Business Plan BPO GROUP 12 1

College of Accountancy, Business, Economics and International Hospitality Management
BATANGAS STATE UNIVERSITY

The National Engineering University
BUSINESS PLAN
TASTE OF NORTH
A Written Business Plan on Business Communication

(BPO 302) to Mr. Jerwin F. Rafol
In Partial Fulfillment of the Requirements for the Degree of

Bachelors in Business Administration
By
Eunice Gale A. Atienza

Kyla J. Garcia
December 2023
EXECUTIVE SUMMARY
TASTE OF NORTH is rooted on the iconic and historic Mountain, Mount Maculot.
The Municipality of Cuenca, where the enterprise will be located, features this mountain
in its northern part. The dishes are designed to offer a range of flavors and textures that
will leave customers feeling satisfied and exhilarated, just like the experience of
reaching the summit or savoring a delectable dessert. Discover and experience the thrill
of a climb, in every Bite at TASTE OF NORTH whether it's in the summit of savor or the
heights of sweet.
TASTE OF NORTH will be located at B. Laqui Street, Cuenca, Batangas near the
public market and is accessible and for growth potential. It will be operating from 9:00
a.m to 5:00 p.m. We will be providing our customers with a variety of food products
which includes: Waffle Burger, Potato Giniling Croquettes, and Mango con yelo,
white Champorado, Chicken BBQ Teriyaki with rice and Chicken Shanghai
w/Teriyaki rice.
The business will be focusing on targeting teens and adults because aside from
the fact that they have the highest percentage of population in the Municipality of
Cuenca, they are the ones who are into discovering and willing to try and experience
something new.
TASTE OF NORTH is a food service enterprise. It is going to be a general
partnership of two 2 students from Business Administration at Batangas State University
namely: Eunice Gale Atienza and Kyla Garcia. Partners are personally liable for all the
debts of the business. Therefore, all the profits and losses of each member will be
shared equally and agreed upon to be active in the overall operations and production of
the business.
The business’s main suppliers, who will be helping the company achieve product
quality, will be Lourdes Andong Store, Nimfa Store, and Elias Jr. Store. They are all
located in Cuenca Public Market.
Moreover, TASTE OF NORTH will be continuing to strive for its achievements
and development at the time it is operating. The company is bound to have its patent as
a protection for its invention as it produces goods and products. The prototype that will
be launched by the company will serve as the representation of a sample version of
each of the products that the business will be providing. They are looking forward to
what they expect the product to be. The location of the business which will be located at
B. Laqui Street Cuenca, Batangas serves as an advantage for the business to be able
to reach higher sales in its second and third year of operation, not just in one but all the
products especially its best sellers Potato Giniling Croquettes. Also, their objective to
acquire 10,000 pesos sales for just a week and a great achievement for the business,
will continue to be as it is through the operation. The TASTE OF NORTH employees will
venture to provide good service and satisfy each customer with their services and the
products they will be offering. As time goes by and as the business is operating, the
TASTE OF NORTH will continue to provide goods and services, will still be satisfying its
customers, and will pursue to reach and achieve all of its objectives and goals.
Moreover, the owners will have equal share on capital and will be investing PHP
1,500,000 each with a sum of PHP 3,000,000. This will be used to finance all the
expenses and fund requirements to attain our main goal. Detailed information on how
we are going to manage our sales and production budget, and how we could achieve
our projected income were also explained in our business plan. Our projection is based
on a three year operation from 2024-2026. Consequently, our sales target for the year
2024 is PHP 2,053,290.00, while our cost of production will reach PHP 1,985,017.00.
Year 2025 sales target is PHP 2,493,500.00, and our cost of production is PHP
1,707,000.00. Lastly, our sales target for the year 2026 is PHP 2,873,940.00 while our
cost of production has reached PHP 1,534,440.00.
GENERAL COMPANY DESCRIPTION
Audrey Hepburn once said, "Nothing is IMPOSSIBLE. The word itself says I’M
POSSIBLE". There's a lot of uncertainty in putting up a business, you will encounter a
lot of tough seasons that will shake your confidence before you meet the peak of
success. But as students and aspiring entrepreneurs, we are willing to face all these
challenges because we believe that, in times where nothing is certain, anything is
possible. We will put our hearts in our business as well as keeping our business within
our hearts because it will enable us to withstand any trials that we may encounter, as
we enter the business world.
The iconic and historic Mountain, Mount Maculot, is the source of inspiration
behind TASTE OF NORTH. The Municipality of Cuenca, where the enterprise will be
located, features this mountain in its northern part. Aside from that, the business strives
to provide customers with a dining experience that's as exciting as reaching the summit
of a mountain or as satisfying as savoring a delicious meal. The dishes are designed to
offer a range of flavors and textures that will leave you feeling satisfied and exhilarated,
just like the experience of reaching the summit or savoring a delectable dessert.
Discover and experience the thrill of satisfaction in every bite at TASTE OF NORTH
whether it's in the summit of savor or the heights of sweet.
Thus, to execute our slogan, ‘Experience the thrill of a climb, in every Bite’, and
as we aim to satisfy and to give the customers the comfort that they deserve, our
company will serve them unique products to the best of our ability. All at once, the
TASTE OF NORTH doesn’t only aim to be recognized and remembered because of its
name, but also through the products that we will be serving and the services that will be
provided to fulfill the choices and flavor that our customers are seeking.
The proposed business will be located at B. Laqui St, Poblacion 2, Cuenca
Batangas near the public market, on the opposite side of 2M Fair Trading Corporation,
and the place that used to be the stall of the Minute Burger. We have chosen this
location because it is accessible to a large number of potential customers, and we can
easily acquire the needed ingredients and supplies for the operation. Another reason
why we chose this location is that we want to challenge our abilities in putting up this
kind of business since there are a lot of competitors near the area. But we are looking
forward to giving us a growth potential. We will make sure that we will encourage every
consumer’s interest. And to make our business more accessible we will be conquering
the social media platforms, where people can follow our Facebook page, TASTE OF
NORTH.
TASTE OF NORTH is a food service enterprise It is going to be a general
partnership of two 2 students from Business Administration At Batangas State
University namely: Eunice Gale Atienza and Kyla Garcia. Partners are personally liable
for all the debts of the business. Therefore, all the profits and losses of each member
will be shared equally and agreed upon to be active in the overall operations and
production of the business.
The TASTE OF NORTH business will be serving a different variety of food
products that will be available for lunch and snacks. We have Waffle Burger, Potato
Giniling Croquettes, Mango con yelo, white Champorado, Chicken BBQ Teriyaki
with rice, and Chicken Shanghai w/Teriyaki rice.
In establishing our business, the mission, vision, and objectives are the following
Mission Statements
● Establish a reputable name by committing to provide excellent customer service
and high product quality at a reasonable price. Also ensuring that the products
reach customer's satisfaction in the utmost best condition.
● To serve happiness to our customers by providing delicious and quality meals
and excellent service.
Vision Statements
● To be recognized as a customer-friendly food business because of the excellent
customer service that we are providing.
● To be an inspiration to others, especially for those who are planning and
dreaming to have a successful business.

