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e6fcf1ba-47bb-4e5e-a12b-0876de505fce
pre-registration or ticketed entry.” As a result, he says, several people
In Agarwal’s case, her ticketed book come up to him to confirm that his is
launch included a chance to the “first book they have ever
collaborate with her — the golden completed”. Warikoo’s latest, Make
ticket sought by budding creators and Epic Money, which released this
influencers to boost their own January, has followed the success of
following. his earlier books, selling more than
100,000-plus copies within just 40
Addressing non-readers days of release.
Both Minawala and Agarwal, and Today, the idea of the “influencer”
other influencer-authors before them, is an interesting one, and comprises
have brought us books that are an both people who have begun their
extension of their online personalities. careers online — engaging audiences
Warikoo’s books address the idea of with entertaining content — and those
self-improvement and financial who are domain experts with full-time
management in different ways. “In careers outside of social media. The
Minawala’s case, it is her own story, latter would include doctors such as
probably the first time that a story like Siddhant Bhargava or a historian like
this has been told with absolutely Manu Pillai. There are books being
brutal honesty,” says Juggernaut’s written by both sets of people. About
editor-in-chief Parth Mehrotra. penning her second book, Agarwal
Agarwal uses her journey to success says, “I thought of who the book is for
as a way to connect with and inspire and what relevance it will have. Who is
ILLUSTRATION: SASHA
WHY
INFLUENCER
PUBLISHING IS
HAVING A BIG
MOMENT
With social media celebrities turning to book publishing,
guaranteeing bestsellers and hype, a look at what’s
motivating this switch. And what this means for authors
without a strong online presence
Over the last few years, Indian just 10 years” — when he first
Swati Daftuar publishers have taken a cue from decided to pen a book, “I was
swati.daftuar@thehindu.co.in their counterparts in the West as writing for an audience that doesn’t
they increasingly consult social read or has never read.”
L
ast month, Penguin India, media influencers to create a buzz Last month, style blogger and
the largest English around the latest releases. But what fashion entrepreneur Masoom
language books publisher we are now seeing are influencers Minawala launched her first book,
in the subcontinent, trying out the role of author She’ll Never Make It ( Juggernaut
threw a party in Mumbai. An themselves and often creating Books). Minawala has a following of
impressive affair by all accounts — a bestsellers. According to 1.3 million on Instagram. On April
five-star hotel as the venue, stars entrepreneur Ankur Warikoo, 14, she put up the first post about
and recognisable faces in the famous for his YouTube videos on her book on her Instagram account
crowd, and enough food, drinks personal finance — his most — the cover blurred, and a heartfelt
and conversation to satisfy even the popular video (4.4 million views) is note about what she called her
hardest-to-please guests. “We had on “how to pay a 25-year loan in “biggest project”. The next day, she
Durjoy Datta dancing, Ankur revealed the cover of the book and
Warikoo doing some creative stunts announced its release. The same
with the attendees, and tote bags, day, the book hit No.1 on Amazon
books and other merchandise as With every book, an in the overall books category, with
party favours,” says Pallavi influencer is setting over 800 orders placed in a single
Narayan, head of communications something down in day.
and brand partnerships at Penguin black-and-white. Says Malini In March, entertainment content
Random House India. Agarwal: “The trauma for a creator Malini Agarwal aka Miss
Other headliners that evening social media creator or an Malini launched her second book,
included actor and author Neena influencer or someone who Under the Influence (HarperCollins
Gupta, radio jockey Stutee Ghosh, lives online is that you have India), with a star-studded party in
and sexual health educator Tanaya no option [in a book] to delete Mumbai. Agarwal was early on the
Narendra aka Dr. Cuterus. Penguin influencer front. “I was always this
a sentence. It’s there forever,
Palooza is what they called the face on the scene of Bollywood that
which is very intimidating.
event, designed to celebrate the used to document it as a creator
“book influencer” — someone who
When you write a book, before the word ‘influencer’ was
has carved out a space for anything I’ve said, I can’t coined,” she says.
themselves online, doing book change it, I can’t go and edit it Since the release of her book,
reviews, author interviews and or archive it.” She adds Agarwal has embarked on a
other literary content. Their though that unlike social pan-India book tour, with both free
followers could even be a modest media users, book readers are and ticketed events that involve a
5,000, a far cry from the millions a “probably more forgiving” show, workshop or curated
fashion or food influencer attracts. interaction. While ticketed events
CM
YK
THE HINDU
02 literaryreview magazine
Sunday, May 5, 2024
Pacy thriller
The novel opens with the murder
WHERE JIM TELLS
HIS STORY
of a young woman called Casi, who
is believed to have been killed by
her husband, Tuka Ram, a labour
supervisor at one of the city’s
textile mills. Soon after, Twain and
his family arrive in the city and are
received by Henry, who as the
American Consul, “had to ensure
Y
the Clemenses had a pleasant stay
Writer’s life A
in Bombay, and wherever else they
photo of Mark
travelled to in India”. The next day,
Twain from the
after a rather eventful party, Twain
cover of
goes missing, so Maya and Henry
his 1897
team up to find him; how they do,
travelogue
and what they encounter along the
Following the
way, makes up the rest of the
Equator.
book.
(BETTMANN
The Kidnapping of Mark Twain is
ARCHIVE)
an action-packed, pacy roman
policier, complete with homicides,
a kidnapping, multiple antagonists
and a detective duo with an
e6fcf1ba-47bb-4e5e-a12b-0876de505fce
e6fcf1ba-47bb-4e5e-a12b-0876de505fce
unbalanced power dynamic,
vaguely reminiscent of Conan
Doyle’s Holmes-Watson, Agatha
Christie’s Poirot-Hastings or Poe’s
Auguste Dupin and his anonymous
sidekick. But it is also a lot more.
Studded with references to several
significant events from the 19th
Preeti Zachariah century, such as the long shadows
preeti.zachariah@thehindu.co.in cast by the British colonial
The enterprise, including their
T
he year is 1895. Samuel Kidnapping of discriminatory policies and the
Langhorne Clemens, also Mark Twain start of the opium trade, the Oscar X
known as Mark Twain, has Anuradha Wilde trial, the women’s reform A new voice An engraving depicting Huck
just turned 60 and finds himself in Kumar movement and the implications of and Jim from Adventures of Huckleberry Finn.
terrible debt after a substantial Speaking Tiger Bombay’s cotton mills on the city’s (GETTY IMAGES)
investment in a failed invention: ₹499 economy — it attempts to capture
the Paige Compositor. To extricate the zeitgeist of that era.
himself from his money woes, he My only grouse, perhaps, is that back story, getting into Jim’s psyche speak first”; and so forth. The aim is
committed to a year-long world there is far too much going on — Sudipta Datta and cultural space, and making him to make white people feel better
tour, his reminiscences of which several characters, convoluted sudipta.datta@thehindu.co.in address readers directly. The novel because “the better they feel, the
would later come together in his of Bombay, a complex sub-plots, commentaries on begins with Jim waiting at the safer we are”. Asked to translate, a
S
travelogue Following the Equator, cosmopolitan city akin to London multiple social issues — which can tepping into Huckleberry kitchen door of Miss Watson child pipes up: “Da mo’ betta dey
published in 1897. In January 1896, and New York with a be confusing and cause a reader to Finn’s world, Percival (Huck’s guardian), for some corn feels, da mo’ safer we be.” Jim gives
he landed in Mumbai, then sometimes-murky heart and an fumble at times. But Kumar’s Everett has written Jim into bread that has been promised to her a pat: “Nice.”
