Amazon vs

Facebook
Martha Sánchez
Katherine Retavizca
Angie. D. Gutiérrez
Johanna Vargas

Docente

Leidy Nataly Benitez Guerrero

Año 2024
 Differences between Facebook and Amazon
Facebook is an application that has different ways of use apart from commerce, such as
communicating with friends, family and acquaintances who are far away, publishing fun
content, sharing photographic memories, music, and it also has its area where it is carried out.
carry out the trade without cost and very easy.
Amazon, unlike Facebook, is only intended for commerce, buying and selling products, it is in
exchange if it has a price to be used and a commission for each sale for this reason that the
products can be more expensive.
Both applications help the development of the Internet since they are creating an increase in
the use of this network and allow technological advances over the years, additionally they have
allowed the growth of e-commerce and improve the income of their users.
Amazon and Facebook are part of a very similar model in its determinants to maintain their
activity in electronic commerce which has its name as GAFA, a model which is also responsible
for popularizing this platform and social network to generate in company with GOOGLE AND
APPLE an alliance in your strategy.
For example, Facebook connects those who have content with those who have media; and
Google, to people who have questions with people who have answers
That model becomes incredibly powerful. That is to say, Facebook and Amazon do not have
much difference in their market position strategy, but they do have much difference in their
management scope.
Platforms like Facebook and Amazon invest in technology tools or
e-commerce to boost their business, they make use of social commerce to find more users to
buy products through the applications; these tools have exploded and continue to explode the
revenue generated.
Not to mention that the development of technology has boosted retailers' sales, it has also
made it easier for customers to communicate with vendors; both platforms have enabled
vendors to promote their products.
Facebook is a platform that is conquering E-commerce, in 2020 it was the platform with more
social commerce, as it has become a digital shopping environment.
Core Offerings Facebook is primarily a social media platform that enables users to connect,
share content, and communicate with each other. Its core offering revolves around fostering
social interactions and facilitating the exchange of user-generated content.
Amazon: Amazon is the world's largest online retailer, offering a vast selection of products
across various categories, including electronics, books, clothing, and more. Its core offering is
centered around e-commerce and providing a convenient platform for buying and selling goods.
E-commerce and Social Netwoking The internet has facilitated the growth of e-commerce and
social networking as prominent online activities. Facebook has capitalized on the internet's
connectivity to build a massive user base for social interactions, while Amazon has leveraged it
to become the go-to destination for online shopping

Fuente: https://www.expansion.com/economia-
digital/companias/2019/09/22/5d7b8fbfe5fdea8c238b467a.html
 Advantage Facebook
This application could be an advertising tool taking
into account one of the most visible to the public
around the world and has a great advantage which
is the very low advertising costs that can be
acquired by entrepreneurs so that they can begin
with an adequate segmentation of audience for your
market.
It is an excellent tool to sell products or create a
company, in addition to facilitating the interaction of
customers with different products and contact with
the seller. It allows you to upload photos, videos and
descriptions, in addition to its new tools that allow
you to create groups, get followers and share
products with the public; it has a section designed
only for the trade of products (Marketplace).
An advantage of Facebook is its ability to connect
people from all over the world and facilitate
communication and information sharing between
them. This has allowed friends, family and
communities to stay in touch, share experiences and
support each other, even over long distance
Companies also have their site on Facebook.
People can follow your corporate pages to find out
the latest news about a brand.
Your business can use this social network to
establish a direct and personal link with your
potential clients and increase its visibility thanks to
their interaction in the publications.
In order for them to measure the performance they
are having, they can use two tools:
• Facebook Audience Insights: allows you to obtain
information about the audience levels of a brand's
page.
• Facebook Ads: Allows you to post ads that will
appear on the walls of the rest of the profiles.
Disadvantages Facebook
Taking into account that it is an application widely
used by everyone and easily accessible, one of its
disadvantages may be that there are many
advertisements and content that are from the
same market niche, which will make it difficult to
stand out among the competition and Advertising
work must be carried out with more effort.
One of the disadvantages of Facebook can be
fake profiles, which can be used to steal, extort or
for false advertising.
A disadvantage of Facebook is concerns about
the privacy and security of user data. The platform
has faced criticism and controversy for its
handling of users' personal information, including
the use of data for advertising purposes and
privacy management. This has generated distrust
among some users and led to debates over the
regulation of the company's data collection and
use practices.
Becoming addicted to Facebook can be
detrimental to your life. Although it may sound
harsh, many people become dependent on this
tool and their only vision of the world is what this
social network tells us. When connecting you must
have control of the time you spend on it.
 Amazon Advantages
If we take into account all the factors and costs
involved in creating our own e-commerce, it is an
investment for entrepreneurs, but if we start our
market on Amazon we have the great advantage of
having an already created and accredited page that
will make the start and growth of our business faster.
small companies.
One of the best advantages of using Amazon is that
you don't need a warehouse, you have the option to
send the products to Amazon, and they take care of
storing your inventory; in addition to this Amazon is a
platform that has reduced marketing costs that allow
you to invest in brand awareness and build trust with
users.
An advantage of Amazon is the variety it offers
consumers. Users can find a wide range of products
in one place, from books and electronics to clothing,
appliances and groceries. Additionally, Amazon
offers fast and convenient shipping options, such as
Amazon Prime, which allows members to receive
their orders in one to two business days. This
convenience and variety make Amazon an attractive
option for online shoppers.
You can purchase your purchase in an easy and
simple way from wherever you want, either through
the website or the app. This means that you can
purchase any product from the sofa at home.
Disadvantages Amazon
Users of this platform must pay a subscription and
a monthly fee, in addition to a cost or commission
for each product sold, which causes the price of
the product to increase, and the consumer is the
one who pays this additional price.
Some disadvantages of using this platform could
be the competition, given its huge audiences,
sellers always risk having higher prices than the
competition and be at a disadvantage with the
competition; Finally it is important to be aware of
correctly coordinate the products with the
Ecommerce platform, to keep them updated in the
order management system.
A disadvantage of Amazon is its impact on small
businesses. Amazon in the online retail market
can make it difficult for small businesses and local
stores that compete with the platform to survive.
Additionally, some criticism focuses on the
working conditions of Amazon's warehouse
employees and its business model that often
prioritizes efficiency and profit margins over other
social and environmental considerations.
The inability to touch and feel products in real time
creates doubt, making traditional purchasing
methods preferable for those seeking certainty in
product quality. Buying on Amazon involves some
risk, as the perceived product may not always
meet expectations upon delivery.
 Reference
xhttps://www.iproup.com/economia-digital/24804-facebook-contra-amazon-su-plan-para-liderar-
e-commerce

https://www.edatel.com.co/component/content/article/167-comunicas/446-ventajas-y-
desventajas-de-facebook

https://www.datafeedwatch.es/blog/ventajas-desventajas-amazon
https://globalshopaholics.com/es/blog/pros-y-contras-de-comprar-en-amazon/

https://www.edatel.com.co/component/content/article/167-comunicas/446-ventajas-y-
desventajas-de-facebook

Santos, D. (2023, junio 5). Facebook en 2023: qué es, ventajas y cómo iniciar en esta red.
Hubspot.es. https://blog.hubspot.es/marketing/guia-marketing-facebook

Ventajas e inconvenientes de vender productos en Amazon. (2023, junio 1). nuteco web &
marketing digital & posicionamiento SEO. https://www.nutecoweb.com/ventajas-desventajas-
vender-productos-en-amazon/

Thank you for your time