Media and Information Literacy – Grade 12

Quarter 1 – Lesson 7 : The Evolution of Traditional to New Media

EXPECTATIONS
At the end of this lesson, you are expected to:

A. identify traditional media and new media, and their relationships;

B. explain how the evolution of media shapes the values and norms of the people
in the society;

C. recognize the devices used by people to communicate with each other, how
they store and broadcast information across the different ages.

PRETEST
Direction: Read each statement carefully. Place a T on the space provided if you
think a statement it TRUE. Place an F on the space provided if you think the
statement is FALSE.

____1. Internet paved the way for faster communication and the creation of the social
network during the New (Digital) Age.

____2. Clay and stone tablets were found to have some form of symbolic expressions
that make up ancient languages during the Prehistoric Age.

____3. Internet began its usage from radio to signify this one-way type of sending
messages or information to a wider audience.

____4. It was during oral traditions when the first newspaper printed.

____5. When the Electronic Age took place, the habits of various cultures changed.

RECAP
Direction:Elaborate the characteristics of responsible media and
information user using the space below.

_____________________________________________________________
_____________________________________________________________
__________________________________________________________
 LESSON

In the past, only televisions, radios, and newspapers were eligible for use. People
communicated and shared information across the mainstream media. However, as
the Internet expanded and evolved, people started to move from traditional media to
new (digital) media. The convenience of Internet access attracts the public to use it
over other media.

As a media and technology literate individual, you need to know where all the
technology that you get comes from. You also have to understand how different media
forms function.
Now, where those media come from? How in the past did the people connect without
the use of media? How did the media develop through the years?

 The Evolution of Media from Traditional to New (Digital) Media.

Pre-Industrial Age (Before 1700)

 People discovered fire, developed paper from plants, and forged equipment or
weapon through stone, bronze, copper and iron.

 Example forms of media: Cave Painting (35,000BC), Clay tablets in

Mesopotamia (2400BC), Papyrus in Egypt (2,500BC)

Industrial Age (17005 to 19305)

 People used the power of steam, developed machine tools, established iron
production, and manufacturing of various products (including books through
the use of printing press).

 Example forms of media: Telegraph (1830), Typewriter (1800), Telephone

(1876), Printing Press for Mass Production (1900s), Motion Pictures (1890)

Electronic Age (1930s-1980s)

 People harnessed the power of electricity that led to electrical telegraph,
electrical circuits and the early large scale computers. In this age, long
distance communication became more efficient.

 Example forms of media: Transistor Radio (1947), Television (1941),

Mainframe Computer (1960), OHP and LCD Projectors.
New (Digital) Age (1900s-2000s)

 The use of microelectronics in the development of personal computers, handheld

devices, and wearable technology advanced. In this era, the Internet paved the
way for quicker communication and social network development. Furthermore,
voice, image, sound and data are digitalized.

 Example forms of media: Portable Laptop (1980), Friendster (2002), Internet

Explorer, Skype (2003), Google 1997, Smart Phones, Digital Technologies.

How the evolution of media shaped the norms and values of the people in the
society?

Through the decades, the media's significant role in people's lives has grown.
From simple task to disseminating information, the use of media has become
diversified and personal. The invention of gadgets has redefined its values to
its users.

Media is no longer just a source of information. Press is no longer a pure

information source. It helps bridge the differences in cultural, political, and
social matters. This ties people and nations together, and encourages reform,
and develops innovations and community advancement.

ACTIVITIES
Direction: Using the given space below, list down the devices used by people to
communicate with each other, store information, and broadcast information across
different ages.
AGE What What What
format/equipment format/equipment format/equipment
did people use to did people use to did people use to
communicate store share or
with each other? information? broadcast
information?
Pre-Industrial
Age

Industrial Age

Electronic Age

New (Digital) Age

 WRAP-UP

Direction: Analyze the following images. Describe each picture based on what you
have learned from the lesson. Write your answers on the space provided below each
image. Then, make a conclusion out of the given pictures.

http://footage.framepool.com/en/shot/520984113-neanderthal-
man-caveman-painting-stone-age-petrograf. https://www.google.com/search?q=electronic+age.https://www.google.com/search?q=New+%28Digital%29+Age.

_____________________ ________________________ ________________________

_____________________ _______________________ ________________________

Conclusion: ____________________________________________________________
____________________________________________________________.

VALUING
Let’s
ponder!

DirectionSupply the details below.

:
Media has the power to persuade people. However,_________________________
____________________________________________________________________________________
____________________________________________________________________________________
______________
______________________________________________________________________
___________________________________________________________.

POSTTEST
Direction: Match column A with the correct answer on column B, Write the letter of
your answer on the blank provided before each number.
D. - Use of microelectronics
in the invention of personal
____ 1. Pre-Industrial Age A. computers, mobile devices and
wearable technology

____ 2. Industrial Age - Fire, paper from plants,

weapons - Writing symbols or
B. drawing crude pictures
____ 3. Electronic Age

____ 4. New (Digital) Age - Power of steam, machine

tools, established iron production
and manufacturing of products
C.
(including books through the
printing press)

- Long distance
communication becomes faster. -
Information and entertainment
generated and information society
develop

References
Borja, Ruben Jezarry. “The Evolution of Traditional Media to New Media.” LinkedIn
SlideShare, July 18, 2018.
https://www.slideshare.net/rubenjezarryborja/theevolution-of-traditional-media-to-
new-media.
Framepool. “Petrograph / Caveman Painting / Stone Age: HD Stock Video 520-
984113: Framepool Stock Footage.” HD Stock Video 520-984-113 | Framepool Stock
Footage. Accessed July 13, 2020.
http://footage.framepool.com/en/shot/520984113-neanderthal-man-
cavemanpainting-stone-age-petrograf.
Google Search. Google. Accessed July 13, 2020. https://www.google.com/search?
q=electronic+age.
Google Search. Google. Accessed July 13, 2020. https://www.google.com/search?
q=New+%28Digital%29+Age.
“Learning Tools & Flashcards, for Free | Quizlet.” Accessed July 13, 2020.
https://quizlet.com/.
Quotes. “25 Quotes on Future Technology.” Mirror Review Quotes, June 3, 2020.
https://www.quotes.mirrorreview.com/technology/quotes-on-technology-thatpredict-
future/.