Bombay, “a bewitching place, a ancient soul. Into “this moving masterful storytelling and skilled being. Mark Twain’s him. “Waiting is a big part of a
bewildering place, an enchanting show this shining and shifting set-setting somehow propel you celebrated but controversial novel slave’s life,” he says. Jim has noticed Reflecting on race
place — the Arabian Nights come spectacle”, as Twain puts it, Kumar forward, as does the promise of of 1884, Adventures of Huckleberry the white boys, Huck and Tom, In his writing, think Erasure or even
again!”, he wrote about the city. airdrops an unlikely detective duo, the budding romance between Finn, is the story of Huck, Tom watching him and pretending he is The Trees, Everett has always used
Anuradha Kumar’s latest novel, American Consul Henry Baker and Maya and Henry, a relationship as Sawyer’s comrade-in-arms, who “their toy”. And since “it always humour to present serious
The Kidnapping of Mark Twain, is a the beautiful, mysterious Maya bewildering and complicated as fakes his death to get away from his pays to give white folks what they reflections on race, identity, history,
vivid recreation of Twain’s version Barton. the city it is set in. father, and attempts to “civilise” want”, Jim steps into the yard and human rights, life.
him. In his escape, he is unwittingly calls out into the night: “Who dat His humour, ironically, was
helped along by a slave, Jim, who dere in da dark lak dat?” shaped among others by Twain.
chooses to run because his owner Sticking to dialect helps Jim get There’s crackling wit throughout,
wants to sell him to someone else. out of prickly situations, like when and remarkable descriptions of
The runaways, whose he is asked if he has been in Judge Jim’s adventures on the road to
Poems of love, life and country circumstances are hugely different,
sail down the Mississippi river in a
raft from Hannibal, Missouri, and
Thatcher’s library. “What I gone do
wif a book?”, and he is let off the
hook. He had always wondered
freedom. When he is bitten by a
rattlesnake, Jim is delirious and
talks to Voltaire in his dream about
Anupama Raju offers up the quotidian and the quirky in equal while narrating the duo’s what white folks would do to a slave equality and other such ideals.
escapades, Twain also investigates who knew what irony meant or When he wakes up, Huck looks at
measure in her second book of poems race in pre-Civil War America. how retribution was spelled. Jim him suspiciously: “You sho talk
In Twain’s novel, Huck and Jim can read — the most “subversive funny in yer sleep.” Jim wriggles out
are not together all the time. Taking thing we can do in any culture”, of the situation by reverting to,
that threads itself through some
Sheila Kumar his cue, Everett probes what according to Everett — and speak what else, dialect.
poems, as when the poet
happens to Jim away from Huck, perfect English. But he does that Young George, a fellow slave Jim
wistfully tells the reader:
giving him a voice and a chance to only when he is with family and meets, hands him a stolen pencil
I
n Anupama Raju’s second If you want to bring me
be present, with an incredible twist fellow slaves. He knows only too and asks him to tell his story “with
book of poems, Bitter Gourd, something
in the tale. Everett’s 24th novel, well his survival will be at stake if your ears. Listen.”. Jim complies
she puts the everyday, with today, bring me the republic I
James, is set in the Civil War era, there’s a language slip. with these words: “With my pencil,
all its attendant activities and thought we will be some day!
after which slavery was abolished, In fact, Jim gives lessons to I wrote myself into being. I wrote
emotions, under keen scrutiny, The pragmatism that peeps
but that of course did not mean children because safe movement myself to here.” Bad things will
and what emerges is another through the book is of the gentle
freedom in the true sense of the through the world depends on happen to Young George; and Jim
angle to the quotidian. kind, a wry acknowledgement of
term, as blacks or any other language, for white folks expect too lives the precarious life of a
Some lines spin soft yet strong how things won’t change all that
minority community know. slaves “to sound a certain way”. He runaway slave; whippings and
visual images, like the ones that much. When it comes to matters
Immediately, there’s a chilling asks them to repeat the basics, lashings are commonplace, and
go: of the heart, the emotions swing
resonance to contemporary times. “Don’t make eye contact”; “Never mean characters drift in and out, till
…each time you call me mol this way and that. There is the
In America and anywhere else, he takes matters into his own
I’m as young as your grey dreariness of a love long
where lives are still defined by hands.
Malayalam, gone, of a futile waiting. In
divisions, Everett speaks to the That Everett is a master of
Tender as elaneer, soft as panji, Bitter Gourd: Poems contrast, there is the soft
present through the past. language and loves to paint and
Haunting as pulluvan paattu. Anupama Raju assertion of confidence:
Everett gives agency to Jim, as fly-fish is evident in his word-images
In ‘Table for One’, the poet Copper Coin Publishing I’m the key to your door.
first, he takes up a pencil to write and at least one vivid account of
wafts the loneliness, the quiet, ₹399 Stay closed.
his tale, giving himself a new name fishing. One of the great passages is
the momentary awkwardness, Only I can open you.
— James; and then picks a violent when Jim — he is a slave, he is
over to the reader, who receives unknown protagonist. It will take Some of the poems don’t open
route to get his freedom. If Twain’s capable of doing every job — tries to
it in empathic silence. There is a us all down. themselves up too easily to
attempt to convey the catch a catfish with his bare hands,
decided cynical slant as when the And elsewhere: readers, they need to stop,
contradictions of slavery came up using his fingers to wriggle like
poet states that: Pick up what’s left of me and absorb, re-read a line, sigh over
short and “problematic”, as Everett worms and act as bait.
Conditioners can condition make me another line. Which makes it all
has said in interviews, he fills the Hemingway had famously
Hair, skin, legs, breasts, vagina. Into a country without love. the more rewarding for those
vacuum by telling the story from declared that all modern American
But mostly screams which In a lovely little poem titled who persist.
the other side. literature comes from one book by
Don’t leave a stunned mouth ‘What You Don’t Know’, the poet
Twain, Adventures of Huckleberry
held shut by a knife. slips in a statement of quiet
A slave’s life Finn. Make it two books, for
This inherent cynicism reveals strength. I am an axe, she The reviewer is a
In the hands of Twain, who did a lot James Everett’s James is the perfect
itself throughout the book. It’s a proudly states. Bengaluru-based author,
of research in local dialects, Jim’s Percival Everett companion to Huck, giving agency
fight you started, she tells an There is also a political note journalist and manuscript editor.
first words in the novel are “Who Pan Macmillan to a voice we have been
dah?”. Everett sets up a brilliant ₹750 conditioned to not hear.
BROWSER
CM
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THE HINDU
magazine
Sunday, May 5, 2024
literaryreview 03
T
o say the world around Inner struggle
Salman Rushdie
us today is in tumult But the last two chapters, where
and his wife
would be an he endeavours to point to
Rachel Eliza
understatement. At a time when ‘Liberalism’s Shortcomings’ and
Griffiths in
almost every sphere of public the book’s eponymous final
London; (below)
life seems so deeply riven by an chapter listing out what he sees
people hold
unprecedented degree of as the “dilemmas, ironies and
signs in solidarity
polarisation and intolerance of paradoxes” suffusing
for Rushdie
the other point of view, anyone contemporary Indian society
outside the New
deeply passionate about the point to the writer’s deep inner
York Public
liberal ideal is bound to find struggles to try and come to
Library.
oneself enveloped by existential terms with a world view that is
(GETTY IMAGES
angst. Gurcharan Das, the unravelling at warp speed. Here,
AND AP)
Harvard trained philosophy Das turns to thinkers through
graduate who went on to head the ages — exhorting liberals, for
the global consumer goods instance, to remember
major Procter & Gamble’s Indian Aristotle’s maxim that a human
unit before switching from life being is a political and
in the corporate social animal, who
fast lane to a necessarily must learn
e6fcf1ba-47bb-4e5e-a12b-0876de505fce
e6fcf1ba-47bb-4e5e-a12b-0876de505fce
career as a to value fraternity or
successful and collective life alongside
celebrated writer liberty and equality, or
and public risk seeing the rise of
intellectual, finds tribalisms espoused by
himself today on populist demagogues.
