TECHNOPRENEURSHIP START -UP:

HANAP BAHAY

Agala, Allen Kristof

Tañan, Rochel Ann
INTRODUCTION
The rental industry in the Philippines has been experiencing significant growth in
recent years, fueled by a growing population, urbanization, and a robust economy
(Rent.ph, 2024). The growth of the country’s economy, population, urbanization, and
employment are reasons for people to find a new place to stay (temporarily or
permanently). Opportunity lies in the significant housing backlog the country has
accumulated over the years. Coupled with increasing affluence due to the growth of the
service sector and, demographically, the high birth rate, the housing demand will
continue to be unmet (Remo, 2023). Filipinos also have a hard time where to look for
places to live. Housing remains inaccessible for millions of Filipinos because some
could not afford it, especially low-income and large families, as well as those who live in
highly urbanized cities, according to a study released by the Philippine Institute for
Development Studies (PIDS).
Tourism sector also add to the rising demand to the rental industry. As the
tourism sector improved, tourists are having interests on visiting these tourist spots
resulting to the demand of rentals (such as hotels, Airbnb’s, Inns, motels, and other).
The tourism sector is witnessing heightened interest, as major developers allocate
resources towards expanding their leisure and resort portfolios in renowned beach
destinations and areas with either ongoing or completed international airports (Remo,
2023).
Many platforms offer to help people in finding places to stay whether they are
looking for a permanent place to stay or vacation rentals. The real estate industry kept
up its digital revolution in 2023. Technological improvements drastically changed the
market, making online commerce, augmented reality, and virtual tours commonplace.
To satisfy the changing needs of tech-savvy consumers, real estate developers and
agents embraced digital platforms, altering how properties are marketed, viewed, and
sold (Yparraguirre, 2023). But some of these platforms does not offer a user-friendly
approach. Some of the current market of real-estate is scattered with no clear common
platform to present their products. Also, most of this require the use of internet and not
all the time people will have access to internet. The impact of proptech and AI in real
estate is not yet significant at the moment, except for the use of the internet and
digitalization of certain aspects of the real estate processes, including brokerage
services (Remo, 2023).
Social media (such as Facebook, Instagram, and other social media platform)
also provide this kind of services. Some of these platforms are too broad to just look for
a place. It consists of too many products they sell, and you need to search for it so that
it will narrow down your options. Some of the market uses artificial intelligence (AI)
which selective picks individuals to see their products. In this type of market, some
could not provide an efficient strategy, and it lose costumers who truly need it. It mostly
provides housing in major cities, and most housings in these areas is too expensive,
especially to low-income Filipinos.
Hanap Bahay thought of a way on how to easily look for a place to live
(temporarily or permanently) or a staycation for those who wish to have a vacation on a
specific place. Our aim is to provide our users a more accessible way of finding a place.
Our service aim to provide them renting details such as the cost, how to get there (for
people who is new to the place), tenant information, and other necessary information.
Also, our service is not focused mainly on hotels, and Airbnb’s but is also focused on
those small rentals such as boarding houses which is more common to students, and
employees who needs easier access to their schools or workplaces. Hanap Bahay will
also provide a platform for landowners, landlords, and house and lot and condominium
developers (such as Camella Inc.) to promote what they can offer to the customers.
GOAL

At Hanap Bahay, our mission is to make it more convenient and simpler for
people to search for a place. It is also our mission to provide a platform for landowners,
house and lot and condominium developers to create a way so their products can reach
more people.

Our goal is also to help renters and owners to be given a market where they can excel.
For change is constant, we must also adapt to these changes.

PRODUCT

We will develop an application that will be available on mobile phones, and

website. This application will create a more convenient and easier way of looking for a
place to stay. Which lessen the burden of millions.

1. Features
a) Hanap Bahay Free (For users who wish to look for place to stay)
i. Safety (Selfie Verification, ID Verification, 2FA
Authorization).
ii. Maps (How to get there, where it is located).
iii. Search (Filters).
iv. Chat box and Chatbot.
v. Posting (Photos and Videos, other details).

b) Hanap Bahay Premium (For Landowners, Hotels, and

Corporations)
i. Safety (Selfie Verification, ID Verification, 2FA
Authorization).
ii. Maps (How to get there, where it is located).
iii. Search (Filters).
iv. Chat box and Chatbot.
v. Posting (Photos and Videos, other details).
vi. Analytics.
vii. Adding of 3d or 2d Models of their Products.
viii. Advertisement.
ix. Renting of Servers (to lessen the burden of Corporations).

MARKETABILITY

The Hanap Bahay will earn through advertisements, renting of servers, and
Premium Accounts.

