PEMBAGIAN TUGAS GRUP 5

MINI CASE
Chapter 7 - E-procurement
Jawab pertanyaan mini case di bawah ini secara detail dan menyeluruh.
1. Jelaskan perbedaan antara procurement, logistik dan manajemen rantai
pasokan (SCM) dari sisi: ( / )

Fokus

Cakupan proses apa saja

Tujuan

2. Jelaskan apa saja bentuk inefisiensi dari procurement konvensional? ( )

3. Jelaskan yang dimaksud dengan maverick purchasing?! ( )
Berikan contoh bagaimana E-procurement dapat memberikan solusi
permasalahan tersebut?
Chapter 8 - Digital Marketing
Jawab pertanyaan mini case di bawah ini secara detail dan menyeluruh.
1. Jelaskan dan kembangkan garis besar implementasi digital marketing dari
salah satu perusahaan multinasional?!( )

2. Sebagai seorang akuntan perusahaan, apa saja yang harus dipertimbangkan

ketika perusahaan akan menjalankan digital marketing?( )
3. Jelaskan mengenai audit pemasaran internal?! Apa saja yang menjadi
pembahasan audit tersebut.( )

PRESENTASI

PEMBAGIAN TUGAS GRUP 5 1

 CHAPTER 8 DIGITAL MARKETING - DIGITAL BUSINESS AND E-COMMER
CE MANAGEMENT STRATEGY, IMPLEMENTATION AND PRACTICE 357-
420.pdf

Pembagian Materi Chapter

Digital marketing 323 Content strategy 357

Learning outcomes 323
Management issues 323 Focus on Characteristics of digital
Links to other chapters 323 media
communications 358
Introduction 324 1 Interactivity 358
Chapter structure 325 2 Intelligence 359
What is digital marketing? 328 3 Individualisation 360
Marketing defined 328
Digital marketing defined 330
Inbound marketing 331 4 Integration 361
Content marketing 331 5 Industry restructuring 363
Digital marketing planning 334 6 Independence of location 363
Is a separate digital marketing plan Tactics 363
required? 335
Situation analysis 336 Product 366
Case Study 8.2 Dell gets closer to
Customer demand analysis 338 its
Qualitative customer research 340 customers online 368
Competitor analysis 341 Price 371
Intermediary or influencer analysis Place 374
343 Promotion 376
Internal marketing audit 344
Objective setting 344
Case Study 8.1 The evolution of People, process and physical
easyJet’s online evidence 377
revenue contribution 347 Focus on Online branding 378
Brand identity 379

PEMBAGIAN TUGAS GRUP 5 2

 Strategy 350 The importance of brand online
Market and product positioning 351 380
Target market strategies 352 Actions 381
Control 383

Summary 383
Exercises 383
References 384
Web links 386

1. Person 1: "Introduction 324" to "Situation analysis 336"

2. Person 2: "Customer demand analysis 338" to "Case Study 8.1 The

evolution of easyJet’s online
revenue contribution 347
"

3. Person 3: "Strategy 350" to "Content strategy 357"

4. Person 4: "Focus on Characteristics of digital media

communications 358
" to "Tactics 363"

5. Person 5: "Product 366" to "Promotion 376"

6. Person 6: "People, process and physical evidence 377" to "Control 383"

7. Person 7: Power Point & Operator

PEMBAGIAN TUGAS GRUP 5 3