the horns of on Elsewhere, this
Language
existential student of John Rawls emblazoned upon them.”) Love
dilemma. bemoans the lack of stories demand to be told in the
A life-long fairness and tolerance first person and this could be one
liberal, sworn to on the part of ‘secular’ reason why Rushdie gives up the
abide by the Indians that is as unusual but compelling
The Dilemma of an
cardinal precepts unacceptable to him third-person narrative in his earlier
Indian Liberal
of ‘openness, as “the bigotry of the memoir Joseph Anton, about his
is his ‘knife’
Gurcharan Das
mutual respect Hindu right”, making post-fatwa years in seclusion and
Speaking Tiger Books
and a concern for it difficult to be ‘a hiding. Also, as he says, “when
₹499
others’, Das is liberal Hindu’ in somebody wounds you fifteen
deeply troubled by the rising today’s India. times it definitely feels very
tide of illiberalism worldwide, It is in the political first-person. That’s an ‘I’ story.”
and even more so in his home conclusions he draws, that Das Knife is both cathartic and
country. turns despondent, observing: inevitable, something that Andrew
‘A slippery word’
“the liberal in India is neither
electable, nor is there hope for a Salman Rushdie writes a gripping memoir about the Wylie, Rushdie’s agent
prophetically recognised — telling
In his latest book, The Dilemma
of an Indian Liberal, originally
true liberal party. Worse, I have
no one to vote for. I am thus on
vicious attack on him, and wraps it ardently in a love story the writer, in the face of disbelief,
that he would write about it. When
conceived and delivered as a a lonely road.” And despite his Rushdie returned to writing well
lecture at the Third Annual best efforts to end on a note of after the attack, he found himself
Liberals Lecture, Das sets out to optimism for liberalism’s Mukund Padmanabhan casting aside the notes for his next
use his personal journey in prospects, citing the long arc of fiction, realising that he had to
T
quest of a moral meaning to history, the reader is left with wenty-seven seconds write it before moving on to
situate his understanding and the feeling that the author’s isn’t a lot of time, but as anything else. “To write about it
embrace of liberalism. Over the abiding conviction in the Salman Rushdie reminds would be my way of owning what
course of seven chapters, Das primacy of markets and us it is long enough to happened, taking charge of it,
lays down the framework of his capitalism leaves him with a recite a Shakespeare sonnet or, if making it mine, refusing to be a
understanding of the liberal blind spot to the widening you are religiously inclined, the mere victim. I would answer
credo. The author traverses inequality worldwide that is in Lord’s Prayer. What he may well violence with art.”
territory seamlessly from the large measure propelling the have added was that those 27
definition of what he terms “a rise of illiberalism. seconds — the period in which an Musings on freedom
slippery word” and its assassin hysterically stabbed and There are short meditations here
accompanying ideology, to the In another class slashed at his eye, neck, chest, and there on freedom, in a way the
long-running Indian connection For the true Gurcharan Das fan mouth and thigh — could have very essence of the book, but one
with the liberal temper manifest or any one seeking to meant a lifetime. couldn’t help wishing there was
in the land of “330 million gods understand the man behind the Luckily for Rushdie, for the more. Rushdie suggests, and
where none can afford to be words better, his memoir from world of letters and for all those correctly, the word has become a
jealous”. 2023, Another Sort of Freedom, is who believe in the (inextricably expected, the story about the minefield — an intellectual
The struggle to reconcile the altogether in another class, and twinned) values of liberalism and attack, the trauma and recovery is battleground where the classical
liberal idiom with various events a must read. The narrative takes free expression, he survived. Even dotted by delightful digressions, liberal idea of freedom, embodied
and experiences of life in India one on a fascinating journey better, he has lived to tell the tale in strewn with literary references, in the writings of men such as John
across the decades — from across time and space, across a bright and rousing book about Knife and marked by meditations, Stuart Mill and Thomas Paine have
Partition and Independence to multiple continents and how he dealt with the cruel cuts Salman Rushdie among other things, about been undermined by both the right
the present day tribalistic countries, and is laced with wit and, quite miraculously, stitched Hamish Hamilton religious faith, death, truth and and the left. If free speech has
version of nationalism — raises and a disarming candour that his body and his life together again. ₹699 ways of seeing. (“I am unable to become a licence for bigotry for
uncomfortable questions. Das is sucks one into the life of a man At a personal level, the “angel of escape the mind’s fondness for free the former, he suggests it has been
at once eloquent and easily in search of ‘moksha’. The life” prevailed over the “angel of association”.) An imaginary shackled by beliefs about what can
relatable when he uses book’s enduring and endearing death”. At a larger and allegorical conversation with the assassin or cannot be said by the latter. The
anecdotes from contemporary leitmotif is the lightness of being level, the Gupees (warm, talkative, (who is referred to as A., a decision painful memory in Joseph Anton —
events, ‘milestones’ as he terms or ‘Laghima’ that Das keeps even argumentative) were Rushdie has subsequently of being denounced, sometimes
them, to string together ‘The returning to in moments of victorious over the Chupwalas The book is both cathartic explained was made to deny him aggressively, by people on both
Making of an Indian Liberal’, an profound personal insight. (cold, silent, and disapproving). and inevitable, something the “oxygen of publicity”) offers sides of the ideological spectrum —
that Andrew Wylie, the space for exploring some of is carried over in Knife. In a world
Life post-fatwa these ideas. that seems to have all but forgotten
Rushdie’s agent
Thirty-three and a half years is the that any credible defence of free
other germane span of time — one prophetically recognised — In first person speech must involve upholding the
that begins with the fatwa issued telling the writer, in the face Wrapped tightly and ardently in right of free expression to those
by Iran’s Ayatollah Khomeini of disbelief, that he would the middle of this gripping book, is you disagree, dislike and even
(following the publication of The write about it a love story. Knife is dedicated to abhor, Rushdie’s new memoir is a
Satanic Verses) and ends when the many men and women who reminder of the importance of
X Rushdie noticed the murderous reintroduced into polite society”. prevented Rushdie from dying and rediscovering, in these volatile,
Gurcharan shape of his assassin coming in Should he have been more nursed him back on his feet, but polarised times, a true liberal
Das (SPECIAL “hard and low” at him just before cautious? More aware of “the the book is also a paean to his fifth spirit.
ARRANGEMENT) he was about to speak at a public danger lurking in the shadows”? wife Eliza (Rachel Eliza Griffiths),
event in New York State in August Was it his fault? He rejects such the gifted poet/novelist/visual
2022. After so long? he asks himself, thoughts because those who regret artist. Rushdie describes their The reviewer teaches philosophy at
almost incredulously. After all, it end up being shaped by the life relationship as the final and Krea University and is the author of
had been more than 20 years since they subsequently regret. He is definitive one in his life, something The Great Flap of 1942.
he moved from Britain to the U.S., glad for the full rich life he lived for that the rest of his family
discarded his cloistered life, “to be 23 years in New York. concurred with after meeting Eliza:
ALSO READ: Rushdie, Weiwei
rehabilitated out of the This is a positive life-affirming “Finally”. (“Eliza then had T-shirts
and a knife in the eye PAGE 5
maximum-security world and work and, as one may have made for me, with FINALLY
Indian Philosophy, India’s Trade Policy: The Jannayak Karpoori The Fall of Kabul
Indian Revolution The 1990s and Beyond Thakur: Voice of Nayanima Basu
Divya Dwivedi, Shaj Mohan Arvind Panagariya the Voiceless Bloomsbury India
Edited and Introduced by HarperCollins Santosh Singh, Aditya Anmol ₹599
Maël Montévil ₹599 Penguin Random House India In August 2021, journalist
Westland Books As chairperson of the 16th Finance ₹599 Nayanima Basu was based in
₹799 Commission, Panagariya has closely One of Bihar’s tallest leaders and chief Kabul but also travelling outside
A collection of essays by two observed the Indian economy, ministers, Karpoori Thakur, popularly and sending despatches of the
philosophers who chronicle the rise of pushing for a more open economy known as Jannayak, was posthumously Taliban storming the countryside
authoritarianism in India. They present especially with respect to honoured with the Bharat Ratna in 2024. before returning to power. In her
the point of view of the lower caste international trade. His writings from This biography sheds light on his politics new book, she provides glimpses
position in politics to the destruction 1989 to the present day have been and pivotal role in laying down the of the chaos that preceded and
of democratic norms under the BJP. collected in this volume. reservation framework in 1978. followed the Taliban’s takeover.
