RESEARCH PROJECT REPORT

On
“Marketing Strategies of Rapido”

Towards partial fulfillment of

Bachelor of Business Administration
(Logistics and Supply Chain Management)
School of Management, Babu Banarasi Das University, Lucknow
Guided By: Submitted By:
Dr. Nidhi Shankar Singh Masooma
(Associate Professor) Roll No. 1210688078
(SOM, BBDU Lucknow)

School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P) India

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CERTIFICATE

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 ACKNOWLEDGEMENT
I would like to extend my sincere gratitude to Prof. Dr. Sushil Pande, the Dean of the School
of Management, Babu Banarasi Das University, for his invaluable support and
encouragement throughout the duration of this research project. His leadership, guidance,
and mentorship have been instrumental in shaping my academic journey and enhancing my
understanding of the subject matter.

I am also deeply grateful to Dr. Nidhi Shankar Singh, Associate Professor at the School of
Management, for her unwavering support, insightful feedback, and dedication to nurturing
the academic growth of her students.

Furthermore, I would like to express my appreciation to all the faculty members of the
School of Management for their expertise, assistance, and cooperation during my time at
the university.

I extend my heartfelt thanks to my classmates and friends for their encouragement,

camaraderie, and support throughout this academic endeavor.

Lastly, I am profoundly thankful to my family for their unconditional love, encouragement,

and belief in my abilities.

Masooma

Roll No. 1210688078

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 DECLARATION
I, Masooma , hereby declare that the Research Project Report titled "Marketing strategies
of Rapido" submitted in partial fulfillment of the requirements for the Bachelor of Business
Administration (Logistics and Supply Chain Management) program at Babu Banarasi Das
University, Lucknow, is my original work. All the information, data, and analysis presented in
this report are authentic and have been duly acknowledged.

I further declare that:

Any sources of information or ideas that have been used in this report have been properly
cited and referenced.

No part of this report has been submitted for any other academic qualification or degree.

Any assistance received in the preparation of this report has been duly acknowledged.

I understand the consequences of plagiarism and certify that this report is free from any
form of plagiarism or academic misconduct.

I acknowledge that the School of Management, Babu Banarasi Das University, reserves the
right to use plagiarism detection software to verify the originality of this report.

Date:

Place:

Masooma

Roll No.1210688078

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