Campaign Title: 30 Days, 30 Tips: Simplify Your Life with Wayfair

Objective: To engage and empower our audience by providing valuable organizing tips and solutions
while fostering community interaction and user-generated content.

Strategy

Content Creation:

 Develop a series of short video clips featuring daily organizing tips for different areas of the
home, such as refrigerator organizers, cupboard organizers, kitchen organizers, multi-use tables,
and sofa accessories.
 Each video will be concise and informative, focusing on practical solutions that viewers can
easily implement in their own homes.
 The videos will showcase both Wayfair products and DIY organizing hacks, demonstrating the
versatility and functionality of our offerings.
 Influencer Collaboration:
 Partner with influencers in the home organization and lifestyle niches to create and share their
own organizing tips as part of the campaign.
 Influencers will contribute to the content by sharing their expertise and showcasing how they
use Wayfair products to simplify their lives.
 Collaborations will be promoted across Wayfair's social media channels, extending the reach of
the campaign and leveraging the influencers' audiences.

User Participation:

 Encourage user participation by inviting viewers to share their own organizing tips and solutions
in the comments section of each video.
 At the end of each video, prompt users to share their tips with the hashtag #WayfairOrganize.
 Highlight user-generated content by featuring select tips on Wayfair's social media platforms,
showcasing the creativity and ingenuity of our audience.

Call to Action (End of Video):

"At Wayfair, we believe that organizing your home should be simple and stress-free. We want to hear
from you! Share your favorite organizing tips and solutions in the comments below using the hashtag
#WayfairOrganize. If we feature your tip, you'll get a chance to be showcased on our page and inspire
others with your creativity. Let's simplify together!