CM
YK
THE HINDU
04 | 05 coverstory magazine
Sunday, May 5, 2024
A BIG MOMENT
Freedom ( Juggernaut Books),
has just released, says that the
proliferation of social media
for book marketing has made
WEIWEI power can cross,” said the artist,
referring to his Chinese experience.
Rushdie’s Knife is an instrument
that cuts skin, but gives new
CONTINUED FROM
» PAGE 1
but also content and
sometimes, even quality.
possible, so that you’re
democratising your ideas
a difference because “the
traditional ways of buying
books are under stress. The
number of bookshops is much
AND A KNIFE meaning to life and language.
“Living was my victory,” he wrote,
“but the meaning the knife had given
my life was my defeat.” Rushdie’s
those who want to become social media creators were a (HarperCollins India) in 2022. Author Akshat Gupta (right) interacts with an influencer at Penguin Palooza last month. (SPECIAL ARRANGEMENT) impact. If you’re not on it, and Despite enormous threats to their Why middle India is afraid
creators themselves, which is little frivolous,” says Agarwal. For Mangaldas, the big your publisher is not good at In much of the western world, and
46 million-plus, right? I had to Resh Susan, who has run her question is: “how do you not worked as much as their reliant on traditional media for the format they have already it, then it is a handicap”. life and work, the writer and the artist even in our overly protected and
then ask myself, ‘Is what I’m blog and Instagram page titled compete with a smartphone?” first. Which will indicate that publicity. They have a direct been using on their social Raghavan adds that for his insular middle Indian society, art
saying relevant to them in ‘The Book Satchel’ since 2015, Of course, publishing is a you are fundamentally signing channel of communication. media pages and other places. books, approximately 70% of remain steadfastly courageous and merely functions as a brief and
some way?’”
But what really motivates
and has a following of 54,000
on Instagram, adds: “Some
mixed bag, full of hits and
misses. “If you actually look
on someone who is a
storyteller in a short form.
That is their power. And their
power is in the millions,” says
Like in sexuality educator
Leeza Mangaldas’ case, we
the promotion is still via
traditional channels. That’s optimistic. Here’s why we for a decade, and now, 23 years after Rushdie and Weiwei have lived inroads into China, he painted the
fleeting departure from reality.
Public writing, public comedy, and
influencers to become
published authors? “A book is
authors and readers look at
book content creators and
under the hood, a lot of social
media influencer books, the
When it comes to a book, it
works in some cases, doesn’t
Juggernaut’s Mehrotra. Just the
two biggest English-language
used a Q&A format for her
2022 book, The Sex Book,
not to say that he doesn’t
want to utilise social media. “I
need more like them his release, was attacked while
delivering a talk on the importance
according to their own rules. Both
have been critical of their homeland
familiar Coca Cola sign on another
Han Dynasty urn. Later, at a German
public art address a minuscule
minority. Closeted and often
a long-lasting thing, it’s more think they are not serious second and third titles have work in others,” says Anish publishers in the country, which mimicked the format think everyone wants to have of writers’ safety. Conversely, for for precisely the same reason: the exhibition, he displayed school bags remarkable only as visual
permanent. It’s not something readers. That reviews should Chandy, literary agent and Penguin Random House India she uses in her content younger readers. Regardless compelling book on the stands. long periods, China’s totalitarian opaque Communist regime in China, collected from students who died in experience, most writers and artists
on your feed that will be long pieces, and not mere founder at Labyrinth Literary and HarperCollins India, online,” says Chatterjee of of the platform, you get an Gautam Bhatia Knife (2024) was not the line of regime had beaten, arrested and and the growing repression in India. the Sichuan earthquake. More are afraid of provocation. So, the
disappear. People still look at captions.” Agency. While the sales might publish 300 and 250 new HarperCollins India. opportunity, you make use of expected literature from Rushdie, imprisoned Weiwei for defying their Yet despite their long association recently, struck by the plights of essential call to big and bold artistic
A
books as something that gives But as with every good be higher than usual in the titles, respectively, every year. The impact influencers it.” rt is a nail in the eye, a and unlike the author’s numerous authority in his art, something that with the West (Rushdie now lives in refugees, he sculpted a massive freedom disappears, and submerges
you authentic information,” conversation, this one has case of an influencer’s book, it Chandy says that with over have made on the economy, The larger landscape may spike in the flesh.” When imaginary retellings of the Arabian pushed him instead into a new New York and Weiwei in Portugal), boatload of immobile strangers, also into muted applause in closed
says Poulomi Chatterjee, been growing too, changing to still doesn’t mean profit for the 10,000 registered publishers, on brands and on people’s not be as altered as it seems, Chinese dissident artist Ai Nights, it carried a sharp personal reckless boldness. Second, and more both draw immense creative making a personal film of Syrian galleries, government-approved and
publisher, HarperCollins India. adapt not just to external publisher. “Whether and a massive self-publishing minds is irrefutable. “When he says. “My gut sense is that Weiwei wrote this in his recall of his recent dying moment — importantly, the two are among a sustenance from their country of migrants. stamped. Art remains a livelihood
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“Books make you sound factors such as trends and publishers are turning a profit machinery, it’s nearly there’s no denying that social media creates autobiography 1000 years of Joys and a moment that lasted 27 seconds. miniscule minority that uses art not origin. In fact, both have done their There is no denying the sheer rather than an act of liberation.
intellectual. Anyone who has tastes, but also to internal on these books, that is going to impossible to arrive at a someone has made a mark, awareness about the book and Sorrows (2021), he was referring to Out of the thousands of as a medium of self-satisfaction, but best work as an indirect correlation optimism that emerges in the work As a society, middle India is now
written a book can very much examinations and enquiries. be a function of what the number when it comes to then everything opens up for the author, and more people the idea that art can be used as well-known and established artists in as an instrument of politics and with national and childhood of these two unconnected artists. afraid. Not because of the current
say, I’m in the league of And with this change, publisher is paying to acquire English language books them,” Agarwal says, adding come to know about your serious provocation, ‘a deliberate the world, why do opinion. What gives strength to memories. Rushdie protects That fear has not driven them either state of politics, not for the absence
authors,” says Agarwal, adding publishers have found a whole the book, and eventually how published in India today. To that by that logic, it’s not book releasing relatively disruption that destabilizes the these two, Rushdie Rushdie’s writing, or to Weiwei’s freedom of speech in a country that mad, or somewhere deep of intellectual debate and academic
that it’s not easy to get a book new pool to fish in, and have much the book sells.” But stand out in this market, the surprising that the doors of quickly than they would have settled and the secure’. and Weiwei, stand sculpture or installation, is its allows him to speak freely and write underground, is the test of a discourse. There are enough
published by a traditional begun to turn to the Internet I think the sweet spot is Chandy adds that profit or loss, ability to have a direct channel publishing have opened up in the old days. But not all of On August 12, 2022, Salman apart? Why is capacity to breach political borders, stories with wild and unencumbered resilience that keeps them both journalists in the media to remind us
outfit. and social media to find out having something what definitely works is that of communication with for them too. that translates into sales,” he Rushdie received a knife in his right their work so thus creating new benchmarks imagination. But he also talks of an feverishly active, yet deeply of our rights; enough lawyers and
what people, especially the interesting and compelling “the publisher’s biggest millions of potential readers is While Chandy says that insists, adding, “I’d like to eye. It was not the act of artistic critical to life that enlarge the public India that once was, and has now secretive. Intensely political, judges to connect us to the
Profit and loss younger demographics, want headache” — having the book nothing short of priceless, not social media might be more think that books are courage alluded to by Weiwei, but a today? For two imagination. reshaped and stifled itself. intensely humane, every work that Constitution. No, middle India is
and thought-provoking to
Traditionally, India has had a to read about. And who discovered by an audience — is just for the authors, but for important when it comes to commodities which sell cowardly act of a self-proclaimed reasons. First, Weiwei confronts the most feared emerges from the studio or the study afraid because the real artists — the
pretty conservative understands young people say, but to say it in the taken care of. And for that “the their publishers too. certain genres and categories, slowly. In the end, if you assassin on an intellectual warpath despite My country — my and repressive tendencies of China is also wholly new, exceptional and writer, the painter, the sculptor, the
understanding of books, better than the influencers simplest way possible, so publishers are willing to pay a And more and more, such as self-help, compared aggregate sales over a long with his now one-eyed victim. enormous bane, my muse with an equally carefree and experimental. comedian — are missing. Missing
readers, and what book who have made it their that you’re democratising premium”. publishers are beginning to to, say, literary fiction, one term, everything evens out, Rushdie had come to the Upstate threats to their Parallels between deliberate political directness. Like Yet, it is a strange paradox that by above ground and underground. The
promotions mean. It’s not business to capture the your ideas instead of That social media stars adapt to new ways of telling a thing is certain. “The day of even the enormous immediate New York town of Chautauqua to life, they the two are filled Rushdie’s Knife, there are no two far the most valuable work of art for country is poorer for the lack of a
uncommon for both readers attention of millions of such gatekeeping them. That’s come with a dedicated story. They don’t just have to the author just writing a book impact of social media. I give a talk on the freedom to speak remain with curious ways to interpret his work. In 2010, either Rushdie or Weiwei is, in fact, Rushdie or a Weiwei.
