Lyceum of the Philippines University

College of Business Administration

Corporate Management Department

STRATEGIC MANAGEMENT PAPER

(Format)

 Heading
 Table of Contents

 Introduction
o Company Overview
 Company Background & History
 Ownership and Management
 Nature of Business/Product/Services
 Vision and Mission, Objective, Goals, and Core Values
 Organization structure (Corporate, Business, or Operation Level)
 Financial Position (Current Revenue, Size, and Profit)
 Flagship Products
 Other relevant basic information

 Business Research and Methods

 Research Design
 Data gathering procedure

 Reconstruction of Vision and Mission

 Assessment of Vision and Mission Statement
 Recommendation for Reconstruction if needed.

 Environmental Scanning

 External Analysis

o PEST analysis (Macroenvironment)

 Political and Legal Environment
 Economic Environment
 Social, Cultural, and Demographic Environment
 Technological Environment

 Industry and Competitive Analysis

 o Michael Porters’ Five Force Model
 Threat of New Entrant
 Bargaining Power of Buyer
 Bargaining Power of Supplier
 Threat of Substitute
 Competitive Rivalry

o Competitive Analysis
 Current Industry Problems
 Direct Competitors
 Indirect Competitors
 Competitive Profile Matrix

 Internal Analysis

o SWOT Analysis (Microenvironment)

 Strengths
 Sales and Marketing Management
 Operations/Production Management
 Management Accounting and Finance
 Management Information System
 Human Resource Management
 Procurement and Materials Management
 Others
 Weaknesses
 Sales and Marketing Management
 Operations/Production Management
 Management Accounting and Finance
 Management Information System
 Human Resource Management
 Procurement and Materials Management
 Others
 Opportunities
 Macroenvironment
o Political and Legal Environment
o Economic Environment
o Social, Cultural, and Geographical Environment
o Technological Environment

 Threats
 Macroenvironment
o Political and Legal Environment
 o Economic Environment
o Social and Geographical Environment
o Technological Environment

o Competitive Analysis
 Competitive Profile Matrix

o Environmental Factor Evaluation

 External Factor Evaluation (EFE)
 Internal Factor Evaluation (IFE)

 Strategy Formulation
o TOWS Matrix
o SPACE Matrix
o IE Matrix
o BCG Matrix
o Grand Strategy Matrix
o Quantitative Strategic Planning Matrix (Optional)

 Strategy Implementation (Business Policy)

o Balance Scorecard
 Customer (Metric, Target, Method)
 Finance (Metric, Target, Method)
 Learning and Growth (Metric, Target, Method)
 Internal Business Process (Metric, Target, Method)

 Summary of Recommendation
 References
 Appendices
 Financial Statements
 Other Documents

 Curriculum Vitae

Template:

Font Style: Century Gothic

Font Size: 12 pt
Spacing: 1.5 space