Objectives
● To acquire Php 10,000 gross sales in a week.
● To work efficiently and effectively to provide excellent customer service.
● To serve the food at its best condition with less than three (3) minutes for snacks
and six (6) minutes for lunch.

CHAPTER I
MARKET AND INDUSTRY ANALYSIS
Market and Industry Analysis examine and investigate the market within the
industry. Considering that the market consists of a different kind of consumer,
conducting a depth analysis is a must to know more about these people. Analyzation
and observation are necessary because being able to conduct both can contribute to
meet the success of the business. The market and industry analysis contain
documented pieces of information regarding the business activities, segmentation,
target market as well position in the market. This also includes the identification of the
strength, weaknesses, opportunities, and threats of the business using SWOT Analysis
as a tool.
1.1 Trend in the Industry
Many are saying, “Good food leads to a good mood.” When one is in a good
mood, it can be an indication that the person just finished a sumptuous meal. Opposite
to that, a person who is not in a good mood can be misinterpreted as hungry.
Food indeed is essential to all living things. We can get the energy we need for
the day from food. We can also feel calm as we eat. We, especially Filipino’s, cannot
deny the fact that we love eating. It is one of the reasons why the food industry in
Cuenca is still increasing.
Nowadays, the municipality of Cuenca is overflowing when it comes to food
businesses. But among these food businesses, the most popular here is the milk tea
businesses. There are six (6) milk tea businesses here, namely: Black Boba, Booga
Milktea, Chaholic Milktea, DT Café, and Emotea. Aside from milk tea, they are also
serving snacks like burgers and fries. DT Café, on the other hand, recently introduced a
new product line, popularly called “Samgyupsal”. Another known business is the G2B
Lomi house, which is often visited by customers because of its delicious Lomi. Next to
G2B is Joel Alacarte Pizza. Aside from pizza, they are also selling burgers, big servings
of pansit and spaghetti, for any occasion. These two establishments have been
operating for years now and they have already established their business in the industry
because of the type, price, and quality of their products.
Those trends inspire and motivate us to make our business venture. TASTE OF
NORTH also desires to become known for our dedication to serve the municipality of
Cuenca with our delicious meals. Our team can assure the customers of the quality and
satisfaction they can achieve from our business. TASTE OF NORTH aims to be a
reputable food business in the Province of Batangas that provides quality and delicious
food. Aside from that, we would like to be recognized for our excellent customer service.
1.2.1 Segmentation
The Municipality of Cuenca, Batangas has an estimated population of 36,855 as
of the year 2023, composed of individuals from kids up to seniors. To identify our target
market, the total population was divided first into four segments: Kids, Teenagers,
Adults, and Seniors. The graph below will show the estimated percentage of population
per segment.
FIGURE 1.2.1.A DEMOGRAPHIC SEGMENTS OF CUENCA POPULATION
Based on the result of the segmenting, it shows that from the total population of
36,855, Adults have reached the highest percentage of 50% followed by Teenagers with
30%, and Kids and Seniors with the same percentage of 10%.
The next diagram will show our second segmentation. We will target Adults and
Teenagers that consist the 80% of the total population. From the total market of 29,484,
we will be focusing on at least 20% of the customers, based on our capacity as new
entrants. This 20% will be coming from the two segments.

