ESSAY TEST – NGUYEN THI BAO LAM – HS190546

The decision-making process is always a big problem, a problem that requires a long time to think about
before being able to make a correct and reasonable decision. However, in everyday life, we have always
applied it to solve those problems. Most recently, I had to carefully consider the process and how to
choose the most suitable laptop for my field of study. As a freshman entering university, the first thought
that came to my mind was to buy a computer to prepare for my upcoming studies.
First, as a buyer who is interested in products such as laptops and PCs, I will have the need to linger on
websites that advertise images of computers longer. That easily leads to many links of computer
companies and stores appearing on social networking sites that I often use such as facebook, instagram,
tiktok. With the characteristics of being a student, I - the buyer - will pay more attention to what is
discounted. In addition, buyers have characteristics that will pay more attention to the effects of
communication about the product they want to buy. Here for me is the laptop. When I look for topics that
suggest comparing different types of computers, I will immediately click to view because what I am
interested in now is the comparison of functions, thereby making a more correct and reasonable decision.
The fact that the article suggests comparing information and causing controversy is also one of the forms
of buzz marketing. Moreover, product selection also includes personal factors. Color as well as the needs
of each age group are the issues that people are most concerned about. For me, as a student, I tend to look
for computers that are light, have eye-catching colors, and are youthful.
Next, I will get to the process by which I made my current laptop purchase decision. First is the need
recognize, I realize that going to specialized school is extremely necessary for laptops. I noticed 3
beautiful, easy-to-use product lines: ASUS, Dell, Acer. These are all brands with many products with
diverse designs and prices. I will then go to the second main stage is searching information. The first
thing I did was ask the person sitting at my table about the type of computer she was using. I also went to
Facebook pages and groups to see detailed reviews and ratings of computers suitable for my major. .
From there, I figured out that I should buy the ASUS Vivobook Go 14 series, but the more I looked
deeper, asked and talked to many seniors majoring in marketing, the more information I had that I should
not buy a device with a touch screen, so ASUS removed my list and replaced it with Dell computers.
Evaluating alternatives is the third stage in the consumer's purchasing decision process or me. For
equipment I look for computers under 20 million, there are many other alternatives. I was very confused
between the HP Pavilion 15 laptop and the Dell Inspiron 15 laptop. I divided the screen tab in half to
clearly compare the configuration created inside the computer such as the Graphics Card. Through
comparison, I came to the decision that I should Buy Dell. The purchase decision is the fourth stage in the
consumer decision process when the actual purchase takes place. Because of the above 3 stages, I have
carefully considered the purchasing policy incentives for students, so in this stage I only think about
which store to buy at. Because I am an FPT student, I thought that buying at FPT shop would get more
incentives, so I ended the discussion of buying a Dell laptop right at FPT shop right away. Post-purchase
action is the final and fifth stage in the user decision process. After purchasing, I will be given a voucher
for the purchase as well as gifts of a computer mouse and laptop backpack.
From there, I concluded that the analysis and decision-making process of product selection is an
inevitable process and happens very naturally because we always compare and debate. We want to buy a
product that meets our needs but is also suitable for our own costs.