How does marketing affect these business aspects:

1. Product Development
Marketing plays a crucial role in product development. For businesses, it is
necessary to put aside resources to conduct market research to identify the gaps in the
market and product positioning, gather customer feedback, establish brand identity,
influence packaging and presentation, goal-setting, and develop promotional strategies
for the new product. These will enable businesses to produce products that satisfy
consumer demands and give rise to the overall business strategy.
Example: If a business wants to attract the attention of customers concerned
about the environment, they can use and promote eco-friendly and sustainable
packaging materials.

2. Production
In production, it is essential to utilize market research so that they can gather
data regarding consumer preferences, purchasing trends, and market conditions to
determine the amount and timing of the release of new products. Also, getting customer
feedback can aid in checking quality assurance and improving the production process.
Example: If a business campaigns for a new product and it garners high
anticipation and demand, they can adjust the quantity and schedule of production so that
they can meet the demands.

3. Logistics
Marketing also plays an important role in logistics because it shapes the flow of
products and services, and influences the decisions made in the supply chain. If a
businesses marketing campaign garners high demand, it is then relayed to the logistics
department in which they adjust the inventory levels and transportation of the products.
Furthermore, since marketing affects the packaging of the product, logistics ensures the
requirements of transportation, storage and regulatory standards are met.
Example: If a business is having a sale, logistics will work with carriers to arrange
for extra capacity, streamline warehouse operations, and plan strategies to guarantee
on-time delivery.

4. Pricing/ Finance
With marketing, businesses that recognize consumer preferences, market
demand, and competition dynamics can determine the optimal price strategy to optimize
revenue and profitability. To maintain competitive advantage, pricing strategies may need
to be adjusted accordingly as the market expands.
 Example: If a brand participates in year-end sales, the business may expect an
increase in demand, as such, prices are adjusted to maximize sales and revenue.

5. Customer Service
Marketing materials enable customers to expect for the product or service, as
such, increase in customer excitement and anticipation. Businesses can expect
consumer loyalty because it may be bolstered by marketing strategies that prioritize
customer satisfaction. Customer interactions with customer service are also influenced
by brand perception.
Example: If a brand utilizes social media to market its products and interact with
their consumers in a proactive manner by answering inquiries right away, they are
displaying their dedication to customer satisfaction and resolving an issue in a direct
manner.