and publishing houses to be people. “I think the sweet spot what works on social media following is certainly a big part think outside of traditional and sending it out to the would like to think then that it and write freely. His assailant had steadfastly storylines, and Weiwei dropped a valuable historic their own life. 1000 years of Joys and
heard using terms such as is having something interesting of things, including the book’s ideas when it comes to books publisher, and having no depends on the quality of the come 33 years after the infamous courageous. Rushdie unusual ironies. In vase, and filmed its shattering, thus Sorrows is as much Weiwei’s story as
“commercial” and “literary” and compelling and success. “The big advantage by influencers, but also presence or putting in no book and not the profile of the fatwa issued by Ayatollah Khomeini had been in all the years of their making an artistic reference to the China’s. A childhood in desolate The writer is an architect. His book,
LEEZA MANGALDAS
books — which is not just a way thought-provoking to say, but Sexuality educator and author of that a Minawala or a Warikoo traditional narratives and effort to market or publicise author — offline or on social and — after the attack — left with protective house individual practices in values of the Cultural Revolution; exile spent with his poet father in New Improved Punjabi Baroque, is
to talk about sales numbers, to say it in the simplest way The Sex Book (2022) enjoys is that they are not formats. “Sometimes, we use the book is over.” media.” blood on his hands and a more arrest in England writing and art, both then, as western commerce made little Siberia. “Disdain is a chasm no to be released soon.
GETTY IMAGES
X how digitisation has opened new decolonisation and nation-building,
GREEN HUMOUR Finding meaning (Clockwise ways to bring unheard voices into for instance, memory makers
Rohan Chakravarty from left) An exhibit at Critical cultural discussions and improved reconsider who the heroes of their
Zones: In Search of a Common upon channels for listening and resistance are; which foundational
Ground, New Delhi; Carola Lentz; sharing information. Despite figures are given place in the national
and a performance at limitations, such as the exclusion of pantheon; or what gets highlighted as
Goethe-Institut/ Max Mueller groups that do not have access to precursors of independence for a
Bhavan in New Delhi. (KAILASH these mediums of communication, nation-state. Obviously, all
BHATT AND SPECIAL ARRANGEMENT) overall digital platforms have served remembering is partial and ALLEGEDLY
as an important tool to advance incomplete. However, narrow or
inclusivity. For instance, selective interpretations censor and
Goethe-Institut set up a platform even erase the multiple dimensions Economics is
called ‘Goethe-Institut im Exil’, both a of remembrance. By contrast, not rocket
physical meeting place in Berlin and encouraging a broad range of
a digital network that serves as refuge historical experiences to be science, so I’m
for artists unable to pursue work in remembered may help unlock a going to
their native countries due to shared understanding of histories,
censorship or war. integrating local, regional, national, clear the air
Around the world, nation-states and even global perspectives. on the
dealing with the experience of
colonialism have had to develop Wider perspectives redistribution
historical narratives and practices of Cultural institutions today, more than debate
STEERING
remembering that support their ever, need to safeguard against
independence and foment national monolithic narratives. This is why in
unity. Memory deals with past events Mumbai it was reassuring for me to
ART AND
exigencies in the present. This is why transcontinental exhibition Ancient It’s simple: they want to fill the
memories are repeatedly revised and Sculptures: India Egypt Assyria Greece hearts and minds of the poor
adapted to emerging needs. At new Rome, at the Chhatrapati Shivaji with resentments against the
political conjunctures, such as Maharaj Vastu Sangrahalaya, which rich.
brings to the Indian public the great t’s shocking how the sense and mathematical However, this arrangement is
TROUBLED
Similarly, the myriad expressions even when the violators are On the key question, let’s be to the poor and middle classes. goes for the Congress
and movements at the closing trying every trick to sow clear: wealth redistribution First of all, this is against the campaign’s obsession with
choreography of the exhibition divisions between the majority happens all the time. Regardless laws of nature — if it weren’t, unemployment. Who in their
Critical Zones: In Search of a Common and the minority. Yes, I am of which party is in power. But there would be no inequality in right mind talks about jobs in
TIMES
Ground at Goethe-Institut/Max talking about the Congress and there are two kinds of wealth the world and your uncle would the age of AI and
Mueller Bhavan in New Delhi how its starriest campaigner has redistribution. There is the good be as rich as Elon Musk (without entrepreneurship? Today, every
recently, and an artists’ showcase at been allowed to go around kind, which promotes social actually being Elon Musk). Indian, be they rich or poor,
the contemporary dance festival promoting disaffection between stability by locking everyone in Secondly, the very idea is petty aspires to be a wealth creator,
March Dance 2024 organised by the the country’s biggest majority their designated place in the and downright insulting, to the not a job-seeker. That’s why the
The president of Goethe-Institut on how artists and cultural Goethe-Institut/Max Mueller Bhavan
in Chennai, reminded me how artistic
(the poor) and the smallest
minority (the rich). Not satisfied
social order, just like in the caste
system. Then there is the bad
country’s millions of non-HNIs.
Why does the Congress think
Congress banging on about
so-called joblessness is
institutions can transcend divides and foster dialogue production and cultural work from
different backgrounds can contribute
with fanning resentment
between the two, the Congress
kind, which disrupts the
traditional social order by
so little of the toiling masses that
have successfully sustained the
despicable. It’s nothing but a
desperate bid to garner votes by
to exciting and mutually enriching has gone a step further by increasing unnecessary social nation’s privileged elite for polarising the electorate into
rationality of alternative world-views create more hatred and prejudice; exchanges. Such experiences inspire openly talking about wealth mobility between different millennia? As per the World employment-seekers and
Carola Lentz are now constrained by questions wielding it as a cultural institution or the creative potential of societies and redistribution — the socialist rungs of the class ladder. Inequality Database, India’s top employment-deniers. If this is
that tend to interfere with practitioner is a great responsibility. create avenues of cooperation. equivalent of Pearl Harbour. 1% (the wealthiest) own just not a clear-cut case of hate
M
ultiple crises in my fundamental freedoms: who are we In Germany, for instance, I have As a cultural institution, the I’ll be the first to admit that I The poor are happy 40.1% of all wealth. If my speech against the nation’s
home country, Germany, allowed to criticise?; with whom are observed that the conflict in West Goethe-Institut will continue to am no genius at economics, nor Over the past decade, India has calculations are right, then that’s wealthy minority, I don’t know
and around the world we expected to express solidarity?; Asia has polarised public discussions support cultural projects and do I have the beautiful witnessed healthy redistribution not even half the country’s what is.
