ARELLANO UNIVERSITY - PASIG CAMPUS

ANDRES BONIFACIO HIGH SCHOOL

Pag-Asa Street Barangay Caniogan City of Pasig
SENIOR HIGH SCHOOL DEPARTMENT

DYNAMIC LEARNING PLAN

SUBJECT Media and Information Literacy

TOPIC Lesson 1 COMMUNICATION, MEDIA AND INFORMATION
 Channel of communication/ processing information
REFERENCE Media and Information Literacy in the 21st Century pg. 5-7
Written by: Angelito P. Bautista Jr.
Jessica Mariz R. Ignacio
Angelina R. Enriquez-Borican, DEM
WEEK DAY

OBJECTIVES Explain how communication and information is being process and received.
Described how communication is affected by media
Evaluate how highly expose the people to media
CONCEPTS The word media was derived from the Latin word medius which means “middle”. It is the
plural form of medium, which refers to the tool people used to mediate or facilitate the
transfer of communication between a sender a receiver.
A sender, in the communication process, is the source of the message who may use a
channel (medium) to send the message to a receiver or to an audience. These receivers
actively perform the role of interpreting messages they received.

channel
sender message receiver effect
(medium)
ENCODE DECODE
What many people perceives as “media” (i.e television, radio,and newspaper) are actually
reffered to as “mass media”, a type of media used to reach a large audience.
Media have become a powerful source of information, being able to present all kinds of
messages on every topic. People tend to become attracted to whatever they read, watch or
hear from media sources that they keep wanting for more. Since you can’t avoid the flood of
information from mass media, processing thes information then boils down to two choices.
1. Passively accept all the information or
2. Actively accept these information and filter what is useful and disregard what are
not.

ACTIVITY 2
Class will be divided into 4 groups.
1st group will present the elements of communication and show how it is being develop.
2nd group will detect which element/s of communication is/are encoder and decoder; give an
explanation as well.
3rd group will be tasked to make a short skit of everyday exposure to media, how it
influenced an individual in many aspects.
4th group will present an explanation how we should manage and deal nowadays with a tons
of media and information.
ASSESSMENT/ With a pair of student, each of you will conduct an interview with your partner. Recall the
 ARELLANO UNIVERSITY - PASIG CAMPUS
ANDRES BONIFACIO HIGH SCHOOL
Pag-Asa Street Barangay Caniogan City of Pasig
SENIOR HIGH SCHOOL DEPARTMENT

APPLICATION activities you had yesterday, estimate the number of hours and minutes you have spent in
using media e.g. watching television, reading magazine, texting etc. total the hours spent and
convert into days (if applicable). After doing the interview answer the question

How do you think the media impact the way you spend your everyday life?

PREPARED BY: NOTED BY: CHECKED BY:

Ms. Kim S. Soguilon Mr. George Weeland E. Molina Ms. VIRGINIA M. POLITICO
Subject Teacher Subject Coordinator Principal, High School Department