FIGURE 1.2.1.B TARGET MARKET
However, the target consumers of the TASTE OF NORTH are teens and adults
since they have the highest percentage of population in the total inhabitants of the
Municipality. Among the total population of Cuenca, Batangas, 10% of that composed of
Senior Citizens that ranges from (60 yrs. old – above), 30% composed of Adults that
ranges from (21-59 yrs. old), 50% composed of Teens that ranges from (13-20 yrs. old)
lastly 10% composed of Kids that ranges from (0-12 yrs. old).
Lastly, we would like to present our target market segmented based on their
area:
FIGURE 1.2.1.C ESTIMATED NUMBER OF CUSTOMERS IN CUENCA POPULATION

The result of our segmenting in the third graph shows that, from the possible
customers of 5,898 individuals, there will be an estimated 28% that will come from
Adults from Pob. 1-8; estimated 12% that will come from Adult from other barangays.
The teenagers, on the other hand, are composed of 5% Teenagers from Pob. 1-8; and
15% Teenager from other barangays.
1.2.2 Targeting
Based on the segmentation process, the target customers of TASTE OF NORTH
are teens and adults, achieving the highest percentage of the population in Cuenca,
Batangas. These two segments are usually the ones who are willing to try something
new. They always eat what is common, that's why they want to experience or taste new
foods. Also, they are the focus of the business because we want them to try something
new that can satisfy their food choice.

1.3 SWOT Analysis
This tool is used to analyze some aspects of the business. It will help the
business to know the positive aspects they have (strengths). This will also serve as their
lead to identify the characteristics of a business that they need to have or make
improvements (weaknesses), it will also give us ideas of the things we can take
advantage of to make our business successful (opportunities). And lastly, the result will
present us with the external factors that have negative impacts and/or the risks that can
hinder the achievement of our business goals and objectives. We cannot control the
occurrence of these threats, but we can do something to minimize its negative impact
on our business if we were able to plan.

