JUDGEMENT SAMPLING

In this method of sampling, the selection of items in the sample depends on the judgement of
the investigation. For example, if there are 100 students in a class and a teacher has to select
15 for some survey, the selection of students would depend upon the judgement of the
teacher.

The Advantages of Judgement Sampling

 It is the simplest of all the methods and

 If the investigator maybe unbiased and has full knowledge of the composition of the
universe, the method gives reliable results.

The disadvantages of Judgement Sampling

 Since the selection of items depends on the judgement of the investigator, there is a
possibility of biasness being introduced in the selection of items.
 Because of the possibility of bias, the method cannot be recommended for genuine
use.

CONVENIENT SAMPLING

In this method, samples are selected because they are available or people met accidentally by
the researcher who happen to be passing by – people who volunteer to be respondents are
examples of convenient sampling. Some members have a chance to be chosen while others
do not. As a result, the data collected from a convenience sample may not represent all the
members of the population. However, in some cases, appropriate statistical analysis may be
used to make the convenience sample a representation of the targeted population. For
example, university lecturers may find it easy and cheap to conduct surveys among students.
In this case, students constitute a convenience sample which is based on ease of access.