Consumer protection is the practice of safeguarding buyers of goods and services, and the public,

against unfair practices in the marketplace. Consumer protection measures are often established by law.

Consumer law provides protection to the consumer against issues like fraud or mis-selling when they
purchase a product or service. Consumer markets have to abide by the rules and regulations of this
directive.

Product quality standards are the criteria that define the expected level of performance, functionality,
reliability, usability, and aesthetics of a product. They are essential for ensuring customer satisfaction,
meeting regulatory requirements, and achieving business goals.

giving an appearance or impression different from the true one; misleading. Example of product
sunscreen. Sukee

Provision of information and education to facilitate sound choice and the proper - products and services
is essential for consumer empowerment. By equipping consumers with the knowledge and
understanding they need, they can make informed decisions that align with their needs and
preferences. Additionally, education can help consumers navigate complex markets and protect
themselves from fraudulent or deceptive practices.

is essential for ensuring justice and fairness in any society. Without these rights and means, individuals
may be left vulnerable to abuse and exploitation, with no recourse for seeking justice or addressing
grievances. Therefore, it is crucial for governments and institutions to establish and uphold a
comprehensive framework that guarantees these rights and provides accessible avenues for redress.
This not only promotes a sense of security and trust among citizens but also fosters a more equitable
and harmonious society overall.

is crucial for ensuring that the needs and interests of the general public are taken into account. By
including consumer representatives, policymakers can gain valuable insights into the challenges and
concerns faced by consumers, leading to more effective and inclusive policies. Additionally, this
involvement promotes transparency and accountability in decision-making processes, as consumer
representatives act as a voice for the wider population and hold policymakers accountable for their
actions.