COMPANY

APPLE
April 1, 1976, Los Altos, California, United States
STEVE JOBS

DESCRIPTION OF THE BUSINESS SECTOR

Consumer Electronics: iPhone, iPad, Mac
computers, Apple Watch, and Apple TV as
key products.
Software and Services: App Store, iTunes,
Apple Music, iCloud, and AppleCare
Retail: Global network of iconic retail stores
for product experience and support.
Content Creation: Apple TV+ for exclusive
original content and common content etc.
Accessories: Apple Watch and AirPods
Environmental Initiatives: Commitment to
sustainability and eco-friendly practices.
Marketing and Branding: Known for simplicity,
innovation, ergonomic structure and design
styles.
Financial Services/ payment : Apple Pay and
Apple Card for secure payments.

NUMBER OF
EMPLOYEES
164,000 in 2022, for the Apple Park, the
company's headquarters in Cupertino,
California, which is part of Silicon Valley but
give more than 2.7 million jobs across the
country through direct employment

THE SIZE OF
ECONOMIC
THE COMPANY
IMPACT
Total equity $430 billion in
US$50.67 billion
contributions to
the US economy

Total assets
US$352.76 billion

More details
Apple’s contributions to the US economy include :
direct spend with American suppliers,
data center investments, capital expenditures in the US,
other domestic spend — > Apple TV+ productions across 20 states

Tim Cook
Current CEO of APPLE

Références https://www.apple.com/newsroom/2021/04/apple-commits-430-
billion-in-us-investments-over-five-
years/#:~:text=Apple%27s%20%24430%20billion%20in%20contri
butions,and%20supporting%20the%20creative%20industry.
https://en.wikipedia.org/wiki/Apple_Inc.