CHAPTER II
STRATEGY AND BUSINESS MODEL
This chapter covers the strategies that we intend to accomplish and the business
model which will serve as our guide in implementing our business.
2.1 Strategies
Business strategies create a picture of how we will conduct our business, to turn
our plans into success. There are strategies that are applied in the products, some are
in the services and also in the processes. There are strategies that requires Below are
our planned strategies:
STRATEGIES DESCRIPTIONS
Before
Advertisements Few weeks before the opening of the business, Taste of North will
release posters and illustrations of our products and other important
details of the business. We will also have advertisements to be posted
on our social media account. An advertisement is an effective tool to
give information and to persuade people to try the products being
promoted or advertised.
Free Taste Our business will conduct a “free taste” of our products before selling
them. It would give us two benefits. One is that once they like it, they
would spread the deliciousness of our products and the customers
would look forward to buying it once we open. The other one is that we
would know if there are products that need improvement before
business opening.
Product Customers' feedback and insights from our free tasting session are key
improvisations to help us improve our current proposed products. We would be able to
based on the think of alternate ingredients to be used in production. Also, doing so
feedbacks would help satisfy our customers' taste preferences.
During
Promos Pikachoys Foodhub will have three levels of membership. (The
membership lasts for the whole operation.) This will be a lifetime
membership. Level one costs Php 50.00 which gives the members a
15% discount on any item each day. Level two costs Php 90.00 which
offers a 30% discount each day on any two items. Level three, which
costs Php 125.00 which offers a 50% discount on 3 items per day with
a bonus of free delivery.
Prioritizing We want our customers to enjoy the food and experience joy and
customer care happiness while they are inside our establishment. We will show our
customers hospitality and good customer service. We will be attentive
to know their concerns so we can also respond immediately. This is
making them feel prioritized.
Future
Business In a few years, we would like to expand our business and build more
Expansion branches around. This will give us a way to reach more customers and
make known in the food industry.
Introduce new As our business progresses, we plan on introducing more innovative
products products in the future. This will give our customers more options and
will give an opportunity to the business to increase the sales.
2.1 Business Model
A business model is the profit engine of the business. The table below determines
the key partners, key activities, value proposition, customer relationships, customer
segments, key resources, channels, cost structure, and the revenue streams of the
business. This helps the business to be successful in the future.
CUSTOME
VALUE CUSTOMERS
KEY KEY R
PROPOSITION RELATIONSHIP
PARTNERS ACTIVITIES SEGMENT
S S
S
Key Suppliers: * Production of * To promote *Facebook page * Kids
*Lourdes goods high quality *Leaflets & *
Andong Store products. Flyers Teenagers
*Product Display * Adult
* Building *To give * Customer * Seniors
*Nimfa Store relationship with customers Care/Assistance
*Elias Jr. customers affordable food.
* Introducing
innovative
product to
customer
* Promoting our
products through
KEY social media
CHANNELS
RESOURCES
*Money *
Over-the-counter
*Manpower * Social media
*Materials and *Location of the
equipment business
*Methods * Word of Mouth
* Flyers
COST STRUCTURE REVENUE STREAMS
*Raw materials, rent, advertising materials, and *Revenue from the sale of
equipment goods.
CHAPTER III
ORGANIZATIONAL PLAN
In a business, there must be managers, to ensure that the business is operating
and performing well. This chapter provides information about the organizational plan of
the business which is the TASTE OF NORTH. This is composed of two parts; the first
part is the ownership and the second part illustrates the organizational chart of the
business. An organizational chart is a group of people who will manage the business.
The highest position in our business will be General Manager. Under the General
Manager, there are three administrative positions namely: Sales and Marketing
Manager, Assistant Manager and Financial Manager. Also, under the Assistant Manager
there are Cook and Server. Then under the Cook is the assistant cook and Dishwasher.
3.1 Ownership
Taste of North is a partnership business owned by two Business Administration
students from Batangas State University namely: Eunice Gale A. Atienza and Kyla
Garcia. Each partner contributed an equal amount of capital and agreed to have an
equal share of profits and expenses, and possess unlimited liability. We will be
personally responsible for protecting the business and liable for all the business debts.
3.2 Organizational Chart
The TASTE OF NORTH team composed of the following;
Eunice Gale A. Atienza and Kyla Garcia as the General Manager are
responsible for all aspects of the business. She will be in charge of monitoring all of the
activities and transactions of the company, including daily operations, marketing,
managing and leading its people, making management decisions to solve problems,
and managing budgeting or finances. Ms. Atienza and Ms. Garcia’s strength and
perseverance will lead her to carry her colleagues to work as a team. Their skills and life
experiences as a leader in various groups and organizations within the school will be
the first step to defend their position and will be the key to reach our business goals and
successfully fulfill our main purpose in putting up this kind of business.
The Financial Manager is responsible for maintaining the financial health of
firms. He possesses qualities that will surely help the business in terms of finances. He
is good at accounting and has strong communication and problem-solving skills. Like
the General Managers as trusted with this position also needs to provide financing plans
and strategies to ensure that everything that happens in the business will contribute to
the growth of the business. His experience in handling money or funds made him qualify
for the position.
Cashier will be responsible for accepting orders and payments and ensure that
all transactions are recorded and all expenses are accounted for. Her attentiveness and
positivity are important like her job.
The Sales and Marketing Manager has the ability to persuade customers,
researching for the best marketing and developing market opportunity, planning and
implementing sales plans, and the one who makes sales and marketing campaigns.
She is good at communicating with other people, a positive person, courageous in front
of many people, and has self-confidence. She is also a kind, patient, and understanding
person which is appropriate for the position of Sales and Marketing Manager.
Assistant Manager is responsible for technical management, monitoring, and
control of production processes. She will be in charge of leading her staff to perform
safe and orderly operations. She can ensure that the mission of the business will be
achieved, and that is to provide excellent customer service and high-quality products at
reasonable prices. It is her responsibility to monitor if the production budget is being
met. She has to ensure as well of the safe and on-time delivery of the products to
customers.
Cook is responsible for preparing and cooking the dishes according to
established recipes, menus, and quality standards. This involves selecting and
preparing ingredients, measuring and mixing ingredients, cooking food items using
various cooking methods and equipment, and presenting finished dishes in an attractive
and appetizing manner. Cooks are also responsible for maintaining cleanliness and
sanitation in the kitchen, following food safety and handling procedures, and working
collaboratively with other kitchen staff to ensure timely and efficient food preparation
and service. Additionally, cooks may be responsible for assisting with inventory
management, ordering supplies, and participating in staff meetings and training
sessions.
Assistant Cook assists the head cook or chef in preparing and cooking food
items. Assistant cooks also help with inventory management, ordering supplies, and
maintaining cleanliness and sanitation in the kitchen. They may be responsible for
assisting with food preparation during peak hours or covering for the head cook during
absences. Additionally, assistant cooks may participate in staff meetings and training
sessions to improve their skills and knowledge.
Dishwasher tasked with washing and sanitizing utensils, glasses, spoons, and
other kitchenware after meals are served. This includes scraping and washing dishes,
and making sure that everything is completely dry and cleaned before being stored.
Along with following safety precautions for food and handling guidelines, the
dishwashing area must be kept sanitary and clean. Additionally, dishwashing stations
must collaborate with other kitchen staff members to ensure prompt and effective
dishwashing and food service.
Server is responsible for delivering exceptional customer service and ensuring
guests have a delightful dining experience. Their duties include accepting orders,
explaining menu items, providing recommendations, serving food and drinks, checking
on guests' needs during the meal, presenting the bill, and processing payments. They
must also maintain a tidy and organized workspace, follow proper food handling and
safety protocols, and communicate effectively with the kitchen staff to guarantee timely
and accurate order fulfillment. Ultimately, a food server's role is to provide prompt,
courteous, and attentive service to each guest.
Below is our organizational chart:
CHAPTER IV
MARKETING PLAN
Marketing Plan focuses on the marketing strategies and tactics that help the
business to reach its target market. This contains rationale for decisions and describes
the overall marketing strategy. Moreover, it focuses on the creation, timing and
placement of specific campaigns and how the outcomes will be measured. Marketing
Plan also includes the analyzing, understanding, finding and meeting the needs of the
customers as well as the general consciousness in the brand.
4.1 Product
NAME OF PRODUCT DESCRIPTION PICTURES OF THE

