Pre Event Activities During Event Activities Post Event Activities

Interactive content on Social Main Event activity flows based

Media handles highlighting
events
Influencers promoting events
both mini and main through
their socials with SEO PR
Press coverage for upcoming big
event with SEO PR
Decentralized Activities ; setting
mini kiosks at different
alternative places to promote
the main event : include Socials
(go live/ story/ posts and so on)
Sales promo activities against a
call to act for a better
engagement
Data Collection
Branded photo booth and SEO
PR through all participants
on participants persona and
Brand Positioning. Try to set
unique activities for POD
Influencers promoting events Influencers promoting the event
both mini and main through sharing their fun experiences
their socials with SEO PR
Press coverage of the event with Press coverage the next day
SEO PR. Get them go live on their
press social pages.
Include your social pages to
promote the event while it’s
taking place.
Sales promo activities against a Yes if you have budget : share
call to act at the main event for a your fun moments and winner
better engagement gets some incentives
Data Collection
Branded photo booth and SEO
PR through all participants

Objectives of Event Marketing un PR:

 Push Brand Credibility under Brand Resonance: Response : Judgment

 Promote the event for better awareness and knowledge under Brand Salience and Meanings
 Push Stakeholder Engagement : Brand Resonance: Community Engagement
 Set a positive brand memory to push Brand Resonance : Response : feeling: preferably Brand
Personality Traits (Emotional benefits) and Brand Purposes (SDGs) based memories