have reopened debates which voices must be amplified, and and fuelled an intense debate on exchanges that are relevant and mathematical mind of a Russell of the good kind — from the wealth. This means most of the And yet, the EC is reluctant to
on the significance of artistic which ones silenced or omitted?; to public funding of culture and the anti-Semitism, even before Listening and sharing At new political conjunctures, impactful because they are Crowe. But all said and done, poor and middle classes to the nation’s wealth — 59.9% — is stop politicians from making
production and cultural work. what extent should culture freedom of expression. I am arguments are fully articulated. As an anthropologist, I have learned memory makers reconsider developed meaningfully with local economics is not rocket science, billionaire elite. Till date, all already in the hands of the incendiary references to
Political intrusion into cultural spaces encompass the political? convinced that owing to the historical Not everywhere in the world are that too rigid controls stifle who the heroes of their communities and trusted partners or even science. Some of you evidence points to everyone majority (the 99%). India has a redistribution and jobs. Let’s
is not an unusual phenomenon Culture can be, and has been in weight of the Holocaust, Germany, the red lines defined in the exact expression that lies at the heart of through collaborative and may have seen this popular being happy with this population of 140 crore (source: hope better sense prevails soon
resistance are; which
because often culture is the symbolic the past, used as a powerful along with its cultural institutions, same ways, and therefore robust human art and culture, and that participatory processes. With a economics column called ‘No arrangement. The rich are PM’s speeches). Now, 1% of that and it clamps down on this
arena where societies try to examine instrument for propaganda, but also must steadfastly denounce any and debate is essential. However, it is curiosity permits authentic and foundational figures are given bottom-up focus on creativity, proof is required, hence happy — obviously, because they is 1.40 crore. 140 crore minus phenomenon with the same
who they are, process what shapes for liberation. The power of culture all instances of anti-Semitism. equally crucial not to enable relevant questions to emerge. As place in the national pantheon; friendship, and innovation, we wish proved’. I’d say that’s a pithy have gotten richer. And the poor 1.40 crore is — I dare any alacrity with which it has
them, and reflect on how to grow comes from its ability to influence However, there is debate on how intolerant, repressive, and violent cultural arbiters in these or what gets highlighted as to contribute to a positive and summary of how intelligent are happy, because they have economist to tell me I’m wrong cracked down on communal
together. However, the global rise of people’s emotional states, exactly to define anti-Semitism, and hate speech and actions in the name unprecedented times, it is imperative precursors of independence resilient future for all. people should approach got a temple, plus the sense of — 138.60 crore. Can anyone rhetoric.
illiberalism is increasingly particularly through formats that are where to draw the necessary red of freedom of expression. The that we build bridges of solidarity for a nation-state... narrow or economic questions such as belonging that comes with being seriously argue that 138.60
challenging this vital function. not necessarily discursive, but more lines. Right now, there seems to be a discourse of cultural institutions thus that transcend geopolitical divides selective interpretations can wealth redistribution. So, I’m part of a WhatsApp group. What crore people can’t support G. Sampath, the
As artists, cultural practitioners affective, such as music, images, tendency to limit the spaces of becomes a balancing act where the and foster thoughtful dialogue. The writer is an internationally going to clear the air on the more do the poor need to keep 1.40 crore people? But that’s author of this satire,
censor and even erase the
and intellectuals, our efforts to performance, and art. Culture is a discussion — through boycott calls, urgency to create inclusive narratives Since assuming the role of acclaimed anthropologist, and since redistribution debate by relying up with their identity of being exactly what the Congress is Social Affairs
navigate ambiguities, understand double-edged sword — it can embody event cancellations and threats to that reflect varied experiences must President of the Goethe-Institut in multiple dimensions of 2020, the president of the on my own economic common poor? party’s ‘revolutionary’ Editor, The Hindu.
diverse perspectives, and respect the greater understanding or be used to funding — in mere anticipation of be negotiated daily. November 2020, I have witnessed remembrance Goethe-Institut.
CM CM
YK YK
THE HINDU
06 wideangle magazine
Sunday, May 5, 2024
Y
ou know who is living
her best life? Indrani
MODERN TIMES heinous crime, it is quite
another to be impressed or
Mukerjea juice, I must confess
that I too finally succumbed and
Mukerjea, that’s who. inspired by them. Mukerjea, watched this ‘court-approved’
THE CULT OF
On April 29, she who is clearly a master show. It is a window into a deeply
celebrated International Dance communicator, has cast her dysfunctional family, and since
Day by performing a classic waltz narrative in the language of her ex-husband, Peter, and his
FAME
with choreographer Sandip feminism; she says people are family did not participate in the
Soparrkar. A couple of days envious of her success, that show, we are left only with life
before that, she was on a news while she was called a social lessons from Mukerjea herself,
channel talking about new climber, any man in her her daughter and an estranged
perspectives in life and societal place would have been son, who she had not only passed
norms. Mukerjea is in high applauded as being “ambitious”. off as her brother but had also
demand and she is very busy. This is a shrewd move, because committed to a psychiatric
In May 2022, after spending she is using a common trope that facility.
more than six years in jail for many women have faced and Mukerjea is out of jail, freshly
allegedly murdering her
daughter, Sheena Bora, Mukerjea
The fan following that murder utilising that to shield her from
any scrutiny or criticism.
divorced and has homes in Spain
and Bristol, as well as a painting
secured bail. Since then, she has
written a book, starred in a
accused Indrani Mukerjea enjoys Greed vs. morality
by Pablo Picasso, as a part of her
settlement. She says a lot of
Netflix series about her life, given
TEDx talks, has been the chief
today is a puzzling reflection of More importantly, Mukerjea has
seized on the fact that publishing
things on the show, her eyes
gleaming, about herself, her life,
guest at college functions, and
speaker at literature festivals and
the society we live in houses and television production
companies often allow greed to
her difficulties, her successes.
The one thing she doesn’t express
media conclaves. She has also trump over any moral compass is sadness about the death of her
been spending time doing but ‘inspiring’ is not one of them. traversing the road to Arthur Road they might have and has sold her own child.
glamorous photoshoots and has To be clear, Mukerjea’s Jail is unlikely to be in their top story to the highest bidders. In I came away from the show
found her “true calling” in high-profile current life is not an five choices. Yet, right the West, laws commonly known feeling, in many ways, violated.
dance. She records all of these example of a person underneath this caption, as the Son of Sam law are But clearly, I am part of a
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sashaying into college person accused of a was asked to hand over the rights in this milieu, Mukerjea is a
Manipulating the narrative auditoriums and five-star of his book, If I Did it: Confessions star. On Instagram, she often
I must confess that even as a convention centres to loud of the Killer (2007), to the family refers to herself as a “phoenix”,
person who has lived long cheers. I could not find a of Goldman. In India, we have no rising from the ashes. The cult
enough now to expect that video of what she spoke to such law. The Central Bureau of of Indrani Mukerjea will likely
anything is possible, I did not the students of Mumbai’s Investigation had filed a case rise further. The shame of that
realise I’d see a day when K.C. College about, but in her asking for a stay on Mukerjea’s is on us.
thousands of people would find Instagram post of the event, Netflix series, but the court
Mukerjea “inspiring”. This is a Mukerjea wrote that she was ruled that it found nothing
woman who for years passed her “emphasizing upon the spirit of prejudicial that could cause Veena
daughter (and son) off as her participation. Because concern in the ongoing trial of Venugopal is
“siblings”, and who later sometimes the journey itself is the murder of Sheena Bora. the author of
emerged as the prime suspect in the destination”. I don’t know After pointedly ignoring Independence
the murder of her own child. A what kind of career aspirations the content machinery Day: A People’s
lot of adjectives spring to mind, students of the college have, but churning out Indrani History.
Bringing T
with the seven. Having no
oday’s deal is from a black cards left. West shifted
recent tournament in to a diamond, picking up
Australia. South was the queen for declarer.
