WORKSHEET 1 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Names of Group Members: Gajo, jose Gabriel c. Tajonera, Jaimer

Task 1: Create a Group Name which will also serve as your “Company Name”. Write your
rationale (a short explanation) on why you chose to refer to your group as such.

Company Name: the 4j’s

Rationale:
Our Company provide the best and finest food in low budget with a
healthy diet, highly protein and best for student who doesn’t want to
spend more money. We serve to the customer with respect and full
service.

Task 2: Formulate your company’s mission and vision. This will guide the group in making
succeeding decisions about which market to serve and which product to make.
Mission:
Pastilanan has 2 main goals. First, we aim to satisfy our beloved
customers with Traditional Food. Second, we want to provide good
quality Filipino foods at a low cost to our customers. We ensure to
provide friendly, fair, and creative work environment, which
respects diverse new ideas and hard work to inspire moments of
optimism and happiness. We also offer a wide variety of
convenient, delicious, and affordable Filipino preferences that can
help everyone buy our products many times. Our company one
goal. Making the food you love.
Vision:
We will make a strategy to go forwards to our possible competitors, Good
service, respect cultures and fast serving and increase production and
promotions until we achieve our goals in the future
WORKSHEET 2 Date:

Instructor / Adviser:Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

Task 1: Choose a market that you wish to satisfy.

Task 2: Divide the market into 3 specific segments.
Task 3: Identify the basis of your segmentation (socio-demographic,
psychographic,
Task 4: Enumerate the needs / wants of the segments you have identified. These
needs and wants are those that your group wishes to satisfy.
Task 5: Enumerate products that you think you can create to bring satisfaction to
the target market. This is your initial brainstorming of what products to
create.
Write your answers in the table provided.

Note: Your group can pursue making product variants for each of the three
segments or you can choose to concentrate on a single segment only. If
so, highlight the row that corresponds to your chosen segment.

(1) (2) (3) Basis of (4) Needs (5)

Market Segments Segmentation & Wants Products
FOOD 1 cheap Pastil
Students

Satiating

High
protein

satisfaction
WORKSHEET 3 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

Task 1: Identify 4 your sources of marketing information.

Task 2: Write a summary or overview of the information gathered from each source.
Task 3: Briefly discuss the significance of each information to the completion of your
project.

Source of Summary of Gathered Significance of

Information Information
Our product is based only
Product through in 1 pastil vendor.
We observe and think
how to make our own
variety of pastil
Information
We may able to find
a spot for what do
we need to do on
our product to make
it more unique

We gather the It helps our

Place information we had and company to sell
know where should we more product.
sell our product and
found out that we should
go where all people and
where no one’s is selling
pastil

We also have to save Able to sell more

money, the other
ingredients is in our house
Price example, salt, soy sauce,
and every seasoning even
the banana leaves. This
will reduce the price.
product at low price.
to make the people
or students satisfied
in cheap food
WORKSHEET 4 Date:
Instructor / Adviser: Jennifer Estacio
Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

Task 1: Finalize what product(s) your group will be making. Identify the segment
that you wish to satisfy with each product.
Task 2: Describe them (or it) by enumerating the features, advantages, & benefits.
Task 3: Create a sketch of the product.
Note: You may choose to make 3 products for the 3 segments you
identified in Worksheet 2. You may also choose to make just one.
Independent sheets of paper for your sketches may be used
depending on your adviser’s instruction.
Product Features: Sketch:
1:
Pastil Wrap in
banana
leaves

Advantages:
Cheap but
Segment: satiating
You can eat
anywhere

Benefits:
Heavy on
tummy
High protein
Save money
WORKSHEET 5 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’s

Task 1: Choose a brand name and explain its meaning.

Task 2: Create and sketch your brand mark and explain its elements (color,
symbols, etc)

Brand Name: CHICKEN PASTIL/PATER

Brand Name’s Meaning:

Affordable but filling meals

Brand Mark:

Explanation of Elements:

We use banana leaves for wrapping because it was

sustainable and that’s the natural packaging for chicken
pastil
WORKSHEET 6 Date;
Instructor / Adviser:
Schedule:
Company Name:
Task 1: Sketch your packages
Task 2: Write down what your packages will be made of (paper, plastic, etc)
Task 3: Explain why you chose to use such packages.
Package Sketch:

Materials:
Bamboo rope, banana leaves, banana rope, banana leaves plate. Paper
bags

Reason behind choosing this package:

We use natural resources for packaging so it will be safe or sustainable
for the environment and reduce plastics products like plastic bags. The
Chicken pastil is traditionally wrap in banana leaves or common using in
chicken pastil
WORKSHEET 7 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’s

Task 1: Sketch your how your label will look like and where it will be located in the package.
Task 2: Write down all the information that will be written in the label.

