What is a Product Vision Board?

The Product Vision Board is a simple yet effective template that asks teams to identify the key
components of the desired product. The board is divided into five sections: the overarching
vision for the product, who should use the product (Target Audience), why would they use the
product (Needs), the key functions of the product (Product) and the benefits for the organization
(Business Goals).

Conducting the exercise collaboratively is a great way to not only bring the team together, but
also to collect various perspectives and ideas to develop the best possible product.

When filling in each section, ask yourself the below questions to make informed decisions. Aim
to keep each answer brief, specific and clear, so that anyone reading it can understand each
section quickly and easily.

Vision

What is your purpose for creating the product?

What changes can it bring about?

Target Group

Which market or market segment does the product address?

Who are the target customers and users?

Needs

What problem does the product solve?

Which benefit does it provide?

Which emotions will it invoke?

Product

What product is it?

What features make it stand out?

Is it feasible to develop it?

Business Goals

How is the product going to benefit the company?

What are the business goals?

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How to use Conceptboard’s Product Vision Board template

We’ve designed a ready-to-use Product Vision Board online template, so whether your team is
remote or co-located, you can collaborate with ease. The real-time virtual workspace can host
up to 100 of your colleagues at the same time. Plus, live cursors show you where everyone is
on the board.