Advertising Project

1. Product/Service Selection:
 Choose a product or service to advertise.
 Consider relevance and interest to the target audience.
2. Target Audience:
 Define the target demographic for the product/service.
 Understand their needs, preferences, and behaviors.
3. Unique Selling Proposition (USP):
 Clearly identify and articulate the unique features or benefits of the
product/service.
 Highlight what sets it apart from competitors.
4. Brand Identity:
 Create a compelling and memorable brand identity.
 Design a logo and establish brand colors and fonts.
5. Advertisement Medium:
 Choose the appropriate medium for the advertisement (print, digital, video, etc.).
 Justify the choice based on the target audience and product/service.
6. Creativity and Innovation:
 Think outside the box.
 Use creative elements like storytelling, humor, or emotion to engage the
audience.

Assessment Criteria:

 Creativity and Originality – 40%

 Alignment with Target Audience – 20%
 Effectiveness of Message and USP -20%
 Design and Visual Appeal -20%