QUIZ spot on April 22, 1969. What THE SUNDAY CROSSWORD NO. 3305
record did he set, which earned
CM
YK
THE HINDU
magazine
Sunday, May 5, 2024
openpage 07
articles and letters from readers
GETTY IMAGES
Language
landscape, we are grappling with the at our school as well. During the language Yayati in the transfusions, including
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conundrum. Over the years we have either pitched sessions for teachers, we have noticed Mahabharata, who from his 17-year-old son
one language against the other or as an alternative to increased use of English words in passages in Hindi, borrowed the to stay young. Venki’s
the other, and, as a corollary, have been left especially in the recently published texts. On similar youthfulness of his son to assertion about the
conundrum
struggling at both. lines when we read English, especially children’s stay young. (‘The race to inability to regenerate the
I talk about Hindi, but I would hazard a guess that books, we come across more Hindi words than become superhuman’; brain is the pivotal
the scenario is not very different with other regional earlier. These terms help make the writing relatable. Apr. 28) All these roadblock to longevity.
languages and dialects as well. In other words, They also raise questions. Would it augur well to biohacking practices are Devadas K. Nair
‘Hindi’ can well be replaced with ‘regional have such words in both languages, as and when not scientifically
Can two languages walk the road language’. they occur, in the school textbooks? Would the corroborated. Curiously, 쑽
Today, we have many English-medium schools — teachers too need to use both these languages — on the practitioners are not I completely agree with
of education together, holding by name or claim or registration with authorities. In the blackboard, during the examinations, in their qualified doctors and molecular biologist Venki
each other’s hands, and grow? most of these schools, teachers struggle with conversations? Do we need our teachers to be gullible people obsessed Ramakrishnan that death
English. They primarily teach in Hindi. Those who proficient in both English and Hindi? with ageing are easy is inevitable. When the
teach English as a language, invest time in talking In a linguistically rich country like ours — the targets. The concept of a time comes, nobody can
Nimesh Ved about the rules of English grammar with children. People’s Linguistic Survey of India documented 780 superman is a myth but stop it. And not just that:
Nimesh.explore@gmail.com English writing, more often than not, remains on the languages — it may not be a great idea to learn just what we can do is stopping ageing can lead
planning board. English speaking, if at all, is rare. one language. And given where we are today, the increase our wellness to a population explosion.
wo colleagues recently went for some These rules, therefore, are seldom used. These growth of English is dependent on Hindi and vice through lifestyle I think we should focus on
쑽
At present, biohackers
how to live a peaceful life
by saving the
environment and nature,
and not disturbing the
natural cycle.
thinking. Is this the way out of the Hindi-English Among the senior teachers, there are many who taught English in universities? People have achieved lack any regulation and M. Sahithi
conundrum? scorn at English. They pride themselves in Hindi, a a lot by walking together. Can two languages walk accountability. Safety risks
We are part of a Hindi-medium school in eastern language which is closer to their culture. Hindi for the road together, holding each other’s hands, and are plenty and protocols 쑽
Uttar Pradesh, and like many other schools in the them is the proverbial ‘us’, and English ‘them’. But, grow? Can we begin with our schools? are seldom followed by Touchstones of
DIY practitioners. Though happiness
intermittent fasting and Not all can become an
cryotherapy have their Elon Musk or Mukesh
own relevance, sometimes Ambani to lead a
they may prove costly. luxurious life. (‘Aspiring to
I
GETTY IMAGES/ISTOCKPHOTO
underestimated tribe of people feature the journeys of actual paper but failed the in our heads, and recalling existence itself. Such come out successful in
often categorised as the Civil Services Examination aptitude test. This was endurance. You will the architectural practices need to be these exams are the
“jack-of-all-trades, master of none”. I toppers. more painful. Imagine always find characters achievements of the nipped in the bud itself. crème de la crème of
once complained about it to my For a few, it is the time securing 100% in your around you who never fail Cholas. We are happy N.S. Reddy society, and those who
mother, expressing how I dabble in to rejoice, to revel in the board examination in all to demotivate you or because we are hopeful denigrate it remind us of
various areas — organisation, art, light of success after subjects and then failing in discredit your effort. They that one day all this effort 쑽 the ‘sour grape’ aphorism.
public speaking, anchoring — yet lack spending years inside the physical education. This is would say: “A probability will have a beautiful Nobel insights Happiness is the ultimate
the mastery in any particular field. I four walls of a room with exactly like that. of 0.01% and you think ending. The interview with Nobel touchstone. Doing what
possess skills in dancing, drawing, only books as One might say, what is you will make it? Ha, don’t Failure in this journey is laureate Venki you like is freedom and
teaching, and other fields, but companions. However, for even the purpose of waste your time.” Or, “Oh, not uncommon, but it Ramakrishnan made for liking what you do is
nothing stands out enough for many others, it means pondering on this? Well, that person was an IITian, remains limited to the interesting reading. (‘Is happiness.
recognition. My mother reassured rejection, self-doubt, for us aspirants, the pain and that is why they could selection process. At the immortality possible?’; A. Raveendranath
me that this versatility is a gift. She dispiritedness, anxiety, never goes away. The clear it.” end of it all, you will
believed I could excel in anything and depression. No, I aspirants’ journey entails a Having the service succeed in becoming a 쏋
쑽
and survive anywhere. don’t belong to either sheer amount of hard dream in itself is a better version of yourself.
Now, I believe individuals like us category at present. work and a great deal of courageous move. For However, the pain still
make a difference. We are the My tryst with the exam resilience, patience, and most of us aspirants, it is a remains.
lifeblood of a community. We can MORE ON THE WEB
handle everything adequately, saving www.thehindu.com/opinion/open-page
the day without fanfare. 쑽
Unfortunately, our stories often go
untold.
When immediate event planning
Look up, please toddlers to octogenarians,
anyone can take to the reel
stage and shake a leg (or
Train travel
The comfort and human connection it offers during
journeys cannot be matched
is needed, everyone turns to that break one). Lakshmi Sundaram
person, who is no different from Those obsessed with Instagram reels An old couple, sporting
those beside them, but carries the sunglasses, were
burden because they can handle all
ignore the world around them devotedly learning the
A remarkable grandmother
She curated letters, photographs, and newspaper
roles, from leader to teammate. #KatchiSera dance steps clippings, leaving behind a precious archive
While masters may perfect their kicking up the sand by the on their terrace while their V. Vijaysree
craft, taking away our credit, we are Malar R.M. side of the road. A phone son sneaked away with his
busy lamenting our lack of 18eng51malar.r.m@gmail.com was placed nearby. girlfriend. I heard this Reflecting on language
specialisation and admiring their Thinking that he must be story from an Nouns and verbs seem to effortlessly take up each other’s
polished talent. et me be very clear. covering up some acquaintance who shared functions these days
We are model students, avoiding
trouble with teachers or peers,
making decent scores without
L I have nothing
against Instagram.
In fact, I have experienced
forgotten relic, I walked
up to him. He gestured to
me to go away. How was I
GETTY IMAGES/ISTOCKPHOTO
my apathy towards reels.
More worrying is the
state of those constantly
C.S. Krishnamurthy
CM
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THE HINDU
08 backpage magazine
Sunday, May 5, 2024
GETTYIMAGES
DESIGN
STOPOVER IN
Alcova
Among the many installations at the itinerant platform for
freethinking design, Spanish designer Alvaro Catalán de
Ocón’s new addition to his ‘PET Lamp Project’ stood out.
MILAN
Inspired by the interlinked architecture of the Frafra
people’s family compounds in Ghana, the PET Lamp Nilufar Gallery
Gurunsi series is woven from local elephant grass and The ‘Time Traveller’ exhibition, spread across the gallery’s two
recycled PET bottles by artisan weavers of Baba Tree venues, was a complex exploration of the story of design and
Baskets (above). It merged cultural preservation of its evolution. Among founder Nina Yasher’s curation, Italian
craftsmanship with sustainable recycling techniques.
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Another brilliant exhibit, in its innovation and display, was The Delhi-based designer shares finds from designers Andrea Mancuso and Christian Pellizzari made an
impression. Mancuso’s pieces evoked the artist’s process —
Japanese architect Junya Ishigami’s new furniture series.