PRODUCTS PRODUCTS
Composed of mashed potato, ground pork, and
Potato cheese, coated with cheese or sour and cream
Giniling powder.
Croquettes
In this product, we will use waffles as the buns of

Waffle the burger patty.
Burger
Grilled chicken added with Pineapples to have a

Chicken sweeter and incredible taste. It will be served on
BBQ a stick like a barbecue.
Teriyaki w/
rice
We will use ground chicken instead of pork in

Chicken shanghai and in our rice, we will drizzle teriyaki
Shanghai w/ sauce on it so the meal will be flavorful.
Teriyaki rice
The common champorado is made up of cocoa

White or chocolate powder but in our product, we will
Champorad use white chocolate to innovate the common
o one. We will also add dried fish flakes (tuyo)
and/or chocolate powder to bring more flavors in
the product.
The ordinary Con Yelo is served with Corn

Mango con Kernels or Banana but as an entrepreneur, we
Yelo replace those with Mango cubes. We will also
add crushed grahams on this to have better
texture and taste at the same time.
5.1 Price
Pricing is the process whereby a business sets the price at which it will sell its
products to the customer. Pricing a product has been a critical factor in every business
for the product prices truly affect the customer’s buying decision. With that, TASTE OF
NORTH plans to price its product in a way that will be affordable for our target market
but profitable for the business
NAME OF PRODUCTS ESTIMATED COST PRICE
Potato Giniling Php 5.00 Php 10.00
Croquettes
Waffle Burger Php 20.00 Php 30.00
Chicken BBQ Teriyaki Php 45.00 Php 50.00
w/ Rice
Chicken Shanghai w/ Php 20.00 Php 35.00
Teriyaki Rice
White Champorado Php 18.00 Php 25.00
Mango Con Yelo Php 15.00 Php 25.00

4.3 Place
The place refers to the general location of a business. It is one of the various
factors in the marketing mix as the exchange of transactions between the customers
and the company occurs here. Choosing a site for the business is crucial as well, it
needs critical thinking and depth analysis before deciding where to locate it or to turn
the target customer into an actual customer. The TASTE OF NORTH decided to locate
the business at B. Laqui St, Poblacion II, Cuenca Batangas near the public market, on
the opposite side of 2M Fair Trading Corporation, and the place that used to be the stall
of the Minute Burger. Since it is near the market, it is accessible to a large number of
potential customers that could be the actual and loyal customers of the business.
Besides, the business could conduct activities within the area and attract a multitude
number of consumers.
4.4 Promotion
TIME
STRATEGY SPECIFIC TASK
FRAME
BEFORE
Business We will be sending business cards to possible customers. In (1 – 2
Cards this way, the customers can easily reach us for their queries. Weeks)
This will not require them to use the internet to contact us.
Flyers Distributing flyers is an effective tool as well to introduce new (1 – 2
products especially to those who are not much into social Weeks)
media.
Posters Posting of printed materials visible to consumers is a form of (1 – 2
advertisement. This can develop the interest of the people to Weeks)
try the product.
Brochures Giving away brochures and leaflets will allow the customers to (2-3 Weeks)
and Leaflets browse the business’s components such as the owners,
employees, the services, and most especially the products it is
offering. Aside from that, it is inexpensive to produce; it will
help the business become known before business opening.
Free Tasting The business will be conducting a “free tasting” of the food (1- 2 Weeks
products they are offering. It is for the customers to experience )
and taste the products for free. We are expecting that this
activity will encourage customers and will tend to make them
buy.
DURING
Short Film We will create a 10 to 15 minutes short-film that will feature our (2 - 3
products and services and will be showcasing our mission and Months)
vision. It will be posted on different social media platforms of
Pikachoys Foodhub like Facebook and Instagram.
Jingle The use of jingle in advertising is to make the listeners get 1 year
familiar with the lyrics and eventually get engaged to what the
business is trying to communicate. This is an effective tool in
product branding. For our business, we will be playing the
jingle in areas most possible to reach. We will also upload it on
our social media.
Pick your This is an engagement booster to be posted on social media (1- 3
choice! platforms of Taste of North . We will upload a photo or post Months )
status which will allow the customers and the viewers to
comment on their choice among the options. For example: Pick
a Choice; Merienda or midnight Snack; Movie or series
FUTURE
Discounts The business will offer discounts specifically to loyal customers (2 weeks)
of the business. This is a form of appreciation to customers “special
who remained loyal to us through the years. It is a sign of occasion”
gratitude to return the favor to them.
Free Shipping Free shipping delivery is attractive to customers who are having One year
Delivery a hard time going out to buy food. This will also encourage other onward
customers to buy because of the convenience of having the
food without going out and prevent them from spending
transportation fare on going out.
CHAPTER V
OPERATIONAL AND PRODUCTION PLAN
An operational plan serves as a guide in which a business must follow in order to
achieve its goals and objectives. This section will specify the physical requirements for
the operation of the business, including the business stalls, wherein the arrangement of
equipment and other resources will be displayed. This also includes insights about the
suppliers who will be our partner in producing high quality products. In addition, through
this plan, the employees will have a perspicuous view regarding their works and
responsibilities in the business. On the other hand, the production plan is an overview of
the projected sales and production cost of the business. This will serve as our guide to
ensure that we are meeting our target profit.
5.1 Stall Layout
The stall layout will display the physical arrangement of all resources within the
facility. This section will be showcasing a glimpse of the interior layout of the business.
By looking at the figure provided below, it can be noticed that they will be using their
small space wisely. Each area will be arranged accordingly based on the functions of
each individual to guarantee efficiency and orderliness in the production process. Other
than that, the business considers the safety of each employee as well as ensuring the
quality and safety of the products.