Label Sketch: front back

Information written on the label:

Calories Per Serving- 310

Fat-10g
Cholesterol- 70mg
Protein- 15-25g

Carbohydrates- 40-50g
Sodium- 25g
Tota fat- 25g
WORKSHEET 8 Date:

Instructor / Adviser: : Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

Task: Follow the pricing procedure as you fill in the table below.
Product: CHICKEN PASTIL
Realistic Price Range: 25-35
Preferred Pricing Strategy: low price now/ low price in then future
Approach in Setting the Price:
Why do you choose this Approach?
Competition based- by analyzing competitors' prices, determining your positioning, setting
prices competitively, considering value-added propositions, monitoring competitors' pricing, and
keeping in mind customer perception of value.

*If you choose cost-based approach, show your solutions below. If you choose
buyer based, identify your selling price and justify why you think that is the right
price perceived by buyers. If you choose completion based approach, identify the
price and the competitors from which you based your prices from.

We choose competition-based. The price of other chicken pastil vendor is up to

60 to 65 pesos, the real price of chicken pastil is about to 20 to 25 pesos we
make our own variety of pastil so we add a 35 pesos for that, we seek the
opportunity by lowering the price and make our unique style of chicken pastil
that affordable to everyone

Final Selling Price:

25-35
How will your selling price help your company in achieving its mission/vision?
With this pricing we can satisfy our customer and provide a good food quality for
the students or people who wants it, this may people loves can make to achieve
our goals which is Making the food you love and the to satisfy our own
filipino nations

Do you think your selling price gives you a competitive advantage? Justify.
Yes we have advantage to our competitive by using this price, this may attract
people the lower the price the more people to come. Because every Pilipino love’s
cheap but quality

How can your selling price help satisfy your customers?

With this kind of pricing with good service and the food can full fill you’re tammy
in just 25 to 35 pesos. Everyone can be satisfy even me
WORKSHEET 9 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

Task 1: Create a diagram that will depict how your products will be transferred from you,
the producer, to the end users. Emphasize in the diagram the different marketing
channels involved.

PRODUCER
market
\

DISTRIBUTION CENTER
company\store
\

END USERS
Students\consumers
\
REPEAT -------------------------

Task 2: Explain why you chose to make use of the above set-up:

Producer to wholesalers/distributors, and finally reaching the end-users. by leveraging, to reach a wider
market and ensure convenient access and satisfaction in the products for consumers or end users. this
distribution setup optimizes efficiency, market coverage, and customer satisfaction
WORKSHEET 10 Date:

Instructor / Adviser: Jennifer Estacio

Schedule: T, TH, ST. 2:10-3:30 pm
Company Name: THE 4J’S

What are your main objectives for promoting?

To attract more marketers mostly students that we have another variation of our product
Which is chicken pastil

Who are your target audiences?

Our target audiences is workers, people who wants to buy and mostly the students in SLU

Where do they usually go or where can you usually find them?

They go where the foods is cheap and affordable, they usually walk through in front of our
stole, because our stole is located in upper Bonifacio

What promotional activities usually grab their attention?

our promotion is more variety and affordable than others, we see that no one selling pastil in
SLU so we took the opportunity unlike other stoles is expensive, except our product is
affordable and satiation

What is your tagline?

Instant Food, for Instant Hunger.

Who do you think should be your messenger or endorser?

Facebook and tiktok

Why?
Because mostly people are active on social media like FB and tiktok. so this may attract there
attention not just students also the people who wants it and saw it

Assuming that you are a start-up business, how much will you spend for your
promotional activities?
Maybe our company spending a 100pesos for printing fliers to promote our product and for
decoration and furniture’s perhaps we spend a 200pesos we must buy a cheap accessories to
so our budget is not that high, because or product is not that fancy. We must spend in a
cheap way, but can get people attention
Which among the marketing communication mix do you think will work best?
1. Making survey and marketing communication

Why?
Sales talking is the common use in marketing strategy. By making survey we can see who is
the loyal customer so we give him/her a gift for choosing our food product, this we may see
the improvements of our product by asking people to give us ideas or information to make or
stole or product improves