Walking into a brick grotto at the villa, originally used for Salone del Mobile — from lamps woven where abstract lines, doodles and concepts gradually take
shape. His solo show, titled Pentimenti, was divided into
ice storage in summertime, his collection of chairs, tables,
partitions and lamps spilled out in an interplay of with PET bottles and Ghanaian grass to three: Sgraffito (marble tables and chandeliers), Strata (coffee
tables and vases) and Stria (centrepieces). With the creative
lightness and simplicity — exploring materials such as
leather rattan, wood and steel. deconstructed furniture use of materials such as marble, glass and bronze, the
collection was an excavation of craft-driven techniques and
novel material applications. Meanwhile, Pellizzari had an
Dimorestudio and the launch collabs: monochrome carpets arresting display of red chandeliers and lightworks made with
Vikram Goyal of French luxury brand with Chanel-owned yarn Murano glass. The story goes that the designer encountered
Hermès’ interiors collection. It atelier Vimar 1991; a geometric vast bushes of Brugmansia (a plant with pendulous flowers)
on a morning stroll and then envisioned the shapes recreated
M
ilan is always spilled over to the satellite fair series by Italian architect
exciting, as Italy’s Alcova’s takeover of Villa Michele De Lucchi; and Zig in Murano glass. His inspiration from Venice and Muranese art
historic heart of Borsani, Modernist architect Zag, a collection of abstract was visible in each piece.
design, Osvaldo Borsani’s former designs by studio DAAA Haus.
manufacturing and fashion. But home, and the 19th-century Vikram Goyal Studio had its
it is especially so during the Villa Bagatti Valsecchi, too. A second showcase at Nilufar
week of Salone del Mobile. 45-minute drive away, it Gallery — a series of Loewe Lamps
Every April, the annual featured 80 exhibitors from 27 limited-edition furniture For its eighth, and most ambitious, exhibition
furniture fair sees the streets countries. (consoles and benches) and at Salone, the Spanish luxury house
overflowing as thousands of There were several trends lighting fixtures (chandeliers commissioned 24 internationally renowned
makers, curators, and buyers to be noted, across Salone and and wall sconces) handcrafted
Dimorestudio convene for a week’s worth of Fuorisalone (the series of by Indian artisans who
artists and designers to create lamps — using
materials and styles of their own choosing.
At Dimorecentrale, the new multi-purpose space by inspiration, conversation, fringe events and installations specialise in heritage Some remarkable pieces ensued, ranging
Dimorestudio — one of Europe’s most in-demand design antipasti and aperitivi. In fact, across the city held at the metalwork techniques. from the rustic to the futuristic. Standouts
companies — there were a number of stunning exhibits. 2024 had a record-breaking 3.5 same time): innovative tables Here are a few exhibits that included Canadian multi-disciplinary artist
From Bonacina 1889’s rattan furniture to French fashion lakh plus people attend, to see were ubiquitous, as were impressed, as I walked around Anne Low’s ‘Fir Candle’, made with brass and
maison Yves Salomon’s debut furniture collection, in over 1,950 exhibitors from 35 interesting vessels and table Milan, with its gothic and hand-dyed and handwoven silk; U.K.-based
collaboration with Chapo Création. But Dimorestudio’s countries. toppers. But the dominant one neoclassical buildings steeped ceramist Akiko Hirai’s ‘Mangetsu to Mikazuki’,
co-founder Emiliano Salci’s ‘Limited Edition’ stood out. I always prefer to arrive on was the collaborations in stories playing backdrop to a standing lamp in a weathered metal canister
For the seven-piece collection, the Italian designer revived Sunday, to wander the fair between luxury fashion contemporary design. holding askew birch twigs (pictured); and
and contemporarised classic pieces from the late 19th and before the crowds find it. It is maisons and designers — from Japanese bamboo artist Hafu Matsumoto’s
early 20th centuries. Think a chest of drawers with an when the locals come as well. Bottega Veneta X Le Corbusier homage to Loewe’s famous Puzzle and
organ (keyboard) shaped backrest in veneered boxwood This year there were more Foundation to Yves Saint The writer is based in New Hammock bags, with an interwoven lamp.
or a lacquered wood sideboard with the base in brushed people from outside the design Laurent X Gio Ponti archive. Delhi, and has spent two
steel. All the pieces were deconstructed and reassembled, fraternity joining the throng, There was a strong spotlight decades refining a
with modern accessories and lacquers in brass, gold and with hour-long queues at on India, too. Jaipur Rugs contemporary design language
steel. Each piece came personally signed by Salci. events such as the annual celebrated the Indo-Italian within the international
installation by Milanese firm connection through three collectible design market.
D
uring my visit to the Kolkata person tells me that the late artist, sculptor who made significant
Centre for Creativity (KCC), who passed away in 2016, had a contributions to institutions such as
a day after the opening of caustic sense of humour. the All-India Handloom Board and
K.G. Subramanyan’s retrospective at I seem to find mentions of KG the World Craft Council Board. He
Emami Art, I hear several stories everywhere I turn in Kolkata. remained an activist, institution
about the renowned artist. Mani da, Serendipitously, there are builder, and teacher till the end of has never-seen archival material explores his ideological affinity with
as he was affectionately known, references to him even in Holding his life both at Shantiniketan and such as handcrafted mock-ups of his Mahatma Gandhi, Jawaharlal
“had a sweet tooth”, says Chaiti Time Captive, the biography of Maharaja Sayajirao University children’s books and preparatory Nehru, and Rabindranath Tagore,
Nath, a programme executive at theatre persona and art collector (MSU) in Baroda. sketches for murals. The maquettes who have “all been neutralised as
KCC. “A colleague used to bake Ebrahim Alkazi that I’m engrossed This exhibition, One Hundred of his final mural, the massive 2.7 x icons, emptied of content or
cakes for him every weekend in in. This comes as a surprise because Years and Counting: Re-Scripting KG 10.9-metre, black-and-white acrylic vilified”. As she puts it, it is
Shantiniketan. Even though I only I associate Alkazi with the Bombay Subramanyan — which has over 200 on canvas called The War of the interesting to see a resurgence of
met him when he was already ‘KG’ Progressive Artists’ Group and KG works curated by cultural theorist Relics (2013), which uses motifs the legacy of “arguably the most
[shortened from Kalpathi Ganpathi], had his roots firmly in Nancy Adajania from the collections from myth and contemporary popular and relevant artist and
and he would come for lectures Shantiniketan and folk arts such as of Seagull Foundation, MSU, and culture to show the medieval teacher of independent India”
surrounded by people, he was patachitra. They seem miles away Asia Art Archive — looks at KG’s mindset of human confrontation, through exhibitions across Mumbai,
always nice to me. He even did a from each other, but a Kolkata large repository of work. As are stunning. KG was 88 and had Vadodra and Kolkata, when the
quick sketch in my notebook once.” friend tells me that Alkazi helped Adajania explains, this includes his X just had major surgery when he legacy of his peers is being
Subramanyan, it seems, gave KG travel to England as a Fellow at “early paintings from the 1950s; A polymath’s legacy (Clockwise from decided to make the huge piece. extinguished.
away his art to everyone — many of the prestigious St. Catherine’s iconic reverse paintings on acrylic, above) The Reaper; reverse paintings on Till June 21 at Emami Art, Kolkata
those who studied in Shantiniketan College, Oxford, in the 1980s. which look like polychrome stained acrylic at Emami Art; K.G. Subramanyan Telling it like it is Centre for Creativity.
or visited the institution had glass windows; marker pen works preparing for a puppet show in 1968; toys But KG’s activist mindset didn’t just
received works from him. “Even Painter, activist, teacher on paper; postcard-size drawings made by the artist. (SEAGULL FOUNDATION, ASIA extend to the grandiose. My
then, there was enough artwork for KG experimented with a range of from his visit to China; and toys ART ARCHIVE, INDRAPRAMIT ROY, AND VIVIAN SARKY) favourite part of the exhibition is a The writer is an expert on South
so many retrospectives [like this one materials as well as themes. Over made for the fine arts fairs”. It also children’s book that is a thinly Asian art and culture.
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