5.2 Process
Establishing a process, either in the production or purchasing, accepting orders,
and more is important to have a clear guideline in doing specific tasks and eventually in
operating the business. We have identified here our sales process:
As the customers enter the store, they will be welcomed with a warm greeting from
the staff. Two staff are assigned to entertain and get the customer's orders. Next, the
cashier will issue the receipt to their customer and collect their payment. Also, the
cashier will provide a paper with a number on it then instruct the customer to wait in the
other row while waiting for their orders. The list of collected orders will proceed to the
production team, and the assigned personnel will effectively and efficiently prepare the
products. As soon as the products are ready, the staff assigned to distributing the
products will assure that the ordered products are complete. After that, he can already
call the number of the buyer and give them their orders.
5.3 Suppliers Evaluation
Suppliers’ evaluation is undertaken to assess the potential suppliers of the
business. The purpose of this evaluation is to know the supplier's capacity and
capability and also to monitor their performances. In line with this, the TASTE OF NORTH
will know if the suppliers are trustworthy and can provide a high quality of goods needed
for its operation. It will also contribute to diminishing risk that might occur and to the
continuous development and enhancement of the business.

RAY Lourdes
CRITERIA FOR Nimfa's
CARTER’S Andong's Elias Jr.
EVALUATION Store
10C's Store
Can they give the quantity of
Competency Yes Yes Yes
supplies we need?
Can they provide the
Capacity Yes Yes Yes
ingredients we need?
Can they give assurance for
Commitment Yes Yes Yes
the quality of their products?
Can we trust the safety of the
Control Yes Yes Yes
supply they are giving?
Cash Are they financially stable? Yes Yes Yes
Are they selling at a

Cost Yes Yes Yes
reasonable price?
Can they keep their product’s
Consistency Yes Yes Yes
quality consistent?
Can their product be
Culture applicable for diverse Yes Yes Yes
culture?
Are they running their
Clean business legally and Yes Yes Yes
ethically?
Can we count on them
Communicatio
anytime during the operation Yes Yes Yes
n
of the business?
5.4 Equipment
In order for us to transform the raw materials into high-quality products, we will
be using equipment. This should be well maintained to make sure that it will be safe and
to avoid accidents in the workplace. Also, this will keep the ingredients and other
resources clean and safe.
⮚ Potato-Giniling Croquettes
Spatula Knife
Frying Pan Spoon
Bowl Casserole Pot Chopping Board Masher
⮚ White Champorado
Cooking Pot Ladle
Bowl Waffle Maker Spatula
Chopping Board Spoon Knife
⮚ Waffle Burger
⮚ Chicken BBQ Teriyaki with Rice
Cooking Pan Knife Bowl
Rice Cooker Serving Spoon of Rice Tong
⮚ Chicken Shanghai with Teriyaki Rice
Cooking Pan Tong Bowl Serving Spoon of

Rice
Knife Rice Cooker Plastic Container
⮚ Mango Con Yelo
Ice Crusher Ice Cooler Spoon Chopping Board

Casserole Pot Plastic Container Knife
3.6 Variable Cost
Variable cost refers to the costs that change in proportion to the good or service
that a business produces. In this, TASTE OF NORTH shows the variable cost of each
ingredient/material of each product. These are illustrated below.
POTATO- GINILING CROQUETTES
MATERIALS QUANTITY UNIT COST TOTAL COST
Potato
3,000 kg PhP192.00 PhP576,000.00
Ground Pork
1,000 kg PhP174.00 PhP522,000.00
Egg
500 trays PhP150.00 PhP75,000.00
200 kg PhP120.00 PhP24,000.00
Flour
Salt
5 kg PhP25.00 PhP125.00
Pepper
1 kg PhP70.00 PhP70.00
Oil
500 L PhP134.00 PhP67,000.00
Pier Crackers
2,500 pcs PhP7.00 PhP17,500.00
TOTAL PhP1,281,695.00
WHITE CHAMPORADO
Malagkit Rice
1,000 kg PhP90.00 PhP90,000.00
Plain Rice
1,000 kg PhP55.00 PhP55,000.00

Sugar
700 kg PhP105.00 PhP73,500.00
White Chocolate
700 kg PhP200.00 PhP140,000.00
Milo Powder
700 kg PhP400.00 PhP280,000.00
Tuyo
50 kg PhP550.00 PhP27,500.00
TOTAL PhP666,000.00
WAFFLE BURGER
Flour
200 kg. PhP120.00 PhP24,000.00
Egg
450 trays PhP150.00 PhP67,500.00

