Berg Education

Branding Process
Initial Research
I started by doing some research into some of the top educational and training brands to see what they are doing with
their branding and what directions they are taking visually.
What we want out of Berg Education
What we want people to feel
We want the brand to both excite and inspire people.
We also want it to generate curiosity and peak interest.

Adjectives we want associated with the brand

Professional
Innovative
Dynamic
Collaborative
Nurturing
Progressive
Accessible
Moodboard
Logo: Option 1
modern. friendly. progressive.
Black on white

Berg Education
The pinnacle of educational innovation
White on black

Berg Education
The pinnacle of educational innovation
Full colour

Berg Education
The pinnacle of educational innovation
Logo: Option 2
modern and clean.
Black on white

Berg Education
The pinnacle of educational innovation
White on black

Berg Education
The pinnacle of educational innovation
Full colour

Berg Education
The pinnacle of educational innovation
Logo: Option 3
professional. elegant. friendly.
modern yet nostalgic.
Black on white

Berg Education
The pinnacle of educational innovation
White on black

Berg Education
The pinnacle of educational innovation
Full colour

Berg Education
The pinnacle of educational innovation
 Brand Identity
friendly. trustworthy. proffessional.
growth. elevation.
Typefaces (depending on chosen logo)

logotype Poppins
This typeface is to be used exclusively for the logo. This typeface evokes a friendly yet proffesional feeling.
It reads very easily and is modern in it’s apporach without feeling clinical or void of emotion. It is inviting
and eye-catching, drawing in viewers.
Typefaces (depending on chosen logo)

logotype Mermaid
This typeface is to be used exclusively for the logo. This typeface evokes a professional and established feeling.
It is Kind on the eye and feels friendly and inviting. A good mix between feeling modern and brining a classic and
almost nostalgic and established tone.
Typefaces

bodycopy Roboto Bold Heading

Roboto Medium
Roboto Light
This typeface is to be used exclusively for bodycopy, such as headings,
subheadings and paragraph text as well as formal documents etc.
This typeface works perfectly as it is easily legible at all sizes and
is web-safe for your eventual website.
Subheading
Paragraph text. Lorem ipsum dolor sit amet, consectetuer adip-
iscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan.
Colours
#4A82D3

CMYK: 71, 45, 0, 0 A cool blue.

RGB: 74, 130, 211 Trustworthy, intelligence and calming.

#0E6655

CMYK: 88, 38, 69, 25 A deep dark green.

RGB: 14, 102, 85 Ambition, calming and healing

#37A576

CMYK: 76, 11, 70, 1 A lighter green.

RGB: 55, 165, 118 Growth, money, good luck, health and tranquility.