MONETIZATION
I. Subscription Model
  Provide consumers with sophisticated services, like early access to new
listings, detailed property information, and exclusive property listings, by
charging a premium subscription.
 Create a recurring revenue stream by offering premium subscription plans
that allow consumers or real estate businesses to access enhanced
services.
II. Transaction Fees
 One possible option is to impose a nominal cost on any transactions made
using our app, including real estate purchases, rents, and hotel
reservations.
 To guarantee a direct revenue share in every sale made possible by the
app, charge a small fee for each successful real estate transaction.
III. Advertising
 Collaborate with hotels, real estate brokers, and other relevant companies
to show tailored advertisements within our app. Use pay-per-click or pay-
per-impression methods to make money.
For in-app advertising options, collaborate with companies in the real
estate, transportation, or hospitality sectors.
IV. Premium Listings
 Permit real estate brokers or property owners to pay for premium listing
placement to increase user visibility.
V. Affiliate Marketing
 Join forces with businesses that provide real estate services, such
furniture vendors, moving companies, or home improvement retailers. Get
paid commissions for each user who uses our app to make a purchase.
VI. Data Analytics
 Give government or real estate agencies that are searching for trends and
market analysis anonymous, aggregated data and insights.
 Make money from aggregated data by offering real estate agencies
analytics services that enable them to make well-informed judgments by
analyzing market patterns.
VII. Partnerships
 Work together with ride-sharing services and other transportation
providers to earn referral fees from consumers who use our app to
schedule trips to view homes that are featured.
VIII. Server Rental
 Real estate companies might charge for our server rental services,
providing them with an affordable alternative to putting up their own
servers.
 Charge real estate companies for using your server rental services,
providing a more affordable option than having them set up on their own.
IX. Premium Features
 Include paid options in the app that customers must pay to access, such
as virtual consultations, neighborhood information, and 3D property tours.
X. Freemium Model
 Provide both a basic, free version of the software and a premium, paid
one with further features. Urge users to update to improve their
experience.

When it comes to marketing:

 I. SEO and ASO
 Optimize our website and app for app stores (ASO) and search engines
(SEO) to increase exposure and draw in natural visitors.

II. Social Media

 Use social media sites like Facebook, Instagram, and Twitter to interact
with our audience, share success stories, and display listings.
III. Content Marketing
 To promote our brand as an authority, create valuable information relating
to real estate tips, market trends, and property guidelines, such as blog
entries, videos, or infographics.
IV. Partnerships:
 Work together with local businesses, real estate firms, or influencers to
increase our credibility and reach.
V. Referral Programs
 Encourage users to recommend our software to their friends, family, and
coworkers by putting referral schemes into place.
VI. Local Marketing
 To establish a significant presence in particular locations, focus on local
communities through events, sponsorships, or collaborations.
VII. Email Marketing
 Create and maintain our email list to stay in touch with users, send out
information, and provide special offers or promotions.
VIII. User Reviews and Testimonials
 To establish credibility with prospective clients, motivate contented
customers to post gratifying evaluations and testimonies.
IX. Community Engagement
 Engage in real estate-related online forums, organizations, or communities
to build our brand and make connections with prospective users.
X. Offline Marketing
 To reach a larger audience, we will be using classic advertising techniques
like fliers, billboards, or local newspapers.

S-W-O-T ANALYSIS

STRENGTHS

1. Full Range of Service

 Our app serves as a one-stop shop for customers' housing needs
by providing a broad range of real estate services, such as hotel
reservations, property purchases, and rents.
2. Rental of Servers
 Renting servers to real estate companies can be a special value
proposition that lowers infrastructure expenses and boosts
productivity.
3. Integration of Geolocation
 The ability of the app to show directions to a location improves user
experience and makes it more practical for people looking for
houses.
4. An easy-to-use interface
  An intuitive and well-designed app can draw in and keep users,
particularly in a market where accessibility is essential.
5. Market Demand
 Finding a place to stay is a real problem that needs to be
addressed, which could result in a high demand for our services.

WEAKNESSES

1. Competition
 There are both established firms and new entrants in the fiercely
competitive real estate and lodging sectors. Making a statement
could be difficult.
2. Management of Servers
 One technical issue that needs effective control is server renting.
Any problems with security or server dependability could affect the
service.
3. Initial Investment
 An initial investment is required to set up and maintain servers.
Financial difficulties could arise at first when costs and revenue are
not evenly distributed.

OPPORTUNITIES

1. Collaborations/Partnership
 For mutual gain and greater visibility, partnering with real estate
companies, hotel chains, and transportation providers can lead to
new revenue sources.
2. Monetization of Data
 Selling insights to interested parties, such companies, and local
governments, is one way to generate revenue from aggregated
data on user preferences and real estate trends.
3. Global Expansion/Worldwide Growth
 If the app is well received locally, there may be room to grow and
reach a wider market by extending its reach outside the original city
or province.
4. Diversification of Revenue Streams
 To diversify our revenue streams, investigate several revenue
models like premium subscriptions, transaction fees, and
advertising.

THREATS

1) Regulatory Difficulties
 The real estate and lodging industries frequently encounter
regulatory obstacles. Having to adjust to new rules or run against
legal obstacles could be dangerous.
2) Economic Downturn/ Financial Crisis
 The real estate market may be impacted by economic uncertainty,
which could result in fewer transactions and influence our startup's
profitability.
3) Technology Dangers
 Using technology to administer the server and the application puts
our app at risk for cybersecurity issues, malfunctions, and
obsolescence.
References:
https://www.crownasia.com.ph/lifestyle-blog/the-philippine-real-estate-property-market-
this-2024/
https://rent.ph/news/rental-revolution-the-latest-trends-and-insights-shaping-the-
philippine-rental-market
https://business.inquirer.net/436281/navigating-the-future-of-philippine-real-estate