Brown Sugar
80 kg PhP110.00 PhP8,800.00
1000 kg. PhP174.00 PhP174,000.00
Ground Pork
Salt
5 kg. PhP25.00 PhP125.00
Pepper
1 ¼ kg PhP70.00 PhP87.50
Onion
150kg PhP200.00 PhP30,000.00
Mayonnaise
14 tubs PhP135.00 PhP1,890.00
TOTAL PhP306,402.50
CHICKEN BBQ TERIYAKI WITH RICE
Chicken Breast
1500 kg. PhP200.00 PhP300,000.00

Soy Sauce
PhP60.00
30 bottles PhP1,800.00
Brown Sugar
45 kilos PhP110.00 PhP4,950.00
100kg PhP168.00 PhP16,800.00
Garlic
Ginger
80 kg PhP166.00 PhP13,280.00
Bread Crumbs
600 kg. PhP150.00 PhP90,000.00
Egg
150 trays PhP150.00 PhP7,500.00
100 packs PhP180.00 PhP18,000.00
Sesame Seeds
Pineapple
300 cans PhP150.00 PhP45,000.00

Cooking Oil
500 bottles PhP134.00 PhP67,000.00
50 packs PhP400.00 PhP20,000.00
Chili Powder
Barbecue Stick
700 bundles PhP12.00 PhP8,400.00
Rice
350 kg. PhP55.00 PhP19,250.00
TOTAL PhP611,980.00
CHICKEN SHANGHAI WITH TERIYAKI RICE
Ground Chicken
1500 kg. PhP160.00 PhP240,000.00
Soy Sauce
25 bottles PhP60.00 PhP1,500.00

Brown Sugar
25 kg. PhP110.00 PhP2,750.00
70 kg. PhP168.00 PhP11,760.00
Garlic
Onion
105 kg. PhP200.00 PhP21,000.00
Carrots
125 kg PhP80.00 PhP10,000.00
Egg
50 trays PhP150.00 PhP7,500.00
Salt
5 kg. PhP25.00 PhP125.00
Pepper
1 kg PhP70.00 PhP70.00
Shanghai Wrapper
700 packs PhP28.00 PhP19,600.00

Rice
325 kg. PhP55.00 PhP17,875.00
Cooking Oil
200 bottles PhP134.00 PhP26,800.00
TOTAL PhP358,980.00
MANGO CON YELO
Mango
1,500 kg PhP155.00 PhP232,500.00
Evaporated Milk
PhP82.85
800 cans PhP66,280.00
(370mL)
Sugar
300 kg PhP105.00 PhP31,500.00
Ice
500 pcs. PhP5.00 PhP2,500.00

Mango Gulaman
90 box PhP150.00 PhP13,500.00
Powder
Mango Juice Powder
PhP849.00
90 pack PhP76,410.00
(2.5kg)
Graham Cracker
100 box PhP178.00 PhP17,800.00
TOTAL PhP440,490.00
With all the information presented in the tables above, it shows that TASTE OF
NORTH will have a total variable cost of PhP 3,665,547.50 for the year 2024. This is
the total cost of all ingredients they will use in one year to produce delicious products for
their customers and will also meet the required budget for sales.
CHAPTER VI
FINANCIAL PLAN
Financial Plan is a tool where businessmen and entrepreneurs will be able to
know the amount of capital and sources of funds needed in starting and operating a
business. Also, it will help them to predict the future financial state of the business. It
includes in this plan the future income to various types of expenses, such as rent or
utilities, and also reserves some income for short-term and long-term savings.
6.1 Sources of Funds
The table shows the capital requirement needed by the business in order to
establish and start the enterprise. A capital of PhP 1,500,000.00 is contributed by the
owners of the business. In this, the contribution of each partner will serve as the source
of funds in the business in their daily operations and production of their products. This is
shown in the table below.
NAME OF OWNER CAPITAL CONTRIBUTION
Atienza, Eunice Gale A. PhP 1,500,000.00
Garcia, Kyla J. PhP 1,500,000.00
TOTAL PhP 3,000,000.00
6.2 Operating Expenses
Operating expenses are the costs incurred by the business in their operations.
This includes the rent, salaries, utilities, permits and licenses, supplies, advertising,
insurance and taxes. These expenses are initially the costs that make the business
keep running. With this, TASTE OF NORTH will show the operating expenses they will
make in the business.
6.2.1 Salaries Expense
Taste of North illustrates in the table on the following page the salaries of each
staff having the equal amount with each other. This is because of their equal
contribution of capital in the business.
EMPLOYEES MONTHLY SALARY SALARY PER YEAR
PhP28,000.00 PhP336,000
GENERAL MANAGER
PhP23,000.00 PhP276,000
ASSISTANT MANAGER
PhP23,000.00 PhP276,000
FINANCIAL MANAGER
PhP23,000.00 PhP276,000
MARKETING MANAGER
PhP13,000.00 PhP156,000
CASHIER
PhP18,000.00 PhP216,000
COOK
PhP13,000.00 PhP156,000
ASSISTANT COOK
PhP10,000.00 PhP120,000
SERVER
PhP7,000.00 PhP84,000
DISHWASHER
TOTAL PhP158,000.00 PhP1,896,000.00
6.2.2 Supplies Expense
Supplies expense is the amount of supplies that were used in the operations of the
business. With that, the table in the following page shows the supplies expense of
TASTE OF NORTH in the year 2024.

