OneClick Media Reels Guideline

September 30th 2021

BASIC DO’S & DONT’S
● Hindari ada logo/watermark apps lain.
● 3 detik pertama “hook” bikin orang stop dan nonton.
● Hindari resolusi rendah / format tidak sesuai (9:16)
● Post konten yang menarik, bukan jualan/promosi.
● Pake hashtags untuk nambah impressions.
● Sebaiknya pakai lagu yang dari IGnya.

INCREASE VIEWS
● Highest value metric is “plays”; the amount of people watching until the video’s end. How
to increase plays:
● Durasi pendek - 15 seconds or less.
● Detail di caption - arahkan audien untuk baca details di caption supaya stay di
konten tersebut lebih lama.
https://www.instagram.com/reel/CTwsQSSA1Tz/?utm_source=ig_web_copy_link
● Text cepat supaya orang harus putar ulang untuk baca.
https://www.instagram.com/reel/CTOnmuOlIBY/?utm_medium=copy_link
● Extra: looping video.
https://www.instagram.com/reel/CTvYRgYABxD/?utm_medium=copy_link
● Saves & Shares 2nd highest value metric.
● Konten informatif yang Save worthy.
https://www.instagram.com/reel/CT4UOBuBJfr/?utm_source=ig_web_copy_link
● Konten inspiring / lucu / relatable yang Share worthy.
https://www.instagram.com/reel/CRWdYCjlrJ7/?utm_medium=copy_link
● Ikuti trend.
● Musik.
● Visual (e.g. jogetan/meme).
● Topik (e.g. McD x BTS).
Squid Game:
https://www.instagram.com/reel/CUT08ymBbLl/?utm_medium=copy_link

GAIN FOLLOWERS
● Call to action jelas → bikin orang penasaran cek profil IG / follow.
https://www.instagram.com/reel/CTwsQSSA1Tz/?utm_source=ig_web_copy_link
● Gabungan Reel + Feed → arahin baca details di feed.
https://www.instagram.com/reel/CTzQUvuhGbS/?utm_medium=copy_link

TECHNICAL
● Creation flow:
 ○ Cek trend → Save musik → Content brief / shoot → Edit → Taro hashtags → Save as
Draft/Post.
● Edit bisa pakai app:
○ Tiktok → Hapus watermark pakai https://snaptik.app/ID
○ Captions (App) → (menambah subtitle)
○ InShot / Capcut (App) → (video editing)