culture is a dynamic and pervasive force that
affects every aspect of industrial management. It influences how strategies are
formulated, how employees are motivated, how innovation is fostered, and how crises
are managed.

In this report, we delve into the multifaceted world of organizational culture within the
context of industrial management. Through the exploration of methodologies,
technologies, and compelling case studies from global companies, we aim to unravel
the intricate relationship between culture and management practices. We will examine
how a well-defined and aligned culture can drive innovation, enhance employee
engagement, streamline operations, and ultimately contribute to a company's
competitive advantage in a dynamic global marketplace.

2
 Case Studies
Some case studies from multinational corporations aid in determining how
organisationalculture impacts managerial practises. Among these case studies are:

• Google Inc.: Google's organisational culture is distinguished by its emphasis on

employee well-being, creativity, and cooperation. Employees are encouraged to spend
20% of their time on own initiatives, which fosters innovation and entrepreneurship.
Google's dedication to open communication and its distinctive workplace spaces reflect
its collaborative culture. This culture has a direct influence on the company's industrial
management practises, resulting in quick decision-making and strong employee
engagement.

• Toyota Motor Corporation: Toyota's organisational culture is heavily entrenched in

the "Toyota Production System," which emphasises continual improvement (Kaizen),
human respect, and a collaboration culture. This culture has resulted in efficient
manufacturing procedures, great product quality, and a lean management philosophy.
Toyota's industrial management practises demonstrate the power of a culture that values
efficiency, quality, and employee participation.

• Netflix: Netflix's culture is based on freedom and responsibility. Employees are given
extensive decision-making autonomy, and the organisation prioritises attracting and
maintaining top personnel. Because of this culture, Netflix is able to swiftly react to
changing market conditions and innovate in the highly competitive entertainment
business. Its industrial management strategy is distinguished by flexibility, data-driven
decision-making, and an emphasis on talent development.

• Apple Inc.: Apple's culture is characterised by a desire for innovation, design

excellence, and customer-centricity. The corporation promotes a culture of secrecy and
strict product development control. Apple's emphasis on design and innovation is
evident in its product development process. The secret culture drives the development
of highly anticipated new introductions, while the dedication to perfection impacts
quality control and supply chain management.

• Zappos: Zappos, an online shoe and clothes store, is noted for its distinct and dynamic
business culture. They encourage a happy culture, emphasising basic principles like
providing "WOW" via service and accepting change. culture is strongly ingrained in its
customer service strategy. The firm inspires staff to go above and beyond to please
consumers, resulting in extraordinary customer satisfaction and loyalty. This culture
drives their industrial management practises, which emphasise staff training and
involvement.

3
• Amazon: The Amazon culture is defined by an unwavering concentration on customer
attention, innovation, and long-term thinking. The organisation promotes a culture of
frugality and strong performance standards. Amazon's customer-centric ethos has
resulted in the creation of an efficient supply chain and logistics infrastructure. Their
culture of innovation has resulted in the development of ground-breaking technologies
such as Amazon Web Services (AWS). Employee work ethics are shaped by high
performance expectations, which promote constant development in industrial
management practises.

• Nordstrom: Nordstrom, a high-end fashion store, is well-known for its customer

service excellence culture. They provide staff the authority to make judgements and go
above and beyond for consumers. Nordstrom's culture plays an important role in its
great customer service. Employees are driven to deliver personalised service, and their
inventory management, merchandising, and client interaction methods are guided by
this culture.

• IBM : IBM's culture is based on a tradition of innovation as well as a dedication to

diversity and inclusion. They emphasise a learning and flexibility culture. IBM's
innovative culture has resulted in ground-breaking technological and service
breakthroughs. Their focus on continual learning and diversity influences their
personnel acquisition and management practises, allowing them to compete in the fast-
paced technology business.

4
 Conclusion
The transforming power of organisational culture cannot be overstated in the quest of
excellence in industrial management. This paper delves into the complex world of
culture within multinational corporations, exposing its widespread influence on every
aspect of current management practise. As we end this investigation, we find ourselves
surrounded with loud data emphasising the importance of a well-defined and aligned
culture. Organisational culture is more than an idea; it is the lifeblood of a company,
creating its identity, values, and behaviours. It is the driving force behind decisions,
creativity, and crisis management. Culture, like DNA, defines a company's character,
strengths, and flaws. More crucially, in a world marked by interconnectivity and
variety, culture is becoming increasingly vital in determining

References

• Baumgartner, R. J. (2009). Organizational culture and leadership: Preconditions for the

development of a sustainable corporation. Sustainable development, 17(2), 102-113.
• Hoffman, N., & Klepper, R. (2008). Assimilating new technologies: The role of
organizational culture. In Global Information Systems (pp. 225-237). Routledge.
• Reilly, A., & Weirup, A. (2012). Sustainability initiatives, social media activity, and
organizational culture: An exploratory study. Journal of sustainability and green
business, 1(1), 1-15.
• Fakhri, M., SYARIFUDDIN, S., WINARNO, A., NURNIDA, I., & HANUM, S. (2021).
Democratic leadership practice to construct clan organizational culture in family
companies. The Journal of Asian Finance, Economics and Business, 8(1), 803-811.