SUPPLIES EXPENSE AMOUNT
Office Supplies Php 12,000.00
Kitchen Supplies Php 10,000.00
Electric Supplies PhP 5,175.00
TOTAL PhP27,175.00
6.2.3 Advertising Expense
Advertising expense is the consumed amount of advertising costs. This is the
expense made by the business to promote and advertise their goods and services. The
table below illustrates TASTE OF NORTH advertising expenses for the year 2024.
ADVERTISING EXPENSES AMOUNT
Logo Php750.00
Brochures PhP800.00
Signage PhP950.00
Flyers PhP1,500.00
Posters PhP1,500.00
Coupons PhP1,000.00
Storefront Signs PhP500.00
TOTAL PhP7,000.00
6.3 Projected Sales and Cost of Production
6.3.1 Sales Target
Sales Target refers to a specific goal or objective set by a company or individual for
the amount of products or services they aim to sell within a given time period. The table
below shows the projected Target Sales for the year 2024-2026.
TASTE OF NORTH
FORECASTED SALES TARGET
ALL PRODUCTS
2024 2025 2026
Forecasted Sales 2,053,290.00 2,493,500.00 2,873,940.00
6.3.2 Production Costs
Production costs refer to the costs a company incurs from manufacturing a product
or providing a service that generates revenue for the company. The table below shows
the estimated cost of production for the year 2024-2026.
TASTE OF NORTH
FORECASTED COSTS OF PRODUCTION
ALL PRODUCTS
2024 2025 2026
Forecasted 1,985,017.00 1,707,000.00 1,534,440.00

Production Costs

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Business Plan BPO GROUP 12 1

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College of Accountancy, Business, Economics and International Hospitality Management

BATANGAS STATE UNIVERSITY

A Written Business Plan on Business Communication

In Partial Fulfillment of the Requirements for the Degree of

Eunice Gale A. Atienza

TASTE OF NORTH is a food service enterprise. It is going to be a general

partnership of two 2 students from Business Administration at Batangas State University

located in Cuenca Public Market.

Moreover, TASTE OF NORTH will be continuing to strive for its achievements

be launched by the company will serve as the representation of a sample version of

cost of production has reached PHP 1,534,440.00.

GENERAL COMPANY DESCRIPTION

POSSIBLE". There's a lot of uncertainty in putting up a business, you will encounter a

challenges because we believe that, in times where nothing is certain, anything is

we enter the business world.

of a mountain or as satisfying as savoring a delicious meal. The dishes are designed to

whether it's in the summit of savor or the heights of sweet.

The proposed business will be located at B. Laqui St, Poblacion 2, Cuenca

location because it is accessible to a large number of potential customers, and we can

TASTE OF NORTH is a food service enterprise It is going to be a general

partnership of two 2 students from Business Administration At Batangas State

production of the business.

The TASTE OF NORTH business will be serving a different variety of food

with rice, and Chicken Shanghai w/Teriyaki rice.

● Establish a reputable name by committing to provide excellent customer service

reach customer's satisfaction in the utmost best condition.

● To serve happiness to our customers by providing delicious and quality meals

and excellent service.

● To be recognized as a customer-friendly food business because of the excellent

customer service that we are providing.

● To be an inspiration to others, especially for those who are planning and

dreaming to have a successful business.

● To acquire Php 10,000 gross sales in a week.

● To work efficiently and effectively to provide excellent customer service.

and six (6) minutes for lunch.

industry. Considering that the market consists of a different kind of consumer,

documented pieces of information regarding the business activities, segmentation,

1.1 Trend in the Industry

to that, a person who is not in a good mood can be misinterpreted as hungry.

Cuenca is still increasing.

Nowadays, the municipality of Cuenca is overflowing when it comes to food

because of the type, price, and quality of their products.

The Municipality of Cuenca, Batangas has an estimated population of 36,855 as

FIGURE 1.2.1.A DEMOGRAPHIC SEGMENTS OF CUENCA POPULATION

entrants. This 20% will be coming from the two segments.

FIGURE 1.2.1.B TARGET MARKET

FIGURE 1.2.1.C ESTIMATED NUMBER OF CUSTOMERS IN CUENCA POPULATION

15% Teenager from other barangays.

Based on the segmentation process, the target customers of TASTE OF NORTH

new that can satisfy their food choice.

on our business if we were able to plan.

STRATEGY AND BUSINESS MODEL

model which will serve as our guide in implementing our business.

our planned strategies:

2.1 Business Model

business. This helps the business to be successful in the future.

In a business, there must be managers, to ensure that the business is operating

Taste of North is a partnership business owned by two Business Administration

3.2 Organizational Chart

The TASTE OF NORTH team composed of the following;

successfully fulfill our main purpose in putting up this kind of business.

The Financial Manager is responsible for maintaining the financial health of

for the position.

positivity are important like her job.